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This marketing plan aims to increase enrollment in the University of Delaware's undergraduate education program. A situation analysis identifies strengths such as two certification options and scholarships, but also weaknesses like high tuition. Competitors offer lower out-of-state tuition. The plan targets high school graduates, current UD students, and career-changers through strategies like affordable pricing, small class sizes, and job placement assistance. Branding will focus on a high-quality yet affordable education leading to employment. Tactics include a revised website, campus tours, and social media.
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This document summarizes a seminar presentation on school effectiveness and improvement. It discusses the policy context of increasing accountability, efficiency, and parental choice in education. It also outlines key factors in school success, such as the national curriculum, self-evaluation, leadership, teaching and learning practices, and student involvement. Finally, it describes Hopkins' framework that categorizes school improvement strategies based on a school's developmental needs, including strategies for failing, moderately effective, and highly effective schools.
Building a District System of Engagement and Support for Pathways
This workshop for district leadership will provide a framework for building a district system of support so that academies at school sites have the support to thrive. Topics of discussion include leadership, equity, system alignment, pathway design and quality, and operations with attention given to the development of broad-based coalition
Factors Influencing Curriculum Change
Factors Influencing Curriculum Change
The document discusses 12 factors that influence curriculum change: 1) Vision, 2) Leadership, 3) Financial pressures, 4) Staffing issues and workload, 5) Teaching and learning changes, 6) Administrative roles and responsibilities, 7) Employer and industry viewpoints, 8) Student viewpoints, 9) Student abilities, 10) Public and political support, 11) Education department and government regulations, and 12) Policy alignment. These factors range from leadership and vision to financial constraints to the viewpoints of various stakeholders. Teaching and learning changes are seen as core to any curriculum reform efforts. Administrative support and alignment of policies are also important for achieving lasting systemic change.
SampleInitiative
The document discusses student retention initiatives between Student Affairs and Academic Affairs. It notes that the first year experience program had a retention rate of only 45% with 165 students not returning for reasons such as poor academic performance, financial problems, and conduct issues. It emphasizes the importance of high expectations, academic advising, and academic and social support for students. It also stresses the role of feedback, involvement, and national surveys in developing comprehensive retention initiatives.
AIEA SA session 2015 2
Strategic Consulting organized and led a session at the 2015 AIEA Conference titled Increasing Study Abroad Participation in Constrained Resource Environments. The presentation is summarized on the power point slides given below.
Greg Taylor - CTEC-511 College and Career Readiness.pptx
A professional development presentation for teachers wanting to create a college and career readiness culture in their classroom.
Assessment
This document discusses assessment and evaluation in student affairs. It outlines how assessment results should be shared with stakeholders like students, faculty, administrators and others. Results should be used to inform decision making and improvements. Potential pitfalls to avoid include only sharing results with senior leadership first and not implementing changes even if results don't change. Assessment of specific student affairs areas like financial aid, admissions and residential life is also discussed. The importance of assessing these areas for retention, budget and enrollment is outlined. Suggested quantitative and qualitative methods are provided.
Self-Assessment: Concept and Process
Concept & Definition
Global Perspective on Self-Assessment
Significance of SA in Quality Assurance
Objectives of Self-Assessment Exercise
Principles of Self-Assessment
Program Self-Assessment
3.3 Effectiveness of retention strategies at Southampton Solent University
3.3 Effectiveness of retention strategies at Southampton Solent University Solent Learning and Teaching Institute
The document discusses student retention at Southampton Solent University (SSU). It summarizes research finding that SSU has relatively high dropout rates, especially for young entrants, compared to benchmarks. While SSU aims to support students from non-traditional backgrounds through widening participation, the statistics do not support the view that student skill levels explain the poor outcomes. The document recommends adopting an evidence-based approach by implementing interventions targeted at whole cohorts, rather than individual students, based on recent research findings on effective practices.Improvements in performance version 2
The document discusses improving school performance through effective leadership and staff development. It outlines the principles of HMIe inspection which focus on outcomes and impact, self-evaluation, partnership working, improvement, proportionality, and best value. Key indicators of school performance include improvements in performance, learners' experiences, supporting learning, curriculum, and self-evaluation. Data is used to monitor performance, set targets, and provide a holistic measure of each pupil's progress. Examples of performance tracking, results analysis, and wider achievements are also provided.
Linares chptr. 3 yellow book
The chapter discusses strategies for improving student learning when budgets are tight. It recommends reallocating existing resources based on research and best practices. Schools should establish clear goals and a plan of action that focuses on effective instructional practices and strategic budgeting. The plan outlines 12 steps, including professional development, using data to guide instruction, and collaborative teaching. It acknowledges that increasing costs have not significantly improved performance and suggests prioritizing core classes and intervention programs over electives and automatic pay increases.
Improving retention and persistence in online learning
For the latest free CDE seminar we were very pleased to welcome Jon Bellum, Provost and Senior Vice-President at Colorado State University-Global Campus, to Senate House to talk about a case study for retention in online learning.
Colorado State University-Global Campus is a 100% online public institution focused on providing adults with career-relevant bachelor’s and master’s degrees. A university wide retention and persistence program was designed to provide its non-traditional students with the support they needed throughout the student lifecycle. Since implementing this process improvement, CSU-Global has been able to maintain first-to-third term retention rates that exceed 80% and a four-year retention/graduation rate that exceeds 75%.
