Increase Your Revenue by Maximizing Social & Email MarketingSaffire
This document discusses a partnership between Saffire and Noise New Media to increase revenue through social media and email marketing. It begins with an agenda that outlines how Saffire will present on their ticketing platform and secrets to increasing revenue. Noise New Media will then discuss their digital advertising services, including running social media ads, email campaigns, and a live dashboard to monitor results. The document closes with a success story from the Tennessee Valley Fair who saw tangible results from their partnership with Noise New Media.
2020 MCFC - Social Media Advertising: Is it Worth the Money?Saffire
This document discusses whether social media advertising is worth the money. It begins by providing some statistics on Facebook users and mobile advertising revenue. It then discusses different types of social media advertising like boosted posts and Facebook ads. It explains how to set up targeted Facebook ad campaigns, including selecting objectives, audiences, budgets, and locations. It also discusses how Facebook pixels can be used to track ad performance. Finally, it provides some case studies and tips for evaluating if social media advertising is achieving goals and getting a return on investment.
2020 MCFC - Get Streamlined, Get Focused, Get OrganizedSaffire
This document provides strategies for getting streamlined, focused, and organized in 2020. It discusses setting goals that make you happy and bring peace while being measurable and other-focused. Tasks are categorized as either "pain tasks", which must be done to avoid negative consequences, or "gain tasks", which are focused on goals you want to achieve rather than lose. Gain tasks are more likely to produce positive results. Other tips include taking note of gratitude, walking breaks from work, prioritizing self-care, setting clear expectations, finding mentors, and creating both personal and work goals divided into action items.
2020 WFA - Get hAPPy. Apps & Tools for a Better You!Saffire
This document provides recommendations for various apps and tools across different categories such as life hacks, fitness, sanity savers, and multimedia. It describes the purpose and features of apps like Clips for combining photos and videos, ScreenCast-O-Matic for screen recording, Google Images for image searching, Canva for designing, Instagram stories and highlights features, and others. The document aims to suggest apps and tools that can help make people's lives more productive and manage stress.
EMS 2020 - Social Media Marketing: Understanding the Landscape, Benefits and ...Saffire
Cassie Dispenza presented on understanding the social media landscape and its benefits and challenges for marketing. She discussed how Facebook priorities have shifted to favor content from friends over brands, and recommended sharing fan content, using video and live video, and creating Facebook events to promote activities. She also provided tips on running effective Facebook ads and contests to engage audiences and drive actions like ticket sales.
TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...Saffire
Cassie Dispenza presented on understanding social media marketing, including the benefits and challenges. She discussed the top social media platforms and how to effectively use Facebook, Instagram, and Facebook Messenger for events and organizations. Key tips included using video, live streaming, contests and promotions, as well as ambassador programs and user generated content.
2020 TAFE - New Online Priorities - Digital Trends You Can UseSaffire
The document discusses various digital trends and priorities for online marketing, including making websites mobile-ready, search engine optimization, customized content, email marketing, social media like Facebook advertising and events, and ensuring website security and ADA compliance. The key points covered are optimizing websites for mobile use given people spend most of their time on mobile devices, using search engine optimization techniques to improve search visibility and provide relevant content to users, tailoring content for specific audiences, continuing email marketing alongside social media, leveraging Facebook advertising and events, and maintaining website security and accessibility.
2020 TAFE - New World of Ticketing, Financial Transactions, and Audience Expe...Saffire
The document discusses new trends in ticketing, financial transactions, and customer expectations for events. It emphasizes the importance of online and mobile ticketing to drive early revenue and sales. It recommends setting announcement and pre-sale dates to promote events and incentivize desired customer behaviors. It also stresses the need to make the purchasing process fast, easy and convenient on all devices to meet rising consumer expectations of mobile-first experiences.
Increase Your Revenue by Maximizing Social & Email MarketingSaffire
This document discusses a partnership between Saffire and Noise New Media to increase revenue through social media and email marketing. It begins with an agenda that outlines how Saffire will present on their ticketing platform and secrets to increasing revenue. Noise New Media will then discuss their digital advertising services, including running social media ads, email campaigns, and a live dashboard to monitor results. The document closes with a success story from the Tennessee Valley Fair who saw tangible results from their partnership with Noise New Media.
