This document summarizes a tutorial group project on starting a breakfast delivery business on the Heriot-Watt University campus. It identifies opportunities in the untapped breakfast delivery market and ideal target customers as students aged 17-25. Sections provide analysis of relevant topics for starting the business such as competitors, resources, operations, health and safety, management roles, and references.

1. Tutorial group 16C
Tutor: Robert Colhoun
Nikolaos Barkouzos, Connor Docherty, James
Alexander Dunham, Finely Munro, Cathrine Remme
and Gaila Vastakaite

2. Nikolaos Barkouzos, Connor Docherty,
James Alexander Dunham, Finely
Munoro, Cathrine Remme and Gaila
Vastakaite

3. Opportunity
• No current breakfast delivery at campus
• No direct competitors

4. • Contributes to competitive
advantage
• Relevant for start up
– Webpage
– Payment solution
– Communication
• Relevant as the business grows
– Bank card
(Porter, 1985)
Technology

5. Customers
• Current customer: Students
– Lazy, outgoing, sociable
• Potential customer: Staff
• Perfect customer
– 17-25 years
– Men/woman
– Located at campus
– Status: Students

6. Market/Competitors
• Market: Heriot Watt Campus
• Cost focus strategy
– Students are price sensitive
– Low customer loyalty
– Too general/simplified
• Competitors
– Indirect
– Direct
• How we are different?
(Porter, 1985; Capon in Enterprise and its environment, 2013; Gurǎu, 2007)

7. Operations & Logistics
• Use resources efficiently
– Logistics
– Supply chain
• Gives competitive advantage
(Gertner, 2013; Slack et Al, 2010; Christopher, 2011)
Staff,
facilities,
information
Resources
from
wholesaler
TRANSFORMATION
PROCESS
Delivery Customers

8. Health & Safety
• Business should follow
– Health and Safety Regulation
– Food Hygiene Regulation?
• Temperature Control
• Daily procedures
– cleaning schedule
– risk assessment

9. Management Team, Directors,
Advisors & Alliances
CEO
Gaila
Product/Service
Development
James
Marketing
Nikolaos
Operations
Connor
Human Resource
Cathrine
Finance
Finlay
• 3 core function
• Support functions
(Slack et Al, 2010)

10. References