Everyone knows that you need to provide your consumers with excellent online experiences, and that you have to do it while also protecting them against account takeovers, session hijacking and credential compromise. But very few know how to do it. Everything you do to improve the login experience for your users erodes assurance and security, right? In this webinar, we’ll discuss Dynamic Authentication, a method of combining authentication controls in a risk-responsive, user-friendly way. You’ll learn: * The importance of context in providing the right level of authentication for any circumstance * The need for authentication that is continuous, throughout the user’s online journey * How authentication tools in the consumer environment need to become complementary, supporting each other as conditions of risk or context change We’ll discuss how device intelligence provides the risk insight that can drive authentication decisions in real time, and provide examples of customers in retail, finance and gaming verticals who are achieving this balance today.

1. WEBINAR
ROLLIN’ WITH
AUTHENTICATION
JULY 2017
IN SEARCH OF THE SEAMLESS ONLINE EXPERIENCE

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MICHAEL THELANDER
I O V A T I O N D I R E C T O R O F P R O D U C T M A R K E T I N G
 Manages go-to-market, launch and customer education
activities for iovation’s products and services
 Specializes in authentication products and strategies
 20 years in VP- and director-level product management
and product marketing roles for cybersecurity companies
 Frequent contributor to cybersecurity articles and
interviews

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THE AUTHENTICATION PROBLEM TODAY
HOW DO WE FIX IT?
SEWING IT ALL TOGETHER
FURTHER READING
ROLLIN’ WITH AUTHENTICATION

4. AUTHENTICATION
THE PROBLEM TODAY

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OR IS THIS JUST HOW HIS LIFE
WORKS?
IS HE
CRAZY?

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Authentication is …

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Authentication is …
Corroboration of a claimed identity
Affirmation that an individual is not likely a fraudster
Validating that an entity is not a machine or bot
Establishing a thing or person as genuine
Authorization of specific request

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The Customer Journey
WEB / APPLICATION INTERACTION POINTS
RISK
Where the “risk bar” is
typically set
Where the
majority of
interactions
occur

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Reserve high-friction authentication methods for high-risk requests
Deliver lower-friction methods at less risky interaction points
Always make it seamless

14. HOW DO WE FIX IT?

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WHAT DOES THE SOLUTION REQUIRE?
M U L T I P L E S O L U T I O N S C E N T E R E D O N T H E C U S T O M E R ’ S D E V I C E
Transparent, device-based
authentication that provides risk
and context
Risk-aware multifactor
authentication that provides
variable assurance
1
2
3

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WHAT DO WE MEAN BY “DEVICE -BASED”?
M A C H I N E L E A R N I N G A S S I S T S I N A U T H E N T I C A T I N G A K N O W N D E V I C E
Transparent device-based authentication
eliminates friction for most users
Turns your customer’s mobile device into a
reliable possession factor
Machine learning continuously assesses
devices
Adaptive, contextual response drives step-up
authentication and subsequent actions
MINIMUM
THRESHOLD
MAXIMUM
THRESHOLD
Original
Device Print
Returning
Device Print
DEVICE ID IP / GEO
DEVICE
CONTEXTINTEGRITY

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WHAT DO WE MEAN BY “MULTIFACTOR”?
M O B I L E - B A S E D A U T H E N T I C A T I O N T H A T D E L I V E R S A V A R I E T Y O F F A C T O R S
Something you
KNOW
Something you
HAVE
Something you
ARE

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CLEARKEY
DEVICE-BASED AUTHENTICATION SERVICE

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EVASION
IP ADDRESS
JAILBROKENGEOLOCATION
SECURITY RISK
ASSOCIATIONS
INITIAL REGISTRATION AUTHENTICATED

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CLEARKEY
DEVICE-BASED AUTHENTICATION SERVICE
LAUNCHKEY
CUSTOMIZABLE MULTIFACTOR AUTHENTICATION

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CLEARKEY
DEVICE-BASED AUTHENTICATION SERVICE
LAUNCHKEY
CUSTOMIZABLE MULTIFACTOR AUTHENTICATION
LAUNCHKEY
GROUP AUTHORIZATION

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First-Party
Authorization
Multi-Party
Authorization
O
R
A U T H O R I Z E I N D I V I D U A L O R G R O U P T R A N S A C T I O N S

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LAYERED AUTHENTICATION: RISK -ALIGNED,
ADAPTIVE
B E S T E X P E R I E N C E F O R E V E R Y P A R T O F T H E C U S T O M E R J O U R N E Y
CLEARKEY
DEVICE-BASED AUTHENTICATION SERVICE
LAUNCHKEY
CUSTOMIZABLE MFA
LAUNCHKEY
AUTHORIZATION

27. SEWING IT ALL
TOGETHER

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LOGIN
CHANGE
ACCOUNT DETAILSCHECK BALANCES
TRANSFER MONEY
ACCOUNT CREATION /
LOAN ORIGINATION
MAKE OR SCHEDULE
DEPOSITS
PAY BILLS
CLEARKEY
DEVICE-BASED AUTHENTICATION
FRAUDFORCE
ONLINE FRAUD DETECTION
IOVATION
FRAUDFORCE
LAUNCHKEY
MULTIFACTOR
AUTHENTICATION
FRAUDFORCE
FRAUDFORCE
A Finance User’s Journey

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ONLINE OR KIOSK
LOGIN
CHANGE
ACCOUNT DETAILS
CHECK ACCOUNT
TIMES / SERVICES
ADD LINES OR
EQUIPMENT
ACCOUNT CREATION
SHOP FOR SERVICESMAKE PAYMENTS
CLEARKEY
DEVICE-BASED AUTHENTICATION
FRAUDFORCE
ONLINE FRAUD DETECTION
IOVATION
FRAUDFORCE
LAUNCHKEY
MULTIFACTOR
AUTHENTICATION
FRAUDFORCE
A Telco User’s Journey

30. FURTHER READING

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www.iovation.com/resources

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CLEARKEY RESOURCES
D A T A S H E E T A N D S O L U T I O N B R I E F S
DATA SHEET
 Core Value
 Key features
 Advantages
SOLUTION BRIEFS
 Defining a workflow
 Technical details
 For security architects, implementers
www.iovation.com/resources

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LAUNCHKEY DATA SHEET
C A T E G O R Y, K E Y M E S S A G E S , F E A T U R E H I G H L I G H T S
 For financial and
business buyers in
early-stage
discussions
 Answers “What
does it do?”
question
 Covers key
features and
standards
www.iovation.com/resources

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LAUNCHKEY WHITE PAPER
T E C H N I C A L A P P R O A C H , O V E R A L L D E S I G N , A R C H I T E C T U R E
 For technical
buyers looking for
design details
 Answers “How does
it do it?” question
 Covers deign
approaches,
overarching
approach,
components
www.iovation.com/resources

35. Q&A

36. CONTACT US
www.iovation.com
@TheOtherMichael
DIRECTOR OF PRODUCT MARKETING
MICHAEL
THELANDER
michael.thelander@iovation.com
503.943.6700