This document highlights Twitter's ability to move people and drive campaigns further and faster. It provides examples of how brands have used Twitter to start conversations that build their brands. These include humor between Kit Kat and Oreo, and Three Mobile's #DancePonyDance campaign which generated over 200,000 tweets and reached 23 million people. The document also notes Twitter's growth, including having over 200 million global users who generate 1 billion tweets every 2.5 days, and its role in spreading news and sparking movements.

1. Twitter, Inc.
MOVE PEOPLE
D R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
Thursday, May 23, 13

2. @TwitterAdsUK
Thursday, May 23, 13

3. @TwitterAdsUK
“ I loved couriers. You had this transfer of physical
information happening throughout the city and the
world... that [you] can view in real time on a map.
That’s what’s going on in the city.”
- Jack Dorsey
@TwitterAdsUK
Thursday, May 23, 13

4. @TwitterAdsUK
the pulse of the planet
@TwitterAdsUK
Thursday, May 23, 13

5. @TwitterAdsUK
Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
@TwitterAdsUK
Thursday, May 23, 13

6. @TwitterAdsUK
David Whitehouse
@d_whitehouse
Lance Armstrong should be applauded for
being able to ride a bike so well on drugs. I
tried it once. Hit a dog and fell into a canal.
10,496
RETWEETS
2,229
FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK
Thursday, May 23, 13

7. powered by conversations
@TwitterAdsUK
Thursday, May 23, 13

8. 1 billion Tweets every 2.5 days
source: Twitter Internal 2012
@TwitterAdsUK
Thursday, May 23, 13

9. @TwitterAdsUK
where news breaks
@TwitterAdsUK
Thursday, May 23, 13

10. @TwitterAdsUK
London helicopter crash
16 Jan 2013
London helicopter crash
16 Jan 2013
@TwitterAdsUK
Thursday, May 23, 13

11. @TwitterAdsUK
8:03 AM
Aaron James Rodgers
@bottle_bohemia
Just witness an horrific crash! Helicopter hit
a crane, spiralled into the ground!
pic.twitter.com/oZ6wFWJT
248
RETWEETS
16
FAVORITES @TwitterAdsUK
Thursday, May 23, 13

12. @TwitterAdsUK
Quin
@QuinMurray
Helicopter just hit a crane and crashed a few
metres in front of me in vauxhall. Completely
shaken. pic.twitter.com/2YJvzsp3
2,379
RETWEETS
100
FAVORITES
8:05 AM
@TwitterAdsUK
Thursday, May 23, 13

13. @TwitterAdsUK
BBC Radio 5 live
@bbc5live
BREAKING: Reports a helicopter has
crashed at South Bank in London. Live:
ow.ly/gQUoy
8:13 AM
129
RETWEETS
2
FAVORITES
@TwitterAdsUK
Thursday, May 23, 13

14. @TwitterAdsUK
Fast news
1m Tweets in 3 hours
@TwitterAdsUK
Thursday, May 23, 13

15. @TwitterAdsUK
Thursday, May 23, 13

16. @TwitterAdsUK
where new connections are made
@TwitterAdsUK
Thursday, May 23, 13

17. Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Thursday, May 23, 13

18. Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Thursday, May 23, 13

19. Drizzy @Drake
The first million is the hardest.
T. Boone Pickens @boonepickens
@Drake The first billion is a helluva lot harder.
@DaraNasr | Confidential
Thursday, May 23, 13

20. Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.
@DaraNasr | Confidential
Thursday, May 23, 13

21. Lib Dem Press Office
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
@DaraNasr | Confidential
Thursday, May 23, 13

22. @labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team
@labourpress
@LibDemPress yes, that’s going well. Keep
up the good work.
@DaraNasr | Confidential
Thursday, May 23, 13

23. #WeNurses
@TwitterAdsUK
Thursday, May 23, 13

24. Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Thursday, May 23, 13

25. 10m users in the UK
source: Twitter UK Internal 2012
@TwitterAdsUK
Thursday, May 23, 13

26. 200m users globally
@TwitterAdsUK
Thursday, May 23, 13

27. @TwitterAdsUK
80% access Twitter UK on mobile
source: Twitter UK Internal 2012
@TwitterAdsUK
Thursday, May 23, 13

28. mobile.
on the sofa, on the move, in the
moment.
@TwitterAdsUK
Thursday, May 23, 13

29. @TwitterAdsUK
TV is a key interest on Twitter
source: SecondSync 2012, Crimson Hexagon 2012
95%
of online public conversations
are on Twitter
40%
of all Twitter traffic around
peak time is about TV
of UK Twitter users use
Twitter while watching TV
60%
Thursday, May 23, 13

30. @TwitterAdsUK
Thursday, May 23, 13

31. Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Thursday, May 23, 13

32. Twitter is the shortest distance between
and what interests you most
@
@TwitterAdsUK
Thursday, May 23, 13

33. Twitter is the shortest distance between
and
@
#
@TwitterAdsUK
Thursday, May 23, 13

34. Thursday, May 23, 13

35. Thursday, May 23, 13

36. a platform to reflect and create
locally and globally
@TwitterAdsUK
Thursday, May 23, 13

