Higher Ed has a culture of collaboration as part of its DNA. Innovative Salesforce solutions are emerging from schools that are spending significant IT resources to develop amazing solutions for the ever changing higher education landscape. There should be a way for schools to package and benefit from the results of their innovation and labor, while not requiring schools to take on the responsibility of becoming a software company. This talk explores a school-to-school marketplace model that will accelerate innovation, encourage enterprise Salesforce adoption, and use HEDA as a core strategy.

1. Higher Education
Marketplace
Dr. Reed Sheard, Vice President for College Advancement and CIO
Westmont College

2. During a time when there is very little agreement
on anything…
We probably all agree about this regarding
higher education

3. The Coming Tsunami to Education
• Regulatory Costs
• Questions About the Value
of a Degree
• Growing Complexity of
Managing HED Business
• Negative National News
About Higher Education
• Rising Cost of Education
• Challenges to Traditional
Education Models
• Negative Perceptions
On Student Debt

4. Theories About
State of Higher
Education
Correlation vs. Causation

5. The Great Middle Way Creative Tension
“I was invited to hold the great
“middle way” which exists
between extreme of tepidity and
indiscreet fervor.”
Noun. 1. a situation where
disagreement ultimately gives
rise to better ideas

6. Challenges and Opportunities For Higher Education
Cost
Affordability & Access For More
Students
AND
Investing in Excellence and
Growth for the Institution
Creative: Improved quality, full
enrollments, growing consistent with
mission
Destructive: Escalating discount rates,
stagnate enrollment, reduced budgets
Education
Foundation for “Learning How to
Learn”
AND
Training to Get a Job/Access to a
Network
Creative: Deep exposure to different
areas of learning, excellent internships
Destructive: Education only exists to
train for specific job, eliminate the
development of the student
Business Effectiveness
Managing Complicated Legacy
Systems
AND
Nimble, entrepreneurial and
efficiently organized
Creative: Improve current processes,
eliminate ineffective or unnecessary, job
retraining, lower cost to serve
Destructive: No systemic changes, hire
more people to meet organizational
demands
Accreditation
Standards & Continuous
Improvement
AND
MOOC’s, Badges and
Certifications
Creative: Embrace the accreditation
process. ensure consistent and accredited
improvement, explore all learning
methodologies that will help student
Destructive: Ignore or experiment
without a systematic process
Technology
Administrative (ERP, CRM, Files,
Reporting/Analytics)
AND
Academics (Teaching & Research)
Creative: Platforms that generate
valuable data for institution and academy,
leverage technology to meet new needs
Destructive: Continue to buy silo’d
products without a clear strategic plan for
future benefit
Qualification/Access
High GPA, SAT Scores (Exclusive)
AND
Good GPA, SAT & ACT
(Opportunity and Available)
Creative: Ensure access for high
performing students and use technology
to assist bright students who need help
Destructive: Only pursue high
performers or lower standards
Role of Faculty
Teaching, Mentoring and
Contributing to Discipline
AND
Leverage Content & Learning Tech
Creative: Teaching, access to faculty
and quality content prepare students
effective for life after graduation
Destructive: Only content matters and
use technology to replace faculty and
lower costs
Role of a Degree
Foundation of Knowledge and
Training for Citizenship
Vs
Market Sensitive, Industry Aware
Creative: Whole person development
with the ability to make a difference in
industry and society
Destructive: Focus on degrees too
narrowly and chase popular ideas

7. Challenges and Opportunities For Higher Education
Cost
Affordability & Access For More
Students
AND
Investing in Excellence and
Growth for the Institution
Creative: Improved quality, full
enrollments, growing consistent with
mission
Destructive: Escalating discount rates,
stagnate enrollment, reduced budgets
Education
Foundation for “Learning How to
Learn”
AND
Training to Get a Job/Access to a
Network
Creative: Deep exposure to different
areas of learning, excellent internships
Destructive: Education only exists to
train for specific job, eliminate the
development of the student
Business Effectiveness
Managing Complicated Legacy
Systems
AND
Nimble, entrepreneurial and
efficiently organized
Creative: Improve current processes,
eliminate ineffective or unnecessary, job
retraining, lower cost to serve
Destructive: No systemic changes, hire
more people to meet organizational
demands
Accreditation
Standards & Continuous
Improvement
AND
MOOC’s, Badges and
Certifications
Creative: Embrace the accreditation
process. ensure consistent and accredited
improvement, explore all learning
methodologies that will help student
Destructive: Ignore or experiment
without a systematic process
Technology
Administrative (ERP, CRM, Files,
Reporting/Analytics)
AND
Academics (Teaching & Research)
Creative: Platforms that generate
valuable data for institution and academy,
leverage technology to meet new needs
Destructive: Continue to buy silo’d
products without a clear strategic plan for
future benefit
Qualification/Access
High GPA, SAT Scores (Exclusive)
AND
Good GPA, SAT & ACT
(Opportunity and Available)
Creative: Ensure access for high
performing students and use technology
to assist bright students who need help
Destructive: Only pursue high
performers or lower standards
Role of Faculty
Teaching, Mentoring and
Contributing to Discipline
AND
Leverage Content & Learning Tech
Creative: Teaching, access to faculty
and quality content prepare students
effective for life after graduation
Destructive: Only content matters and
use technology to replace faculty and
lower costs
Role of a Degree
Foundation of Knowledge and
Training for Citizenship
Vs
Market Sensitive, Industry Aware
Creative: Whole person development
with the ability to make a difference in
industry and society
Destructive: Focus on degrees too
narrowly and chase popular ideas

8. Products Platforms
- Clearer features and deliverables
- Professional Support, bug fixes, updates, ability to customize
- Time-based solution dependent on innovation from vendor
- Encumbered costs
- Fewer choices
- Flexible
- Consultants and Training
- Future focused, Innovative for Staff
- No Encumbered costs
- Many choices (perhaps too many)

9. Commercial
Software
(Either On
Premise or
Cloud)
Open
Source
Software
Open Source
Software with
Professional
Services
Internally
Developed
Community
Open
Source
HED
Marketplace

10. Higher
Education
Marketplace

11. Higher Education Marketplace: A New ModelHigher Education Marketplace – A New Model
Buy Once = No License Fees Narrow Focus = Clear Value in Less Time
Extension of Platform vs. Custom Tuition vs. Revenue
Westmont Demo
March 22
Woodrow Wilson D
2:30-3:10
Zak Landrum, Sr. Dir. of Advancement Services
Kaylee Zoon, Student

12. Thank You!