121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Unleashing the...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_Mobile Payments in Emerging Asian Pacific Markets
1. Mobile Payments in Emerging
Asian Pacific Markets
Brad Jones
Managing Director, Mobile Accelerate
2. Background
• Managing Director of Mobile
Accelerate, a Singapore based
consultancy specialising in mobile
money and financial inclusion
• Previously Director for Mobile
Money for Visa in Asia Pacific
• Founding Managing Director of
WING Cambodia, the first bank-led
mobile money model in Asia
3. 38 Mobile Money Operations in Asia Pacific
Source: GSMA Mobile Money Deployment Tracker
4. Mobile Payments in Asia Pacific
1. Asia is not Africa = Innovation is Key
2. Regulations Matter = Banks will Probably Win
3. Asia WILL surpass anything we have already
seen elsewhere
6. Financial Inclusion Metrics
Sub-Saharan East Asia &
Africa Pacific
Account at a formal financial
institution (% age 15+) 24% 55%
Account used to receive
remittances (% age 15+) 9% 9%
Saved at a financial
institution in the past year 14% 28%
(% age 15+)
7. Global Social Fabric Index
Source: Human Security Index http://www.humansecurityindex.org/
9. Digicel Pacific – Why are they
innovative?
• Solves a problem – lower cost remittance from
New Zealand to the Pacific
• Removes friction at receive and send end
through biometrics and contactless technology
• Is showing a pathway for contactless in
emerging markets
10.
11. WING Cambodia – Why are they
innovative?
• Loyalty – helps drive customer acquisition
• Distribution – small low-cost branches
physically near main point of OTC money
transfer
• Connected to every mobile operator and biller –
effectively becoming the national switch
12. Banks will (probably) win in Asia
Uganda Indonesia
3.58 13.37
# of ATMs per 100,000 people
Sub-Saharan E. Asia & Pacific Bank-led Mobile Money Markets
Africa (developing)
Indonesia
Bangladesh Popn:
35% 3.15
15% China
billion
India
Debit card (% age 15+) Pakistan
14. China – Will it eclipse everything?
• 1 billion mobile phone subscribers but over
30% of population unbanked
• CBRC actively encouraging financial inclusion
• PBOC sponsoring a mobile money pilot in 10
provinces with banks, mobile operators and
processors taking part
15.
16. Myanmar – Grassroots
Opportunity?
• 1.4% mobile penetration and over 30% under
the poverty line
• Banking limited to wealthy – microfinance is
embryonic
• Economic development about to surge – link
mobile money to MNO/Bank licensing?
17. Summary
• Asia is not Africa = Innovation is Key
• Regulations Matter = Banks will Probably Win
• Asia WILL surpass anything we have already
seen elsewhere
• Questions?
