EAFIT BUSINESS ENGLISH - RISK CASE STUDY MINING: ARANTXA
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Winton Carter Mining is a Canadian mining company interested in going public and increasing profitability. It is considering a joint venture program to attract new investors and raise awareness to achieve these goals. While there are some potential disadvantages, the conclusion is that the joint venture project could increase awareness, attract investors, and boost profits if properly developed with consideration for financial, health, and community impacts.
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The document proposes launching a new global men's fragrance brand called Physique. It discusses Physique's current status as a blockbuster brand and reviews key global trends in the men's grooming market. The proposal outlines an initial launch in Germany, Austria, the UK, and Italy, followed by expansion to the United States, Canada, China, Japan, Brazil, and Colombia. It also mentions potential marketing partnerships with celebrity endorsers.
EAFIT BUSINESS ENGLISH - DAVIES-MILLER ADVERTISING: VICTOR
The staff at Davies-Miller advertising agency are highly stressed. A survey found 65% of staff felt stressed in their jobs. Several employees are experiencing stress due to heavy workloads, unrealistic deadlines, lack of support from supervisors, and long commutes. The causes of stress include poor hiring practices, an overcommitment to contracts exceeding operational capacity, absenteeism, and many employees living far from work. Solutions proposed include reviewing hiring and operational capacity, allowing telework, and evaluating supervisors' treatment of subordinates.
EAFIT BUSINESS ENGLISH - CASE STUDY UNIT 8: DIEGO
The document is a case study about expanding a fitness club company into Brazil. It provides background on the opportunity for a general manager to open six new clubs in Sao Paulo. It then summarizes the qualifications of a candidate, Diego Santamaria, including his experience as a brand manager, marketing skills, academic background, and ideas for marketing the new clubs in Brazil by focusing on special offers, partnerships, and a message of fitness for all.
EAFIT BUSINESS ENGLISH - HENRY CLAUDE COSMETICS: RICARDO
A well-known French cosmetics and fragrance company that leads the market in France wants to expand globally. They currently target sophisticated men aged 30-40 and charge high prices. To grow, they plan to enter the top 10 economies, starting with China. However, their narrow target age, French brand name, and sophisticated product design may not appeal internationally. Additionally, their prices may not work in large economies like China and could lead to gray market issues. To solve these challenges, the company plans to create a new global brand with a younger target in mind, a more appealing bottle design, adjusted pricing, and a brand ambassador related to the new target.
EAFIT BUSINESS ENGLISH - HENRY CLAUDE COSMETICS: ARANTXA
Physique should be repositioned as a mass fragrance with a lower price point to target younger consumers in more international markets. It should be sold in department stores and niche stores that appeal to youth, with distribution handled by Henry-Claude Cosmetics to expand its reach globally in a cost-effective way.
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EAFIT BUSINESS ENGLISH - RISK CASE STUDY MINING: ARANTXA
- 1. Winton Carter Mining Aranzazu Rodriguez
- 2. Background • Canadian mining company • High expertise • Countries stable politics • Interested to going public
- 3. Needs • Attract new investors • Increase profitability • Countries stable politics • Interested to going public
- 4. Joint venture program Increase awareness & Profit
- 6. Opportunity
- 7. Conclusions The joint venture it is a good project, that could increase the awareness, potential investors and profits. It is important to develop this project the financial, health and development aid. In order to success.
- 8. Thank you