Mobile Payments in Emerging                Asian Pacific MarketsBrad JonesManaging Director, Mobile Accelerate
Background• Managing Director of Mobile  Accelerate, a Singapore based  consultancy specialising in mobile  money and fina...
38 Mobile Money Operations in Asia PacificSource: GSMA Mobile Money Deployment Tracker
Mobile Payments in Asia Pacific1. Asia is not Africa = Innovation is Key2. Regulations Matter = Banks will Probably Win3. ...
Source: Mark Pickens
Financial Inclusion Metrics                                Sub-Saharan   East Asia &                                Africa...
Global Social Fabric Index                             Source: Human Security Index http://www.humansecurityindex.org/
Source: http://www.thejetnewspaper.com/
Digicel Pacific – Why are theyinnovative?• Solves a problem – lower cost remittance from  New Zealand to the Pacific• Remo...
WING Cambodia – Why are theyinnovative?• Loyalty – helps drive customer acquisition• Distribution – small low-cost branche...
Banks will (probably) win in Asia                                       Uganda          Indonesia                         ...
Source: http://thereboot.org/blog/project/china/
China – Will it eclipse everything?• 1 billion mobile phone subscribers but over  30% of population unbanked• CBRC activel...
Myanmar – GrassrootsOpportunity?• 1.4% mobile penetration and over 30% under  the poverty line• Banking limited to wealthy...
Summary• Asia is not Africa = Innovation is Key• Regulations Matter = Banks will Probably Win• Asia WILL surpass anything ...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Mobile Payments in Emerging Asian Pacific Markets
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Mobile Payments in Emerging Asian Pacific Markets
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121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Mobile Payments in Emerging Asian Pacific Markets

  1. 1. Mobile Payments in Emerging Asian Pacific MarketsBrad JonesManaging Director, Mobile Accelerate
  2. 2. Background• Managing Director of Mobile Accelerate, a Singapore based consultancy specialising in mobile money and financial inclusion• Previously Director for Mobile Money for Visa in Asia Pacific• Founding Managing Director of WING Cambodia, the first bank-led mobile money model in Asia
  3. 3. 38 Mobile Money Operations in Asia PacificSource: GSMA Mobile Money Deployment Tracker
  4. 4. Mobile Payments in Asia Pacific1. Asia is not Africa = Innovation is Key2. Regulations Matter = Banks will Probably Win3. Asia WILL surpass anything we have already seen elsewhere
  5. 5. Source: Mark Pickens
  6. 6. Financial Inclusion Metrics Sub-Saharan East Asia & Africa PacificAccount at a formal financialinstitution (% age 15+) 24% 55%Account used to receiveremittances (% age 15+) 9% 9%Saved at a financialinstitution in the past year 14% 28%(% age 15+)
  7. 7. Global Social Fabric Index Source: Human Security Index http://www.humansecurityindex.org/
  8. 8. Source: http://www.thejetnewspaper.com/
  9. 9. Digicel Pacific – Why are theyinnovative?• Solves a problem – lower cost remittance from New Zealand to the Pacific• Removes friction at receive and send end through biometrics and contactless technology• Is showing a pathway for contactless in emerging markets
  10. 10. WING Cambodia – Why are theyinnovative?• Loyalty – helps drive customer acquisition• Distribution – small low-cost branches physically near main point of OTC money transfer• Connected to every mobile operator and biller – effectively becoming the national switch
  11. 11. Banks will (probably) win in Asia Uganda Indonesia 3.58 13.37 # of ATMs per 100,000 peopleSub-Saharan E. Asia & Pacific Bank-led Mobile Money MarketsAfrica (developing) Indonesia Bangladesh Popn: 35% 3.15 15% China billion India Debit card (% age 15+) Pakistan
  12. 12. Source: http://thereboot.org/blog/project/china/
  13. 13. China – Will it eclipse everything?• 1 billion mobile phone subscribers but over 30% of population unbanked• CBRC actively encouraging financial inclusion• PBOC sponsoring a mobile money pilot in 10 provinces with banks, mobile operators and processors taking part
  14. 14. Myanmar – GrassrootsOpportunity?• 1.4% mobile penetration and over 30% under the poverty line• Banking limited to wealthy – microfinance is embryonic• Economic development about to surge – link mobile money to MNO/Bank licensing?
  15. 15. Summary• Asia is not Africa = Innovation is Key• Regulations Matter = Banks will Probably Win• Asia WILL surpass anything we have already seen elsewhere• Questions?

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