HICEL is a Korean company that produces backlight sheets for LCD displays. It has three main business divisions: BLS (backlight sheet) business, Sidus SL business focused on kids' sports and leisure, and Build-A-Bear franchise stores. For its BLS business, HICEL expects sales to grow along with increasing demand for LCD TVs and monitors. It aims to expand its market share among LCD manufacturers. The Sidus SL division runs programs for kids aged 4-13 including sports training courses and camps. It plans to open more kids sports centers nationwide by 2008. The Build-A-Bear stores follow the franchise model of the US company and HICEL plans further expansion in Korea.