The presentation ran through the processes involved in implementing this programme and reviewed the outcomes.
The slides and seminar is of interest to anyone involved in developing courses for online or flexible delivery – audio for the session can be found at www.cde.london.ac.uk.
Educational Challenges
Education Faces a Defining Moment : Work Force Engaged Citizenry. The state of Michigan’s ability to compete & participate globally
Basic education research_agenda
This document outlines the Basic Education Research Agenda for 2016-2022 put forth by the Department of Education in the Philippines. The agenda is meant to guide research conducted by DepEd researchers and external partners. It identifies 4 main themes of research: (1) Teaching and Learning, (2) Child Protection, (3) Human Resource Development, and (4) Governance. Under each theme, it lists priority questions for research that will help DepEd evaluate and improve its policies, programs, and overall delivery of basic education. The overarching goal of the research agenda is to ensure DepEd's actions are informed by evidence to better achieve its mission of providing all Filipinos with quality, equitable education.
Final SNHS sbm presentation
This document discusses principles and recommendations for school-based management at SNHS School. It analyzes strengths, weaknesses, opportunities, and threats in several areas including leadership and governance, curriculum and instruction, and stakeholder engagement. Key recommendations are to follow DepEd guidelines, prepare activities ahead of time with stakeholders, focus on consistent planning and instruction, and maintain communication with students, parents, and partners.
Nguyen c researchpowerpoint
This document examines the effects of high-stakes testing on student learning. It discusses how high-stakes testing became a major part of the U.S. education system in the 1980s to improve schools. While proponents argue it can improve education through rewards and sanctions, others note it puts pressure on students and teachers and can lead to invalid test scores and improper teaching practices focused on test performance. The document also outlines the No Child Left Behind Act and its use of standardized testing and accountability. A brief research study found that high-stakes testing did not significantly impact student progress or scores over time.
Similar to Educational Presentation (20)
Missouri ACT Identified Keys to Enrollment Success
Missouri ACT Identified Keys to Enrollment Success
Dr. Gerald McLaughlin's Presentation - GAIRPAQ 2104
Dr. Gerald McLaughlin's Presentation - GAIRPAQ 2104
Building a District System of Engagement and Support for Pathways
Building a District System of Engagement and Support for Pathways
Greg Taylor - CTEC-511 College and Career Readiness.pptx
Greg Taylor - CTEC-511 College and Career Readiness.pptx
3.3 Effectiveness of retention strategies at Southampton Solent University
3.3 Effectiveness of retention strategies at Southampton Solent University
Improving retention and persistence in online learning
Improving retention and persistence in online learning
Educational Presentation
- 1. Marketing Plan for UD Education Progra Chanaporn Kururattapun Dong Guo Xi Chen Xin Wan
- 2. Agenda Situation Analysis Company Introduction Climate Competitor analysis Collaborate analysis SWOT Customers Analysis Implantation Marketing Mix Budgeting Markets Strategies Positioning Branding
- 3. Situation Analysis •Goal –To increase the number of undergraduate students enroll to the program •Culture –Openness to all demographic group -Company Introduction
- 4. Situation Analysis •Strengths -Two certificates are provided for both elementary and early childhood education -Non-discriminated multicultural climate in the campus -Financial supports Four-year scholarships -Company Introduction
- 5. Situation Analysis •Weakness -Financial problems -High tuition -Scholarships are limited -Company Introduction
- 6. Situation Analysis -The perspective of teacher is negative. Hard work with low pay High social expectation Lack of respect –The tuition of education program at the University of Delaware is expensive. -Challenges
- 7. Situation Analysis •Political Legal -New regulation raises the standard to enhance quality of education program •Economic -The U.S. economic growth is “moderately positive” -Climate (PEST Model)
- 8. Situation Analysis • Social -Barriers to be a teacher -Desire to help people -Climate (PEST Model) •Technological -US education is the best in the world -Education system is quite mature
- 9. Situation Analysis -Competitor -Other Education Colleges that have same ranking level with UD -Strengths -Out-state registers’ tuition is low Weakness -Only one certification -In-state registers’ tuition is high
- 10. Situation Analysis -Collaborator -US high schools -Alumni -International Teaching Institutes -Xiamen University’s teaching program -Other programs/ Institutes in UD -ELI -Current UD students
- 11. Situation Analysis SWOT Strengths -ranking is high -two certifications -best quality in DE -safe learning environment Weakness -Tuition high -Highly living cost Opportunity -students who love children -high respectful -International students Threat -other notable universities
- 12. Situation Analysis -Customers analysis -University Ranking -Learning Environment -High quality education -Affordable Tuition -Smaller class size (more individual attention) -Better learning discipline -Employment potential
- 13. Market • Target market1 Students -High School Graduates (Prospect) -UD Freshmen -Seniors who Pursue A Master`s Degree in Teaching -Current Educators who wants to re-trained themselves -Target customers •Target market 2 Parents -Parents of High school graduates
- 15. Positioning A high-quality and affordable education program with high employment potential within a safe and comfortable learning environment.
- 17. Implementation •Product -Job Recommendation -Smaller Size Class -OPT Extension ( For International Students) •Price -Affordable Program -Scholarship -Low Interests Loan
- 18. Implementation -Place & Promotion High school graduates Parents Flyers & Posters Social Medias Medias
- 19. Implementation -Place & Promotion Students & Parents Official Website Campus Tour
- 20. Budget
- 23. Thank you.