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MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
E-COMMERCE SEMINAR 27 FEBRUARY 2014
PRESENTED BY: KEVIN CLARKE
KEVIN.CLARKE@VAIMO.COM
SEMINAR AGENDA:
09:00: REGISTRATIONS & COFFEE
10:00: INTRO TO E-COMMERCE - KEVIN (VAIMO)
10:40: MOBILE & E-COMMERCE USER EXPERIENCE (UX) - PJ (VAIMO)
12:10: INTERNET MARKETING - DR PETER FISH (GO FISH)
12:35: PAYMENT SERVICE PROVIDER - CHARLES ELIMAN (PAYU)
13:00: Q & A
GEN 2020
MULTI-CHANNEL
SHOPPING BEHAVIOUR
MONO-CHANNEL
LANDSCAPE
THE PAST
View TV or
Print Ad
Go to
Store
Choose
best
Option
Buy Item
Compare
Options
In-Store Linear Approach
On-Line Enabled Customer
Template Solutions
Comparison Sites
Bespoke
BUYING VS SHOPPING
Product Page Detail
Onsite Search Engine
Merchandizing
Personalization
Page Load Speed/Advance
Caching
ONLINE ECO-SYSTEM OF PARTNERS
DYNAMIC
MERCHANDIZING
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
Consistency - Bridging In-Store & Online
User
Experience !!
E-COMMERCE & USER
EXPERIENCE !!
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
User
Experience !!
Converging Online & In-Store
The WHOLE Internet becomes your Store...
At the very least...
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
Code Base
Standard
Template
Custom
Template
Variate Innovate
Project Hours 60 hours
80 - 100
hours
120 hours 200+ hours
Code Base
License
Imitate Variate Variate Innovate
Monthly Cost R1000 R2000 R2500 R5000
TOTAL
Project Cost
R35k R60k R90k R200k +
VAIMO / MAGEGTO CODE BASE:
ABOUT
SWEDEN • NORWAY • FINLAND • ESTONIA • UNITED KINGDOM • SOUTH AFRICA
THE WRAP
WWW.VAIMO.COM
KEVIN.CLARKE@VAIMO.COM
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
THANK YOU !
QUESTIONS ??
DETERRENTS :-(
DESCRIPTION
Consumers want to
receive/consume products
immediately
Instant
Gratification/Im
mediacy
Same Day Deliveries
Touch a fabric / Smell a cologne
/ Sample food
Sensory
Experience/Sam
pling
Free & Easy Returns
Sample Boxes
Selling Cars / Make-Up
Education /
Personalized
Selling
Heavy Editorial & Video
Personal Stylist Operation
ONLINE STRATEGY
TOP 3 CONCERNS...
CARD AND PAYMENT DETAILS SAFE?
NOT KNOWING THE QUALITY OF MY PURCHASE
NOT RECEIVING MY PURCHASE
Multi-Channel Retail Seminar

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Multi-Channel Retail Seminar