Easy and proven steps to know how to grow your startup business from zero to a 100 profit company in the market. "Successful business stories almost always begin with intricate preparation and predictions based on truly knowing the industry inside and out," says Kevin Miller, co-founder, and CEO of digital marketing agency GR0. He adds, "The majority of successful business owners we witness studied their competition and the need for their product or service in the industry thoroughly to build out their plan."

1. 7 Tools to Take Your
Business From 0 - 100
Plus 2 Bonus Tools
www.instamojo.com
www.instamojo.com/blog

2. 02
04
06
08
14
20
25
32
38
39
47
1: Introduction
Contents
2: How To Be a Smart Business in 2019
3: Business Tools Curated for an Indian
4: Online Store
5: mojoXpress
6: Smart Links
7: NEFT/VAN
8: mojoCapital - Same Day Payouts and IP/NDP
9: MailChimp
10: Domains and Emails + Chrome Extension
11: Instamojo Android App
1 of 49

3. Got a business? Or an idea for a business?
Setting up a business is not so difficult anymore, but making sure
it grows in the dynamic market out there can get tedious without
the right tools.
But what tools does your business need?
For any business, there are different types of tools that can help
accelerate growth and increase a smooth flow of efficiency and
productivity. Business tools may differ for different kinds of
businesses, but in a nutshell, it mainly constitutes all the software
systems, applications, controls, methodologies and calculating
solutions used by companies for daily operations. For companies,
tools are essential to help cope with changing markets, improve
business performance
For small businesses starting out, it is important to leverage your
marketing and online payment tools. In this e-book, we will
discuss the different tools you can use with an Instamojo account
to help accelerate your business growth.
Some of the core benefits of using Instamojo tools to take your
business from 0-100 are:
1. Introduction
2 of 49

4. The right business tools can help you increase your network tenfold. If
your business requires an online presence, social media tools can help
you grow exponentially.
Increase your network: Both Offline and
Online
Not every business knows how to use tools. From marketing tools to
online payment tools, your business can stand out from the
competition simply by investing time and strategy in the right
software.
Lets your business stand out from the crowd:
Business tools can help you gather better information on potential and
existing customers who search for your products and services.
Understanding your audience and how they are most likely to search
for your products and services is one of the most crucial things you
need to grow your business.
Better information:
Tools help your business identify your customer's needs and goals. For
a small business in today's digital payment world, customers need
quick, easy-to-find and easy-to-use information to help them meet
their needs and goals. Your customers are busy people and they don't
want to be misled.
A seamless experience for your customers:
3 of 49

5. Small Businesses today are going online, reducing cash and
establishing a better customer experience. Brands are no longer
focusing on making sales, they want to keep their customers
happy and provide an easier experience for them from opening
their website to payment checkout and even post-sales service.
How can your business be SMART in 2019?
This acronym is used by businesses today to measure their
growth and performance with tools. If you wonder why your
business needs tools, remember the SMART goal plan. You need
tools to ensure your business goals are specific, measurable,
achievable, relevant and executed in a timely manner with
deadlines to meet these goals.
2. How to be a smart
business in 2019
4 of 49
Specific
Time-based
goals
Measurable Relevant
Achievable

6. What tips do you need to know to create a smart
business?
Here are some tips from members of the online small business
community.
Use Business Tools to Scale Your Venture: Invest in the right
software and you will automatically find an easier and more
efficient way to scale your business in the future.
Leverage on your social media: When it comes to online tools,
social media is one of the most sure-fast ways to gain customers.
From spreading awareness about your brand to selling your
products through social media, it is an effective marketing tool to
boost your online presence.
Email & video marketing tools are the trend: Customers do not
have the time or patience to read volumes of content. But the
increased attention to video marketing and emailers prove that
visuals and great short copy work well with customers.
5 of 49

