Many small and medium sized businesses shy away from using a customer relationship management (CRM) system because they think it's too complicated or it it won't add value. Neither is the case, and CRMs can add value to businesses of all sizes. On average a CRM delivers over $8 on every 1$ spent. If you're a business owner, how can you ignore that kind of return? Unfortunately, it seems that many folks are ignoring it, because according to a survey by discovery.org only 47% of businesses are using a CRM. Moral of the story, if you're not using a CRM, get on it!

1. Should Your Small Business
Use an Online CRM?
Want to grow
your business?
Yes
No
Do you have an
in-house CRM?
Yes No
Want better ROI
for sales and
marketing?
Yes No
Want to boost
your bottom line?
Yes
No
Want to up your
game using
social media?
Yes No
Intuitive customer service
is often the deciding
factor in customer sales.
Is yours fast and friendly?
Yes No
Sources:
[1] http://nucleusresearch.com/research/single/crm-pays-back-8-71-for-every-dollar-spent/
[2] http://www.slideshare.net/SathishMariappan/mobile-crm-6803102
[3] http://www.mycustomer.com/blogs-post/customer-service-trends-2014-forrester/166570
[4] http://customerthink.com/data_quality_number_one_concern_for_crm_adopters_survey_finds/
[5] http://www.trackvia.com/blog/infographics/crm-a-solution-for-success-infographic
[6] “Understanding Customers” by Ruby Newell-Legner
[7] http://hbr.org/
[8] http://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf
[9] http://www.mediabistro.com/alltwitter/files/2014/05/social-media-CRM.png
[10] http://www.mckinsey.com/insights/organization/the_moment_of_truth_in_customer_service
[11] http://www.softwareadvice.com/crm/userview/report-2014/
-
[12] http://www.forbes.com/sites/louiscolumbus/2013/06/18/gart
ner-predicts-crm-will-be-a-36b-market-by-2017/
Are you sure? 65% of
sales reps who work at
companies that have
adopted a mobile CRM
have achieved their
sales quotas [2]
Great! CRM oers an
average return of
$8.71 for every
$1 spent. [1]
You're not alone. Up to
23.8% of respondents in
a survey by DiscoverOrg
are not using any
CRM system. [4] Only
47% of all companies have
CRM software.
Moving to the cloud might be
a wise decision. 40% of
organizations have replaced
all or most of their
on-premise customer service
applications with
software-as-a-service
solutions. [3]
Now’s the time to go social! 25%
of Facebook and Twitter users
expect a reply to their
complaints via social media in
less than 1 hour.[9]
CRM can integrate your social
media to help target your marketing.
52% of all marketers found a
customer through Facebook in
2013, while 43% found a customer
through LinkedIn last year. [4]
Are your sales and marketing
teams really that efficient?
Advanced CRM technolog
can increase sales from
10% to more than 30%. [7]
Did you know CRM
software drives down
marketing and sales costs by
23%? [5] It costs 6 times
more to attract a new
customer than it does to
keep an old one. [6]
You might want to reconsider!
78% of consumers say they've
bailed on a transaction or not
made an intended purchase
because of a poor customer
service experience. [8]
Sweet. 70% of buying
experiences are based on
how the customer feels they
are being treated. [10] An
online CRM helps you
respond faster and
smarter.
YES
An online small business CRM is
definitely the right choice! An online
CRM like Insightly allows you to get a
clear picture of customer interaction
at every point in the buy cycle, better
integrate your sales and marketing
teams, and bump up those profits.
Go for it!
NO
You don’t seem interested in growing
your business. Bummer. Forecasts
from Gartner anticipate that the cus-tomer
relationship management
market will be worth $36.4 billion.
worldwide by 2017. [12] That's billion.
With a B. Without a CRM, you won't
have a piece of that. Oh well. Maybe
you’ll get lucky and win the lottery.
Good luck!
Wow. Seriously? Not
interested in making
more money? Few
businesses have no room for
improvement.
Integration, extension
and collaboration are
the major areas where ROI
improvement can occur. [4]
67% of CRM users work in
a company with 100
employees or less. [11]