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OPERATIONS
STRATEGY
NIGEL SLACK
MICHAEL LEWIS
SIXTH EDITION
Contents
List of figures, tables and exhibits from case studies xi
Preface xxi
Authors’ acknowledgements xxvi
Publisher’s acknowledgements xxvii
Chapter 1 An introduction to operations strategy 1
Introduction 1
Why is operations excellence fundamental to strategic success? 2
What is operations strategy and how is it different from operations
management? 8
How should operations strategy reflect overall strategy (top-down)? 13
How do the requirements of the market influence operations
strategy (outside-in)? 15
How can operations strategy learn from operational
experience (bottom-up)? 19
What is the difference between the ‘content’ and the ‘process’ of
operations strategy? 29
How are operations strategy decisions made? 38
Summary answers to key questions 46
Further reading 48
Notes on the chapter 48
Chapter 2 Operations performance 50
Introduction 50
What is meant by operations performance? 51
How is operations performance judged at a societal level? 56
How is operations performance judged at a strategic level? 59
How is operations performance judged at an operational level? 62
Does the relative importance of performance objectives vary over time? 74
Do operations performance objectives trade-off against each other? 76
What are the advantages and disadvantages of focused operations? 81
Summary answers to key questions 87
Further reading 89
Notes on the chapter 89
Chapter 3 Socially responsible operations strategy 91
Introduction 91
What is corporate social responsibility? 92
How does the environmental dimension of CSR affect operations strategy? 94
How does the social dimension of CSR affect operations strategy? 98
viii Contents
How does the economic dimension of CSR affect operations strategy? 102
How does the stakeholder dimension of CSR affect operations strategy? 104
How does the voluntary dimension of CSR affect operations strategy? 109
How can operations managers analyse CSR issues? 112
Summary answers to key questions 115
Selected further reading 117
Notes on the chapter 117
Chapter 4 Capacity strategy 119
Introduction 119
What is capacity strategy? 120
How much capacity should an operation have? 121
How many separate sites should an operation have? 131
What issues are important when changing capacity levels? 133
What tasks should be allocated to sites? 141
Where should capacity be located? 142
Summary answers to key questions 149
Further reading 151
Notes on the chapter 151
Chapter 5 Purchasing and supply strategy 152
Introduction 152
What is purchasing and supply strategy? 153
What should we do and what should we buy? 163
What is the role of contracts and/or relationships? 168
How do we manage supply dynamics? 177
How do we manage supply networks over time? 183
How do we manage supply chain risks? 188
Summary answers to key questions 190
Further reading 192
Notes on the chapter 192
Chapter 6 Process technology strategy 193
Introduction 193
What is process technology strategy and why is it
getting more important? 194
How can process technology be characterised? 202
How do market volume and variety influence process technology? 206
How can process technology be evaluated strategically? 217
Summary answers to key questions 230
Further reading 233
Notes on the chapter 233
Chapter 7 Improvement strategy 235
Introduction 235
What are the different approaches to improvement? 235
ix
Contents
How do the needs of the market direct the ongoing development of
operations processes? 248
How can the ongoing management and control of operations be
harnessed to develop their capabilities? 260
What can operations do to deploy their capabilities into the market? 271
Summary answers to key questions 273
Further reading 275
Notes on the chapter 275
Chapter 8 Product and service development and organisation 277
Introduction 277
What is the relationship between innovation, design and creativity? 277
Why is the way in which companies develop their products and services
so important? 281
What process do companies use to develop products and services? 287
How should the effectiveness of the product and service development
process be judged in terms of fulfilling market requirements? 295
What operations resource-based decisions define a company’s product
and service development strategy? 299
Summary answers to key questions 308
Further reading 309
Notes on the chapter 310
Chapter 9 The process of operations strategy – formulation and
implementation 311
Introduction 311
What is the ‘formulation’ of operations strategy? 312
What is involved in maintaining alignment over time? 316
What analysis is needed for formulation? 324
What is operations strategy implementation? 332
Who can be responsible for implementation? 335
Summary answers to key questions 342
Further reading 343
Notes on the chapter 344
Chapter 10 The process of operations strategy – monitoring
and control 345
Introduction 345
What are the differences between operational and strategic
monitoring and control? 346
How is progress towards strategic objectives tracked? 350
How can the monitoring and control process attempt to control risks? 355
How does learning contribute to strategic control? 363
Summary answers to key questions 371
Further reading 373
Notes on the chapter 373
x Contents
Topics covered in case studies 375
List of case studies 377
Aarens Electronic 379
Aztec Component Supplies 383
Carglass®
: building and sustaining a customer-centric organisation 385
Clever Consulting 399
Delta Synthetic Fibres (DSF) 401
Developing ‘Savory Rosti-crisps’ at Dreddo Dan’s 407
Disneyland Resort Paris 411
Dresding Medical 418
Hagen Style 420
Hartford Building Society: to measure, or not to measure? 422
Holmart and Wersa: the food waste partnership 428
McDonald’s: half a century of growth 433
Ontario Facilities Equity Management (OFEM) 439
Slagelse Industrial Services (SIS) 443
The Thought Space partnership 446
Turnround at the Preston Plant 449
Zara’s operating model 453
Zentrill 458
Index 460
Figures
Figure 1.1 This chapter looks at the fundamentals of operations strategy 1
Figure 1.2 All operations transform input resources into products
and services 3
Figure 1.3 The hierarchy of operations describes networks at different
levels of analysis. Three are illustrated here: the supply
network, the operation, and the process 5
Figure 1.4 The Four Vs analysis for the changing emphasis of retail
banking services from branch-based to online 8
Figure 1.5 The four perspectives on operations strategy: top-down,
bottom-up, market requirements (outside-in), and
operations resources (inside-out) 13
Figure 1.6 Correspondence and coherence are the two requirements
of the top-down perspective of operations strategy 14
Figure 1.7 The outside-in element of operations strategy translates
the requirements of the market into a set of operations
performance objectives 18
Figure 1.8 The bottom-up element of operations strategy is to learn
from day-to-day experiences and convert the knowledge
gained into strategic capabilities 20
Figure 1.9 The inside-out element of operations strategy develops the
capabilities of the operation’s resources and processes 21
Figure 1.10 The four features of the VRIO framework 26
Figure 1.11 Top-down, outside-in, bottom-up, and inside-out
perspectives of the Heftexx operations strategy 29
Figure 1.12 The content of operations strategy involves the strategic
reconciliation of market requirements with operations resources 30
Figure 1.13 Decomposing the ratio profit / total assets to derive the four
strategic decision areas of operations strategy 34
Figure 1.14 The process of operations strategy reconciles the top-down
and bottom-up perspectives 37
Figure 1.15 The stages of the process of operations strategy 37
Figure 1.16 Operations strategy matrix for Pret A Manager 41
List of figures, tables and exhibits
from case studies
xii List of figures, tables and exhibits from case studies
Figure 1.17 (a) The decision matrix, (b) The decision tree for the
simplified strategy choice decision 43
Figure 1.18 Operations strategy map for an airline fuel supply company 44
Figure 2.1 This chapter looks at operations strategic performance 50
Figure 2.2 Hayes and Wheelwright’s four-stage model of
operations contribution sees operations as moving from
implementation of strategy, through to supporting
strategy, and finally driving strategy 54
Figure 2.3 Three levels of operations performance 56
Figure 2.4 Significant times for the delivery of two products/services 64
Figure 2.5 Different product groups require different performance
objectives 70
Figure 2.6 Polar diagrams for newspaper collection (NC) and general
recycling (GR) services and a proposed police performance
method 71
Figure 2.7 Qualifiers, order-winners and delights expressed in terms
of their competitive benefit with achieved performance.
Note: there is an erosion of delights and order-winners
over time. 72
Figure 2.8 What is the operation doing today to develop the
capabilities which will provide the ‘Delights’ of the future? 74
Figure 2.9 The effects of the product/service life cycle on operations
performance objectives 75
Figure 2.10 The efficient frontier 80
Figure 2.11 Burning bridges behind you increases commitment but
reduces flexibility 85
Figure 3.1 Socially responsible operations strategy 91
Figure 3.2 The five ‘dimensions’ of CSR and examples of phrases used
in defining CSR 93
Figure 3.3 Waste product recycling at Marmite 94
Figure 3.4 Broad strategic objectives for a parcel delivery operation
applied to stakeholder groups 104
Figure 3.5 Building-up to full community acceptance (social licence
to operate) 107
Figure 3.6 Examples of corporate philanthropy 111
Figure 3.7 The Carroll pyramid (Based on the work of Carroll, A.B.
(1991) The pyramid of social responsibility: Towards
the moral management of organizational stakeholders,
Business Horizons, July/August) 111
xiii
List of figures, tables and exhibits from case studies
Figure 3.8 To what extent do social and financial performance trade-off? 114
Figure 3.9 CSR as risk management 114
Figure 4.1 This chapter looks at capacity strategy 119
Figure 4.2 Issues covered in capacity strategy 121
Figure 4.3 The interplay between capacity, demand, competition,
utilisation, costs and revenues can be complex, as in the
airfreight example 123
Figure 4.4 Cost, volume, profit illustration 126
Figure 4.5 Unit cost curves 128
Figure 4.6 Expanding physical capacity in advance of effective
capacity can bring greater returns in the longer term 131
Figure 4.7 (a) Capacity leading and capacity lagging strategies, and
(b) Smoothing with inventory means using the excess
capacity of one period to produce inventory which can be
used to supply the under-capacity period 135
Figure 4.8 (a) Capacity plans for meeting demand using either 800-
or 400-unit capacity plants, and (b) Smaller scale capacity
increments allow the capacity plan to be adjusted to
accommodate changes in demand 137
Figure 4.9 Decision tree for simple capacity expansion example
showing investment (in brackets) and additional profit
over a two-year period 139
Figure 4.10 Rarely does each stage of a supply chain have perfectly
balanced capacity because of different optimum capacity
increments 140
Figure 4.11 Utilisation or focus? Long- and short-term
considerations differ 142
Figure 5.1 This chapter looks at purchasing and supply strategy 152
Figure 5.2 Supply networks are the interconnections of relationships
between operations 154
Figure 5.3 (a) Dyadic relationships in a simple supply network and
example (b) Triadic relationship and example 155
Figure 5.4 The value net (based on Brandenburger and Nalebuff) 158
Figure 5.5 Wimbledon’s tennis balls travel over 80,000 kilometres in
their supply network 161
Figure 5.6 Types of supply arrangement 163
Figure 5.7 The operations scope decision should include both
strategic and operational analysis 167
xiv List of figures, tables and exhibits from case studies
Figure 5.8 Supply arrangements are a balance between contracting
and relationship 169
Figure 5.9 Elements of partnership relationships 171
Figure 5.10 Fluctuations of production levels along supply chain in
response to small change in end-customer demand 178
Figure 5.11 Potential perception mismatches in supply chains 181
Figure 5.12 Typical supply chain dynamics 182
Figure 5.13 Single-, multi-, cross- and omni-channel retail models 184
Figure 5.14 Matching the operations resources in the supply chain
with market requirements 187
Figure 6.1 This chapter looks at process technology strategy 193
Figure 6.2 The generic form of technology road maps (TRM) 198
Figure 6.3 Simplified example of a technology road map for the
development of products/services, technologies, and
processes for a facilities management service 199
Figure 6.4 Some factors that govern the speed and extent of the
adoption of new process technologies 201
Figure 6.5 New and emerging technologies positioned relative to five
‘primary capabilities’: thinking/reasoning, seeing/sensing,
communicating/connecting, moving physical objects,
processing materials 203
Figure 6.6 The three dimensions of process technology are often
closely linked 213
Figure 6.7 The product–process matrix and the technology dimensions 214
Figure 6.8 Market pressures are requiring operations to be both
flexible and low cost 215
Figure 6.9 New developments in process technology can change the
cost-flexibility trade-off 216
Figure 6.10 Broad categories of evaluation criteria for evaluating
technologies 217
Figure 6.11 Cash inflows, outflows and requirements up to the finish
of the project (€000s) 219
Figure 6.12 Assessing the ‘acceptability’ of a process technology 220
Figure 6.13 Performance of laboratory analysis and data-based systems 226
Figure 6.14 Including all four perspectives in evaluation for a proposed
advanced predictive maintenance system 231
Figure 7.1 This chapter looks at improvement strategy 236
Figure 7.2 Three potential ways of achieving organisational ambidexterity 241
xv
List of figures, tables and exhibits from case studies
Figure 7.3 Some ‘pre-packaged’ improvement approaches positioned
in terms of their emphasis on what changes to make or how
to make the changes, and whether they emphasise rapid or
gradual change 246
Figure 7.4 The ‘direct’, ‘develop’, ‘deploy’ strategic improvement cycle 248
Figure 7.5 Directing improvement is a cycle of comparing targets with
performance 249
Figure 7.6 Performance targets can involve different levels
of aggregation 250
Figure 7.7 Different standards of comparison give a different message 253
Figure 7.8 The importance–performance matrix 256
Figure 7.9 The importance–performance matrix for TAG’s ‘overnight
temperature controlled’ service 258
Figure 7.10 The sandcone model of improvement; cost reduction relies
on a cumulative foundation of improvement in the other
performance objectives 259
Figure 7.11 Log-log experience curve for a voucher processing centre 260
Figure 7.12 Knowledge management systems exploit the ability of
e-technologiestocollectknowledgeandconnectindividuals
and knowledge in order to encourage collaboration 265
Figure 7.13 The Nonaka and Takeuchi knowledge model 268
Figure 7.14 Process control may be one of the most operational of
tasks, but it can bring strategic benefits 270
Figure 7.15 Deploying operations capabilities to create market
potential means ensuring that the operations function is
expected to contribute to market positioning 271
Figure 8.1 This chapter looks at product and service development and
organisation 278
Figure 8.2 The relationship between creativity, innovation, and design 279
Figure 8.3 The S-shaped curve of innovation 279
Figure 8.4 The Henderson–Clark Model 281
Figure 8.5 The link between product/service development and process
development can be closer in service industries 284
Figure 8.6 Operations strategy analysis for product and service
development 288
Figure 8.7 A typical ‘stage model’ of the product and service
development process 289
Figure 8.8 (a) The idealised development funnel, and (b) The
development funnel for one company 293
xvi List of figures, tables and exhibits from case studies
Figure 8.9 (a)Sequentialarrangementofthestagesinthedevelopment
activity (b) Simultaneous arrangement of the stages in the
development activity 294
Figure 8.10 Slow and/or delayed development times, which can be the
result of quality or flexibility failures, will increase costs
and can reduce revenue 300
Figure 8.11 The ‘vicious cycle’ of under-resourcing
development capacity 301
Figure 8.12 Organisation structures for design processes 307
Figure 9.1 This chapter looks at the process of operations strategy –
formulation and implementation 311
Figure 9.2 The stages in the process of operations strategy, with the
formulation and implementation stages highlighted 313
Figure 9.3 In operations strategy ‘fit’ is the alignment between market
and operations capability 313
Figure 9.4 Align operations resources with market requirements, or
align market positioning with operations resources capabilities 315
Figure 9.5 Alignment over time at CAG Recycling Service 319
Figure 9.6 The relationship between the concepts of the ‘business
model’ and the ‘operating model’ 330
Figure 9.7 ‘Fit’ is concerned with ensuring comprehensiveness,
correspondence, coherence and criticality 330
Figure 9.8 Implementing an operations strategy that involves moving
from A to B means understanding current and intended
market requirements and operations resource capabilities
so that the extent and nature of the change can be assessed 333
Figure 9.9 A typology of the ‘central operations’ function 337
Figure 9.10 Information relationships for the four types of central
operations functions 339
Figure 10.1 This chapter looks at the process of operations strategy –
monitoring and control 345
Figure 10.2 The monitoring and control stages of the process of
operations strategy 346
Figure 10.3 Monitoring and control is less clear at a strategic level 347
Figure 10.4 The type of intervention that is appropriate can depend on
the nature of activities being controlled 348
Figure 10.5 Process objectives for centralisation of risk assessment
departments implementation 352
Figure 10.6 Measures used in the balanced scorecard 354
xvii
List of figures, tables and exhibits from case studies
Figure 10.7 Excessively tight ‘fit’ can increase the risks of misalignment
between market requirements and operations resource
capability 356
Figure 10.8 Implementing a strategy that moves an operation from A
to B may mean deviating from the ‘line of fit’ and therefore
exposing the operation to risk 357
Figure 10.9 Pure risk has only negative consequences (A to C).