2020 MCFC - Social Media Advertising: Is it Worth the Money?Saffire
This document discusses whether social media advertising is worth the money. It begins by providing some statistics on Facebook users and mobile advertising revenue. It then discusses different types of social media advertising like boosted posts and Facebook ads. It explains how to set up targeted Facebook ad campaigns, including selecting objectives, audiences, budgets, and locations. It also discusses how Facebook pixels can be used to track ad performance. Finally, it provides some case studies and tips for evaluating if social media advertising is achieving goals and getting a return on investment.
2020 MCFC - Get Streamlined, Get Focused, Get OrganizedSaffire
This document provides strategies for getting streamlined, focused, and organized in 2020. It discusses setting goals that make you happy and bring peace while being measurable and other-focused. Tasks are categorized as either "pain tasks", which must be done to avoid negative consequences, or "gain tasks", which are focused on goals you want to achieve rather than lose. Gain tasks are more likely to produce positive results. Other tips include taking note of gratitude, walking breaks from work, prioritizing self-care, setting clear expectations, finding mentors, and creating both personal and work goals divided into action items.
2020 WFA - Get hAPPy. Apps & Tools for a Better You!Saffire
This document provides recommendations for various apps and tools across different categories such as life hacks, fitness, sanity savers, and multimedia. It describes the purpose and features of apps like Clips for combining photos and videos, ScreenCast-O-Matic for screen recording, Google Images for image searching, Canva for designing, Instagram stories and highlights features, and others. The document aims to suggest apps and tools that can help make people's lives more productive and manage stress.
EMS 2020 - Social Media Marketing: Understanding the Landscape, Benefits and ...Saffire
Cassie Dispenza presented on understanding the social media landscape and its benefits and challenges for marketing. She discussed how Facebook priorities have shifted to favor content from friends over brands, and recommended sharing fan content, using video and live video, and creating Facebook events to promote activities. She also provided tips on running effective Facebook ads and contests to engage audiences and drive actions like ticket sales.
TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...Saffire
Cassie Dispenza presented on understanding social media marketing, including the benefits and challenges. She discussed the top social media platforms and how to effectively use Facebook, Instagram, and Facebook Messenger for events and organizations. Key tips included using video, live streaming, contests and promotions, as well as ambassador programs and user generated content.
2020 TAFE - New Online Priorities - Digital Trends You Can UseSaffire
The document discusses various digital trends and priorities for online marketing, including making websites mobile-ready, search engine optimization, customized content, email marketing, social media like Facebook advertising and events, and ensuring website security and ADA compliance. The key points covered are optimizing websites for mobile use given people spend most of their time on mobile devices, using search engine optimization techniques to improve search visibility and provide relevant content to users, tailoring content for specific audiences, continuing email marketing alongside social media, leveraging Facebook advertising and events, and maintaining website security and accessibility.
2020 TAFE - New World of Ticketing, Financial Transactions, and Audience Expe...Saffire
The document discusses new trends in ticketing, financial transactions, and customer expectations for events. It emphasizes the importance of online and mobile ticketing to drive early revenue and sales. It recommends setting announcement and pre-sale dates to promote events and incentivize desired customer behaviors. It also stresses the need to make the purchasing process fast, easy and convenient on all devices to meet rising consumer expectations of mobile-first experiences.
The document discusses best practices for using Instagram for business purposes. It recommends completing a full business profile, posting engaging photos and videos, using hashtags and geo-tagging, engaging followers through contests and promotions, and measuring growth over time to improve Instagram marketing efforts. Regular posting and interacting with followers is key to growing the business audience and engagement on the platform.
2019 RMAF - Social Media Advertising - Is it Worth the MoneySaffire
The document discusses whether social media advertising is worth the money, noting that Facebook has over 2 billion monthly active users and 94% of its advertising revenue comes from mobile. It provides details on how to set up boosted posts and Facebook ads, how to target audiences using interests and demographics, and provides case studies of companies that saw success from Facebook advertising. The presentation emphasizes setting goals and budgets, understanding the difference between advertising and targeting, and monitoring performance.
The document provides guidance on how to build a strong brand worth billions, covering the importance of establishing a clear identity, voice, positioning, image, and brand equity, and discussing how to extend a brand into new areas. It emphasizes consistency, differentiation from competitors, aligning with core company values, and growing brand awareness through marketing activities and positive associations over time. Building a memorable brand is presented as key to long-term success and high perceived value in the marketplace.
2019 TFEA - Social Media Marketing: Understanding the Landscape, Benefits and...Saffire
This document discusses strategies for using social media, particularly Facebook and Instagram, for marketing purposes. It provides tips for creating engaging content like using user-generated content and brand ambassadors. It also discusses using different types of posts like photos, videos, polls and contests. Additionally, it covers setting up pages and profiles, using advertising and analytics to understand performance. The overall document serves as a guide to understanding the benefits and challenges of various social media platforms for marketing.
