E-commerce    in Vietnam      Thanh Nguyen        February 2011             February, 2011
WHAT WE WILL DISCUSS1. Some facts about the Development of   Internet and E-commerce in Vietnam2. Vietnam E-Commerce Situa...
FACTS ABOUT INTERNET AND E-COMMERCE                          IN VIETNAM    i. Who are using Internet in Vietnam?  Number o...
FACTS ABOUT INTERNET AND E-COMMERCE                          IN VIETNAM    ii. How often are they using Internet?         ...
FACTS ABOUT INTERNET AND E-COMMERCE                          IN VIETNAM    iii. Which category are they interested in?    ...
FACTS ABOUT INTERNET AND E-COMMERCE                           IN VIETNAM     iv. How do they go online?                   ...
VIETNAM E-COMMERCE SITUATION     About Retail Market• an attractive destination for multinational  retailers• 4th position...
VIETNAM E-COMMERCE SITUATION     About Consumers• 26mil user that are almost very young **• One third of Vietnam’s interne...
VIETNAM E-COMMERCE SITUATION   About some difficulties• It’s hard to find an effective way to advertise• Don’t have a trus...
SUGGESTION TO SUCCEED IN E-COMMERCE                      IN VIETNAMSocial Commerce
SUGGESTION TO SUCCEED IN E-COMMERCE                        IN VIETNAM                                         **          ...
Thank You    for Listening  Thanh Nguyen, Vietnam Skype:   thanh.ngtrung    FB:      thanhmam
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Thanh trungnguyen e-commerce_in_vietnam

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This slide is designed for the presentation at 13th APNG Camp 2011 in Hongkong. Its style is made based on the original style of 'Business Impact of Social Media' slide.

Source: http://www.slideshare.net/DigitalInfluence/business-impact-of-social-media

I'd like to thanks Brian Cavoli for that.

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Thanh trungnguyen e-commerce_in_vietnam

  1. 1. E-commerce in Vietnam Thanh Nguyen February 2011 February, 2011
  2. 2. WHAT WE WILL DISCUSS1. Some facts about the Development of Internet and E-commerce in Vietnam2. Vietnam E-Commerce Situation3. Suggestion to succeed in E-commerce in Vietnam
  3. 3. FACTS ABOUT INTERNET AND E-COMMERCE IN VIETNAM i. Who are using Internet in Vietnam? Number of Internet users: • about 26.000.000 ** • 7th in the world • 30% user per capita Age of Internet users: • Most are young • 74% users at the age between 15 and 34** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010
  4. 4. FACTS ABOUT INTERNET AND E-COMMERCE IN VIETNAM ii. How often are they using Internet? **** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010
  5. 5. FACTS ABOUT INTERNET AND E-COMMERCE IN VIETNAM iii. Which category are they interested in? **** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010
  6. 6. FACTS ABOUT INTERNET AND E-COMMERCE IN VIETNAM iv. How do they go online? **Three quarters ofusers go online athome rather thanfrom the office(28%) and frominternet cafe (21%) ** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010
  7. 7. VIETNAM E-COMMERCE SITUATION About Retail Market• an attractive destination for multinational retailers• 4th position among 30 countries attracting foreign investors **• economic growth of around 6.4% in 2010• government decision to allow 100% entry to foreign retailers under the WTO commitment will lead modern retail to realize unrealistic growth** Vietnam Retail Analysis (2008 – 2010)
  8. 8. VIETNAM E-COMMERCE SITUATION About Consumers• 26mil user that are almost very young **• One third of Vietnam’s internet users are student **• Most of them are spending hours and hours in surfing Internet for online newspaper, entertainment, social network and shopping** Vietnam Retail Analysis (2008 – 2010)
  9. 9. VIETNAM E-COMMERCE SITUATION About some difficulties• It’s hard to find an effective way to advertise• Don’t have a trusty online payment• Lack of supporting laws or regulations
  10. 10. SUGGESTION TO SUCCEED IN E-COMMERCE IN VIETNAMSocial Commerce
  11. 11. SUGGESTION TO SUCCEED IN E-COMMERCE IN VIETNAM ** **** http://www.socialbakers.com/
  12. 12. Thank You for Listening Thanh Nguyen, Vietnam Skype: thanh.ngtrung FB: thanhmam

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