7. Indian businesses function differently from the rest of the world.
With a huge population that caters to varied consumer needs
and goals, it becomes imperative to pick tools for your business
keeping your customers in mind.
This year, your small business’s focus on growth lies in
implementing a core futuristic goal: Digitization.
A recent survey conducted by Yes Bank proved a very important
series of points that could help take MSME online in India. The
survey was carried out to study the impact of digitization on
MSMEs. It took over 5 months to complete and covered over
3000 Micro, Small and Medium Enterprises. Since
demonetisation swept over India, a discussion about taking
businesses online seems a necessity.
How will digitization help small businesses?
Over 50% of the digitally equipped MSMEs reported several
benefits from taking their business online, despite the lack of
knowledge and hands-on experience. They reported an increase
in profitability, operational efficiency & improved customer
engagement.Slow and steady digitization of MSMEs will improve
the GDP rate contribution of the sector to the country, which
currently sits at 7%.
3. Business Tools
Curated for an Indian
Small Business/Startup
6 of 49

8. Digitization will help business owners of small enterprises to
keep better track of their online transactions, sell products online
and interact better with their customers located in different parts
of the world. A wide reach of SMEs businesses will help increase
their audience base, create a safer way to track payments and in
the long run, help get better investment in the business.
Why focus on Indian businesses?
More than 90% of entrepreneurs and establishments in the
manufacturing sector in India fall in the small enterprise's
category. More than 80% of employment is generated by small
enterprises in the unorganized sector.
They also have systems, tools and proper planning in place that
allow every department or function to run together seamlessly.
To become a smart company, you need to integrate smart ideas
into every facet of your business.
Most lists out there will give you a list of tools that are best suited
for western businesses. But at Instamojo, we build tools that
cater to specific needs of a homegrown, Indian business. We
understand your needs and make products that can help you
grow.
In the following few chapters, we will introduce you to some of
the easiest DIY tools that you can get started with immediately to
start, manage, and grow your business online.
7 of 49

9. Selling things online can be a tiring process – buy a domain, find
an e-commerce platform or host your website, customise it, set
up a payment processor and a ton of other painful tasks.
Instamojo removes these roadblocks in your journey as an
entrepreneur. We began by creating simple links for you to sell
products, easy integrations and a competitive flat price.
The Instamojo online store is a platform for all small
businesses that are looking to sell their products online. No
technical knowledge required, simply sign up to create an
Instamojo account and add your products.
What’s in our store?
Instamojo’s online store is customizable, giving you the full power
to showcase your business's unique identity.
4. Online Store
8 of 49

10. The header section features a cover section, description, location
and links to your social media and website – all things that put
you first and help you tell your story
Products are listed as cards. The card-based layout makes your
store look gorgeous on mobile to.
Here is an example of Instamojo’s online storefronts.
9 of 49

11. Bonus:
How can you make your Instamojo online store rank
on Google?
As a bonus, we will also tell you how your online store can rank
higher on Google’s page. The secret? Optimizing your SEO. Once
your online store is created, you can leverage your SEO to :
Not just for physical products:
You could practically sell anything on your store right from a
pyjama to plane tickets. You can sell event tickets, digital files or
videos. You could also offer up products for free or let customers
pay what they want for a particular product.
Advanced Settings:
10 of 49

12. Your Instamojo online store comes equipped with advanced set-
tings. If you want to integrate your Instamojo online store with an
external app like Zapier or LeadsBridge, you may do so with the
webhooks option. You can also leave your customers a message
and redirect them to a custom URL after the purchase.
Focus on the SEO:
Right under the Advanced Settings option, the Instamojo online
store offers you SEO options. Each of these options is important
if you want your online store to rank higher on search engines.
11 of 49

13. SEO Title:
An SEO title is the first thing your customer will probably see on
the search engine so make sure you use the right keywords and
make it as relevant as you can. An ideal SEO title is 60 characters
long and while it’s not a mandate to stick to it, longer titles get
cut out on searches. Learn more about perfecting SEO titles
here.
Description:
Search engines like Google keep changing their algorithms every
once a while. Therefore, it’s necessary to make sure you have a
perfectly tailored description of the product you’re selling on the
online store.
The description is a snippet of your product. It is generally about
155-160 characters in length. A meta description with the right
keywords can help you rank better on search engine searches.
Master the art of writing effective product descriptions here.
Keywords:
Keywords are probably the most important part of SEO. They are
search terms that anybody on the internet would use to look for
your product. You could be competing with bigger brands on
keywords but using the right mix of long-tail and short keywords
could do the trick for you. Here’s everything you need to know
about keywords.
12 of 49

14. Canonical URL:
Sounds like a scary word but it’s a pretty important feature.
Sometimes, search engines can penalize you if you have the
same content on multiple web pages. This is especially true if you
have the same content on your website and on your Instamojo
products/store.
Online Store Case Study: Printoctopus and their clearance sale
strategy.
Printoctopus, an e-commerce marketplace where one can
design and sell their own merchandise, boasts of over 22,000+
designs for a wide product range that includes T-shirts, phone
covers, wall art and, mousepads.
So when they came across a technical roadblock of building a
clearance section on their website, they decided to try something
different. They opened a clearance sale store on Instamojo online
store.
13 of 49

15. One of the most common hurdles faced by businesses is to find a
trusted shipping partner. Now, Instamojo is here to solve your
shipping woes with mojoXpress.
What is mojoXpress?
mojoXpress is a shipping and logistics service by Instamojo.
mojoXpress allows you to ship all your products from your
Instamojo store. You can now handover your products at your
doorstep to ship to over 12,000+ pin codes PAN India at
competitive rates.
mojoXpress is a simple, fast and reliable shipping service to help
manage and scale your business.
Features of mojoXpress:
* Ship to over 12,000+ PAN India.
* Schedule pickups: Once done, the executive will pick up
your package from your doorstep.
5. mojoXpress
14 of 49

16. Track your package: Once your package is picked up, a
tracking ID will be mailed to you. Track your package on your
shipping dashboard.
Ensure buyer satisfaction: An immediate tracking ID will also
be mailed to your customer.
Easy payouts: Get feasible shipping costs which will be
deducted directly from your payouts, with no additional steps.
How to enable mojoXpress?
Step 1: Log into your Instamojo dashboard. Your dashboard
looks something like this:
15 of 49

17. Step 2: You can select the “App Store” option. The App Store
will lead you to a list of services you can use to grow your
business. Select “mojoXpress” from the catalogue. Select the
“Setup Shipping” option to enable this service.
Step 3: Accept the terms and conditions to advance to the next
step.
16 of 49

18. Step 4: Add in the necessary details such as your pickup
address, delivery details, schedule a pickup time and contact
details. This will help the executives pick up your packages
right from your doorstep. Once done, you can visit your
shipping dashboard to continue.
Step 5: Congratulations! You have now enabled mojoXpress.
17 of 49

19. Shipping Calculator:
You can use Instamojo’s shipping calculator to figure out exactly
how much shipping costs you will incur with each package
delivery. This helps even with assessing how much it will cost for
your bulk package delivery shipping costs too.
18 of 49

20. mojoXpress Case Study:
How mojoXpress helps Bakarmax:
Sumit, artist and founder of cartooning and comic book company
Bakarmax, has an online store on Instamojo. When he began to
sell his comic books online, he approached a friend to figure out
the logistics. Turns out, it wasn’t pretty. Before he discovered
mojoXpress, he had to ship the products himself by speed post.
Instamojo’s quick shipping partners helped Sumit deliver comics
to his customers easily with scheduled pickup and easy tracking.
Sumit was also thrilled to discover that it was just 5% + Rs. 3 on
every transaction on digital goods. He set up his online store on
Instamojo and began selling to his eager customers.
19 of 49

21. Ask any seller on the Instamojo platform what a ‘Smart Link’ is;
they won’t be able to describe it. But ask them how they collect
payments on Instamojo and they will tell you about what we call
“Smart Links.” Before we delve deep into Instamojo’s smart
links, let’s get a better understanding of collecting payments with
Instamojo.
Collecting payments via Instamojo:
You can create your Instamojo account either as a business or a
consumer. You can create an account using either your Google
or Facebook account. Once you have signed up, you can click on
“Create Payment Link,” on the dashboard.
What are Payment Links?
Sellers can create Payment Links from the dashboard. It is a
simple form where they input the “Purpose of Payment” and
“Amount”. This Link is then shared with customers who make the
payment using their choice of online payment options like credit
card, debit card, net banking, UPI, etc.
Now, you can instantly collect payments via Quick Links or Smart
links.
6. Smart Links
20 of 49

22. How to use Quick Links:
Quick links allow for you to instantly create payment links by
filling in the purpose for payment and the amount payable.
Now, your Quick Link is ready. You can share this link with your
customers via WhatsApp, SMS, E-mail, QR code and more.
21 of 49

23. How to use Smart Links:
Smart Links help you collect payments, additional customer
details, customize your links and more.
With Smart Links, you can also collect additional information for
documentation purposes. If you are a business with regular
discounts or seasonal sales, you can also set an expiry date for
your payment links. Once done, you can further customize your
link.
Additionally, you to customize your links to mirror your brand
colours, collect shipping details and GST details.
Your payment link is ready. You can also share these payment
links via WhatsApp, SMS, E-mail, QR code and more.
22 of 49

24. You can now collect payments through multiple modes such as
cards, net banking, UPI and more. Additionally, you can share
your payment links via multiple channels and to numerous
customers, in one go.
23 of 49

25. SmartLinks Case Study:
How Alt News Uses Payment Links
Alt News is a not-for-profit initiative. As a media organisation, Alt
news depended on people’s donations and grants for all financial
needs.
Alt News chose Instamojo’s payment links as its platform of
choice to collect donations from its audience, and have been
using the platform for close to one and a half years now.
Instamojo’s rates have ensured that alt News, that runs on a
bootstrap budget, does not have to part with a significant portion
of our donations in the form of charges for a payment gateway.
24 of 49

26. Studies have proven that NEFT is the most popular method to
collect payments in India. The report claims NEFT transaction
volume went up 200,000 CR in just a year. Given its popularity,
Instamojo launched the NEFT payment tool on your dashboard,
to make payments easier.
You can collect payments via NEFT on Instamojo for no cost to
your business!
No more 2%+Rs.3 on your transactions if customers pay
you with Instamojo NEFT.
7. NEFT/VAN
25 of 49

27. Why Use Instamojo NEFT?
Regular NEFT:
Tracking who paid you and for what via regular NEFT can be diffi-
cult with a randomised 16-digit UTR number.
Instamojo NEFT:
Powered by Virtual Account Number, this simple 20-digit number
incorporates your customer details and order IDs so you know
exactly who paid you for what purpose.
Use Instamojo NEFT for Recurring Payments
Have a subscription-based business model? Use your Instamojo
Virtual Account Number for regular payments. One number -
One solution for recurring payments.
Features of Instamojo NEFT:
* No need to share your bank account details
* Track who paid you
* Track the purpose of the payment
* Download NEFT sales details from Instamojo dashboard
* Receive timely payments according to your regular payout
cycle.
* Enable or disable NEFT from your payment link any time you
want!
26 of 49

28. How Instamojo NEFT/VAN Works
Instamojo NEFT allows you to do all that by simply generating a
Virtual Account Number (VAN) – a 20-digit number that allows
you to easily track and reconcile payments at your end.
Here’s an example of a VAN:
466656 – The first 6 digits help a bank identify this as an
Instamojo payment.
1477 – The next 4 digits are a set of unique numbers that change
with every order.
7760881756 – The last 10 digits are the Buyer Mobile Number
(taken from the payment form).
27 of 49

29. 28 of 49
How will this help?
Using the unique number and mobile number, you can track
exactly who paid you and the purpose of the payment. Here is
how it will look on your dashboard:

30. 29 of 49
Do more with Instamojo NEFT
There are several different ways you can use Instamojo
NEFT:
No-Hassles Sharing:
Just share the payment link instead of sending your entire bank
details.
Partial Payments:
You can use the NEFT option to collect partial payments. This
works best for freelancers that collect payments in halves (before
and after the project). You can allow your clients/customers to
pay you just a portion of the entire amount.
Recurring Payments:
Looking for recurring payments? NEFT can be a good alternative.
The buyer can pay you on the same NEFT details at regular
intervals.
Give your Customers More:
Sharing your payment link allows your customer to look at all the
other options they can pay with. Gift them the choice to pay you
via Debit/Credit Cards, UPI, Netbanking and also NEFT with just
one payment link.

31. 30 of 49
Enable NEFT Payments in your Dashboard.
VAN - Virtual Account Number:
How to use VAN:
You can send the VAN to customers themselves. They can:
1. Store the VAN or query the API to get the VAN
2. Copy-paste from the Dashboard
3. CSV Export from App (Can we link this to something?)

