The ERTC website is one of the leading destination websites in the UK with over 24/7 information. It has partnerships with Visit Devon and Visit England. A digital strategy promotes the English Riviera as a year-round destination through websites like Winter Escapes. Integration with TripAdvisor has improved the user experience and perception. Microsites were developed for sectors like Agatha Christie and maritime tourism. Website traffic grew 75% in 2012 with increased visitors from London and the South East. Social media, apps, and mobile optimization have reached new audiences internationally. Future developments include an interactive map and refreshed accommodation listings.

1. ERTC Website and Digital Marketing Strategy
Stuart Devlin
Digital Director @ e-Strategy

2. The Website
One of the leading destination websites in the UK
An multi-award winning website
24/7 source of information
Key partnerships with Visit Devon and Visit England
National participation in 20.12 campaign

3. A year round destination
Digital strategy promoting the English Riviera as a year round destination
Winter Escapes website promoted via SEO and PPC
18,000 visitors since launch
Devon utilised for SEO to extend reach
No 1 Winter Breaks Devon, Christmas Breaks Devon &
New Year Breaks Devon

4. Trip advisor
Integration provides customer reviews for businesses
Improved UX and enhanced the perception of the English Riviera
Trip Advisor integration contributed to the ER
winning the Travellers Choice award

5. Supporting the Industry
B2B site improving communications with the Industry
Training opportunities such as ‘Welcome English Riviera’
Image Library website developed

6. The attack brands
Brand microsites developed - Agatha Christie -
Maritime and Business Tourism
Over 70,000 visitors to Agatha Christie
# 5 on Google for ‘Agatha Christie’

7. How is the website performing?
Website traffic up 75% in 2012 compared to 2011
Number of pages viewed up 38% on 2011
168% increase in visitors from London and the South East
Over 150 first page Google rankings to date
Online booking revenue up 300% on 2011

8. Reaching new audiences
Extended through the development of iPhone
& Android Apps, widgets and social media
My Riviera Facebook Page currently has over 5,500 fans
Aged between 35-44 - 63% female
Over 60% of fans live outside of Devon
Increase in fans from Germany, Italy and Spain

9. Recent & Future Developments
Site refresh (in line with 2013 accommodation guide)
Listing page layout - increase referring traffic to your website
Interactive map
Maritime and business tourism micro sites
Mobile site

15. Awards
Travellers Choice
British Destinations Award
South West Tourism Business Award
Herald Express Innovation Award

16. 2013
Key objective to attract 1 million visitors to the website!

17. 2013
ERTC staff early adopters in strategic digital marketing
Build upon online networks and engagement
Investment = Proven ROI