Speculative risk can have both positive (A to B) and
negative (A to D, or A to E) consequences 358
Figure 10.10 Strategic risk management involves prevention, mitigation,
and recovery strategies 359
Figure 10.11 The reduction in performance during and after the
implementation of a new technology reflects
‘adjustment costs’ 361
Figure 10.12 Single-loop learning and the potential limitations of
single-loop learning 365
Figure 10.13 Double-loop learning questions the appropriateness of
operations 365
Figure 10.14 Learning potential depends on both resource and process
‘distance’ 369
Figure 10.15 The power– interest grid 370
Tables
Table 1.1 Examples of operations management and operations
strategy questions 12
Table 1.2 Competitive factors for three operations grouped under
their generic performance objectives 31
Table 1.3 Some decisions in each decision area for a hotel chain and
an automobile manufacturer 35
Table 2.1 Examples of ‘hard’ and ‘soft’ dimensions of specification quality 63
Table 2.2 The range and response dimensions of the four types of
total operations flexibility 66
Table 2.3 Internal and external benefits of excelling at each
performance objective 69
Table 2.4 Firms can use various criteria to ‘focus’ their operations 84
Table 3.1 Some environmental considerations of operations strategy
decisions 97
Table 3.2 Some social considerations of operations strategy decisions 101
Table 3.3 Typical stakeholders’ performance objectives 108
xviii List of figures, tables and exhibits from case studies
Table 4.1 Three levels of capacity decision 122
Table 4.2 Analysis of existing operation and two options 132
Table 4.3 The advantages and disadvantages of pure leading, pure
lagging and smoothing-with-inventories strategies of
capacity timing 136
Table 5.1 How in-house and outsourced supply may affect an
operation’s performance objectives 164
Table 5.2 A summary of some problems that can arise from
asymmetric information 170
Table 5.3 Understanding the qualitative dynamics of supply chains 181
Table 5.4 Coordinating mechanisms for reducing supply chain
dynamic instability 186
Table 5.5 Indicative purchasing and supply related risks 190
Table 6.1 Some process technologies classified by their primary inputs 203
Table 6.2 Evaluating the acceptability of process technology
investment on market criteria 222
Table 6.3 The four dimensions of ‘strategic’ operations resources 224
Table 7.1 Some features of continuous/exploitation improvement
and breakthrough/exploration improvement 238
Table 7.2 The degree of process change can be characterised by
changes in the arrangement and nature of process activities 239
Table 7.3 Some typical partial measures of performance 252
Table 7.4 Characteristics of Bohn’s eight stages of process knowledge 262
Table 8.1 The degree of product/service change can affect both its
external appearance and its internal methodology/technology 283
Table 9.1 Internal and external ‘defensive’ static mechanisms of
sustainability 322
Table 9.2 Some possible operations-related factors in a SWOT analysis 325
Table 10.1 Type I and type II errors for the control of an operations
strategy implementation 363
Exhibits from case studies
Carglass®
: building and sustaining a customer-centric organisation 385
Exhibit 1 Presentation of the Belron® Group (Figures 2009) 386
Exhibit 2 From opportunity to job: The Waterfall concept (Figures 2009) 389
Exhibit 3 The Carglass® Circle of Success 391
xix
List of figures, tables and exhibits from case studies
Exhibit 4 Carglass®’s leadership effectiveness 392
Exhibit 5a Carglass®’s overall employee satisfaction scores 393
Exhibit 5b Detailed employee satisfaction scores 393
Exhibit 6a Carglass®’s overall customer satisfaction scores 394
Exhibit 6b Detailed customer satisfaction scores (Figures 2009) 395
Exhibit 7 Carglass® financial information 396
Delta Synthetic Fibres (DSF) 401
Exhibit 1 Current market volumes by product and region, 2004
(millions of kg) 406
Exhibit 2 Forecasts for Britlene and Britlon ranges 406
Exhibit 3 Estimated Britlon capital costs 406
Holmart and Wersa: the food waste partnership 428
Exhibit 1 The Biogas process 429
Ontario Facilities Equity Management (OFEM) 439
Exhibit 1 Revenue projections for the three investment opportunities 442
Operations strategy is a major source of competitive advantage in for-profit businesses
and the route to achieving social welfare in not-for-profit enterprises. No matter what
sector, it can have a huge impact – not just in the short term, but also on an endur-
ing basis. Just look at those companies that have transformed their prospects through
the way they manage their operations resources strategically: Amazon, Apple, Dyson,
IKEA, Intel, Rolls Royce, Samsung, Singapore Airlines, Tesco, ARM, Toyota, Wipro, Zara
and many more, all have developed their strategic operations capabilities to the point
where they represent a formidable asset. (And all are among the many examples to
be found in this book.) These firms have found that it is the way they manage their
operations, and their resources in general, that sets them apart from, and above, their
competitors.
The dilemma is that when we talk about ‘operations’, we must include the ma-
jority of the firm’s resources, because contributing to creating the firm’s services
and products is such an all-consuming task. And when something is all around us,
like operations resources are, it can be difficult to see them in their entirety. This is
the paradox of operations strategy. It lies at the heart of how organisations manage
their strategic intent in practice and is vitally important for long-term success. Yet,
it is also so all-embracing that it becomes easy to underestimate the significance of
the subject.
But, ‘operations’ should not be confused with ‘operational’. An organisation’s opera-
tions resources and processes have both an operational, and more importantly for this
book, a strategic role to play. If you doubt the importance of the subject, the following
are just some of the decisions with which operations strategy is concerned.
● How should the organisation satisfy the requirements of its customers?
● How should each function within the organisation satisfy the requirements of its
internal customers?
● What intrinsic capabilities should the organisation try and develop as the founda-
tion for its long-term success?
● How specialised should the organisation’s activities become?
● Should the organisation sacrifice some of its objectives in order to excel at others?
● How big should the organisation be?
● Where should the organisation locate its resources?
● When should it expand or contract, and by how much?
● What should it do itself and what should it contract out to other businesses?
● How should it develop relationships with other organisations?
● What type of technology should it invest in?
● How should it organise the way it develops new products and services?
● How should it bind together its resources into an organisational structure?
Preface
xxii Preface
● How should the organisation’s resources and processes be improved and developed
over time?
● What guiding principles should shape the way any organisation formulates its
operations strategies?
All these questions are not merely important for any enterprise – they are funda-
mental. No organisation, whether large or small, for-profit or not-for-profit, in the ser-
vices or manufacturing sector, international or local, can ignore such questions. Oper-
ations strategy is central, ubiquitous and vital to any organisation’s sustained success.
New to this edition
The success of the previous five editions was helped by the many suggestions we re-
ceived from fellow teachers and students of operations strategy. They have been kind
enough to provide further feedback that has informed the changes we have made for
the sixth edition. These changes include the following:
● A new chapter on corporate social responsibility in operations strategy (this replac-
es the previous Chapter 3, ‘Substitutes for strategy’)
● A general updating and replacement of the ‘boxed’ examples within the text.
Currently, there are 60 of these; while the total remains approximately the same,
around 20 per cent are new.
● There are now 19 integrative cases at the end of the book, one more than in the pre-
vious edition. However, the short and long case studies from the previous edition
have been retained. These cases can still be used to form the basis of a whole course
in operations strategy.
● This edition uses a new overall framework that gives a clearer indication of the posi-
tioning of each chapter in the subject.
● Each chapter has a closer alignment between the ‘Key questions’ at the beginning
of each chapter and the key headings throughout the chapter.
● Among the new topics covered include the following:
● The merging of products and services
● 
The nature of operations strategy decision-making, including ‘decision-
making under uncertainty’ and ‘strategy mapping’
● The dimensions of corporate social responsibility
● The idea of ‘ethical globalisation’
● The idea of the ‘social licence to operate’
● The increasing importance of process technologies
● Drivers of the adoption of new technologies
● Classifying technologies by their primary capabilities
The aim of this book
The aim of this book is to provide a treatment of operations strategy that is clear, well-
structured and interesting. It seeks to apply some of the ideas of operations strategy
to a variety of businesses and organisations. The text provides a logical path through
xxiii
Preface
the key activities and decisions of operations strategy, as well as covering the broad
principles that underpin the subject and the way in which operations strategies are
put together in practice.
More specifically, the text aims to be:
● Balanced in its treatment of the subject. In addition to taking the orthodox ‘market-
led’ approach to operations strategy, the book also provides an alternative but com-
plementary ‘resource-based’ perspective.
● Conceptual in the way it treats the decisions, activities and processes that together
form an organisation’s operations strategy. Although some examples are quanti-
fied, the overall treatment in the book is managerial and practical.
● Comprehensive in its coverage of the more important ideas and issues, which are
relevant to most types of business. In any book covering such a broad area as op-
erations strategy, one cannot cover everything. However, we believe that the more
important issues are all addressed.
● Grounded in the various bodies of knowledge that underpin operations strategy.
Theory is included in most chapters, which introduces concepts and principles, of-
ten from other academic disciplines, and which illuminates the particular opera-
tions strategy issue being discussed.
● International in the examples it uses to describe practical operations strategy issues.
Who should use this book?
This book is intended to provide a broad introduction to operations strategy for all
students who wish to understand the strategic importance and scope of the operations
function. For example:
● MBA students, who should find that it both links and integrates their experience
and study of operations management with their core studies in business strategy.
● Higher-level undergraduates studying business or technical subjects, although we
assume a prior knowledge of the basics of operations management.
● Postgraduate students on other specialised master’s degrees, who should find that it
provides them with a well-grounded approach to the subject.
● Executives, who will also be able to relate the practical and pragmatic structure
of the book to the more conceptual and theoretical issues discussed within the
­structure.
Distinctive features
Clear structure
The book employs coherent models of the subject that run through each part of the text
and explain how the chapters fit into the overall subject. Key questions set the scene
at the beginning of each chapter and provide a structure for the summary at the end
of each chapter.
xxiv Preface
Illustration-based
The study of operations, even at a strategic level, is essentially a practical subject and can-
notbetaughtinapurelytheoreticalmanner.Becauseofthiswehaveusedbothabstracted
examples and ‘boxed’ examples, which explain some issues faced by real operations.
Theory
Operations strategy is a practical subject that is driven by theoretical ideas. Most chap-
ters contain one or more theories that explain the underpinning ideas that have con-
tributed to our understanding of the issues being discussed.
Case studies
The book includes a number of case studies suitable for class discussion. The cases are
long enough to provide depth and serve as illustrations, which can be used to supple-
ment class sessions.
Selected further reading
Every chapter ends with a list of further reading, which takes the topic covered in the
chapter further or treats some important related issues.
Chapters
Chapter 1 defines operations strategy in terms of the reconciliation between market
requirements and operations resources.
Chapter 2 looks at three interrelated issues that affect reconciliation – how operations
change over time, how operations deal with trade-offs and how trade-offs can be used
to understand ‘targeted’, or focused, operations.
Chapter 3 establishes the importance of corporate social responsibility (CSR) as a key
element in operations strategy. It includes consideration of the environmental, social,
economic, stakeholder and voluntariness dimensions of CSR.
Chapter 4 examines those decisions that shape the overall capacity of the operations
resources, particularly the level of capacity and where the capacity should be located
and deals with the dynamics of the capacity decision by examining how capacity is
changed over time.
Chapter 5 looks at supply networks – in particular, the nature of the relationships that
develop between the various operations in a network, the advantages of taking a total
network perspective and how networks behave in a dynamic sense.
Chapter 6 characterises the various types of process technology that are at the heart
of many operations; it looks at the effects of some newer types of technology on op-
erations capabilities and proposes some ideas that help operations to choose between
different technologies and implement them once chosen.
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heart. Now that you are getting well we will watch our chances to
escape.
And you know, Lizette, my husband will be searching for us. He will
be sure to come here. Love will show him the way.
You forget that he thinks you were drowned that night, when the
great waves washed us off the deck of his yacht.
Yes, I forgot, sobbed Nita, with raining tears. Oh, my darling, I
shall never see you again!
And for a few moments she wept in uncontrollable despair. Lizette,
although almost heart-broken herself, tried to soothe her, and she
began to catch at little straws of hope.
Cannot we bribe those old people to let us escape? Oh, Lizette, I
would give them my whole chest of gold for liberty! she cried.
Alas! I have already tried them, and failed. Kayne has them
completely under his control. You will never get free unless you tell
him that secret he wants to know. Oh, my dear young lady, do tell
him—do tell him! for he wants to know so badly, and surely it cannot
matter to you.
Oh, Lizette, Lizette, you do not know—you cannot dream——
Suddenly there came to her a wild temptation. Miser Farnham was
dead. Captain Van Hise had told her so. What if she broke the oath
of silence whose keeping was about to wreck her life? She need not
fear his vengeance.
While these frenzied thoughts ran through Nita's mind Lizette walked
restlessly over to the window, and leaning against the iron bars that
ran across it, stared restlessly out over the blue bay dotted with
fishing-boats and green islands.
Suddenly Lizette's pretty blue eyes grew bright and alert, and she
strained them eagerly over the water. A few minutes of silence; then
she bounded across the room to Nita, who, with her face bowed
down, was lost in troubled thought. Stooping over the young girl,
she lifted her up in both arms.
Can you walk across to the window if I lead you, dear? I want to
show you such a pretty sight.
She half-led, half-carried the weak girl, and pointed with a shaking
finger out over the blue bay.
God be praised, we shall escape! she panted joyfully. Look,
darling, at that pretty yacht riding into harbor at this very island. Do
you see her name?—Nita. Heaven has sent your husband to
Fortune's Bay!
CHAPTER XVIII.
HE WILL KILL MY HUSBAND.