32. 31 of 49
Tracking VAN Payments:
With a virtual account number, you can keep track of all the
payments on your dashboard. The purpose of the payment will
be ‘NEFT Transfer to Virtual Account’.
Simply click on ‘NEFT transfers’ under Purpose filter to view all the
payments made.
You can search the payments using:
1. Virtual Account Number (VAN)
2. Buyer Mobile Number or Buyer Name

33. Instamojo has different types of tools to help manage your busi-
ness cash flow. mojoCapital facilitates these tools such as Next
Day Payouts, Same Day Payouts and Instant Payouts. You can
activate your preferred payout option in the dashboard.
Same Day Payouts:
Imagine your customers make a payment and you end up receiv-
ing it the same day! Instamojo introduced the Same Day Payouts
feature to the public recently.
Why?
Small business owners need healthy cash flow for their business.
The normal settlement period with payment gateways and bank-
ing partners is T+3 business days, which can be a little strenuous.
If you need to purchase materials for your customer’s orders or if
you’re in the service business, you need money faster and easily
available to you.
Solving Core Business
Problems with Same Day
Payouts:
8. mojoCapital
32 of 49

34. 33 of 49
In the past few months, we connected with most of our
merchants to address their concerns and issues. We realized
faster payouts is important for the MSME sector. Faster payouts
help to account for any unexpected expenses and help in the
growth of your business.
To address these challenges, we launched Instant payouts to
help our merchants get their payouts within minutes.
However, merchants required a cheaper and more convenient
product; one that did not require them to log in to the platform
and select payments every time he/she needed the money.
Same Day Payouts
Same Day Payouts give you the convenience and flexibility to
receive payouts once or multiple times in a day. You can get a
payout up to 3 times a day and you get to choose the schedule
(once, twice or thrice) that suits your requirements.
The schedule timings are:
Once – 5:00 PM
Twice – 11:00 AM and 5:00 PM
Thrice – 11:00 AM, 2:00 PM and 5:00 PM.

35. 33 of 49
Why Same Day Payouts?
Same Day Payouts are for online store owners who want their
payouts sooner and in a convenient manner.
You should opt for faster payouts in order to:
Make vendor payments
Purchase raw materials
Be prepared for unexpected expenses for business
Maintain a healthy cash-flow for the business
Provide services for customers
Easy reconciliation
Same Day Payouts allows you to focus more on managing your
daily operations. It is convenient, faster and best suited for your
business.
How does Same Day Payouts work?
Step 1: Login to your dashboard and Go to the ‘Faster Payouts
Page’

36. 34 of 49
Step 2: Activate Same Day Payouts.

37. 35 of 49
Step 3: Click on ‘Yes’ to activate Same Day Payout.
Step 4: Confirm the Payout Schedule.

38. 36 of 49
Step 5: Get your payout when you receive the payments.
Next Day Payouts:
In a nutshell, Next Day Payouts allow you to get your money the
very next day within 24 hours. With this payout you get:
No more waiting for 3 business days for a payout.
An additional fee of 0.25% (plus GST) will be charged on all your
transactions. It will be deducted automatically from your payouts.
Payments received after activating the feature will get paid out
the next business day. Payouts do not happen on bank holidays.

39. 37 of 49
Instant Payouts:
Instant Payout gives you the option of receiving all payments
instantly. The money is credited into your bank account within
minutes. With Instanced Payouts you get:
No more waiting for 3 business days for a payout.
This feature is available 24x7, even on bank holidays.
An additional fee of 1% (plus GST) will be charged for an Instant
Payout.
Next Day Payouts Case Study:
Home Bakers India
Home Bakers India, a bakery startup, uses Instamojo’s Next Day
Payouts. The founder, Deep Singh Bawa plans on putting India
on the world map of baking. Home Bakers India shares their
Instamojo link for all online payments, and people immediately
sign up. Home Bakers India uses Instamojo payment gateway
services for collecting membership fees from their sellers. They
use it for flash sales and events . It is easy for customers to make
payments and collect payments and the new feature of getting
payments on the same day or the very next day has truly been
the icing on the cake for the company.

