Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee

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This presentation puts together a showcase of interesting developers from Asia who were participating in the June 2013 Echelon 2013 event in Singapore. I have grouped the startups according to how the apps and services from these startups relate in my framework of daily habits of mobile Internet users.

Technology

Echelon
June
2013

Singapore

Showcase
of
interesting
startups
focusing
on

daily
habits
of
mobile
Internet
users

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Apps
to
Daily
habits

High
Engagement
&
Churn

1.  Social
Networking
/
Photos
–

PicMix,
PixBento

2.  Streaming
Music
-‐
duet

3.  Dating
-‐
NoonSwoon

High
Engagement
&
Value

1.  Communication

2.  News

One-‐oﬀ
Premium
Use

1.  Education
–
MathSpace,

TopAdmit

2.  Deals
&
Retail
–
Stamp,

chopink,
Zap,
Woozin

3.  Medical
–
TanyaDok

Scheduled
Use
but
High
Value

1.  Travel
–
HotelQuickly

2.  Navigation
-‐
notiphi

3.  Utilities
–
Waygo,
TradeHero,

POP

4.  Reference
–
MyLegalWhiz

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Frequency
of
use
per
week

Retention
over
90
days

Source:
Flurry
Blog
Analysis;
AC
Nielsen;
Lit
Search
&
Analysis,
Echelon
June
2013
Singapore
event
http://e27.co/echelon/startups/

Finalists in Echelon June 2013 pitch -> WINNER: Waygo (Taiwan)
"   POP (Taiwan): an app that allows developers to turn paper sketches into app prototypes.
" MathSpace (Australia): a cloud-based math learning software.
"   MyLegalWhiz (Philippines): a mobile-optimized database that simplifies the tedious task of legal research for
lawyers and paralegals
"   NoonSwoon (Thailand): a dating app that introduces users to other singles who are friends of their friends.
"   Stamp (Thailand): a cardless mobile loyalty program that generates a unique code with each transaction instead of
relying on QR codes or GPS check-in functions.
"   TanyaDok (Indonesia): a health consultation platform for people seeking quick answers to medical questions
"   TradeHero (Singapore): a finance app that allows users to practice trading with virtual money using real-time stock
market data.
"   TopAdmit (Taiwan): an online college application editing company
" Waygo (Taiwan) a mobile app targeted to travelers that uses optical character recognition to translate Chinese
phrases into English.
Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Apps
to
Daily
habits

Apps
to
Daily
habits
1

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Apps
to
Daily
habits
2

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Apps
to
Daily
habits
2

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

http://wooz.in

http://www.zap.com.ph

Apps
to
Daily
habits
3

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

http://www.notiphi.com

At
the
right
place.
At
the
right
time.

Notiφ
(Notify)
is
an
intelligent

notiﬁcation
based
mobile
advertising

platform
which
enables
the
advertiser

to
send
rich
media
content
to
targeted

segments
of
smartphone
users
at
the

right
place
and
at
the
right
time

Apps
to
Daily
habits
3

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Thank
You

"   Blog
post
on
Daily
Habits:

What
are
the
Daily
Habits

of
Online
and
Mobile
Internet
users?

http://myovi.blogspot.sg/2013/05/what-‐are-‐daily-‐
habits-‐in-‐online-‐and.html

"   You
may
also
like:
6
Key
Takeaways
from
Startup
Asia

2013

http://myovi.blogspot.sg/2013/04/6-‐key-‐takeaways-‐
from-‐startup-‐asia-‐2013.html

Nelson
Wee’s
Proﬁle
|
Twitter:
@nelsonwee
|
http://www.slideshare.com/nelsonwee

Until now, Marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations and preconceived notions weighing on people’s responses, traditional research methods can feel incomplete. True Impact Marketing and Plastic Mobile conducted a study that applied neuroscience to user experience to explore what users actually saw, thought and felt when following the customer journey in three transaction-based mobile applications. By determining positive and negative emotions and attentional activation - rather than relying on people to say what they mean without any bias, influence, or other variables altering their true reaction - the study finds new insights into engagement. The findings can help marketers, researchers and customer experience designers optimize every precious pixel.

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We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers. Please go to developer.yahoo.com to learn more! Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.

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Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee

1. Echelon June 2013 Singapore Showcase of interesting startups focusing on daily habits of mobile Internet users Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

2. Apps to Daily habits High Engagement & Churn 1.  Social Networking / Photos – PicMix, PixBento 2.  Streaming Music -‐ duet 3.  Dating -‐ NoonSwoon High Engagement & Value 1.  Communication 2.  News One-‐oﬀ Premium Use 1.  Education – MathSpace, TopAdmit 2.  Deals & Retail – Stamp, chopink, Zap, Woozin 3.  Medical – TanyaDok Scheduled Use but High Value 1.  Travel – HotelQuickly 2.  Navigation -‐ notiphi 3.  Utilities – Waygo, TradeHero, POP 4.  Reference – MyLegalWhiz Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee Frequency of use per week Retention over 90 days Source: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis, Echelon June 2013 Singapore event http://e27.co/echelon/startups/

3. Finalists in Echelon June 2013 pitch -> WINNER: Waygo (Taiwan) "   POP (Taiwan): an app that allows developers to turn paper sketches into app prototypes. " MathSpace (Australia): a cloud-based math learning software. "   MyLegalWhiz (Philippines): a mobile-optimized database that simplifies the tedious task of legal research for lawyers and paralegals "   NoonSwoon (Thailand): a dating app that introduces users to other singles who are friends of their friends. "   Stamp (Thailand): a cardless mobile loyalty program that generates a unique code with each transaction instead of relying on QR codes or GPS check-in functions. "   TanyaDok (Indonesia): a health consultation platform for people seeking quick answers to medical questions "   TradeHero (Singapore): a finance app that allows users to practice trading with virtual money using real-time stock market data. "   TopAdmit (Taiwan): an online college application editing company " Waygo (Taiwan) a mobile app targeted to travelers that uses optical character recognition to translate Chinese phrases into English. Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee Apps to Daily habits

4. Apps to Daily habits 1 Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

5. Apps to Daily habits 1 Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

6. Apps to Daily habits 2 Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

7. Apps to Daily habits 2 Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee http://wooz.in http://www.zap.com.ph

8. Apps to Daily habits 3 Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee http://www.notiphi.com At the right place. At the right time. Notiφ (Notify) is an intelligent notiﬁcation based mobile advertising platform which enables the advertiser to send rich media content to targeted segments of smartphone users at the right place and at the right time

9. Apps to Daily habits 3 Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

10. Thank You "   Blog post on Daily Habits: What are the Daily Habits of Online and Mobile Internet users? http://myovi.blogspot.sg/2013/05/what-‐are-‐daily-‐ habits-‐in-‐online-‐and.html "   You may also like: 6 Key Takeaways from Startup Asia 2013 http://myovi.blogspot.sg/2013/04/6-‐key-‐takeaways-‐ from-‐startup-‐asia-‐2013.html Nelson Wee’s Proﬁle | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

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Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee