This document discusses key economic concepts including the economic problem, opportunity cost, and production possibility frontiers. It explains that economies have unlimited wants but scarce resources, so they must make choices about what and how to produce and who will consume goods and services. Opportunity cost is defined as the next best alternative sacrificed in a decision. Production possibility frontiers graphically show the combinations of goods an economy can produce and demonstrate that increasing one requires decreasing another due to scarce resources.
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Outline the theories that attempt to explain why certain goods are traded internationally
Summarise the theory of mercantilism
Detail the theories of absolute advantage and comparative advantage
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of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. http://www.bized.co.uk
Copyright 2006 – Biz/ed
The Economic Problem
• Unlimited Wants
• Scarce Resources
– Land, Labour,
Capital
• Resource Use
• Choices
A wind farm. Copyright: Getty Images,
available from Education Image Gallery
3. http://www.bized.co.uk
Copyright 2006 – Biz/ed
The Economic Problem
• What goods and services should an
economy produce? – should the emphasis
be on agriculture, manufacturing or services,
should it be on sport and leisure or housing?
• How should goods and services be
produced? – labour intensive, land intensive,
capital intensive? Efficiency?
• Who should get the goods and services
produced? – even distribution? more for the
rich? for those who work hard?
4. http://www.bized.co.uk
Copyright 2006 – Biz/ed
Opportunity Cost
• Definition – the cost expressed in terms
of the next best alternative sacrificed
• Helps us view the true cost of decision
making
• Implies valuing different choices
5. http://www.bized.co.uk
Copyright 2006 – Biz/ed
Production Possibility Frontiers
• Show the different combinations of goods and
services that can be produced with a given
amount of resources
• No ‘ideal’ point on the curve
• Any point inside the curve – suggests
resources are not being utilised efficiently
• Any point outside the curve – not attainable
with the current level of resources
• Useful to demonstrate economic growth and
opportunity cost
6. http://www.bized.co.uk
Copyright 2006 – Biz/ed
Production Possibility
Frontiers
Capital Goods
Consumer Goods
Yo
Xo
A
B
Y1
X1
Assume a country
can produce two
types of goods
with its resources
– capital goods
and consumer
goods
If it devotes all
resources to capital
goods it could
produce a maximum
of Ym.
If it devotes all its
resources to
consumer goods it
could produce a
maximum of Xm
Ym
Xm
If the country is
at point A on the
PPF It can
produce the
combination of Yo
capital goods and
Xo consumer
goods
If it reallocates its
resources (moving round
the PPF from A to B) it can
produce more consumer
goods but only at the
expense of fewer capital
goods. The opportunity
cost of producing an extra
Xo – X1 consumer goods
is Yo – Y1 capital goods.
7. http://www.bized.co.uk
Copyright 2006 – Biz/ed
Production Possibility
Frontiers
Capital Goods
Consumer Goods
Yo
Xo
A
.B
C
Y1
X1
Production
inside the PPF
– e.g. point B
means the
country is not
using all its
resources
It can only produce at
points outside the PPF
if it finds a way of
expanding its
resources or improves
the productivity of
those resources it
already has. This will
push the PPF further
outwards.
8. http://www.bized.co.uk
Copyright 2006 – Biz/ed
Positive and Normative
Economics
• Health care can be
improved with more tax
funding
• Pollution control is
effective through a
system of fines
• Society ought to provide
homes for all
• Any strategy aimed at
reducing factory closures
in deprived areas would
be helpful
• Positive Statements:
– Capable of being
verified or refuted by
resorting to fact or
further investigation
• Normative
Statements:
– Contains a value
judgement which
cannot be verified by
resort to investigation
or research