Khadi & You

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Here's a presentation I made for a Client Servicing assignment.

The objective was to rejuvenate an old and respected Khadi brand to fit in and be relevant in today's times.

Published in: Business, Sports
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Khadi & You

  1. 1. GANDHI KHADI BHANDAR KHADI & YOUPhoto by Soulquest.lifestyle
  2. 2. THE BACKGROUNDPhoto by Tom Wachtel
  3. 3. Khadi Bhandar is a family runbusiness looking to useAdvertising to reposition its brand.Here’s what we suggest. Photo byCristiano Oliveira
  4. 4. REPOSITIONINGPhoto by photonate.com
  5. 5. We suggest a store redesign.Arrangements according toproduct categories and softlighting will be the principlechanges.Colour Scheme: Yellow &Orange to match Kesari withBhagwa.Store attendants will wearcomfortable uniforms woven inKhadi.Uniformity will be ensured in allstores.Photo by Der Wunderbare Mandarin
  6. 6. The locations we havechosen for the stores areFergusson Road,Koregaon Park andHadapsar.Photo by Shira Golding
  7. 7. A dedicated youth section willcomprise of kurtas and kurtis. Thesection will be called You.
  8. 8. COMMUNICATION STRATEGY + BUDGETPhoto by Liz West
  9. 9. Our communication mix consistsof TVC, OOH and magazineadvertisements.
  10. 10. KHADI & YOU
  11. 11. PRINT CONDE NASTE GAGA FEMINA HELLO PUNE TIMES PUNE MIRROR SAKAL TIMES INR 4,500,000Photo by Joel Bedford
  12. 12. Wear history. Rich in morals and ideals.Reference photo from Khadi KHADI & YOU
  13. 13. Wear legacy. Unshaken by time or space.KHADI & YOU Reference photo from Khadi
  14. 14. Wear music. Preferably folk and fusion.KHADI & YOU Reference photo from Khadi
  15. 15. Photo by Joel Bedford
  16. 16. Hoardings Aurora Towers Square (90’’ x 20’’) Building wrap + Backlit: INR 10,000,000 Good Luck Chowk (20’’ x 10’’) INR 1,500,000 Airport Rd (20’’ x 10’’) INR 1,500,000Photo by J Mark Dodds
  17. 17. That was Razor Sharp.Photo by Zorin Denu

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