Nita gazed with joyful eyes and a wildly throbbing heart at the
graceful yacht lightly skimming the blue waters of the beautiful bay,
as it glided into harbor at the island. He was near her now, her own
love. Surely he would come to her rescue, for it must have been
Heaven's own guiding that had brought him to Fortune's Bay—
Heaven that had saved her from the perils of the stormy deep, and
that was still watching over her fate.
She thought with a shudder of the temptation that had assailed her
just now to break the oath of silence sworn on the dead hand in the
miser's gold vault. No, no, she must not. An oath was a solemn
thing, and she had been desperate with despair, or she would not
have dreamed of breaking it.
And what would it avail her enemy to know the tragic death that had
befallen the woman whose fate he had sought to know. He had
loved her, he said. Would it not break his heart to know how she had
suffered and died? Surely, it was a mercy to Donald Kayne to keep
him in uncertainty.
Lizette, what if we wave our handkerchiefs from the window?
Perhaps some one on the yacht might notice it and make inquiries,
she exclaimed.
They spent some time at this, but of no avail, although they could
see moving figures on the deck. But no one noticed or recognized
the frantic signals from the window of the far-off stone house.
Lizette, can you make out any of the men on her deck? My eyes are
so weak, the glare of the light blinds them, murmured Nita.
No, dearie; they seem like little black specks to me. If I had some
glasses we could make them out plainly. I'll go and ask the old
woman to lend us a pair, and Lizette hurried down-stairs on her
errand.
Mrs. Rhodus, the fisherman's wife, looked at her with suspicion
when she made her request.
What do you want with them? she asked roughly.
My mistress wants to watch the ships upon the sea.
Hain't got no glasses—never had none, replied the woman
nonchalantly.
Where's your husband?
Out in his boat.
And Mr. Kayne?
He went for a walk just now.
And is there no one here but you?
No, not a soul; but don't go for to think you can get away from me.
I'm as strong as two men; besides, there's a big dog out in the yard
that 'ud tear you both in pieces if you went outside.
Lizette smiled scornfully.
How could we get away, and my mistress too weak to walk? she
exclaimed.
While she was haranguing the woman Nita continued to gaze
eagerly toward the trim little yacht in the offing, her heart throbbing
wildly with the burning desire to see Dorian again.
He is there—there, so near me, and yet so far, believing me dead,
she sobbed. Oh, how his heart must be torn with anguish at the
thought! How strange and sad a fate is mine.
Her weak eyes, tired with the glare of the light and sun, drooped
wearily to the ground, and a cry of wonder and dismay broke from
her lips.
Directly beneath her window stood a large, tall man in sailor garb
gazing up into her face. But it was not the mere proximity of the
man that had so startled the young girl. It was the fact that she had
recognized in him the son of old Meg, the fortune-teller—a man who
had once madly loved her, and from whose unwelcome love she had
fled in fear and loathing.
For more than three years Nita had not looked upon the face of Jack
Dineheart, and when she saw him gazing up at her with eager eyes,
she could not repress a cry of surprise at sight of this ghost from the
past.
Jack Dineheart had a bronzed, handsome, sullen face, seamed with
the lines of thirty-five years or more, and his big brown eyes
snapped with triumph now at the girl's low cry of recognition.
So it is you, Nita?
Yes it is I, Mr. Dineheart, answered the girl, with a sudden wild
hope that she might move his heart to pity.
What are you doing up there behind bolts and bars like a prisoner?
he continued, his heart leaping wildly at sight of the lovely face.
I am a prisoner, she answered sorrowfully. Oh, Jack—Mr.
Dineheart—do help me to escape, won't you?
But I don't understand. Who brought you here? Who is keeping you
shut up?
A New York gentleman—a Mr. Donald Kayne.
Wants to marry you, I s'pose? with an angry, jealous frown.
No, no, he hates me, but he wants to know a secret that I hold,
and he swears he will never let me go free until I tell it; but—but I
will never tell, never, not if I die here.
Must be a very important secret, commented the sailor curiously.
And he saw a look of terror leap in the lovely eyes; but she
answered carelessly:
No, no, it is not much, only I will not tell it. I will tell no one. Oh,
Jack Dineheart, have pity on me, and help me to escape, and I will
make you rich.
A likely story. When did you come into a fortune? cried the sailor
eagerly.
No matter, but I am rich, and I will give you half my fortune, Jack, if
you will do one little errand for me. Do you see that yacht that has
just come into the harbor yonder? Look, you can just make out her
name—Nita. Go there, Jack Dineheart, and tell the owner of the
yacht that I was not drowned when the storm swept me with my
maid from off the deck of the yacht. Tell him Donald Kayne lives, and
that he saved my life and Lizette's, and that he is keeping us in
prison here until I reveal a secret. Oh, go, go, go, I pray you, and do
this errand, and my prison doors will fly open, and you shall be
made rich, while my blessings shall follow you throughout your
whole life.
She paused, panting and exhausted, her small upraised hands
clasped in pathetic pleading. Jack Dineheart looked up at her with
sullen curiosity.
This man who is to open your prison doors—the owner of the yacht
—what is his name?
Dorian Mountcastle, answered Nita.
And the very tone in which she spoke, the lingering cadence of her
voice, betrayed her love. Jack Dineheart caught the sound of her
heart in her voice. His face paled under its bronze, and his big eyes
flashed with anger.
Dorian Mountcastle! I've heard of him before. Rich New York swell.
Owns one of the fastest yachts a-going. Well, and what is Dorian
Mountcastle to you, my girl? he demanded hoarsely.
He is my husband, Nita answered proudly; then recoiled in terror,
for an angry cry, coupled with an oath, burst from the sailor's lips.
It is a lie, by ——!
Nita gazed appalled at his dark features, and realized with terror that
the old, fierce love lived in Jack Dineheart's heart yet. She drew back
from the window, and the man beneath it raved on in fury until
spent with passion, then called ardently:
Nita! Tell me that it is not true. You know how I've worshiped you,
and wanted to marry you! I've hunted you everywhere, and now,
here you are at last, and you say you're married to that rich swell!
I'll not believe it. He would not marry a poor girl like you.
Oh, but it is true. He loved me, and we were married two weeks
ago. Oh, Jack, don't be angry. You have no right, for I always said I
couldn't marry you. And I ran away, you know. But I love Dorian,
and he loves me! Oh, be generous, and go and send him to me
here!
His face, when he looked up at her again, was murderous in its
expression, and he hissed, in savage rage:
Send Dorian Mountcastle to you? Yes, I'll send his black soul to
hades within the hour, and make you a widow!
Whipping a long-bladed knife from his pocket, Jack Dineheart
flashed it before her eyes, adding wildly:
This blade will soon find the traitor's heart!
Then he rushed away madly toward the yacht.
Oh, Heaven, save my husband! shrieked Nita, and fell back
unconscious.
There Lizette found her on returning from an unsuccessful attempt
to bribe Mrs. Rhodus, and, being ignorant of Nita's interview with
the sailor, she vehemently blamed herself for having taken her
young mistress from the bed and leaving her in the chair at the
window.
She was too weak, poor darling, and could not bear it, she sighed,
as she applied restoratives, and got Nita back into bed.
It was some time before Nita recovered, and then her voice failed
her when she tried to speak. The shock of Jack Dineheart's threat
had almost killed her, and Lizette hung over her despairingly.
Oh, it is my own fault, my own fault! I ought not to have told her
the yacht was coming. It makes her suspense all the more terrible,
she murmured self-reproachfully.
Suddenly Nita's closed eyes opened, and she moaned sadly:
Dorian will be murdered by the sailor with the terrible knife! Oh,
Lizette, save him! save him!
Lizette's heart gave a muffled thump of terror.
My mistress is raving, she exclaimed. Oh, Heaven, if I could only
get away to the yacht and tell Mr. Mountcastle his wife is alive! I do
not believe there is any big dog outside, as that woman says, for I
have never heard one bark, and I've a great mind to try to get away
and——
But she did not finish her speech, for there was a rap at the door,
and she opened it to admit Donald Kayne—Donald Kayne with a
pale, startled face and glittering gray eyes.
I have but just come in, and Mrs. Rhodus said you wanted me, he
began, with cold courtesy.
Yes, Mr. Kayne; I wanted to tell you that Mrs. Mountcastle's
husband came to Fortune's Bay this afternoon. Look through those
iron bars there, and you will see his yacht.
But he did not look from the window; he was gazing with troubled
eyes at Nita's pale, excited face as it lay upon the pillow.
I have seen the yacht, and I know that Dorian Mountcastle has
come, he answered, in a strained voice, and added: I have been
told that he is very ill on board the yacht, and that his heart is
breaking over the loss of his bride!
Nita did not seem to be aware of the presence of her foe, although
her brilliant eyes were wide open and staring. She threw out her
hands with a desperate gesture, and cried out, in a voice of agony:
The sailor will murder Dorian! See his knife, how it flashes in the
air! Oh, Heaven, save my husband!
Donald Kayne started and trembled with emotion.
My mistress raves! cried Lizette reproachfully. Oh, sir, for pity's
sake, release us, restore her to her husband's arms!
Never, until she confesses where she found the serpent ring! he
exclaimed, and, almost as though fearing that Nita's ravings might
move him to pity, he rushed out of the room.
The hours wore on toward night, and Nita slept under the influence
of an opiate administered by the maid.
Night fell and the moon and stars came out and shone through the
iron bars that held Lizette a prisoner with her hapless mistress. The
faithful maid watched patiently till midnight by the restless invalid.
Suddenly she fancied she heard a slight noise outside the window,
and hastened to look out. She saw a man in sailor garb climbing up
a strong ladder placed against the house. At sight of her startled
face he held up a warning hand, whispering:
Hist! Not a word! I am come to save you and Nita. Wait till I wrench
off these iron bars.
CHAPTER XIX.
TREACHERY.
Lizette could scarcely repress a cry of surprise, she was so startled
by the sudden appearance of the sailor whose bronzed face and
glittering eyes shone weirdly in the dim light outside the strong iron
bars at the window. But at his warning she clapped her hand over
her open mouth.
Be quiet, please, miss, said the sailor. And as Lizette bent nearer,
he continued in a low voice: I am here to save you and your
mistress, but if the people in the house should hear us we are lost. I
have brought tools to wrench off these bars, and if your mistress will
only come quietly with me all will be well.
But who are you? whispered the maid. How did you know about
us? Did you come from the yacht? Is it possible Mr. Mountcastle
knows we are here?
Yes; he has found out everything, but he could not come himself.
He is very ill, so he sent me. But excuse me, miss; we mustn't stop
to talk. You must prepare your mistress to go while I wrench off
these bars. Don't let her make any outcry, or the game will be up,
for Rhodus and Kayne will be down upon us at the first sound.
Lizette knew that it was true, and she saw no cause to distrust the
sailor, who seemed to be honest. With a heart full of joy she
returned to her mistress, who was now stirring restlessly. Lizette
bent over her and whispered:
Wake, dearie, wake. We are going to escape from our prison.
But the influence of the opiate she had taken had dulled Nita's
tortured brain. At Lizette's loving efforts to arouse her she only
stared in a dull, uncomprehending way.
It does not matter, for if she was fully awake she might be
frightened, thought Lizette, and hurriedly dressed her mistress in
the serge boating-suit she had worn on her wedding-night—the only
gown she now possessed. She was simply quiescent and passive,
like a little child only half-awake.
The sailor had now succeeded in removing the heavy iron bars with
but slight noise, and he was leaning on the window-sill waiting with
impatience.
Do not wake her if you can avoid it. I can carry her in my arms, he
called softly to Lizette.
Lizette gathered the passive form to her breast and bore it to the
window. The man held out eager arms, and the dark head dropped
unresistingly upon his shoulder. Lizette did not notice the keen thrill
of joy that shook the sailor from head to foot as he clasped the
precious burden.
I will carry her down, and you must follow, he said gently. Do not
attempt to descend until I am safe at the bottom. The ladder is not
very strong.
Slowly and carefully he bore his burden down the ladder, clasping
her close to a heart that was throbbing quick and fast with triumph,
while Lizette looked on with trembling suspense.
He reached the ground safely, then—was it accident or design?—a
movement of his arm caused the ladder to slide from the window-
sill, and fall with a dull thud to the ground!
Lizette, who had climbed upon the sill ready to step out, gave a
stifled cry of dismay as she saw the ladder fall, and the sailor
striding away with Nita, while a low laugh came back to her on the
night wind. The deserted maid threw up her hands with a moan of
despair.
An awful suspicion had rushed over her mind at the sound of the
sailor's taunting laugh—a suspicion of treachery dark and dire. She
had been duped, deceived! The sailor had not come from Dorian
Mountcastle as he had falsely pretended.
Doubtless he was the paid tool of Donald Kayne, who, wishing to
separate Nita from her only friend, had laid this cunning trap to carry
out his purpose. And, thanks to her simple credulity, he had
succeeded even more easily than he could have hoped. Here she
was locked securely in this second-story room, for Mrs. Rhodus
always turned the key on her prisoners at night, and yonder her
young mistress was being borne away by the sailor into another
cruel captivity uncheered by the sight of a friendly face.
Lizette was wild with fear and grief for her lovely mistress. It seemed
to her she had betrayed Nita to some fearful fate. She hated herself
for her dreadful mistake, and, frantic with grief, she exclaimed:
I will follow or die!
Springing upon the broad window-sill, she let herself down first by
her hands, then dropped as gently as she could to the ground.
Then a shriek of uncontrollable pain rent the air. In her heavy fall
she had twisted or broken one of her ankles.
The pain was so excruciating that after one moment of supreme
agony, she trembled all over, then relapsed into unconsciousness.
It was, indeed, Dorian Mountcastle's yacht that had come into
harbor at Fortune's Bay. The Reverend Mr. Irwin had been put
ashore more than a week previous and sent back to New York with a
full purse of gold and a new stock of experience. Captain Van Hise
and the doctor had remained by Dorian, and helped him pull through
his tedious illness.
He was now slowly convalescing, but there were two things that
greatly retarded his recovery. One was a deep and silent remorse
over the death of Donald Kayne, whom he had last seen stretched
apparently dead upon the sands at Pirate Beach. The other cause
was anxiety over Nita, about whom the surgeon still kept up the little
fiction of sea-sickness.
One of Dorian's first conscious requests on hearing the story of his
bride's illness was that they should put into land so that Nita might
get well.
And then we will continue our journey on land, for although I enjoy
yachting very much myself, I do not wish for my poor little wife to
suffer from the agonies of sea-sickness, he said tenderly.
So by one of the accidents of fate that we call blind chance the Nita
was steered into Fortune's Bay.
And what the deuce shall we do now? He's asking for her all the
time, and mad with impatience for a sight of her face, groaned Van
Hise to the doctor that night when they were smoking together upon
deck. The hour was late, nearing midnight, and the surgeon yawned
sleepily.
I shall keep up the fiction till to-morrow, he said; then I shall have
to invent something else, for this one will not serve my purpose any
longer. But only Heaven knows how I am going to get out of this
trouble. Tell him that his bride is drowned I cannot, dare not, for he
would either die or go mad from the shock in his present weak
condition. Well, I will go and have a good-night look at him and turn
in and sleep on it.
Think I'll go to bed, too, said the captain.
But he lingered a moment with his weed, silently drinking in the
beauty of the summer night, then suddenly concluded to have a
stroll upon the shore before he retired.
Just to stretch my legs, for, by Jove! I prefer the land to the deck,
he muttered, as he strode up the gang-plank and felt his feet on
terra firma.
The doctor found Dorian awake and restless, tormented by the
yearning desire for Nita's presence.
Doc, you must let her come to me to-morrow. I cannot bear this
separation any longer! he cried with impatient pain.
Didn't I tell you that Mrs. Mountcastle was too weak to leave her
berth?
Then I will go to her! cried Dorian.
You are also too weak to walk, replied his friend.
Then I will be carried to her berth. I must see her for myself. I fear
that she is worse than you tell me.
You are exciting yourself, Dorian, in a manner that I fear may bring
on a relapse of your sickness. And your wound is barely healed,
remember. Come, curb this impatience, and to-morrow things may
be more to your liking. But now I must give you a sedative, or you
will not sleep to-night, and that will be very bad for you.
Dorian was glad to take the sedative that promised oblivion from
vexing thoughts. He swallowed it meekly, and bade the surgeon
good night. He was well enough now so that they did not have to
watch him at night.
The dim flame of the lowered lamp cast a pale gleam on the wan
face, as he lay, with half-shut eyes, trying vainly to sleep, for the
thought of his young bride, the intense, overpowering yearning to
see her again, banished repose.
Was it the sound of the lapping waves that drowned a light, quick
footstep? He heard nothing, but suddenly there was a flutter as of
woman's robes beside him—some one falling on her knees,
stretching out tender arms to clasp his neck.
His thoughts had taken embodied shape—Nita's self was here, her
head on his breast, her kisses burning on his lips! Dorian clasped his
love with passionate tenderness, and kissed her lips over and over in
the mad joy of seeing her again. Low murmurs of love escaped their
lips, between sweet caresses. He comprehended that her yearning
for him had matched his for her. Weak and ill as she was, she had
eluded her watchers and sought his side.
Oh, my love, my darling, how pale and thin you are! You have
suffered greatly, he whispered.
And you, too, love, she murmured. You have suffered also, have
you not? But you will get well, now that I have come back to you,
my husband! Oh, how thankful I am I did not perish in the gloomy
sea that dark night when I was swept into the water with Lizette.
Now I will stay by you and nurse you while you get strong again.
Oh, Dorian, how I love you! Hold me tight, darling; do not let any
one take me away from you!
They were wild with joy over their reunion, and to neither one came
the slightest presentiment of the cruel truth—that these were
parting as well as greeting kisses.
Something put out the dim flame of the lamp, and there was the
sound of a heavy, creaking footstep in the room. The next moment
Nita was torn rudely from her husband's arms, and her head and
face muffled in something dark and heavy, and she was borne
swiftly away from the yacht.
CHAPTER XX.
A GHOST ON BOARD SHIP.
Quite close to the yacht Nita was moored a trimly built, compact
little sailing vessel of which Jack Dineheart, the sailor, was master. It
was toward this little bark that he bore Nita after his daring exploit in
kidnaping her from the Rhodus house.
He had lain at anchor near the island two days, and was getting
ready to sail that night when, upon starting on an errand to the
house of Fisherman Rhodus, he had been startled by seeing Nita's
face behind the barred window as she watched her husband's yacht
in the bay with sorrowful eyes of love and longing.
After his brief, angry conversation with the girl, Jack Dineheart had
forgotten all about his errand, and rushed away toward the yacht
with murder in his heart toward Dorian Mountcastle.
Upon nearing it, and seeing several men upon her deck, his wrath
became tempered with prudence, and he retreated toward his own
vessel, where, after fortifying himself with several glasses of liquor,
he concocted the scheme of kidnaping the imprisoned girl and
carrying her to sea with him, and perhaps back to Pirate Beach to
the grim guardianship of his mother, old Meg Dineheart, the fortune-
teller.
Laughing in fiendish glee at the discomfiture of the deceived Lizette,
the sailor bore Nita away in his strong arms, his heart leaping with
joy.
In the old cabin by the seaside at Pirate Beach, Jack Dineheart had
watched a lovely, somber-eyed little child budding into exquisite
girlhood, and when she was barely fourteen had sought her for his
bride. Her proud refusal had been followed by a year of such bitter
persecution on the part of himself and his witchlike mother, that at
fifteen Nita had fled from them to the great metropolis where her
valiant struggle to earn her bread had ended three years later in
Central Park, and she had given her hand in marriage to the old
miser for the means of saving herself from starvation or suicide.
And now she had fallen once more into the hands of her sailor-lover,
who, loving her for her beauty, and hating her for her scorn, had
vowed to punish her by parting her forever from her husband.
But as he hurried on in the clear moonlight with his burden the slight
form of Nita began to weigh heavily in his arms.
So he laid Nita, who still seemed fast asleep, down upon the ground
a few moments, and, turning his gaze from her, began to scrutinize
the sky and the sea for auguries of a successful voyage.
And lying there alone in the cool night air, Nita suddenly recovered
full consciousness of herself and her surroundings, although she
could not remember how she had come to be there.
Lifting her head and gazing about her in surprise, she saw before
her the ocean, and near at hand the yacht of her husband. Behind
her, absorbed for the moment in his scrutiny of the sky, was Jack
Dineheart.
Fear and hope combined lent her a new, strange power. Struggling
to her feet, Nita darted noiselessly forward toward the yacht.
Jack Dineheart, however, discovered her flight just before she
reached the yacht. Furious with rage, he followed, and, finding every
one asleep, audaciously penetrated to Dorian's cabin and dragged
the hapless girl from the arms of her husband.
Unheeding the loud cry that burst from Dorian's lips, he escaped
safely to his own vessel, and a few minutes later it left its moorings
in the harbor, and set sail for Pirate Beach.
Dorian Mountcastle was again bereft of his bride, and Nita was in
the power of a relentless lover whose love was even more
dangerous than his enmity.
Captain Van Hise, returning from his moonlight stroll upon the land,
saw the graceful little bark gliding out upon the ocean, with no
thought that she bore Nita away. He believed that Nita was dead,
and in his manly, honest heart there was a ceaseless sorrow over
her untimely death.
He stepped on the deserted deck, where all was so still and calm,
and his vigorous walk having driven away all his sleepy feelings, he
stole softly to Dorian's berth, fancying he might be awake and
restless and glad of company. All was dark and still, but at the sound
of his footstep Dorian spoke:
Is that you Van Hise? Make a light, please.
The captain obeyed; then asked who had put his light out.
Dorian answered in a strangely excited voice:
Nita was here with me a few moments, and I fancy she must have
stolen away from Lizette, for suddenly, as I held her to my heart and
kissed her, the light went out and some one dragged her away from
my arms, and in spite of my outcry carried her off in dead silence. It
must have been Lizette, of course, but her behavior was very rude,
and so I shall tell her to-morrow.
My God! exclaimed Van Hise, his face white, his eyes staring. A
shudder shook him from head to foot; then he exclaimed uneasily:
My friend, you have been dreaming!
A very blissful dream, although, alas! too brief, Dorian answered,
with a smile of languid rapture. My wife was here, kissed me, and
talked to me for a few happy moments before the maid dragged her
away. To-morrow I must see her again. Oh, Van Hise, I am so happy
that I have seen my darling again I do not think I shall sleep a wink
to-night!
Van Hise sat down, trembling, his face dead white.
You must have been asleep, he said decidedly.
No, I have not slept to-night. Doc was down and gave me a
sedative, but it seemed only a few minutes later that Nita came to
me, and since Lizette took her away I've been lying here in a happy
waking dream.
The soldier repressed a groan, and thought:
He has dreamed the whole thing, or he has seen poor Nita's wraith.
I should not like the seamen to know it, for only last night they were
talking together, and I heard them say that to see a ghost on board
ship was a sign of shipwreck. Decidedly they must not know of this,
not even the good captain, or they might desert the yacht in a
body!
He waited until Dorian seemed to fall into a light doze; then went
and woke up the surgeon to tell him the strange happening.
Oh, pooh! it was no ghost—only a vision evoked by his morphine
pill. He can be told to-morrow, if he persists in his fancy, that Nita's
imprudence to-night has given her a relapse, and that will afford us
a new excuse, replied the clever surgeon.
CHAPTER XXI.
DONALD KAYNE'S RETURN.
Through Azalea Courtney's revelations the elopement of Dorian
Mountcastle and Nita Farnham had become the sensation of the
hour, and innumerable newspaper paragraphs had chronicled the
facts of the duel, the death of Donald Kayne, the elopement of the
young lovers on the yacht. And then Irwin returned with the story of
the tragedy of Nita's loss at sea with her maid Lizette.
It was a tragedy so full of woe that it thrilled every heart that read it
with sympathy and sorrow. Even the Courtneys, who hated the girl,
grew pale as they realized how soon Nita's happiness had come to
an end, and that Dorian was so terribly bereft of his love.
But into the ward of Bellevue, where Miser Farnham lay barely alive,
so terribly had he been hurt in the railway accident, and so slight
were his chances for life, penetrated no tidings from the outer world.
None there knew anything of the beautiful ward who had eloped
with her lover the very night of the accident. Charles Farnham was
supposed to be friendless and poor, save for some miserly savings of
whose hiding-place none had any knowledge. No one took any
interest in his fate except the doctors and nurses at Bellevue, and
they all believed that it was impossible that he should recover from
his internal injuries. He was alive and little more. He had never
uttered a conscious word since the accident.
As for the Courtneys, they were still at Gray Gables, carrying out
their policy of masterly inaction. The flight of Nita and the condition
of the miser made no difference to them. A lawyer, acting under
instructions received from Farnham previous to the accident, was
entrusted with the conduct of expenses incident to the housekeeping
at Gray Gables. Everything went on like clock-work, except that the
good housekeeper, Mrs. Hill, who had grown to love her young
mistress so dearly, carried always a sad face and aching heart for
poor Nita's tragic fate.
Weeks flew past, and it would have been very lonely at Gray Gables
but that the Courtneys invited some city friends for a few weeks,
and got through the July days with some bathing, dressing, boating,
and dancing, not keeping up any pretense of mourning over Nita's
supposed death.
Meg Dineheart, the old fortune-teller, still prowled about the beach
like a bird of evil omen, and had twice been driven ignominiously out
of Gray Gables with threats of arrest if she ever showed her face
there again.
To tell the truth, Meg was slyly seeking for Nita's chest of gold that
Lizette had carefully hidden in the closet of her mistress, but she
found such lynx eyes watching her whenever she ventured into the
old stone mansion that she almost despaired of success.
During the summer, Meg had made two trips to New York to see
Miser Farnham at the hospital, but she got no good out of these
visits. He still lingered in that strange, comatose condition, taking no
notice of anything, and yet improving slowly but appreciably, so the
nurses said, until they began to believe that he would really get well
again.
The old wretch! I wish he would die, then maybe Jack and me
would get the handling of all that money if only we knew where it
was hid, muttered Meg angrily, and she was in no wise pleased to
learn that he was likely to recover.
She was very anxious for her son Jack to return from his last trip to
sea, for he had been away several months, and she was eager to
know what he would say to the happenings at Pirate Beach since he
went away, the return and death of Nita, whom he had wished to
marry, and the accident to the miser, whose gold both mother and
son greedily coveted.
New York had another sensation the middle of August when Donald
Kayne, the millionaire, who was believed to have been killed in the
duel with Dorian Mountcastle returned, alive and well, to the city in
his own yacht.
It was all a mistake, the report of my death. My antagonist was
much more seriously wounded than myself, and I have heard had a
hard tussle for life, he told his friends carelessly.
Yet a strange change had come over Donald Kayne. Always nervous
and restless, his friends observed that he was now more so than
ever before. He veered from place to place. He could hardly be seen
at his club any more. And no one had any news of Dorian
Mountcastle's whereabouts until received through him.
My yacht stayed a few days at Fortune's Bay, he said. While there
I heard that Dorian Mountcastle's yacht had been there before me.
Dorian had been recovering slowly from the wound I gave him, and
he had not been told of the tragic death of his wife. When it could
be kept from him no longer the truth was broken to him gently, but
it almost bereft him of reason. The last I heard of him was that his
friends had taken him abroad for a year to recuperate his health.
He went down to Pirate Beach to see the Courtneys, who were very
gracious. Azalea had almost given up all hope of ever winning
Dorian, and she tried all her fascinations on Donald Kayne.
But he was cold, taciturn and moody, and had no interest in
anything except the mystery that had brought him to Pirate Beach—
the mystery of Nita Farnham's possession of the serpent ring. But in
spite of Azalea's efforts she had nothing to tell him, beyond what
she had written him before the duel.
And yet, I believe, she said, that the old fortune-teller, who lives
in an old boat-cabin down the beach, knows more about Nita than
the most of us. I have talked with her, and she is very mysterious.
She would neither admit nor deny any knowledge of Nita, but if I
had not been too poor to bribe her I believe she would have given
me some information.
Donald Kayne sought Meg Dineheart at sunset, and found her
standing alone in the strange purple glow by the sea, a weird,
witchlike figure, with elf-locks streaming on the breeze, while she
shaded her eyes with her hand and strained her gaze across the
darkening waters, watching, as she was always watching now, for
her son's bark to come sailing home.
She turned upon the intruder with a curse, but Azalea had been
right in believing that gold would loosen the old harpy's tongue.
Kayne soon learned that Nita had been reared at Pirate Beach by the
old fortune-teller, until at the age of fifteen she had run away to
make her own living at the metropolis.
What is the girl to you? asked Donald Kayne, but she leered and
refused to reply.
And the serpent ring she wore? I will make your fortune, old
woman, if you will tell me how Nita Farnham came by that ring, he
exclaimed eagerly.
Bitterly did Meg regret that she could not gratify his curiosity.
I know nothing of the ring, except that I saw it on Nita's hand
before she went away on Mountcastle's yacht. Stay—you say there is
but one ring like it in the world? Then I saw the same ring more
than fourteen years ago on another woman's hand.
You saw her? Where? Where, woman? he cried in fierce
excitement.
The old witch peered curiously into the face of her interlocutor.
Donald Kayne's face was wild and haggard. Unconsciously to himself,
in his wild excitement, he stretched out his hand and clutched the
woman's shoulder in a grasp that was painful.
Speak! he uttered hoarsely; speak this instant, and tell me when
and where you saw the woman with the serpent ring. Why are you
so dumb when you see how impatient I am! Answer before I throttle
you!
But with a ghastly grin Meg writhed herself out of his grasp and
sneered:
That secret is worth gold to me!
Harpy, he cried, and thrust his hands into his pockets, but
withdrew them disappointed. He had already given her all the
money about him. He tore the watch from his pocket, the ring from
his hand, and flung them at her feet.
Take these, and speak! he cried, but Meg spurned them with her
foot.
It is not enough! Besides, I do not want jewels, but money!
You shall have money to-morrow. But do not keep me waiting, I
implore you! I am mad, mad for the clue you can give me. Speak
now, for sweet pity's sake! Tell me all you know, and if it is worth
anything to me, I will reward you richly.