2019 TFEA - Applied Programming Development: Designing and Controlling the Ev...Saffire
Jessica Bybee-Dziedzic gave a presentation on designing event experiences. She discussed starting with a compelling story, thinking like a theme park by immersing guests in a world, and factors that affect the experience such as details, entertainment, and customer service. Bybee-Dziedzic also covered the creative process of visualizing and designing the experience, planning operational details, and considering natural growth expectations to continually enhance the experience. The goal is to guide guests through the experience and increase the perception of value.
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.
2019 NCAF&E - Controlling the Message: Creating a Social Media Marketing PlanSaffire
The document provides guidance on creating an effective social media marketing plan in 3 steps: 1) Audit your current social media presence to understand where you stand; 2) Know your target customers to create focused content; 3) Choose the key social media networks to use, develop a posting strategy, and continuously analyze performance to improve over time. The goal is to take control of your marketing message by strategically using social platforms.
The document discusses strategies for upselling event tickets through pre-sales and bundling options. It recommends announcing pre-sale dates in advance and targeting past attendees. Pre-sales are important for guaranteed income and increasing per capita spending. The document suggests offering discounts, flash sales, and VIP experiences to incentivize early ticket purchases. It also promotes using multiple ticket and package options, like season passes or family bundles, to increase revenue per transaction.
2019 TAFE - Maximizing Your Mobile MarketingSaffire
The document provides tips and strategies for maximizing mobile marketing. It notes that mobile usage is rising significantly, with over half of consumers using mobile first and the majority of digital time spent on mobile devices. It discusses the importance of micro-moments when consumers reach for their phones. The document then offers various mobile marketing tactics like having a responsive website, video marketing, livestreaming, and geo-targeting. It emphasizes creating compelling content in short formats and measuring engagement metrics.
2019 TAFE - Applied Programming Development Designing and Controlling the Eve...Saffire
This document summarizes Jessica Bybee-Dziedzic's presentation on designing event experiences. It discusses starting with a compelling story, thinking like a theme park by following principles like Mickey's 10 Commandments, and considering elements that can impact the experience such as details, entertainment, and customer service. The creative process, resources, and approaches are examined, as well as visualizing the design, growth expectations, and continuously improving the experience.
Saffire provides integrated websites and ticketing platforms that help organizations create lasting impressions and increase revenue. Their solution combines a branded website with a streamlined online ticketing experience. Case studies of clients like the Big E Fair and Ozark Empire Fair show increases in online revenue of over 30% on average after switching to Saffire. Saffire is inviting attendees to visit their booth to learn more about waived setup fees for new clients who sign up by January 31st for an integrated website and ticketing solution.
This document discusses how to build a strong brand worth billions. It explains that a brand consists of key elements like identity, voice, positioning, image and equity. It emphasizes the importance of consistency and evolving a brand over time. Successful brand extension involves leveraging an existing reputation and customer base to explore complimentary new initiatives.
The document is a presentation about using Instagram effectively for marketing fairs. It covers Instagram basics like having a business account, completing your profile, posting photos and videos, and using stories. It then discusses more advanced strategies like using hashtags, geo-tagging posts, hosting contests to engage followers, and creating an editorial calendar to schedule posts. The overall message is that Instagram can be a great promotional tool for fairs if used strategically to build an audience and drive engagement.
Analytics 101: How to Measure Success - 2019 MFCFSaffire
The document provides tips on measuring the success of websites, social media, and ticketed events through analytics. It recommends:
1. Using analytics tools like Google Analytics to track key metrics such as traffic sources, page views, and click-through rates on calls-to-action. These tools are necessary to analyze website and social media performance.
2. Developing SMART goals for websites, social media, and events and tracking progress towards these goals using analytics. Goals should be specific, measurable, attainable, realistic and timely.
3. Analyzing social media metrics like total interactions, reach and engagement to understand what content and strategies are most effective for each platform. Editorial calendars can help create
Maximize your Revenue through eCommerce & TicketingSaffire
This document provides tips for maximizing revenue through ecommerce and online marketing. It recommends having clear calls to action on the website, promoting events early through various discounts and packages, and creating a sense of urgency through limited-time sales. It also stresses the importance of email marketing, video content, and partnering with sponsors and local causes to promote events and drive sales.
