- Poland offers size and healthy growth above 4% annually, making it the second most important CEE market for members after Russia. However, rapid growth is unrealistic as Poland becomes wealthier and more competitive. - B2C companies reported a slowdown in Q1, B2G will be hit by elections and budget cuts, and B2B faces increasing competition and costs. - Poland is still solid but less of a star than in the past. Managing expectations is becoming more important as the market matures.