In today's world of on-the-go consumers and pervasive mobile internet access, the market landscape for the consumption of business and marketing information is changing. No longer static in nature, there is a shift of information sharing and communication from static documents in your PCs to browsers and now increasingly via apps in smartphones, tablets, feature phones and more upcoming screens. Here is a slide on how mobile apps could be used as experimental outposts to seed and incubate concepts and build up specific vertical communities for businesses.

1. Apps Build Communities
‘Pipeline Mgmt’
Food Community
DishPal app
Seeding
‘Go/no-go
Decision’
Fashion Community
StyleTag app
Incubation
‘Go/no-go
Decision’
K-Pop Community
Go-To-Market
StARCALL app
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