Diana J. Rafferty has over 15 years of experience managing inventory and continuity processes for television networks. She has successfully executed over $375 million in revenue for Investigation Discovery and $200 million for Animal Planet. Rafferty oversees teams, manages client relationships, and ensures projects adhere to specifications. She received numerous awards for her leadership, dedication, and ability to perform under pressure from supervisors at Discovery Communications.

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691 S. Mountain Road, ▪ New City, NY 10956 ▪ Email: dw826@yahoo.com ▪ Mobile (845) 893-9302
CAREER HIGHLIGHTS
 Directed a team that successfully maximized revenue, while managing all aspects of inventory and continuity processes for Investigation Discovery
(ID) Network & Animal Planet. Efficiently executed over $375m in revenue for Investigation Discovery and $200m in revenue for Animal Planet.
 Managed relationships and collaborated with clients, agencies, production, programming, sales, marketing team and the broadcast center through the
execution phase of on-air interstitials, programmable elements and commercials, as well as successful implementation for Investigation Discovery &
Animal Planet to run all elements adhering to client specifications.
 Transformed previously poorly performing direct reports into turn key employees producing flawless work while meeting deadlines and adhering to
client specifications. Conducted analysis that identified weaknesses and opportunities for improvement-developing processes that vastly improved
workflow.
 Implemented targeted goals with short- and long-term objectives—providing management leadership across all aspects of day-to-day operations to
ensure efforts remained aligned with strategic direction and corporate goals.
 Self-motivated with high energy, initiative and focus. Detail-oriented with the ability to multi-task and function well both independently and as a team
player. Developed interpersonal communication skills, having dealt with a diversity of professionals, clients and staff members.
WORK EXPERIENCE
Inventory/Continuity Manager, Discovery Communications, LLC.-New York, NY April 2010-Present
Inventory/Continuity Specialist: August 2007-April 2010
Log Editor/ Continuity Coordinator: November 2003- August 2007
 Oversee the log production focusing on the maximization of commercial revenue
 Act as counsel to line sales in an effort to resolve issues resulting from program schedule changes. Manage/resolve exclusivity and constraint issues
as a result of same. Field AEI and billboard questions and requests
 Oversee inventory change management; ensure communication/implementation with origination facility. Oversight of gatekeeper requests. Act as
first point of contact for origination facility during business hours
 Work with senior management, line sales, marketing and network operations in the collaboration/execution of special advertiser enhanced
interstitials and other network programming initiatives
 Sequence assigned logs and assist the copy manager with select list of copy accounts.
 Oversee production/creation of billboard and AEI schedules and elements
 Act as point person regarding break formats for assigned networks. Oversee avail counts, incremental and/inventory optimization
initiatives. Resolve any break format discrepancies
 Conduct thorough review/sign-off of inventory reports; ensure validity of data prior to log export. Provide timely and accurate follow-up to
management requests
 Oversee and encourage the professional growth of employees as well as educate and train new employees. Offer ideas for improved productivity
within the department as well as offer ideas for systems enhancement. Act as back up to the director, co-manager and the specialist.
EDUCATION & AWARDS/RECOGNITION
Bachelor’s of Arts: Major: Communications
University of Rhode Island, Kingston, RI May 2002
Stellar Employee Recognition Program -Discovery’s Best and Brightest
 Received star award in 2016 by Vice President of the Commercial Operations Department
 Personal note attached: Thank you for ensuring our sales teams and advertisers continue to receive the service they expect during Ed's
absence. Your dedication is appreciated!
 Received star award in 2015 by Director of Programming
 Personal note attached: Thank You for Your Hard Work During Compression! For the manual adjustments and scheduling of promos and
commercials once new segment times of compressed shows are entered (and often very close to air) and especially after last-minute
schedule changes, Team ID Programming would like to recognize and thank you. We couldn't do it without you!
 Received star award in 2014 by Director of Commercial Operations Department
 Personal note attached: In recognition of your contribution and participation in the 2013 SA Enrichment Overview Session. This session's
aim was to educate new hires, present best practices and foster positive/productive working relationships.
 Received star award on in 2012 by Vice President of the Commercial Operations Department
 Personal note attached: Thank you so much for your efforts to support the business during Hurricane Sandy. We could not have been as
successful as we were without your contributions!
 Received star award on in 2008 by Vice President of the Commercial Operations Department
 Personal note attached: Your hard work and dedication during the extended absences of your supervisors is noticed and appreciated. You
continue to exemplify quality in everything you do. Thank you!
Focus Group-Selected to represent the department in company initiative based on leadership skills
COMPUTER SKILLS
Gabriel, Deal Builder, Microsoft Word, Excel, Power Point, Lexis-Nexus, Outlook, Lotus Notes, PC and MAC Proficient