But the woman began to realize that her knowledge was valuable,
and decided to sell it dearly.
The gold first! she cried. You are a stranger to me, and if I told
you the secret first you might go away and never pay me!
Vainly he entreated and implored, promising money upon the
morrow, but Meg was immovable. She was insensible to the pitiful
anxiety of his haggard face. She obstinately refused his prayer,
mocking at his impatience.
Donald Kayne, mad with impatient wrath, lifted his hand and struck
her lightly across the mouth.
Take that, you devil! he cried hoarsely, and with a shriek of rage
Meg sprung at him with a knife drawn.
I will kill you! she hissed, with savage fury.
But Donald Kayne was more than a match for the tigress, and soon
disarmed her, although in the struggle he received a wound in the
hand.
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(eBook PDF) Operations Strategy 6th Edition

  • 1.
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  • 4.
  • 5.
    Contents List of figures,tables and exhibits from case studies xi Preface xxi Authors’ acknowledgements xxvi Publisher’s acknowledgements xxvii Chapter 1 An introduction to operations strategy 1 Introduction 1 Why is operations excellence fundamental to strategic success? 2 What is operations strategy and how is it different from operations management? 8 How should operations strategy reflect overall strategy (top-down)? 13 How do the requirements of the market influence operations strategy (outside-in)? 15 How can operations strategy learn from operational experience (bottom-up)? 19 What is the difference between the ‘content’ and the ‘process’ of operations strategy? 29 How are operations strategy decisions made? 38 Summary answers to key questions 46 Further reading 48 Notes on the chapter 48 Chapter 2 Operations performance 50 Introduction 50 What is meant by operations performance? 51 How is operations performance judged at a societal level? 56 How is operations performance judged at a strategic level? 59 How is operations performance judged at an operational level? 62 Does the relative importance of performance objectives vary over time? 74 Do operations performance objectives trade-off against each other? 76 What are the advantages and disadvantages of focused operations? 81 Summary answers to key questions 87 Further reading 89 Notes on the chapter 89 Chapter 3 Socially responsible operations strategy 91 Introduction 91 What is corporate social responsibility? 92 How does the environmental dimension of CSR affect operations strategy? 94 How does the social dimension of CSR affect operations strategy? 98
  • 6.
    viii Contents How doesthe economic dimension of CSR affect operations strategy? 102 How does the stakeholder dimension of CSR affect operations strategy? 104 How does the voluntary dimension of CSR affect operations strategy? 109 How can operations managers analyse CSR issues? 112 Summary answers to key questions 115 Selected further reading 117 Notes on the chapter 117 Chapter 4 Capacity strategy 119 Introduction 119 What is capacity strategy? 120 How much capacity should an operation have? 121 How many separate sites should an operation have? 131 What issues are important when changing capacity levels? 133 What tasks should be allocated to sites? 141 Where should capacity be located? 142 Summary answers to key questions 149 Further reading 151 Notes on the chapter 151 Chapter 5 Purchasing and supply strategy 152 Introduction 152 What is purchasing and supply strategy? 153 What should we do and what should we buy? 163 What is the role of contracts and/or relationships? 168 How do we manage supply dynamics? 177 How do we manage supply networks over time? 183 How do we manage supply chain risks? 188 Summary answers to key questions 190 Further reading 192 Notes on the chapter 192 Chapter 6 Process technology strategy 193 Introduction 193 What is process technology strategy and why is it getting more important? 194 How can process technology be characterised? 202 How do market volume and variety influence process technology? 206 How can process technology be evaluated strategically? 217 Summary answers to key questions 230 Further reading 233 Notes on the chapter 233 Chapter 7 Improvement strategy 235 Introduction 235 What are the different approaches to improvement? 235
  • 7.
    ix Contents How do theneeds of the market direct the ongoing development of operations processes? 248 How can the ongoing management and control of operations be harnessed to develop their capabilities? 260 What can operations do to deploy their capabilities into the market? 271 Summary answers to key questions 273 Further reading 275 Notes on the chapter 275 Chapter 8 Product and service development and organisation 277 Introduction 277 What is the relationship between innovation, design and creativity? 277 Why is the way in which companies develop their products and services so important? 281 What process do companies use to develop products and services? 287 How should the effectiveness of the product and service development process be judged in terms of fulfilling market requirements? 295 What operations resource-based decisions define a company’s product and service development strategy? 299 Summary answers to key questions 308 Further reading 309 Notes on the chapter 310 Chapter 9 The process of operations strategy – formulation and implementation 311 Introduction 311 What is the ‘formulation’ of operations strategy? 312 What is involved in maintaining alignment over time? 316 What analysis is needed for formulation? 324 What is operations strategy implementation? 332 Who can be responsible for implementation? 335 Summary answers to key questions 342 Further reading 343 Notes on the chapter 344 Chapter 10 The process of operations strategy – monitoring and control 345 Introduction 345 What are the differences between operational and strategic monitoring and control? 346 How is progress towards strategic objectives tracked? 350 How can the monitoring and control process attempt to control risks? 355 How does learning contribute to strategic control? 363 Summary answers to key questions 371 Further reading 373 Notes on the chapter 373
  • 8.
    x Contents Topics coveredin case studies 375 List of case studies 377 Aarens Electronic 379 Aztec Component Supplies 383 Carglass® : building and sustaining a customer-centric organisation 385 Clever Consulting 399 Delta Synthetic Fibres (DSF) 401 Developing ‘Savory Rosti-crisps’ at Dreddo Dan’s 407 Disneyland Resort Paris 411 Dresding Medical 418 Hagen Style 420 Hartford Building Society: to measure, or not to measure? 422 Holmart and Wersa: the food waste partnership 428 McDonald’s: half a century of growth 433 Ontario Facilities Equity Management (OFEM) 439 Slagelse Industrial Services (SIS) 443 The Thought Space partnership 446 Turnround at the Preston Plant 449 Zara’s operating model 453 Zentrill 458 Index 460
  • 9.
    Figures Figure 1.1 Thischapter looks at the fundamentals of operations strategy 1 Figure 1.2 All operations transform input resources into products and services 3 Figure 1.3 The hierarchy of operations describes networks at different levels of analysis. Three are illustrated here: the supply network, the operation, and the process 5 Figure 1.4 The Four Vs analysis for the changing emphasis of retail banking services from branch-based to online 8 Figure 1.5 The four perspectives on operations strategy: top-down, bottom-up, market requirements (outside-in), and operations resources (inside-out) 13 Figure 1.6 Correspondence and coherence are the two requirements of the top-down perspective of operations strategy 14 Figure 1.7 The outside-in element of operations strategy translates the requirements of the market into a set of operations performance objectives 18 Figure 1.8 The bottom-up element of operations strategy is to learn from day-to-day experiences and convert the knowledge gained into strategic capabilities 20 Figure 1.9 The inside-out element of operations strategy develops the capabilities of the operation’s resources and processes 21 Figure 1.10 The four features of the VRIO framework 26 Figure 1.11 Top-down, outside-in, bottom-up, and inside-out perspectives of the Heftexx operations strategy 29 Figure 1.12 The content of operations strategy involves the strategic reconciliation of market requirements with operations resources 30 Figure 1.13 Decomposing the ratio profit / total assets to derive the four strategic decision areas of operations strategy 34 Figure 1.14 The process of operations strategy reconciles the top-down and bottom-up perspectives 37 Figure 1.15 The stages of the process of operations strategy 37 Figure 1.16 Operations strategy matrix for Pret A Manager 41 List of figures, tables and exhibits from case studies
  • 10.
    xii List offigures, tables and exhibits from case studies Figure 1.17 (a) The decision matrix, (b) The decision tree for the simplified strategy choice decision 43 Figure 1.18 Operations strategy map for an airline fuel supply company 44 Figure 2.1 This chapter looks at operations strategic performance 50 Figure 2.2 Hayes and Wheelwright’s four-stage model of operations contribution sees operations as moving from implementation of strategy, through to supporting strategy, and finally driving strategy 54 Figure 2.3 Three levels of operations performance 56 Figure 2.4 Significant times for the delivery of two products/services 64 Figure 2.5 Different product groups require different performance objectives 70 Figure 2.6 Polar diagrams for newspaper collection (NC) and general recycling (GR) services and a proposed police performance method 71 Figure 2.7 Qualifiers, order-winners and delights expressed in terms of their competitive benefit with achieved performance. Note: there is an erosion of delights and order-winners over time. 72 Figure 2.8 What is the operation doing today to develop the capabilities which will provide the ‘Delights’ of the future? 74 Figure 2.9 The effects of the product/service life cycle on operations performance objectives 75 Figure 2.10 The efficient frontier 80 Figure 2.11 Burning bridges behind you increases commitment but reduces flexibility 85 Figure 3.1 Socially responsible operations strategy 91 Figure 3.2 The five ‘dimensions’ of CSR and examples of phrases used in defining CSR 93 Figure 3.3 Waste product recycling at Marmite 94 Figure 3.4 Broad strategic objectives for a parcel delivery operation applied to stakeholder groups 104 Figure 3.5 Building-up to full community acceptance (social licence to operate) 107 Figure 3.6 Examples of corporate philanthropy 111 Figure 3.7 The Carroll pyramid (Based on the work of Carroll, A.B. (1991) The pyramid of social responsibility: Towards the moral management of organizational stakeholders, Business Horizons, July/August) 111
  • 11.
    xiii List of figures,tables and exhibits from case studies Figure 3.8 To what extent do social and financial performance trade-off? 114 Figure 3.9 CSR as risk management 114 Figure 4.1 This chapter looks at capacity strategy 119 Figure 4.2 Issues covered in capacity strategy 121 Figure 4.3 The interplay between capacity, demand, competition, utilisation, costs and revenues can be complex, as in the airfreight example 123 Figure 4.4 Cost, volume, profit illustration 126 Figure 4.5 Unit cost curves 128 Figure 4.6 Expanding physical capacity in advance of effective capacity can bring greater returns in the longer term 131 Figure 4.7 (a) Capacity leading and capacity lagging strategies, and (b) Smoothing with inventory means using the excess capacity of one period to produce inventory which can be used to supply the under-capacity period 135 Figure 4.8 (a) Capacity plans for meeting demand using either 800- or 400-unit capacity plants, and (b) Smaller scale capacity increments allow the capacity plan to be adjusted to accommodate changes in demand 137 Figure 4.9 Decision tree for simple capacity expansion example showing investment (in brackets) and additional profit over a two-year period 139 Figure 4.10 Rarely does each stage of a supply chain have perfectly balanced capacity because of different optimum capacity increments 140 Figure 4.11 Utilisation or focus? Long- and short-term considerations differ 142 Figure 5.1 This chapter looks at purchasing and supply strategy 152 Figure 5.2 Supply networks are the interconnections of relationships between operations 154 Figure 5.3 (a) Dyadic relationships in a simple supply network and example (b) Triadic relationship and example 155 Figure 5.4 The value net (based on Brandenburger and Nalebuff) 158 Figure 5.5 Wimbledon’s tennis balls travel over 80,000 kilometres in their supply network 161 Figure 5.6 Types of supply arrangement 163 Figure 5.7 The operations scope decision should include both strategic and operational analysis 167
  • 12.
    xiv List offigures, tables and exhibits from case studies Figure 5.8 Supply arrangements are a balance between contracting and relationship 169 Figure 5.9 Elements of partnership relationships 171 Figure 5.10 Fluctuations of production levels along supply chain in response to small change in end-customer demand 178 Figure 5.11 Potential perception mismatches in supply chains 181 Figure 5.12 Typical supply chain dynamics 182 Figure 5.13 Single-, multi-, cross- and omni-channel retail models 184 Figure 5.14 Matching the operations resources in the supply chain with market requirements 187 Figure 6.1 This chapter looks at process technology strategy 193 Figure 6.2 The generic form of technology road maps (TRM) 198 Figure 6.3 Simplified example of a technology road map for the development of products/services, technologies, and processes for a facilities management service 199 Figure 6.4 Some factors that govern the speed and extent of the adoption of new process technologies 201 Figure 6.5 New and emerging technologies positioned relative to five ‘primary capabilities’: thinking/reasoning, seeing/sensing, communicating/connecting, moving physical objects, processing materials 203 Figure 6.6 The three dimensions of process technology are often closely linked 213 Figure 6.7 The product–process matrix and the technology dimensions 214 Figure 6.8 Market pressures are requiring operations to be both flexible and low cost 215 Figure 6.9 New developments in process technology can change the cost-flexibility trade-off 216 Figure 6.10 Broad categories of evaluation criteria for evaluating technologies 217 Figure 6.11 Cash inflows, outflows and requirements up to the finish of the project (€000s) 219 Figure 6.12 Assessing the ‘acceptability’ of a process technology 220 Figure 6.13 Performance of laboratory analysis and data-based systems 226 Figure 6.14 Including all four perspectives in evaluation for a proposed advanced predictive maintenance system 231 Figure 7.1 This chapter looks at improvement strategy 236 Figure 7.2 Three potential ways of achieving organisational ambidexterity 241
  • 13.
    xv List of figures,tables and exhibits from case studies Figure 7.3 Some ‘pre-packaged’ improvement approaches positioned in terms of their emphasis on what changes to make or how to make the changes, and whether they emphasise rapid or gradual change 246 Figure 7.4 The ‘direct’, ‘develop’, ‘deploy’ strategic improvement cycle 248 Figure 7.5 Directing improvement is a cycle of comparing targets with performance 249 Figure 7.6 Performance targets can involve different levels of aggregation 250 Figure 7.7 Different standards of comparison give a different message 253 Figure 7.8 The importance–performance matrix 256 Figure 7.9 The importance–performance matrix for TAG’s ‘overnight temperature controlled’ service 258 Figure 7.10 The sandcone model of improvement; cost reduction relies on a cumulative foundation of improvement in the other performance objectives 259 Figure 7.11 Log-log experience curve for a voucher processing centre 260 Figure 7.12 Knowledge management systems exploit the ability of e-technologiestocollectknowledgeandconnectindividuals and knowledge in order to encourage collaboration 265 Figure 7.13 The Nonaka and Takeuchi knowledge model 268 Figure 7.14 Process control may be one of the most operational of tasks, but it can bring strategic benefits 270 Figure 7.15 Deploying operations capabilities to create market potential means ensuring that the operations function is expected to contribute to market positioning 271 Figure 8.1 This chapter looks at product and service development and organisation 278 Figure 8.2 The relationship between creativity, innovation, and design 279 Figure 8.3 The S-shaped curve of innovation 279 Figure 8.4 The Henderson–Clark Model 281 Figure 8.5 The link between product/service development and process development can be closer in service industries 284 Figure 8.6 Operations strategy analysis for product and service development 288 Figure 8.7 A typical ‘stage model’ of the product and service development process 289 Figure 8.8 (a) The idealised development funnel, and (b) The development funnel for one company 293
  • 14.
