The document discusses Quicken Loans, a leading mortgage lender that is not a bank. It provides a timeline of Quicken Loans' history from 1985 when founder Dan Gilbert started Rock Financial to present day. Key events include launching an online lending platform in 1999, relocating to Detroit in 2010, and launching Rocket Mortgage in 2015. The document also outlines how Quicken Loans competes on customer service by offering accessible mortgage products online with a fast and seamless process. It fosters a culture of innovation and will continue driving change in the mortgage industry.