this presentation can help educators who teach EPP and learners who needs to understand ICT

1. TLE-ICT 6
WEEK 2 DAY 1

2. OBJECTIVE:
buys and sells
products based on
needs. TLEIE6-0b-3

3. Review: Read the following statement
carefully.
Encircle the letter of the correct
answer.
1. Which item below is a
product?

4. NEEDS vs WANTS
ACTIVITY

5. Who among of you buy
products in the market?
Share your experiences to
your classmates.

6. The Buying Process
The buying decision process model starts
with the recognition of needs and wants.
Purchase will not take place without first
knowing what you need and want. A need
is an important product you must
acquire while a want is a product that you
desire
but is not important.

7. A need is a necessity while a want is a
luxury.
For example, you need water to survive
while you
may want soft drinks to satisfy your thirst
but you
don't need them.
However, a person’s wants maybe another
person’s
needs.

8. ELIMINATION
NEEDS AND WANTS
ACTIVITY

9. Next to the recognition of needs
and
wants is information search.
Buyers search for the business
environments to look
for potential product choices.
Information may come from print,
radio, television,

10. Evaluation of choices takes place
after
having different products/
services to
choose from. Here, the best
product/
service is chosen based on the
needs

11. The purchase decision step is where the
actual
purchase takes place. However, this may be
disrupted either by negative feedback or by
unanticipated circumstances.
For example, you want to buy a cellphone in
Store A
but one of your friends told you that Store A
is selling
cellphones that are not of good quality. So,

12. After purchasing, evaluation is
the
next step which would determine
whether the buyer will make a
similar
purchases from the same seller in
the
future based on being either

13. Since purchase decision depends
highly
on the needs and wants of the
customers,
you should then match your product/
service according to the current and
unmet
needs and wants. Knowing that buyers
search for information, you need to

14. Give as much information to your
product
as the best, among others. The
information
you give should be true and be
possessed by your product. Your
product or service
should satisfy your customers so that

15. The selling process for you to make more sales
follows this traditional 7-stepSellingProcess given
in
Figure 2. These steps will help you improve your
sales aside from the sales you earn in your
business area.

16. Figure 1 illustrates the buying decision steps involved
in the process.

17. Put a check ( ) mark under the column
√
of your answer.

18. The Teacher can teach learners to pay more attention to
what they buy even in circumstances when they are just
asked to buy something from the sari-sari store.
Examples of this awareness are the security or
untampered packages, the expiration date,
the physical appearance (for the canned goods – is it
bulging?), etc.
Share common cause: a) causes that are common
and usual, and; b) special causes –
causes that happen very rarely or seldom and
unexpectedly.

19. The Teacher asks the following questions:
a.) did the selling go?
b) What went wrong? Went right? went well?
c) What are the Musts, the Should and Could
haves?
d)Why did those things happen? Were they
special or common causes? Can they be
avoided or not?

20. What is the
difference
between needs
and
wants?

21. Read the following statement carefully.
Encircle
the letter of the correct answer.
1. Peanuts are abundantly grown in San
Carlos City,
Negros Occidental. The following are simple
products
that can be produced from peanuts. Which
one is NOT?
a. Soy sauce b. Peanut brittle
c. Peanut butter d. Salted peanuts

22. 2. In the selling process, the first
thing
you must do is to__.
a. conduct an opening party.
b. invite all people in the community.
c. survey prospective and qualified buyers
of the
product.
d. request the services of an advertising
agent for the product.

23. 3. In order to effectively promote
your
product in the buying process, you
should
first.
a. understand the buying decision
process
b. prepare for selling strategies
c. conduct an opening party

24. Thanks !

25. NEEDS vs WANTS