Presentation used during the second week of eBook Academy, covering the eBook reference interview and introduction to 3M Cloud Library.
The Academy is run in 5 week intervals (2 hours per week):
Week 1 - Intro to the iPad
Week 2 - eBook reference interview and 3M Cloud Library
Week 3 - OverDrive and Boopsie app
Week 4 - Enki and Axis 360
Week 5 - Zinio, OneClick Digital and Streaming Services (Hoopla, Indieflix)
2. Course Overview
2
• 5 week long course
• Objective To learn to guide patrons around our
digital offerings
You will learn:
Basics of downloadable e-book
services
How to recommend the best
digital service for a patron
How to find additional help
Some tips on how to support
technology-based services
3. Why e-books at MCFL?
3
To serve our patrons better
Readers are also e-readers
To increase the library’s resources
To remain relevant technology wise
To keep ourselves part of the conversation
4. Stats!
4
In 2012, eBook borrowers read an average of 29 eBooks
Book borrowers read an average of 23 books
MCFL OverDrive checkouts are up 45%
5. Pew Research
5
http://www.pewinternet.org/2014/01/16/e-reading-
rises-as-device-ownership-jumps/
http://www.pewresearch.org/fact-tank/
2014/01/21/overall-book-readership-stable-but-
e-books-becoming-more-popular/
6. Why all eBooks are not Library
eBooks
6
While the “Big Five” are now all making ebook titles available to libraries,
they still limit access by pricing and license limitations, and restrict full
purchases.
All operate with a one user – one book model.
Hachette – No Checkout cap, but initial pricing is 3 times the retail price.
HarperCollins – Limits to 26 checkouts
Random House /Penguin – No cap, but increased eBook pricing by
300%
MacMillan – Titles expire after 2 years/52 checkouts.
Simon and Schuster – Titles expire after one year – must be re-purchased
7. Our Downloadable eBook
Services
7
Service eBooks Audiobooks
OverDrive ✔ ✔
3M ✔ soon
Axis360 ✔
Enki ✔
OneClick Digital ✔
Zinio magazines
We have other ebook services available only online:
Gale, Ebsco, and Safari Tech Books. Great resources, but not covered here.
8. Weekly Overview
8
Week 1 – Reference and 3M Cloud Library
Week 2 – OverDrive and Boopsie
Week 3 – Axis 360 and Enki
Week 4 –OneClick Digital, Zinio and streaming
services
9. E-books and the real question
9
Even if the patron’s question is:
“How do I work this thing?”
the real question is:
“How do I become a self-sufficient
reader of e-books?”
10. Staff questions
How much does this
patron need to learn in order
to be able to do this on his
own?
How much of that requisite
knowledge can I satisfy right
here, right now, based on my
own skills and the resources I
have at my disposal?
10
11. Reference Interview– Step 1
11
Question
Do you have e-books and how do I get them?
Answer
*Hint -- Do a reference interview!
We have several digital services available. Tell
me more about what device you have and what
you are interested in…
12. Home Library Services
12
DIGITAL SERVICE LIBRARIES
3M Cloud Library All Marin County residents
Axis 360 All Marin County residents
Enki All Marin County residents
Overdrive All Marin County residents
OneClick Digital • MCFL
• Belvedere-Tiburon
• Mill Valley
Zinio Digital Magazines • MCFL
• Belvedere-Tiburon
• Mill Valley
• San Anselmo
13. Reference Interview– Step 2
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1. Determine Patron’s device + comfort using
the device + reading or listening interests
2. Recommend Best platform for device +
interests
3. Show MCFL Downloads Page
(http://www.marinlibrary.org/books-movies-and-
more/downloads)
14. Reference Interview Tips
14
< 5 minutes
• Recommend best service
for their needs
• Show patron where and how to get started on MCFL
Downloads page
(http://www.marinlibrary.org/books-movies-and-more/
downloads)
• Show login with patron’s library card and PIN
• Suggest they try and come back if they need more help.
15. Reference Interview Tips
(cont.)
15
5 - 10 minutes
• Show patron how to:
• Browse platform
• Manage account
• Set preferences
• Checkout a title
16. Reference Interview Tips
(cont.)
10 > minutes
• Advanced questions from tech savvy patrons
16
• Fill out eBook Support Request Form
http://marinet.lib.ca.us/screens/help_request_ebooks.html
• MCFL E-book Help page
http://www.marinlibrary.org/books-movies-and-more/
downloads/ebook-help
• eBook help with a librarian
http://www.marinlibrary.org/events-and-programs
• Advanced questions from beginning users
• Computer class and/or eBook help with librarian
http://www.marinlibrary.org/events-and-programs
18. Need Help?
18
ebranchsupport@marincounty.
org
(No phone support!)
Editor's Notes
By the end of this course you will learn to:
To recommend the best digital platform for a patron
To find additional information or escalate issues
Petting zoo You will also have hands on time (a whole week!) with 4 major platforms and devices
By seeing their library card, you’ll be able to ascertain which digital services are available to them (county vs city libraries)
<5 minutes: At the SPOS desk, keep interactions to 5 minutes
Recommend best service, show them how/where to download software through MCFL Web site and login with their library card
5-10 minutes: If time permits, there’s no line and there’s backup staff, further show the patron how to browse, manage their account, set preferences and/or checkout a title
10> minutes: If the interaction is taking more than 10 minutes…
For more complex troubleshooting and questions, refer patron to ebranchsupport@marincounty.org or to the Help Web site section of certain vendors (3M and Axis 360)
If the patron’s comfort level with computers is low, recommend he attends a computer class first
Attempting to teach him how to download e-books is likely to frustrate him as he doesn’t have basic computing skills (e.g. creating accounts, checking/sending e-mail, updating settings, dragging/dropping, installing software/apps, accessing a file structure, opening a browser)