The document discusses e-business and how companies can conduct online transactions with customers through websites. It describes how companies can use their websites to reach a global audience, personalize products and services, and interact with customers through marketing. The document outlines two main types of company websites - corporate sites and B2C e-commerce sites. It lists benefits of B2C e-marketing such as competitive pricing, access and convenience, and personalized service. Lastly, it discusses building an effective web presence and assessing site effectiveness.