    xvi List offigures, tables and exhibits from case studies Figure 8.9 (a)Sequentialarrangementofthestagesinthedevelopment activity (b) Simultaneous arrangement of the stages in the development activity 294 Figure 8.10 Slow and/or delayed development times, which can be the result of quality or flexibility failures, will increase costs and can reduce revenue 300 Figure 8.11 The ‘vicious cycle’ of under-resourcing development capacity 301 Figure 8.12 Organisation structures for design processes 307 Figure 9.1 This chapter looks at the process of operations strategy – formulation and implementation 311 Figure 9.2 The stages in the process of operations strategy, with the formulation and implementation stages highlighted 313 Figure 9.3 In operations strategy ‘fit’ is the alignment between market and operations capability 313 Figure 9.4 Align operations resources with market requirements, or align market positioning with operations resources capabilities 315 Figure 9.5 Alignment over time at CAG Recycling Service 319 Figure 9.6 The relationship between the concepts of the ‘business model’ and the ‘operating model’ 330 Figure 9.7 ‘Fit’ is concerned with ensuring comprehensiveness, correspondence, coherence and criticality 330 Figure 9.8 Implementing an operations strategy that involves moving from A to B means understanding current and intended market requirements and operations resource capabilities so that the extent and nature of the change can be assessed 333 Figure 9.9 A typology of the ‘central operations’ function 337 Figure 9.10 Information relationships for the four types of central operations functions 339 Figure 10.1 This chapter looks at the process of operations strategy – monitoring and control 345 Figure 10.2 The monitoring and control stages of the process of operations strategy 346 Figure 10.3 Monitoring and control is less clear at a strategic level 347 Figure 10.4 The type of intervention that is appropriate can depend on the nature of activities being controlled 348 Figure 10.5 Process objectives for centralisation of risk assessment departments implementation 352 Figure 10.6 Measures used in the balanced scorecard 354
  • 15.
    xvii List of figures,tables and exhibits from case studies Figure 10.7 Excessively tight ‘fit’ can increase the risks of misalignment between market requirements and operations resource capability 356 Figure 10.8 Implementing a strategy that moves an operation from A to B may mean deviating from the ‘line of fit’ and therefore exposing the operation to risk 357 Figure 10.9 Pure risk has only negative consequences (A to C). Speculative risk can have both positive (A to B) and negative (A to D, or A to E) consequences 358 Figure 10.10 Strategic risk management involves prevention, mitigation, and recovery strategies 359 Figure 10.11 The reduction in performance during and after the implementation of a new technology reflects ‘adjustment costs’ 361 Figure 10.12 Single-loop learning and the potential limitations of single-loop learning 365 Figure 10.13 Double-loop learning questions the appropriateness of operations 365 Figure 10.14 Learning potential depends on both resource and process ‘distance’ 369 Figure 10.15 The power– interest grid 370 Tables Table 1.1 Examples of operations management and operations strategy questions 12 Table 1.2 Competitive factors for three operations grouped under their generic performance objectives 31 Table 1.3 Some decisions in each decision area for a hotel chain and an automobile manufacturer 35 Table 2.1 Examples of ‘hard’ and ‘soft’ dimensions of specification quality 63 Table 2.2 The range and response dimensions of the four types of total operations flexibility 66 Table 2.3 Internal and external benefits of excelling at each performance objective 69 Table 2.4 Firms can use various criteria to ‘focus’ their operations 84 Table 3.1 Some environmental considerations of operations strategy decisions 97 Table 3.2 Some social considerations of operations strategy decisions 101 Table 3.3 Typical stakeholders’ performance objectives 108
  • 16.
    xviii List offigures, tables and exhibits from case studies Table 4.1 Three levels of capacity decision 122 Table 4.2 Analysis of existing operation and two options 132 Table 4.3 The advantages and disadvantages of pure leading, pure lagging and smoothing-with-inventories strategies of capacity timing 136 Table 5.1 How in-house and outsourced supply may affect an operation’s performance objectives 164 Table 5.2 A summary of some problems that can arise from asymmetric information 170 Table 5.3 Understanding the qualitative dynamics of supply chains 181 Table 5.4 Coordinating mechanisms for reducing supply chain dynamic instability 186 Table 5.5 Indicative purchasing and supply related risks 190 Table 6.1 Some process technologies classified by their primary inputs 203 Table 6.2 Evaluating the acceptability of process technology investment on market criteria 222 Table 6.3 The four dimensions of ‘strategic’ operations resources 224 Table 7.1 Some features of continuous/exploitation improvement and breakthrough/exploration improvement 238 Table 7.2 The degree of process change can be characterised by changes in the arrangement and nature of process activities 239 Table 7.3 Some typical partial measures of performance 252 Table 7.4 Characteristics of Bohn’s eight stages of process knowledge 262 Table 8.1 The degree of product/service change can affect both its external appearance and its internal methodology/technology 283 Table 9.1 Internal and external ‘defensive’ static mechanisms of sustainability 322 Table 9.2 Some possible operations-related factors in a SWOT analysis 325 Table 10.1 Type I and type II errors for the control of an operations strategy implementation 363 Exhibits from case studies Carglass® : building and sustaining a customer-centric organisation 385 Exhibit 1 Presentation of the Belron® Group (Figures 2009) 386 Exhibit 2 From opportunity to job: The Waterfall concept (Figures 2009) 389 Exhibit 3 The Carglass® Circle of Success 391
  • 17.
    xix List of figures,tables and exhibits from case studies Exhibit 4 Carglass®’s leadership effectiveness 392 Exhibit 5a Carglass®’s overall employee satisfaction scores 393 Exhibit 5b Detailed employee satisfaction scores 393 Exhibit 6a Carglass®’s overall customer satisfaction scores 394 Exhibit 6b Detailed customer satisfaction scores (Figures 2009) 395 Exhibit 7 Carglass® financial information 396 Delta Synthetic Fibres (DSF) 401 Exhibit 1 Current market volumes by product and region, 2004 (millions of kg) 406 Exhibit 2 Forecasts for Britlene and Britlon ranges 406 Exhibit 3 Estimated Britlon capital costs 406 Holmart and Wersa: the food waste partnership 428 Exhibit 1 The Biogas process 429 Ontario Facilities Equity Management (OFEM) 439 Exhibit 1 Revenue projections for the three investment opportunities 442
  • 19.
    Operations strategy isa major source of competitive advantage in for-profit businesses and the route to achieving social welfare in not-for-profit enterprises. No matter what sector, it can have a huge impact – not just in the short term, but also on an endur- ing basis. Just look at those companies that have transformed their prospects through the way they manage their operations resources strategically: Amazon, Apple, Dyson, IKEA, Intel, Rolls Royce, Samsung, Singapore Airlines, Tesco, ARM, Toyota, Wipro, Zara and many more, all have developed their strategic operations capabilities to the point where they represent a formidable asset. (And all are among the many examples to be found in this book.) These firms have found that it is the way they manage their operations, and their resources in general, that sets them apart from, and above, their competitors. The dilemma is that when we talk about ‘operations’, we must include the ma- jority of the firm’s resources, because contributing to creating the firm’s services and products is such an all-consuming task. And when something is all around us, like operations resources are, it can be difficult to see them in their entirety. This is the paradox of operations strategy. It lies at the heart of how organisations manage their strategic intent in practice and is vitally important for long-term success. Yet, it is also so all-embracing that it becomes easy to underestimate the significance of the subject. But, ‘operations’ should not be confused with ‘operational’. An organisation’s opera- tions resources and processes have both an operational, and more importantly for this book, a strategic role to play. If you doubt the importance of the subject, the following are just some of the decisions with which operations strategy is concerned. ● How should the organisation satisfy the requirements of its customers? ● How should each function within the organisation satisfy the requirements of its internal customers? ● What intrinsic capabilities should the organisation try and develop as the founda- tion for its long-term success? ● How specialised should the organisation’s activities become? ● Should the organisation sacrifice some of its objectives in order to excel at others? ● How big should the organisation be? ● Where should the organisation locate its resources? ● When should it expand or contract, and by how much? ● What should it do itself and what should it contract out to other businesses? ● How should it develop relationships with other organisations? ● What type of technology should it invest in? ● How should it organise the way it develops new products and services? ● How should it bind together its resources into an organisational structure? Preface
  • 20.
    xxii Preface ● Howshould the organisation’s resources and processes be improved and developed over time? ● What guiding principles should shape the way any organisation formulates its operations strategies? All these questions are not merely important for any enterprise – they are funda- mental. No organisation, whether large or small, for-profit or not-for-profit, in the ser- vices or manufacturing sector, international or local, can ignore such questions. Oper- ations strategy is central, ubiquitous and vital to any organisation’s sustained success. New to this edition The success of the previous five editions was helped by the many suggestions we re- ceived from fellow teachers and students of operations strategy. They have been kind enough to provide further feedback that has informed the changes we have made for the sixth edition. These changes include the following: ● A new chapter on corporate social responsibility in operations strategy (this replac- es the previous Chapter 3, ‘Substitutes for strategy’) ● A general updating and replacement of the ‘boxed’ examples within the text. Currently, there are 60 of these; while the total remains approximately the same, around 20 per cent are new. ● There are now 19 integrative cases at the end of the book, one more than in the pre- vious edition. However, the short and long case studies from the previous edition have been retained. These cases can still be used to form the basis of a whole course in operations strategy. ● This edition uses a new overall framework that gives a clearer indication of the posi- tioning of each chapter in the subject. ● Each chapter has a closer alignment between the ‘Key questions’ at the beginning of each chapter and the key headings throughout the chapter. ● Among the new topics covered include the following: ● The merging of products and services ● The nature of operations strategy decision-making, including ‘decision- making under uncertainty’ and ‘strategy mapping’ ● The dimensions of corporate social responsibility ● The idea of ‘ethical globalisation’ ● The idea of the ‘social licence to operate’ ● The increasing importance of process technologies ● Drivers of the adoption of new technologies ● Classifying technologies by their primary capabilities The aim of this book The aim of this book is to provide a treatment of operations strategy that is clear, well- structured and interesting. It seeks to apply some of the ideas of operations strategy to a variety of businesses and organisations. The text provides a logical path through
  • 21.
    xxiii Preface the key activitiesand decisions of operations strategy, as well as covering the broad principles that underpin the subject and the way in which operations strategies are put together in practice. More specifically, the text aims to be: ● Balanced in its treatment of the subject. In addition to taking the orthodox ‘market- led’ approach to operations strategy, the book also provides an alternative but com- plementary ‘resource-based’ perspective. ● Conceptual in the way it treats the decisions, activities and processes that together form an organisation’s operations strategy. Although some examples are quanti- fied, the overall treatment in the book is managerial and practical. ● Comprehensive in its coverage of the more important ideas and issues, which are relevant to most types of business. In any book covering such a broad area as op- erations strategy, one cannot cover everything. However, we believe that the more important issues are all addressed. ● Grounded in the various bodies of knowledge that underpin operations strategy. Theory is included in most chapters, which introduces concepts and principles, of- ten from other academic disciplines, and which illuminates the particular opera- tions strategy issue being discussed. ● International in the examples it uses to describe practical operations strategy issues. Who should use this book? This book is intended to provide a broad introduction to operations strategy for all students who wish to understand the strategic importance and scope of the operations function. For example: ● MBA students, who should find that it both links and integrates their experience and study of operations management with their core studies in business strategy. ● Higher-level undergraduates studying business or technical subjects, although we assume a prior knowledge of the basics of operations management. ● Postgraduate students on other specialised master’s degrees, who should find that it provides them with a well-grounded approach to the subject. ● Executives, who will also be able to relate the practical and pragmatic structure of the book to the more conceptual and theoretical issues discussed within the ­structure. Distinctive features Clear structure The book employs coherent models of the subject that run through each part of the text and explain how the chapters fit into the overall subject. Key questions set the scene at the beginning of each chapter and provide a structure for the summary at the end of each chapter.
  • 22.
    xxiv Preface Illustration-based The studyof operations, even at a strategic level, is essentially a practical subject and can- notbetaughtinapurelytheoreticalmanner.Becauseofthiswehaveusedbothabstracted examples and ‘boxed’ examples, which explain some issues faced by real operations. Theory Operations strategy is a practical subject that is driven by theoretical ideas. Most chap- ters contain one or more theories that explain the underpinning ideas that have con- tributed to our understanding of the issues being discussed. Case studies The book includes a number of case studies suitable for class discussion. The cases are long enough to provide depth and serve as illustrations, which can be used to supple- ment class sessions. Selected further reading Every chapter ends with a list of further reading, which takes the topic covered in the chapter further or treats some important related issues. Chapters Chapter 1 defines operations strategy in terms of the reconciliation between market requirements and operations resources. Chapter 2 looks at three interrelated issues that affect reconciliation – how operations change over time, how operations deal with trade-offs and how trade-offs can be used to understand ‘targeted’, or focused, operations. Chapter 3 establishes the importance of corporate social responsibility (CSR) as a key element in operations strategy. It includes consideration of the environmental, social, economic, stakeholder and voluntariness dimensions of CSR. Chapter 4 examines those decisions that shape the overall capacity of the operations resources, particularly the level of capacity and where the capacity should be located and deals with the dynamics of the capacity decision by examining how capacity is changed over time. Chapter 5 looks at supply networks – in particular, the nature of the relationships that develop between the various operations in a network, the advantages of taking a total network perspective and how networks behave in a dynamic sense. Chapter 6 characterises the various types of process technology that are at the heart of many operations; it looks at the effects of some newer types of technology on op- erations capabilities and proposes some ideas that help operations to choose between different technologies and implement them once chosen.
  • 23.
    Another Random Documenton Scribd Without Any Related Topics
  • 24.
    heart. Now thatyou are getting well we will watch our chances to escape. And you know, Lizette, my husband will be searching for us. He will be sure to come here. Love will show him the way. You forget that he thinks you were drowned that night, when the great waves washed us off the deck of his yacht. Yes, I forgot, sobbed Nita, with raining tears. Oh, my darling, I shall never see you again! And for a few moments she wept in uncontrollable despair. Lizette, although almost heart-broken herself, tried to soothe her, and she began to catch at little straws of hope. Cannot we bribe those old people to let us escape? Oh, Lizette, I would give them my whole chest of gold for liberty! she cried. Alas! I have already tried them, and failed. Kayne has them completely under his control. You will never get free unless you tell him that secret he wants to know. Oh, my dear young lady, do tell him—do tell him! for he wants to know so badly, and surely it cannot matter to you. Oh, Lizette, Lizette, you do not know—you cannot dream—— Suddenly there came to her a wild temptation. Miser Farnham was dead. Captain Van Hise had told her so. What if she broke the oath of silence whose keeping was about to wreck her life? She need not fear his vengeance. While these frenzied thoughts ran through Nita's mind Lizette walked restlessly over to the window, and leaning against the iron bars that ran across it, stared restlessly out over the blue bay dotted with fishing-boats and green islands. Suddenly Lizette's pretty blue eyes grew bright and alert, and she strained them eagerly over the water. A few minutes of silence; then she bounded across the room to Nita, who, with her face bowed
  • 25.
    down, was lostin troubled thought. Stooping over the young girl, she lifted her up in both arms. Can you walk across to the window if I lead you, dear? I want to show you such a pretty sight. She half-led, half-carried the weak girl, and pointed with a shaking finger out over the blue bay. God be praised, we shall escape! she panted joyfully. Look, darling, at that pretty yacht riding into harbor at this very island. Do you see her name?—Nita. Heaven has sent your husband to Fortune's Bay!
