The document discusses the role of export promotion councils (EPCs) in promoting exports from the Indian textile industry. It finds that while large export houses are satisfied with EPC services like trade fairs, small companies are less satisfied as they receive less attention. EPCs work to project India's image abroad and encourage adherence to international standards. Membership provides exporters access to market opportunities and recognition to expand and diversify exports. Overall, EPCs help increase textile exports, though small businesses require more support to fully benefit.
4. Mid of 2009 textile exports stood 16.3 billion $Indian rupee appreciated against Dollar growth of 0.12% was registered
5. contdd Textile industry was witnessing growth of 3-4 % for 6 decades now its witnessing growth of 9-10% which has proved to be boon for textile industry
6. Defination of yarnYarn is continuous length of interlockedfibres suitable for use in production of textile, sewing and weavingeg- thread is a type of yarn in which sewing can be done with hand or machine
26. Extensive Experience of our Promoters Good brand equity commitment of employees towards their organization. Strong dealer network, mutual relations with them. Good training programs by OWM for their employees. Member of wool mark and ISO 9002 Automated machines of latest technology
27. Research and Development department Imported yarn from ITALY for premium range The Landed Properties in Gurgaon and Chennai
28. Weakneses Lack of professionalism Long hierarchy OWM is dependent upon foreign producers for greasy wool. Depend on the third party for sale and the distribution of the product.
29. Expanding the ‘Monte Carlo’ product range to make it an ‘All Season Brand’. Operating in a highly competitive and fragmented industry. Risks relating to the price volatility in the import of wool.
30. With booming retail sector and big players like WALMART, BHARTI entering into that field, OWM is also stepping ahead with a mission of opening up of 150 retail outlets all over India under a brand name MONTE CARLO Fabrication for various companies likes NIKE, MARKS AND SPENCER, GAP, WILLS, etc. Manufacturing of kids garments
31. Expanding the business in Finance sector Oswal can always liquidate stock pressure by slight reduction in prices
32. Mushrooming and upcoming of small hosieries in Ludhiana Seasonal demand for their major product i.e. pullovers.
39. Objectives for study To know the various export promotion techniques provided by the export promotion council To know what kind of assistance is being provided by export promotion council To know the level of satisfaction among the exporters regarding increase in export To know whether export promotion council is helpful in making deal more successful
41. Research Design A research design is the detailed blueprint used to guide a research study toward its objectives. Research instrument- Questionnaire Type of Research- Descriptive Universe Exporters all over the world who are aware of export promotion council
42. Population People who are promoting their product through export promotion council Sample unit: Any single exporter who is promoting his products through export promotion council in Ludhiana Sample size – 20 respondents Sampling technique- Convenience sampling & snowball sampling = Multistage sampling
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44. DATA ANALYIS AND INTERPRETATION
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56. Some of the companies were not at all helpful as they did not have any time to entertain anyone without any reference.
57. Due to money and time constraints, it was not possible to visit different EPC’s and get the practical exposure of their working.
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59. Trade fair is the most popular way to promote products through epc in different countries.
61. Big export houses are satisfied with the role of epc but small companies less satisfied with services of epc as they get less preference than big companies
62. Large scale companies need to appoint special officers for epc dealings as they have to promote large no of products in different countries.
63. Government is not providing much data for exports and imports of countries to help the exporters in making deals more successful