silk and coir board

1. Economic role of coir and silk
board in marketing
Naveen S
BTH-12-012

2. Coir board
Coir board was set up in 1953 by the Commerce Ministry
of Government of India under Coir Board Industries Act,
1953 for development of coir industries
The board has set up the Coir Board Research Institute at
Kerala for conducting research on different aspects of
coir industry.
The Coir Board has worked actively to support
the International Year of Natural Fibres 2009.

3. Objectives
 Coir Board social objective is to improve the living conditions of those
engaged in this industry, especially the workers and manufacturers.
 Coir Board economic objective is to help for generation of additional
employment opportunities, production of quality products
acceptable to the export & domestic markets and facilitate
reasonable returns to producers and exporters.
 The Coir Board is playing vital role for the development of coir sector
through various initiatives.

4. Mission Of The Board
The overall development of the Coir industry through
Research, development and extension
Modernization and quality up gradation of the product
Improving marketing facilities
Human resource development and
Improvement in the quality of life of all who are
engaged in the coir industry.

5. Functions of the board
To Promote by such measures as it thinks fit the development,
under the control of the Central Government, of the Coir
Industry.
Promoting exports of coir yarn and coir products and carrying
on propaganda for the same purpose
Regulating under the supervision of the Central Government
the production of husks, coir yarn and coir products .
Fixing grade standards and Regular inspection of coir fibre,
coir yarn and coir products.

6. Collecting statistics from manufacturers, dealers on any
matter relating to the coir industry & publish the
collected statistics
Improving the marketing of coconut husk, coir fibre,
coir yarn and coir products in India
Preventing unfair competition
Promoting cooperative organisation among producers.
Ensuring remunerative returns to producers

7. Market Development Assistance Scheme
 To promote the sale of coir and coir products manufactured
by the Co- operatives and Public Sector Enterprises
committed to payment of minimum wages and other benefits
to the coir workers and thereby encouraging sustained
production and better employment opportunities.
 To provide financial support on a continuing basis rounded
the year to the Cooperatives and Public Sector Enterprises
who undertake market development programme in Coir.

8. UTILISATION OF THE Scheme
Opening of New Showrooms/Sales Outlet
Renovation of existing Sales Outlets
 Market study
Setting up of Market Intelligence net work like installation of
computer, Aided Design Centre, engagement of qualified
designers, introduction of e-commerce facilities,
computerization of Showrooms etc.
Godown
Innovative Marketing Strategies including payment of
discounts.

9. Central Silk board
Silk Board was set up in 1949 by the Government
of India under the Central Silk Board Act.
The main activities of the Board include
development of Silk industry, export-import of
raw silk, increasing the production of silk and to
help in training and research for silk industry.

10. MISSION
Make continuous efforts in Research and Development
and Technology Transfer
To create greater opportunities for gainful employment
and improved levels of income in sericulture through
spread of scientific sericulture practices
To improve productivity in all stages of silk production
Strengthen levels of efficiency through a commitment to
quality

11. Functions of silk board
Promoting the development of Silk Industry by such measures
as it thinks fit.
To create greater opportunities for gainful employment and
improved levels of income in sericulture through spread of
scientific sericulture practices
Undertaking ,assisting or encouraging scientific, technological
and economic research.
Improved methods of mulberry cultivation, silkworm rearing
,developing and distribution of healthy silkworm seeds,
improved methods of silk reeling and spinning of the cocoons
and silk-waste.

12. Cont…
Improving the marketing of raw silk.
The collection of statistics .
To advise the Central Government on all matters
relating to the development of silk industry including
import and export of raw silk.
To prepare and furnish such other reports relating to the
silk industry as may be required by the Central
Government from time to time.
Improving the quality and production of raw silk.

13. Market Support:
In order to ensure economic and fair price to the primary
cocoon growers, the Central Silk Board has established a
Tasar Raw Material Bank (TRMB) at Jharkhand along with 4
Sub-Depots at Raigarh (Chhattisgarh), Bhagalpur (Bihar),
Warrangal (AP) and Bhandara (Maharashtra).
Similarly for Muga cocoons, a Muga Raw Material Bank
(MRMB) was established at Assam, with 3 Sub-Depots at
Dhakuakhana, Sualkuchi (Assam) and at West Bengal.

14. Thank you