  • 26.
    CHAPTER XVIII. HE WILLKILL MY HUSBAND. Nita gazed with joyful eyes and a wildly throbbing heart at the graceful yacht lightly skimming the blue waters of the beautiful bay, as it glided into harbor at the island. He was near her now, her own love. Surely he would come to her rescue, for it must have been Heaven's own guiding that had brought him to Fortune's Bay— Heaven that had saved her from the perils of the stormy deep, and that was still watching over her fate. She thought with a shudder of the temptation that had assailed her just now to break the oath of silence sworn on the dead hand in the miser's gold vault. No, no, she must not. An oath was a solemn thing, and she had been desperate with despair, or she would not have dreamed of breaking it. And what would it avail her enemy to know the tragic death that had befallen the woman whose fate he had sought to know. He had loved her, he said. Would it not break his heart to know how she had suffered and died? Surely, it was a mercy to Donald Kayne to keep him in uncertainty. Lizette, what if we wave our handkerchiefs from the window? Perhaps some one on the yacht might notice it and make inquiries, she exclaimed. They spent some time at this, but of no avail, although they could see moving figures on the deck. But no one noticed or recognized the frantic signals from the window of the far-off stone house. Lizette, can you make out any of the men on her deck? My eyes are so weak, the glare of the light blinds them, murmured Nita.
  • 27.
    No, dearie; theyseem like little black specks to me. If I had some glasses we could make them out plainly. I'll go and ask the old woman to lend us a pair, and Lizette hurried down-stairs on her errand. Mrs. Rhodus, the fisherman's wife, looked at her with suspicion when she made her request. What do you want with them? she asked roughly. My mistress wants to watch the ships upon the sea. Hain't got no glasses—never had none, replied the woman nonchalantly. Where's your husband? Out in his boat. And Mr. Kayne? He went for a walk just now. And is there no one here but you? No, not a soul; but don't go for to think you can get away from me. I'm as strong as two men; besides, there's a big dog out in the yard that 'ud tear you both in pieces if you went outside. Lizette smiled scornfully. How could we get away, and my mistress too weak to walk? she exclaimed. While she was haranguing the woman Nita continued to gaze eagerly toward the trim little yacht in the offing, her heart throbbing wildly with the burning desire to see Dorian again. He is there—there, so near me, and yet so far, believing me dead, she sobbed. Oh, how his heart must be torn with anguish at the thought! How strange and sad a fate is mine. Her weak eyes, tired with the glare of the light and sun, drooped wearily to the ground, and a cry of wonder and dismay broke from
  • 28.
    her lips. Directly beneathher window stood a large, tall man in sailor garb gazing up into her face. But it was not the mere proximity of the man that had so startled the young girl. It was the fact that she had recognized in him the son of old Meg, the fortune-teller—a man who had once madly loved her, and from whose unwelcome love she had fled in fear and loathing. For more than three years Nita had not looked upon the face of Jack Dineheart, and when she saw him gazing up at her with eager eyes, she could not repress a cry of surprise at sight of this ghost from the past. Jack Dineheart had a bronzed, handsome, sullen face, seamed with the lines of thirty-five years or more, and his big brown eyes snapped with triumph now at the girl's low cry of recognition. So it is you, Nita? Yes it is I, Mr. Dineheart, answered the girl, with a sudden wild hope that she might move his heart to pity. What are you doing up there behind bolts and bars like a prisoner? he continued, his heart leaping wildly at sight of the lovely face. I am a prisoner, she answered sorrowfully. Oh, Jack—Mr. Dineheart—do help me to escape, won't you? But I don't understand. Who brought you here? Who is keeping you shut up? A New York gentleman—a Mr. Donald Kayne. Wants to marry you, I s'pose? with an angry, jealous frown. No, no, he hates me, but he wants to know a secret that I hold, and he swears he will never let me go free until I tell it; but—but I will never tell, never, not if I die here. Must be a very important secret, commented the sailor curiously.
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    And he sawa look of terror leap in the lovely eyes; but she answered carelessly: No, no, it is not much, only I will not tell it. I will tell no one. Oh, Jack Dineheart, have pity on me, and help me to escape, and I will make you rich. A likely story. When did you come into a fortune? cried the sailor eagerly. No matter, but I am rich, and I will give you half my fortune, Jack, if you will do one little errand for me. Do you see that yacht that has just come into the harbor yonder? Look, you can just make out her name—Nita. Go there, Jack Dineheart, and tell the owner of the yacht that I was not drowned when the storm swept me with my maid from off the deck of the yacht. Tell him Donald Kayne lives, and that he saved my life and Lizette's, and that he is keeping us in prison here until I reveal a secret. Oh, go, go, go, I pray you, and do this errand, and my prison doors will fly open, and you shall be made rich, while my blessings shall follow you throughout your whole life. She paused, panting and exhausted, her small upraised hands clasped in pathetic pleading. Jack Dineheart looked up at her with sullen curiosity. This man who is to open your prison doors—the owner of the yacht —what is his name? Dorian Mountcastle, answered Nita. And the very tone in which she spoke, the lingering cadence of her voice, betrayed her love. Jack Dineheart caught the sound of her heart in her voice. His face paled under its bronze, and his big eyes flashed with anger. Dorian Mountcastle! I've heard of him before. Rich New York swell. Owns one of the fastest yachts a-going. Well, and what is Dorian Mountcastle to you, my girl? he demanded hoarsely.
  • 30.
    He is myhusband, Nita answered proudly; then recoiled in terror, for an angry cry, coupled with an oath, burst from the sailor's lips. It is a lie, by ——! Nita gazed appalled at his dark features, and realized with terror that the old, fierce love lived in Jack Dineheart's heart yet. She drew back from the window, and the man beneath it raved on in fury until spent with passion, then called ardently: Nita! Tell me that it is not true. You know how I've worshiped you, and wanted to marry you! I've hunted you everywhere, and now, here you are at last, and you say you're married to that rich swell! I'll not believe it. He would not marry a poor girl like you. Oh, but it is true. He loved me, and we were married two weeks ago. Oh, Jack, don't be angry. You have no right, for I always said I couldn't marry you. And I ran away, you know. But I love Dorian, and he loves me! Oh, be generous, and go and send him to me here! His face, when he looked up at her again, was murderous in its expression, and he hissed, in savage rage: Send Dorian Mountcastle to you? Yes, I'll send his black soul to hades within the hour, and make you a widow! Whipping a long-bladed knife from his pocket, Jack Dineheart flashed it before her eyes, adding wildly: This blade will soon find the traitor's heart! Then he rushed away madly toward the yacht. Oh, Heaven, save my husband! shrieked Nita, and fell back unconscious. There Lizette found her on returning from an unsuccessful attempt to bribe Mrs. Rhodus, and, being ignorant of Nita's interview with the sailor, she vehemently blamed herself for having taken her young mistress from the bed and leaving her in the chair at the window.
  • 31.
    She was tooweak, poor darling, and could not bear it, she sighed, as she applied restoratives, and got Nita back into bed. It was some time before Nita recovered, and then her voice failed her when she tried to speak. The shock of Jack Dineheart's threat had almost killed her, and Lizette hung over her despairingly. Oh, it is my own fault, my own fault! I ought not to have told her the yacht was coming. It makes her suspense all the more terrible, she murmured self-reproachfully. Suddenly Nita's closed eyes opened, and she moaned sadly: Dorian will be murdered by the sailor with the terrible knife! Oh, Lizette, save him! save him! Lizette's heart gave a muffled thump of terror. My mistress is raving, she exclaimed. Oh, Heaven, if I could only get away to the yacht and tell Mr. Mountcastle his wife is alive! I do not believe there is any big dog outside, as that woman says, for I have never heard one bark, and I've a great mind to try to get away and—— But she did not finish her speech, for there was a rap at the door, and she opened it to admit Donald Kayne—Donald Kayne with a pale, startled face and glittering gray eyes. I have but just come in, and Mrs. Rhodus said you wanted me, he began, with cold courtesy. Yes, Mr. Kayne; I wanted to tell you that Mrs. Mountcastle's husband came to Fortune's Bay this afternoon. Look through those iron bars there, and you will see his yacht. But he did not look from the window; he was gazing with troubled eyes at Nita's pale, excited face as it lay upon the pillow. I have seen the yacht, and I know that Dorian Mountcastle has come, he answered, in a strained voice, and added: I have been told that he is very ill on board the yacht, and that his heart is breaking over the loss of his bride!
  • 32.
    Nita did notseem to be aware of the presence of her foe, although her brilliant eyes were wide open and staring. She threw out her hands with a desperate gesture, and cried out, in a voice of agony: The sailor will murder Dorian! See his knife, how it flashes in the air! Oh, Heaven, save my husband! Donald Kayne started and trembled with emotion. My mistress raves! cried Lizette reproachfully. Oh, sir, for pity's sake, release us, restore her to her husband's arms! Never, until she confesses where she found the serpent ring! he exclaimed, and, almost as though fearing that Nita's ravings might move him to pity, he rushed out of the room. The hours wore on toward night, and Nita slept under the influence of an opiate administered by the maid. Night fell and the moon and stars came out and shone through the iron bars that held Lizette a prisoner with her hapless mistress. The faithful maid watched patiently till midnight by the restless invalid. Suddenly she fancied she heard a slight noise outside the window, and hastened to look out. She saw a man in sailor garb climbing up a strong ladder placed against the house. At sight of her startled face he held up a warning hand, whispering: Hist! Not a word! I am come to save you and Nita. Wait till I wrench off these iron bars.
  • 33.
    CHAPTER XIX. TREACHERY. Lizette couldscarcely repress a cry of surprise, she was so startled by the sudden appearance of the sailor whose bronzed face and glittering eyes shone weirdly in the dim light outside the strong iron bars at the window. But at his warning she clapped her hand over her open mouth. Be quiet, please, miss, said the sailor. And as Lizette bent nearer, he continued in a low voice: I am here to save you and your mistress, but if the people in the house should hear us we are lost. I have brought tools to wrench off these bars, and if your mistress will only come quietly with me all will be well. But who are you? whispered the maid. How did you know about us? Did you come from the yacht? Is it possible Mr. Mountcastle knows we are here? Yes; he has found out everything, but he could not come himself. He is very ill, so he sent me. But excuse me, miss; we mustn't stop to talk. You must prepare your mistress to go while I wrench off these bars. Don't let her make any outcry, or the game will be up, for Rhodus and Kayne will be down upon us at the first sound. Lizette knew that it was true, and she saw no cause to distrust the sailor, who seemed to be honest. With a heart full of joy she returned to her mistress, who was now stirring restlessly. Lizette bent over her and whispered: Wake, dearie, wake. We are going to escape from our prison. But the influence of the opiate she had taken had dulled Nita's tortured brain. At Lizette's loving efforts to arouse her she only
  • 34.
    stared in adull, uncomprehending way. It does not matter, for if she was fully awake she might be frightened, thought Lizette, and hurriedly dressed her mistress in the serge boating-suit she had worn on her wedding-night—the only gown she now possessed. She was simply quiescent and passive, like a little child only half-awake. The sailor had now succeeded in removing the heavy iron bars with but slight noise, and he was leaning on the window-sill waiting with impatience. Do not wake her if you can avoid it. I can carry her in my arms, he called softly to Lizette. Lizette gathered the passive form to her breast and bore it to the window. The man held out eager arms, and the dark head dropped unresistingly upon his shoulder. Lizette did not notice the keen thrill of joy that shook the sailor from head to foot as he clasped the precious burden. I will carry her down, and you must follow, he said gently. Do not attempt to descend until I am safe at the bottom. The ladder is not very strong. Slowly and carefully he bore his burden down the ladder, clasping her close to a heart that was throbbing quick and fast with triumph, while Lizette looked on with trembling suspense. He reached the ground safely, then—was it accident or design?—a movement of his arm caused the ladder to slide from the window- sill, and fall with a dull thud to the ground! Lizette, who had climbed upon the sill ready to step out, gave a stifled cry of dismay as she saw the ladder fall, and the sailor striding away with Nita, while a low laugh came back to her on the night wind. The deserted maid threw up her hands with a moan of despair. An awful suspicion had rushed over her mind at the sound of the sailor's taunting laugh—a suspicion of treachery dark and dire. She
  • 35.
    had been duped,deceived! The sailor had not come from Dorian Mountcastle as he had falsely pretended. Doubtless he was the paid tool of Donald Kayne, who, wishing to separate Nita from her only friend, had laid this cunning trap to carry out his purpose. And, thanks to her simple credulity, he had succeeded even more easily than he could have hoped. Here she was locked securely in this second-story room, for Mrs. Rhodus always turned the key on her prisoners at night, and yonder her young mistress was being borne away by the sailor into another cruel captivity uncheered by the sight of a friendly face. Lizette was wild with fear and grief for her lovely mistress. It seemed to her she had betrayed Nita to some fearful fate. She hated herself for her dreadful mistake, and, frantic with grief, she exclaimed: I will follow or die! Springing upon the broad window-sill, she let herself down first by her hands, then dropped as gently as she could to the ground. Then a shriek of uncontrollable pain rent the air. In her heavy fall she had twisted or broken one of her ankles. The pain was so excruciating that after one moment of supreme agony, she trembled all over, then relapsed into unconsciousness. It was, indeed, Dorian Mountcastle's yacht that had come into harbor at Fortune's Bay. The Reverend Mr. Irwin had been put ashore more than a week previous and sent back to New York with a full purse of gold and a new stock of experience. Captain Van Hise and the doctor had remained by Dorian, and helped him pull through his tedious illness. He was now slowly convalescing, but there were two things that greatly retarded his recovery. One was a deep and silent remorse over the death of Donald Kayne, whom he had last seen stretched
  • 36.
    apparently dead uponthe sands at Pirate Beach. The other cause was anxiety over Nita, about whom the surgeon still kept up the little fiction of sea-sickness. One of Dorian's first conscious requests on hearing the story of his bride's illness was that they should put into land so that Nita might get well. And then we will continue our journey on land, for although I enjoy yachting very much myself, I do not wish for my poor little wife to suffer from the agonies of sea-sickness, he said tenderly. So by one of the accidents of fate that we call blind chance the Nita was steered into Fortune's Bay. And what the deuce shall we do now? He's asking for her all the time, and mad with impatience for a sight of her face, groaned Van Hise to the doctor that night when they were smoking together upon deck. The hour was late, nearing midnight, and the surgeon yawned sleepily. I shall keep up the fiction till to-morrow, he said; then I shall have to invent something else, for this one will not serve my purpose any longer. But only Heaven knows how I am going to get out of this trouble. Tell him that his bride is drowned I cannot, dare not, for he would either die or go mad from the shock in his present weak condition. Well, I will go and have a good-night look at him and turn in and sleep on it. Think I'll go to bed, too, said the captain. But he lingered a moment with his weed, silently drinking in the beauty of the summer night, then suddenly concluded to have a stroll upon the shore before he retired. Just to stretch my legs, for, by Jove! I prefer the land to the deck, he muttered, as he strode up the gang-plank and felt his feet on terra firma. The doctor found Dorian awake and restless, tormented by the yearning desire for Nita's presence.