This document provides tips and strategies for measuring the success of websites, social media, and ticketed events through analytics. It emphasizes the importance of using analytics tools to track key metrics like traffic sources, calls-to-action clicks, and engagement. Goals should be specific, measurable, attainable, realistic and timely. The document also outlines best practices for social media planning, including auditing current profiles, creating an editorial calendar, and analyzing metrics from posts. When planning ticketed events, the document recommends creating a rollout plan, communicating to target audiences, and using ticket purchase data to build an email list.
The document discusses best practices for using Instagram for business purposes. It recommends completing a full business profile, regularly posting high-quality photos and videos, using hashtags and geo-tagging, engaging with followers through contests and influencers, and measuring growth over time. Effective use of Instagram can increase brand awareness, follower counts, and sales. Measurement is important to track the success of efforts.
Saffire is a design company that has been in business for 10 years. The document provides an overview of Saffire's history, team members, and client retention. It then outlines a "BS in Graphic Design" course taught by Jeremy Emerson, covering topics like grid design, typography, photography, and design theory. The document emphasizes keeping designs simple and using techniques like whitespace to create balance and emphasis.
Controlling the Message: Creating a Social Media Marketing PlanSaffire
Jessica Bybee-Dziedzic from Saffire presented tips for creating an effective social media marketing plan in 3 steps: 1) Audit current social media presence to understand where effort is best spent; 2) Know the target customer to create relevant content; 3) Choose social networks and determine a posting strategy, including ideal content types, frequency and timing of posts. The presentation emphasized the importance of engaging content, advertising, and analytics to refine the strategy.
The document discusses maximizing mobile marketing opportunities. It notes that mobile usage is growing significantly, with over half of consumers using mobile first and over 70% of digital minutes in the US coming from mobile devices. Marketers have an opportunity to target "micro-moments" when consumers instinctively reach for their phones. The document provides tips for mobile marketing including having a responsive website, using video, livestreaming, and measuring engagement metrics. It emphasizes the importance of authentic, high-quality content and consistency in mobile marketing efforts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The document discusses best practices for using Instagram for business purposes. It recommends completing a full business profile, posting engaging photos and videos, using hashtags and geo-tagging, engaging followers through contests and promotions, and measuring growth over time to improve Instagram marketing efforts. Regular posting and interacting with followers is key to growing the business audience and engagement on the platform.
2019 RMAF - Social Media Advertising - Is it Worth the MoneySaffire
The document discusses whether social media advertising is worth the money, noting that Facebook has over 2 billion monthly active users and 94% of its advertising revenue comes from mobile. It provides details on how to set up boosted posts and Facebook ads, how to target audiences using interests and demographics, and provides case studies of companies that saw success from Facebook advertising. The presentation emphasizes setting goals and budgets, understanding the difference between advertising and targeting, and monitoring performance.
The document provides guidance on how to build a strong brand worth billions, covering the importance of establishing a clear identity, voice, positioning, image, and brand equity, and discussing how to extend a brand into new areas. It emphasizes consistency, differentiation from competitors, aligning with core company values, and growing brand awareness through marketing activities and positive associations over time. Building a memorable brand is presented as key to long-term success and high perceived value in the marketplace.
2019 TFEA - Social Media Marketing: Understanding the Landscape, Benefits and...Saffire
This document discusses strategies for using social media, particularly Facebook and Instagram, for marketing purposes. It provides tips for creating engaging content like using user-generated content and brand ambassadors. It also discusses using different types of posts like photos, videos, polls and contests. Additionally, it covers setting up pages and profiles, using advertising and analytics to understand performance. The overall document serves as a guide to understanding the benefits and challenges of various social media platforms for marketing.
2019 TFEA - Applied Programming Development: Designing and Controlling the Ev...Saffire
Jessica Bybee-Dziedzic gave a presentation on designing event experiences. She discussed starting with a compelling story, thinking like a theme park by immersing guests in a world, and factors that affect the experience such as details, entertainment, and customer service. Bybee-Dziedzic also covered the creative process of visualizing and designing the experience, planning operational details, and considering natural growth expectations to continually enhance the experience. The goal is to guide guests through the experience and increase the perception of value.
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.
2019 NCAF&E - Controlling the Message: Creating a Social Media Marketing PlanSaffire
The document provides guidance on creating an effective social media marketing plan in 3 steps: 1) Audit your current social media presence to understand where you stand; 2) Know your target customers to create focused content; 3) Choose the key social media networks to use, develop a posting strategy, and continuously analyze performance to improve over time. The goal is to take control of your marketing message by strategically using social platforms.
