The document discusses an e-commerce initiative for Multimedia Group Limited's news website, myjoyonline.com, to increase revenue. Myjoyonline.com offers news, information, and a platform for discussion on its website and mobile app. It currently generates revenue primarily through advertisements. To further develop its e-commerce capabilities, the document recommends adding an RSS feed to allow subscription to content, implementing an affiliate program, using a carefully designed paywall, increasing posting speed to be the primary news source, using targeted Google AdSense ads, and driving more traffic and clicks to the site. The type of e-commerce is classified as business-to-consumer as all activities are done online.

1. REGENT UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY
Course: E-Commerce Assignment
An E-Commerce Initiative
Sabina Mensah
5/21/2013
THIS ASSIGNMENT IS ABOUT A FORMAL REPORT TO MANAGEMENT ON AN E-
COMMERCE INITIATIVE YOU HAVE IDENTIFIED

2. i
Content
About Multimedia Group Limited......................................................................................... 1
Their Vision ........................................................................................................................... 1
Business Philosophy and Core Values................................................................................... 1
The nature of their product or service the offer ..................................................................... 2
The Process That They Use In Their Trading Practices ........................................................ 3
How can they effectively digitize news service Delivery So As To Adopt and Implement an
E-Commerce or an E-Business Initiative............................................................................... 4
E-commerce Classification and type of EC Activity............................................................. 5

3. 1
In my search to find a an e-commerce initiative that is really making way in Ghana; the
Multimedia Group Ltd who operates chains of Radio and Television as an informediary
website for news and advertising.
About Multimedia Group Limited
Multimedia Group Limited (Multimedia) is a Ghanaian media and entertainment company
established in 1995. It is the largest private commercial media Group in Ghana.
Multimedia currently owns and manages six of Ghana’s leading radio stations, six on-line
media sites, a multi-channel digital television service and a marketing and events
management division.
Their Vision
Their Vision is to become a World-Class African Media Group
Business Philosophy and Core Values
Multimedia upholds the highest standards of business behavior and promotes a culture of
ethical conduct. Our values are anchored in our Christian Faith.
Leadership: They are committed to demonstrating leadership in every enterprise we embark
on.
Integrity: They are committed to exhibiting unyielding integrity in our business activities.
Community: They are committed to contributing our time and resources to make our
community a better place.
They are committed to the highest standards of journalism and highest levels of integrity in
all their dealings and relationships with clients, stakeholders, statutory authorities, the
communities in which they operate and the society at large.
myjoyonline.com - Digital Media Website and an Informerciary Channel

4. 2
The online news portal, myjoyonline.com, is Ghana’s leader in news and information
delivery. It offers its viewing audience a one-stop shop for easy access to information
relevant to all people of black African descent.
Brought to you by Multimedia Group Ltd. (MGL) Digital Media, myjoyonoline.com offers
its reading audience with a comprehensive online source for up-to-the-minute news about
politics, business, entertainment and other issues affecting the African continent.
Myjoyonline.com features the latest multimedia technologies, from live audio streaming to
audio packages and really simple syndication (RSS) content syndication tools.
Myjoyonline.com also offers audio on demand of previously recorded programmes we
have available in the audio archives.
The content on the news portal is arranged by subject matter for easy navigation or you can
take advantage of our easy-to-use search engine to find specific items on the site or the
internet.
Myjoyonline.com offers clients the ability to target marketing campaigns that are web-only.
These ad opportunities will give your products and services high exposure of our web
users.
With more than 1s million average monthly unique users per month 1, myjoyinline.com is
the news destination for web advertising.
The nature of their product or service the offer
The online news portal, myjoyonline.com, offers news and information delivery. It offers
its viewing audience a one-stop shop for easy access to information relevant to all people of
black African descent. News from the business world, politics, sports, entertainment, and
world are all available on the site.
The site also has a platform for opinions which allows users to discuss issues and pass
comments on articles that are posted on the website.

5. 3
The homepage of the Site
The Process That They Use In Their Trading Practices
The website offers companies and individuals to advertise with them. Advertisement is
shown to some group of people specified by the individual or the company. The advertising
revenue forms a majority of the multimedia group profit. One can have adverts displayed
on my joy online for a specific time, say one month or even more.

6. 4
How can they effectively digitize news service Delivery So As To Adopt
and Implement an E-Commerce or an E-Business Initiative
The site has the Mobile version which allows people with smart phones and phones with
internet access to access news on the website but they can do the following to effectively
E-Commerce Delivery and earn more revenue.
RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many
news-related sites, weblogs and other online publishers syndicate their content as an RSS
Feed to whoever wants it. This can make people Subscribe to the site more.
RSS solves a problem for people who regularly use the web. It allows you to easily stay
informed by retrieving the latest content from the sites you are interested in. One saves
time by not needing to visit each site individually.
You ensure your privacy, by not needing to join each site's email newsletter. The number
of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News
Ads for other
Companies

7. 5
An affiliate program is a popular website revenue generator for many sites, but should be
approached with caution for any media website. People make money by producing content
about a product, then linking to a place where readers can buy it.
This is the easiest decision to make, but also the most dangerous. A paywall requires
people to give you money in order to get your content. But it could also drastically cut the
number of visitors. In order to make the paywall successful, the site must have a rationale
for why your site is worth money to your visitors. This is possible for information on the
site which is unique and is not offered by any other site.
They should also post content faster than their competitors, to position their self as the first
source for news. But what you offer has to be so compelling that people won't be willing to
wait to get it somewhere else.
The ability to target google AdSense ads to your audience makes it much more likely that
you'll get clicks and compensation. The design of the ad space will not take away from
your content or graphics, so readers will still focus their eyes on your information.
The key to making money with Google ads is to have a lot of site visitors. As niche site,
they can make a fortune with these types of ads. You will have to work to get the site much
attention and clicks as possible.
E-commerce Classification and type of EC Activity.
The type of E-Commerce Classification is Business to Consumer E-Commerce and the E-
commerce activity is pure play as all the business activities are solely done online.

8. 6
References
About us retrieved on 11/03/2013 from http://www.myjoyonline.com/