Dynamic benchmarking overview for franchises. Stack-up™ is an online benchmarking service that provides real-time performance comparisons of financial, operational, procedural and best practice metrics. Stack-up for franchise systems offers franchisees and franchisors insight on financial, operational and key performance data points through dynamic peer comparisons and can be integral part of the franchise recipe for success.

1. An Introduction to Stack-up™
by
Dynamic Benchmarking™
Dynamic Benchmarking is the continuous and
productive study of business performance
relative to peers

2. What is Stack-up™?
Stack-up™ is an online benchmarking service that provides real-time performance
comparisons of financial, operational, procedural and best practice metrics. It is
currently offered to two industries
• Stack-up for professional associations builds a central source of industry data
while helping member businesses identify areas for incremental revenue, cost
savings, service improvements and more.
•Stack-up for franchise systems offers franchisees and franchisors insight on
financial, operational and key performance data points through dynamic peer
comparisons and can be integral part of the franchise recipe for success.
Each client solution is customized with unique metrics,
filters, reports and branding.

3. How Does it Work?
Business 1
Instant Peer
Comparisons
Business 2 Online Database
Year over Year
Analysis
• Operational and
Business 3 financial metrics
• Key performance Pre-configured
indicators PowerPoint Reports
• Annual, quarterly or
Business 4 monthly data
Aggregated Data
Business 5+

4. The Development Process
• We consult with you to develop the metrics, filters, reports and KPIs that
are specific to your franchise system
• We can provide data integration services for automatically populating
metrics
• We design the platform to be fully branded for your system
• We provide product launch training to both the franchisor and franchisees
and offer on-going training as needed

5. The Franchisee Experience
• Franchisees log into the franchise system branded website using a unique
user name and password. The web-based platform is secured with state
of the art firewalls and data encryption. All data is password protected to
ensure anonymity.
• If data is not completely supplied by the franchisor, the franchisee may
answer questions on a monthly, quarterly or annual basis.
• Franchisees compare their business to their franchise system peers on
every metric. All comparisons include the specific franchisee data point
compared to aggregated data of other franchisees in percentile format.
• Using filtering, franchisees dynamically select peer groups using profile
and attribute based selections such as years in business, location, revenue
for more relevant comparisons.
• Franchisor defined PowerPoint reports display key performance indicators
in graphical format for additional comparative insight.

6. Stack-up™ is branded for your system
You supply
the product
name, logo, g
raphics and
color scheme
for complete
branding.

7. Main Gateway Page
Three Main Tabs for simple Navigation
My Company -Enter data or review
pre-populated data
Compare Companies -Compare your
company to other franchisees
Reports and Charts-Download
PowerPoint charts
Questions are grouped into major
categories. Click on the gray sub-
groups to see questions.
The Progress Bar and Question Tallies
are available if desired.

8. My Company Page-Input data
Main Menu - Use this menu
to navigate anywhere in the
site
Sub-group Tabs –Move from
one question group to
another by clicking on these
tabs.
Metrics – Enter answers for
each question by choosing
from a drop down list or
typing in responses. The blue
help text explains the intent
of the metric.

9. Compare Companies-Line Charts
For each question, the line
charts show:
•Your answers (in blue) on
the top of the line
• 25th and 75th Percentile
• Median (in black) below
the line
• Pop-up charts provide
more details about the
data that makes up the
results.

10. Compare Companies- Filtering
Use filtering to create peer
groups on the fly and
compare yourself to a subset
of your peers.
Filter settings can be saved
for future use by designating
them a “Favorite”.
A message will indicate the
number of companies that
match your selected criteria.
If a franchisee “drills down”
too far, there will be a
message indicating that
there are not enough
companies to display results.
This protects the anonymity
of the other businesses.

11. Reports and Charts
Download pre-configured
reports that each contain
multiple charts and
graphs . Use for
presentations, to capture
historical snapshots and
communicate with
others.

12. Sample Reports

13. Benchmarking is for all brands
Small
Create culture of
Empower franchisees
information sharing
Facilitate mentors and
Build framework for
peer groups
others to follow
Newer Established
Build teamwork Replicate the proven
path
Open lines of
communication Share success stories
Large

14. Summary of Benefits
• Franchisor benefits
▫ Empower franchisees
▫ Build camaraderie/competition among franchisees
▫ Identify areas that need improvement system-wide
▫ Define the path to success
• Franchisee benefits
▫ Take charge of your business
▫ Gain wisdom of the crowd/experience
▫ Plan for success (1 year, 5 years, 10 years)
▫ Get the complete formula

15. Contact us to learn more about how we can help you
bring the power of benchmarking to your franchise
system.
Dynamic Benchmarking
603-686-7113
info@dynamicbenchmarking.com
www.dynamicbenchmarking.com