The document discusses strategies for upselling event tickets through pre-sales and bundling options. It recommends announcing pre-sale dates in advance and targeting past attendees. Pre-sales are important for guaranteed income and increasing per capita spending. The document suggests offering discounts, flash sales, and VIP experiences to incentivize early ticket purchases. It also promotes using multiple ticket and package options, like season passes or family bundles, to increase revenue per transaction.
2019 TAFE - Maximizing Your Mobile MarketingSaffire
The document provides tips and strategies for maximizing mobile marketing. It notes that mobile usage is rising significantly, with over half of consumers using mobile first and the majority of digital time spent on mobile devices. It discusses the importance of micro-moments when consumers reach for their phones. The document then offers various mobile marketing tactics like having a responsive website, video marketing, livestreaming, and geo-targeting. It emphasizes creating compelling content in short formats and measuring engagement metrics.
2019 TAFE - Applied Programming Development Designing and Controlling the Eve...Saffire
This document summarizes Jessica Bybee-Dziedzic's presentation on designing event experiences. It discusses starting with a compelling story, thinking like a theme park by following principles like Mickey's 10 Commandments, and considering elements that can impact the experience such as details, entertainment, and customer service. The creative process, resources, and approaches are examined, as well as visualizing the design, growth expectations, and continuously improving the experience.
Saffire provides integrated websites and ticketing platforms that help organizations create lasting impressions and increase revenue. Their solution combines a branded website with a streamlined online ticketing experience. Case studies of clients like the Big E Fair and Ozark Empire Fair show increases in online revenue of over 30% on average after switching to Saffire. Saffire is inviting attendees to visit their booth to learn more about waived setup fees for new clients who sign up by January 31st for an integrated website and ticketing solution.
This document discusses how to build a strong brand worth billions. It explains that a brand consists of key elements like identity, voice, positioning, image and equity. It emphasizes the importance of consistency and evolving a brand over time. Successful brand extension involves leveraging an existing reputation and customer base to explore complimentary new initiatives.
The document is a presentation about using Instagram effectively for marketing fairs. It covers Instagram basics like having a business account, completing your profile, posting photos and videos, and using stories. It then discusses more advanced strategies like using hashtags, geo-tagging posts, hosting contests to engage followers, and creating an editorial calendar to schedule posts. The overall message is that Instagram can be a great promotional tool for fairs if used strategically to build an audience and drive engagement.
Analytics 101: How to Measure Success - 2019 MFCFSaffire
The document provides tips on measuring the success of websites, social media, and ticketed events through analytics. It recommends:
1. Using analytics tools like Google Analytics to track key metrics such as traffic sources, page views, and click-through rates on calls-to-action. These tools are necessary to analyze website and social media performance.
2. Developing SMART goals for websites, social media, and events and tracking progress towards these goals using analytics. Goals should be specific, measurable, attainable, realistic and timely.
3. Analyzing social media metrics like total interactions, reach and engagement to understand what content and strategies are most effective for each platform. Editorial calendars can help create
Maximize your Revenue through eCommerce & TicketingSaffire
This document provides tips for maximizing revenue through ecommerce and online marketing. It recommends having clear calls to action on the website, promoting events early through various discounts and packages, and creating a sense of urgency through limited-time sales. It also stresses the importance of email marketing, video content, and partnering with sponsors and local causes to promote events and drive sales.
This document provides tips and strategies for measuring the success of websites, social media, and ticketed events through analytics. It emphasizes the importance of using analytics tools to track key metrics like traffic sources, calls-to-action clicks, and engagement. Goals should be specific, measurable, attainable, realistic and timely. The document also outlines best practices for social media planning, including auditing current profiles, creating an editorial calendar, and analyzing metrics from posts. When planning ticketed events, the document recommends creating a rollout plan, communicating to target audiences, and using ticket purchase data to build an email list.
The document discusses best practices for using Instagram for business purposes. It recommends completing a full business profile, regularly posting high-quality photos and videos, using hashtags and geo-tagging, engaging with followers through contests and influencers, and measuring growth over time. Effective use of Instagram can increase brand awareness, follower counts, and sales. Measurement is important to track the success of efforts.
Saffire is a design company that has been in business for 10 years. The document provides an overview of Saffire's history, team members, and client retention. It then outlines a "BS in Graphic Design" course taught by Jeremy Emerson, covering topics like grid design, typography, photography, and design theory. The document emphasizes keeping designs simple and using techniques like whitespace to create balance and emphasis.
