E commerce for pyhäsafaris
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The document discusses opportunities for improving the e-commerce capabilities of Pyhäsafaris, a tourism company. It recommends optimizing search engine keywords to include "Pyhä" or "Pyha", expanding their use of social media to platforms like Twitter and Instagram, developing an online shop to allow reservations and purchases to be made directly on their website, implementing an ERP system to better manage resources and integrate with an online shop, using MailChimp to create email marketing campaigns, and exploring the scheduling and resource management tool Travius.
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E commerce for pyhäsafaris
- 1. E-COMMERCE FOR PYHÄSAFARIS 801M15F E-commerce Tommi Haikonen
- 2. SEARCH ENGINE OPTIMIZATION FOR PYHÄSAFARIS These are the keywords for the website. They are ok, but I think that they should add ”Pyhä” or ”Pyha” to the keywords section. The website is easily found from Google using common tourism sector words.
- 3. PYHÄSAFARIS IN SOCIAL MEDIA Pyhäsafaris uses only facebook as their social media platform. The customers have given the company positive feedback about their programs and activities on their facebook page. The company could also start publishing on different social media platforms, such as twitter, instagram, and maybe even some blog site.
- 4. ONLINE SHOPPING Pyhäsafaris doesn’t have any programs purchasable online. Reservations can only be made by email. They could start their own online shop for individual customers, although it would increase the work load of the company.
- 5. ENTERPRISE RESOURCE PLANNING Using an ERP-program could benefit the company greatly. They could have all their resources in the program, so managing different processes would be easier. It could be integrated with the online shop, so managing the sales and resources would be direct.
- 6. MAILCHIMP TEST CAMPAIGN I used mailchimp to create a test email campaign for Pyhäsafaris. Now I know how the program works, and I can use it to make even better campaigns.
- 7. IDEAS FROM OUR BLOG POSTS Pyhäsafaris could make an email marketing campaign with mail chimp. I think it would greatly increase their coverage online. Another good idea for the company would be Travius. It’s a great tool for managing work schedule and resources.