37. in 140 characters
“On the step I felt that the whole world is
watching. I said I wish they would see what
I see. It was amazing.” Felix Baumgartner
Red Bull Stratos
@RedBullStratos
3,989
RETWEETS
1,081
FAVORITES
Thursday, May 23, 13

38. Oreo Cookie
@Oreo
Power out? No problem.
pic.twitter.com/dnQ7pOgC
Thursday, May 23, 13

39. @TwitterAdsUK
Would you just look at this owl, isn’t it
great? #SuperbOwl pic.twitter.com/
NCF2HOAV
Emergency Cute Stuff
@EmergencyPuppy
@TwitterAdsUK
Thursday, May 23, 13

40. "Creativity in advertising is all
about the power of reduction.
Write less, say more".
- John Hegarty
@TwitterAdsUK
Thursday, May 23, 13

41. constraint inspires creativity
@TwitterAdsUK
Thursday, May 23, 13

42. a single Tweet can tell a story
@TwitterAdsUK
Thursday, May 23, 13

43. Paddy Power
@paddypower
Andy & Judy Murray looked pretty relaxed
in their Melbourne Hotel ahead of the big
game... #AusOpen
pic.twitter.com/TPxCqbTn
@TwitterAdsUK
Thursday, May 23, 13

44. Paddy Power
@paddypower
Andy & Judy Murray looked pretty relaxed
in their Melbourne Hotel ahead of the big
game... #AusOpen
pic.twitter.com/TPxCqbTn
@TwitterAdsUK
Thursday, May 23, 13

45. @TwitterAdsUK
Thursday, May 23, 13

46. individual conversations
build brands
@TwitterAdsUK
Thursday, May 23, 13

47. 9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012
450k
50k
150k
250k
350k
love
anger
happiness
sadness
network outage
source: Wunderman Social Favouribility Engine, 2012
@TwitterAdsUK
Thursday, May 23, 13

48. @TwitterAdsUK
Tunde
@Tunde24_7
@O2 bastard big man ting I swear direct me
to your owner what happened to my internet
connection fam mans having to use wifi and
dat
1,168
RETWEETS
372
FAVORITES
@TwitterAdsUK
Thursday, May 23, 13

49. @TwitterAdsUK
O2 in the UK
@O2
@Tunde24_7 Have you tried to reset the
router ting fam, so mans can use the wifi and
dat?
5,146
RETWEETS
1,991
FAVORITES
Tunde @Tunde24_7
@O2 bastard big man ting I swear direct me to your owner
what happened to my internet connection fam mans having
to use wifi and dat
@TwitterAdsUK
Thursday, May 23, 13

50. LauraEllen
@Laura_ellenxx
Can tell I like chocolate abit too much
when I’m following @KITKAT and @Oreo
hahahahahah
@TwitterAdsUK
Thursday, May 23, 13

51. LauraEllen @Laura_ellenxx
Can tell I like chocolate abit too much when I’m
following @KITKAT and @Oreo hahahahahah
Kit Kat
@KITKAT
The fight for @Laura_ellenxx’s affections is
on. @Oreo your move #haveabreak
twitpic.com/cb1g84
@TwitterAdsUK
Thursday, May 23, 13

52. Kit Kat @KITKAT
The fight for @Laura_ellenxx’s affections is on. @Oreo
your more #haveabreak twitpic.com/cb1G84
Oreo Cookie
@Oreo
Sorry, @KITKAT we couldn’t resist...
#GiveOreoABreak pic.twitter.com/iMXjChet
@TwitterAdsUK
Thursday, May 23, 13

53. mass conversations power
movements
@TwitterAdsUK
Thursday, May 23, 13

54. Campaign: brand of the year
@TwitterAdsUK
Thursday, May 23, 13

55. @TwitterAdsUK
Thursday, May 23, 13

56. @TwitterAdsUK
Thursday, May 23, 13

57. @TwitterAdsUK
Deeper integration, deeper engagement
Three #DancePonyDance
@TwitterAdsUK
Thursday, May 23, 13

58. @TwitterAdsUK
Nothing but love
It seems while I’ve been away a pony has
been moonwalking youtu.be/Ekro5T9Iaio
#DancePonyDance
Clare Balding
@clarebalding
@TwitterAdsUK
Thursday, May 23, 13

59. @TwitterAdsUK
Nothing but love
Have you seen this amazing commercial
from Three Mobile using “Everywhere”?
Watch the video here: youtube.com/watch?
v-Ek... #danceponydance
Fleetwood Mac
@fleetwoodmac
@TwitterAdsUK
Thursday, May 23, 13

60. @TwitterAdsUK
Campaign coverage: 200k Tweets with OTS of 23m
UNIQUE REACH (USERS)
DATE
0
6250000
12500000
18750000
25000000
1/3 2/3 3/3 4/3 5/3 6/3 7/3 8/3 9/3 10/3 11/3 12/3 13/3 14/3 15/3 16/3 17/3
25M
12.5M
source: Datasift, Colourtext 2013
Thursday, May 23, 13

61. Thursday, May 23, 13

62. Thursday, May 23, 13

63. Twitter, Inc.
MOVE PEOPLE
D R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
Thursday, May 23, 13