  • 37.
    Doc, you mustlet her come to me to-morrow. I cannot bear this separation any longer! he cried with impatient pain. Didn't I tell you that Mrs. Mountcastle was too weak to leave her berth? Then I will go to her! cried Dorian. You are also too weak to walk, replied his friend. Then I will be carried to her berth. I must see her for myself. I fear that she is worse than you tell me. You are exciting yourself, Dorian, in a manner that I fear may bring on a relapse of your sickness. And your wound is barely healed, remember. Come, curb this impatience, and to-morrow things may be more to your liking. But now I must give you a sedative, or you will not sleep to-night, and that will be very bad for you. Dorian was glad to take the sedative that promised oblivion from vexing thoughts. He swallowed it meekly, and bade the surgeon good night. He was well enough now so that they did not have to watch him at night. The dim flame of the lowered lamp cast a pale gleam on the wan face, as he lay, with half-shut eyes, trying vainly to sleep, for the thought of his young bride, the intense, overpowering yearning to see her again, banished repose. Was it the sound of the lapping waves that drowned a light, quick footstep? He heard nothing, but suddenly there was a flutter as of woman's robes beside him—some one falling on her knees, stretching out tender arms to clasp his neck. His thoughts had taken embodied shape—Nita's self was here, her head on his breast, her kisses burning on his lips! Dorian clasped his love with passionate tenderness, and kissed her lips over and over in the mad joy of seeing her again. Low murmurs of love escaped their lips, between sweet caresses. He comprehended that her yearning for him had matched his for her. Weak and ill as she was, she had eluded her watchers and sought his side.
  • 38.
    Oh, my love,my darling, how pale and thin you are! You have suffered greatly, he whispered. And you, too, love, she murmured. You have suffered also, have you not? But you will get well, now that I have come back to you, my husband! Oh, how thankful I am I did not perish in the gloomy sea that dark night when I was swept into the water with Lizette. Now I will stay by you and nurse you while you get strong again. Oh, Dorian, how I love you! Hold me tight, darling; do not let any one take me away from you! They were wild with joy over their reunion, and to neither one came the slightest presentiment of the cruel truth—that these were parting as well as greeting kisses. Something put out the dim flame of the lamp, and there was the sound of a heavy, creaking footstep in the room. The next moment Nita was torn rudely from her husband's arms, and her head and face muffled in something dark and heavy, and she was borne swiftly away from the yacht.
  • 39.
    CHAPTER XX. A GHOSTON BOARD SHIP. Quite close to the yacht Nita was moored a trimly built, compact little sailing vessel of which Jack Dineheart, the sailor, was master. It was toward this little bark that he bore Nita after his daring exploit in kidnaping her from the Rhodus house. He had lain at anchor near the island two days, and was getting ready to sail that night when, upon starting on an errand to the house of Fisherman Rhodus, he had been startled by seeing Nita's face behind the barred window as she watched her husband's yacht in the bay with sorrowful eyes of love and longing. After his brief, angry conversation with the girl, Jack Dineheart had forgotten all about his errand, and rushed away toward the yacht with murder in his heart toward Dorian Mountcastle. Upon nearing it, and seeing several men upon her deck, his wrath became tempered with prudence, and he retreated toward his own vessel, where, after fortifying himself with several glasses of liquor, he concocted the scheme of kidnaping the imprisoned girl and carrying her to sea with him, and perhaps back to Pirate Beach to the grim guardianship of his mother, old Meg Dineheart, the fortune- teller. Laughing in fiendish glee at the discomfiture of the deceived Lizette, the sailor bore Nita away in his strong arms, his heart leaping with joy. In the old cabin by the seaside at Pirate Beach, Jack Dineheart had watched a lovely, somber-eyed little child budding into exquisite girlhood, and when she was barely fourteen had sought her for his bride. Her proud refusal had been followed by a year of such bitter
  • 40.
    persecution on thepart of himself and his witchlike mother, that at fifteen Nita had fled from them to the great metropolis where her valiant struggle to earn her bread had ended three years later in Central Park, and she had given her hand in marriage to the old miser for the means of saving herself from starvation or suicide. And now she had fallen once more into the hands of her sailor-lover, who, loving her for her beauty, and hating her for her scorn, had vowed to punish her by parting her forever from her husband. But as he hurried on in the clear moonlight with his burden the slight form of Nita began to weigh heavily in his arms. So he laid Nita, who still seemed fast asleep, down upon the ground a few moments, and, turning his gaze from her, began to scrutinize the sky and the sea for auguries of a successful voyage. And lying there alone in the cool night air, Nita suddenly recovered full consciousness of herself and her surroundings, although she could not remember how she had come to be there. Lifting her head and gazing about her in surprise, she saw before her the ocean, and near at hand the yacht of her husband. Behind her, absorbed for the moment in his scrutiny of the sky, was Jack Dineheart. Fear and hope combined lent her a new, strange power. Struggling to her feet, Nita darted noiselessly forward toward the yacht. Jack Dineheart, however, discovered her flight just before she reached the yacht. Furious with rage, he followed, and, finding every one asleep, audaciously penetrated to Dorian's cabin and dragged the hapless girl from the arms of her husband. Unheeding the loud cry that burst from Dorian's lips, he escaped safely to his own vessel, and a few minutes later it left its moorings in the harbor, and set sail for Pirate Beach. Dorian Mountcastle was again bereft of his bride, and Nita was in the power of a relentless lover whose love was even more dangerous than his enmity.
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    Captain Van Hise,returning from his moonlight stroll upon the land, saw the graceful little bark gliding out upon the ocean, with no thought that she bore Nita away. He believed that Nita was dead, and in his manly, honest heart there was a ceaseless sorrow over her untimely death. He stepped on the deserted deck, where all was so still and calm, and his vigorous walk having driven away all his sleepy feelings, he stole softly to Dorian's berth, fancying he might be awake and restless and glad of company. All was dark and still, but at the sound of his footstep Dorian spoke: Is that you Van Hise? Make a light, please. The captain obeyed; then asked who had put his light out. Dorian answered in a strangely excited voice: Nita was here with me a few moments, and I fancy she must have stolen away from Lizette, for suddenly, as I held her to my heart and kissed her, the light went out and some one dragged her away from my arms, and in spite of my outcry carried her off in dead silence. It must have been Lizette, of course, but her behavior was very rude, and so I shall tell her to-morrow. My God! exclaimed Van Hise, his face white, his eyes staring. A shudder shook him from head to foot; then he exclaimed uneasily: My friend, you have been dreaming! A very blissful dream, although, alas! too brief, Dorian answered, with a smile of languid rapture. My wife was here, kissed me, and talked to me for a few happy moments before the maid dragged her away. To-morrow I must see her again. Oh, Van Hise, I am so happy that I have seen my darling again I do not think I shall sleep a wink to-night! Van Hise sat down, trembling, his face dead white. You must have been asleep, he said decidedly.
  • 42.
    No, I havenot slept to-night. Doc was down and gave me a sedative, but it seemed only a few minutes later that Nita came to me, and since Lizette took her away I've been lying here in a happy waking dream. The soldier repressed a groan, and thought: He has dreamed the whole thing, or he has seen poor Nita's wraith. I should not like the seamen to know it, for only last night they were talking together, and I heard them say that to see a ghost on board ship was a sign of shipwreck. Decidedly they must not know of this, not even the good captain, or they might desert the yacht in a body! He waited until Dorian seemed to fall into a light doze; then went and woke up the surgeon to tell him the strange happening. Oh, pooh! it was no ghost—only a vision evoked by his morphine pill. He can be told to-morrow, if he persists in his fancy, that Nita's imprudence to-night has given her a relapse, and that will afford us a new excuse, replied the clever surgeon.
  • 43.
    CHAPTER XXI. DONALD KAYNE'SRETURN. Through Azalea Courtney's revelations the elopement of Dorian Mountcastle and Nita Farnham had become the sensation of the hour, and innumerable newspaper paragraphs had chronicled the facts of the duel, the death of Donald Kayne, the elopement of the young lovers on the yacht. And then Irwin returned with the story of the tragedy of Nita's loss at sea with her maid Lizette. It was a tragedy so full of woe that it thrilled every heart that read it with sympathy and sorrow. Even the Courtneys, who hated the girl, grew pale as they realized how soon Nita's happiness had come to an end, and that Dorian was so terribly bereft of his love. But into the ward of Bellevue, where Miser Farnham lay barely alive, so terribly had he been hurt in the railway accident, and so slight were his chances for life, penetrated no tidings from the outer world. None there knew anything of the beautiful ward who had eloped with her lover the very night of the accident. Charles Farnham was supposed to be friendless and poor, save for some miserly savings of whose hiding-place none had any knowledge. No one took any interest in his fate except the doctors and nurses at Bellevue, and they all believed that it was impossible that he should recover from his internal injuries. He was alive and little more. He had never uttered a conscious word since the accident. As for the Courtneys, they were still at Gray Gables, carrying out their policy of masterly inaction. The flight of Nita and the condition of the miser made no difference to them. A lawyer, acting under instructions received from Farnham previous to the accident, was entrusted with the conduct of expenses incident to the housekeeping at Gray Gables. Everything went on like clock-work, except that the
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    good housekeeper, Mrs.Hill, who had grown to love her young mistress so dearly, carried always a sad face and aching heart for poor Nita's tragic fate. Weeks flew past, and it would have been very lonely at Gray Gables but that the Courtneys invited some city friends for a few weeks, and got through the July days with some bathing, dressing, boating, and dancing, not keeping up any pretense of mourning over Nita's supposed death. Meg Dineheart, the old fortune-teller, still prowled about the beach like a bird of evil omen, and had twice been driven ignominiously out of Gray Gables with threats of arrest if she ever showed her face there again. To tell the truth, Meg was slyly seeking for Nita's chest of gold that Lizette had carefully hidden in the closet of her mistress, but she found such lynx eyes watching her whenever she ventured into the old stone mansion that she almost despaired of success. During the summer, Meg had made two trips to New York to see Miser Farnham at the hospital, but she got no good out of these visits. He still lingered in that strange, comatose condition, taking no notice of anything, and yet improving slowly but appreciably, so the nurses said, until they began to believe that he would really get well again. The old wretch! I wish he would die, then maybe Jack and me would get the handling of all that money if only we knew where it was hid, muttered Meg angrily, and she was in no wise pleased to learn that he was likely to recover. She was very anxious for her son Jack to return from his last trip to sea, for he had been away several months, and she was eager to know what he would say to the happenings at Pirate Beach since he went away, the return and death of Nita, whom he had wished to marry, and the accident to the miser, whose gold both mother and son greedily coveted.
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    New York hadanother sensation the middle of August when Donald Kayne, the millionaire, who was believed to have been killed in the duel with Dorian Mountcastle returned, alive and well, to the city in his own yacht. It was all a mistake, the report of my death. My antagonist was much more seriously wounded than myself, and I have heard had a hard tussle for life, he told his friends carelessly. Yet a strange change had come over Donald Kayne. Always nervous and restless, his friends observed that he was now more so than ever before. He veered from place to place. He could hardly be seen at his club any more. And no one had any news of Dorian Mountcastle's whereabouts until received through him. My yacht stayed a few days at Fortune's Bay, he said. While there I heard that Dorian Mountcastle's yacht had been there before me. Dorian had been recovering slowly from the wound I gave him, and he had not been told of the tragic death of his wife. When it could be kept from him no longer the truth was broken to him gently, but it almost bereft him of reason. The last I heard of him was that his friends had taken him abroad for a year to recuperate his health. He went down to Pirate Beach to see the Courtneys, who were very gracious. Azalea had almost given up all hope of ever winning Dorian, and she tried all her fascinations on Donald Kayne. But he was cold, taciturn and moody, and had no interest in anything except the mystery that had brought him to Pirate Beach— the mystery of Nita Farnham's possession of the serpent ring. But in spite of Azalea's efforts she had nothing to tell him, beyond what she had written him before the duel. And yet, I believe, she said, that the old fortune-teller, who lives in an old boat-cabin down the beach, knows more about Nita than the most of us. I have talked with her, and she is very mysterious. She would neither admit nor deny any knowledge of Nita, but if I had not been too poor to bribe her I believe she would have given me some information.
  • 46.
    Donald Kayne soughtMeg Dineheart at sunset, and found her standing alone in the strange purple glow by the sea, a weird, witchlike figure, with elf-locks streaming on the breeze, while she shaded her eyes with her hand and strained her gaze across the darkening waters, watching, as she was always watching now, for her son's bark to come sailing home. She turned upon the intruder with a curse, but Azalea had been right in believing that gold would loosen the old harpy's tongue. Kayne soon learned that Nita had been reared at Pirate Beach by the old fortune-teller, until at the age of fifteen she had run away to make her own living at the metropolis. What is the girl to you? asked Donald Kayne, but she leered and refused to reply. And the serpent ring she wore? I will make your fortune, old woman, if you will tell me how Nita Farnham came by that ring, he exclaimed eagerly. Bitterly did Meg regret that she could not gratify his curiosity. I know nothing of the ring, except that I saw it on Nita's hand before she went away on Mountcastle's yacht. Stay—you say there is but one ring like it in the world? Then I saw the same ring more than fourteen years ago on another woman's hand. You saw her? Where? Where, woman? he cried in fierce excitement. The old witch peered curiously into the face of her interlocutor. Donald Kayne's face was wild and haggard. Unconsciously to himself, in his wild excitement, he stretched out his hand and clutched the woman's shoulder in a grasp that was painful. Speak! he uttered hoarsely; speak this instant, and tell me when and where you saw the woman with the serpent ring. Why are you so dumb when you see how impatient I am! Answer before I throttle you!
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    But with aghastly grin Meg writhed herself out of his grasp and sneered: That secret is worth gold to me! Harpy, he cried, and thrust his hands into his pockets, but withdrew them disappointed. He had already given her all the money about him. He tore the watch from his pocket, the ring from his hand, and flung them at her feet. Take these, and speak! he cried, but Meg spurned them with her foot. It is not enough! Besides, I do not want jewels, but money! You shall have money to-morrow. But do not keep me waiting, I implore you! I am mad, mad for the clue you can give me. Speak now, for sweet pity's sake! Tell me all you know, and if it is worth anything to me, I will reward you richly. But the woman began to realize that her knowledge was valuable, and decided to sell it dearly. The gold first! she cried. You are a stranger to me, and if I told you the secret first you might go away and never pay me! Vainly he entreated and implored, promising money upon the morrow, but Meg was immovable. She was insensible to the pitiful anxiety of his haggard face. She obstinately refused his prayer, mocking at his impatience. Donald Kayne, mad with impatient wrath, lifted his hand and struck her lightly across the mouth. Take that, you devil! he cried hoarsely, and with a shriek of rage Meg sprung at him with a knife drawn. I will kill you! she hissed, with savage fury. But Donald Kayne was more than a match for the tigress, and soon disarmed her, although in the struggle he received a wound in the hand.
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