Controlling the Message: Creating a Social Media Marketing PlanSaffire
Jessica Bybee-Dziedzic from Saffire presented tips for creating an effective social media marketing plan in 3 steps: 1) Audit current social media presence to understand where effort is best spent; 2) Know the target customer to create relevant content; 3) Choose social networks and determine a posting strategy, including ideal content types, frequency and timing of posts. The presentation emphasized the importance of engaging content, advertising, and analytics to refine the strategy.
The document discusses maximizing mobile marketing opportunities. It notes that mobile usage is growing significantly, with over half of consumers using mobile first and over 70% of digital minutes in the US coming from mobile devices. Marketers have an opportunity to target "micro-moments" when consumers instinctively reach for their phones. The document provides tips for mobile marketing including having a responsive website, using video, livestreaming, and measuring engagement metrics. It emphasizes the importance of authentic, high-quality content and consistency in mobile marketing efforts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
25. SUCCESSFUL SALES RULES
• Start early in the year
• For sponsorship, it’s typically 50/25/25
• Network in your industry
• Join relevant organzations
• Make just 5 calls a day- spread out the task!
• Keep in touch with former sponsors
26. MORE SUCCESSFUL SALES RULES
• Research your competitors/friends
• See what works for them!
• Ask for the order and follow through
• Understand the VALUE of what you’re selling
• Never give up!
• Ask if you can follow up in one year to see if the situation has changed
27. GET EDUCATED
BE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSOR
• Learn about potential sponsors’ businesses
Online Research
• Know the difference between a Sponsor & a Donor
Sponsor- receives a benefit from their contribution
Donor- supports your cause without expected return
29. FIND THE RIGHT FIT
• Think of it as targeted
prospecting instead of random
• What do you have in common
with a potential sponsor?
• What can you offer that will
benefit your sponsors the
most?
30. GET ORGANIZED
MAKE IT EASY FOR YOUR SPONSORS TO LOVE YOU
• Make information about sponsorships clear, concise & available online
• Organize your invoicing
• Allow sponsors to pay online- a digital bonus!
• Add a sponsor’s logo to your website DURING a sponsor meeting!
• Know your businesss
31. GET INVOLVED
FIND THINGS YOU CAN DO TO SUPPORT YOUR SPONSOR’S BUSINESS
• Can you use their product/service at your events?
• Ex: Could use your waste management sponsors services at your events
• Social media giveaways using their products?
• Can you recommend their product/service?
• Can you volunteer or send volunteers to their organization?
51. APP OPPORTUNITIES
• Splash page (opening page)
• Certain App functions—for example an interactive map could
be sponsored by Garmin, dining info by a gourmet restaurant
in the area, etc.
• Banner ads within the app
59. DON’T BE AFRAID OF FREE
We can’t give away the profits!
Maybe you can’t afford NOT to.
Making sponsors feel special will go a long way. Most digital
marketing doesn’t cost you anything but time & effort.
60. • OFFER one social media post, plan to give
two –It’s FREE.
• GIVE unpurchased sponsorship benefits to
an existing sponsor
• SHARE your sponsors’ posts on your
Facebook wall—quickly becoming the
best way to gain exposure on Facebook,
and businesses will appreciate it!
FREE IDEAS
82. ADD VALUE
YEAR-ROUND MARKETING
• Collateral Materials
• Media Exposure
ON SITE EVENT POMOTION
• Logos on Merchandise
• Signage
• Call outs via PA
• Play commercials
• Booths
HOSPITALITY
• Tickets to Events
• Recognition Dinners
• VIP Areas
• Your services
WHAT ELSE IS VALUABLE TO YOUR SPONSOR AND WHAT CAN YOU OFFER?
92. OPPORTUNITIES VARY
• Don’t be discouraged!
• Many reasons people partner with you.
• Make sure you’re prepared with the right information when you meet with
them.
THE WORST THING TO DO IS TO SAY I CAN’T!
99. PER TWEET
• You can now view analytics from your twitter account!
• Go to http://analytics.twitter.com/
• Provided because of advertising on Twitter
100.
101.
102. FINAL TIPS
• Written goals can help- know what you want to achieve
• Be willing to negotiate & go the extra mile
• Remember to have fun!
103. 1 2 3
PREPARE PERSONALIZE PROVIDE
THREE P’s OF SPONSORSHIP