This document discusses early childhood education as a sector in New Zealand. It describes how early childhood education has become marketized and privatized due to neoliberal reforms in the 1980s and 1990s. These reforms emphasized values like competition, commodification, and consumption. The sector is now focused on facilitating women's workforce participation and monitoring vulnerable children. Describing early childhood as a sector is problematic as it implies homogeneity but the individuals and organizations within are diverse. The rest of the document analyzes the metaphor of "sector" and how that shapes understanding of early childhood education.