40. Over 70% of Indian online shoppers abandon their shopping
carts or drop off while making a purchase, which means huge
losses. The good news is, 60% of that money is recoverable. You
just have to capture your audience at the right time, with the
right email.
MailChimp for Instamojo:
As long as your email list stays under 2000, MailChimp is free to
use. MailChimp is a convenient mailing option to send automat-
ed messages, marketing emails, targeted campaigns to your
mailing list. It also offers details analytical reports for your cam-
paigns so that you can make changes and improve your future
campaigns.
Send customized emails to your buyers. With the MailChimp app,
you can:
* Capture Dropped-off buyers – customers that did not
complete payment.
* Send emails to customers that have transacted with you on
Instamojo.
Why Use MailChimp for Instamojo
* This app automatically creates lists in your MailChimp ac-
count for dropped-off buyers and customers.
* Never miss out on a sale. Convert your dropped-off cus-
tomers into sales with cart-abandonment emails.
9. MailChimp
38 of 49

41. Your business needs an online presence in today’s world. A good
domain name is one of the easiest ways for customers to find
you online. You need to have your own business domain and
email if you are looking to expand your sales and your customer
base.
If you are a small business looking to kickstart your online
presence in just a few steps, you can buy your own domain and
email with Instamojo. We have simplified the process for you and
it takes only 5 minutes to create your domain.
What you get with Instamojo’s domain & email:
1. Instamojo offers a domains and mailboxes to you for 70%
cheaper rates than any other website.
2. Connect your domain to your mailbox and get over 5 GB
space for every mailbox.
3. Emails are secured with quick spam and virus detection.
Works with IMAP, Webmail, SMTP, POP3
Once you buy a domain name, you can create your own
professional email for you and your employees. Your email will be
your username@yourdomainname.com. With your custom
domain name. Using this professional email:
10. Domains and Emails
39 of 49

42. * You can boost your company’s blog credibility
* Create a professional look for your business.
* Make it easier for your customers to contact you.
* Allow your employees to carry your brand identity when
they interact with third parties at work.
* Maintain a flow of professional communication between
business parties and customers for anything related to your
brand.
Head to the App Store in your Instamojo account and click on
buy domain (once you have subscribed to the app)
40 of 49

43. 41 of 49
Type in your domain name and Instamojo check its availability on
the internet.

44. 42 of 49
Select the domain name of your choice and proceed to make
your payment.
Once completed, connect and configure DNS (Domain Name
System) settings.
Email:
Once you set up your domain name, it is best advised to buy an
email too. You can create an email whilst creating a domain:

45. 43 of 49
Or you can head to the Buy Mailbox option (as shown below)
once you verify your purchase via email ID.
Choose the number of mailboxes required.

46. 44 of 49
Match mailbox to your website or domain name. Add new users
in email settings once you buy your mailbox.
Tip: You can automatically direct people who visit your domain to
your online store by switching the button to forward the domain
to your online store (If you have an online store).

47. Instamojo Chrome Extension
for Gmail
Bonus:Chrome Extension:
45 of 49
Browser extensions are plugins or tools that help with managing
tasks online. Google Chrome has an extension for everything you
want to do online; some great chrome extensions for small busi-
nesses too.
Add the Instamojo Chrome Extension to your Chrome Browser
from the Chrome Extension Store. Head to your Gmail inbox and
click on compose to request a payment from your buyer over
email.
You’ll notice the Instamojo logo in the toolbar below.

48. 46 of 49

49. Since everyone does digital payments through mobile phones,
we took the plunge and launched the Instamojo online app on
all Android phones. In fact, we’re one of the first companies in
India to launch a chrome app that even works offline.
Simply download the app from the Google Play Store on your
phone and login/ sign up to your Instamojo account to start col-
lecting payments on the go!
11. Instamojo Android App
47 of 49

50. Conclusion:
Investing in the right Business Tools can scale your business ven-
ture, and you don’t have to spend big bucks on them. For any
small business startng out, the above tools are the perfect way to
get business moving. Leverage your tools and use them effec-
tively to measure your growth over a period of time. With In-
stamojo business tools, you can kickstart the journey to taking
your business from 0-100.
48 of 49

51. Powering 700,000+
Businesses like you
in India
Get more than just a payment gateway. No setup fee,
No maintenance fee. Use it the way you want !
Useful Links
More Tips For Businesses
www.instamojo.com
www.instamojo.com/blog
Start Collecting Payments With Instamojo Now