Our Duvel Green Campaign hit San Francisco, Chicago and NYC simultaneously for a guerrilla-only campaign that sent participants on a quest to find Duvel Green.
Agricultural Productivity and Economic Development in Southern AfricaJason Welker
A presentation by Dr. Irene Forichi, former research officer for the Ministry of Agriculture, Zimbabwe, and Regional Emergency Agronomist for the Food and Agriculture Organization for Southern Africa. Dr. Forichi's spoke with our IB year 2 Economics classes about the role of agricultural productivity in contributing to human development and economic growth in Southern Africa.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Agricultural Productivity and Economic Development in Southern AfricaJason Welker
A presentation by Dr. Irene Forichi, former research officer for the Ministry of Agriculture, Zimbabwe, and Regional Emergency Agronomist for the Food and Agriculture Organization for Southern Africa. Dr. Forichi's spoke with our IB year 2 Economics classes about the role of agricultural productivity in contributing to human development and economic growth in Southern Africa.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
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The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Duvel Green Beyond Traditional Case Study
1. CHICAGO / NY / SAN FRANCISCO
DUVEL GREEN RECAP
presentation by GoMobile
www.BeyondTraditional.com
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2. TABLE OF CONTENTS
THE BEER 5
T H E C A M PA I G N 13
THE ELEMENTS 17
THE EVENTS: A Snapshot 38
ABOUT 42
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3. THE BEER
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4. INTRODUCTION Jan-Leonard Moortgat Duvel is introduced to the Duvel releases Duvel Green,
1871
1980’s
2008
establishes the Moortgat US and discovered by beer a unique ale that is more
brewery-farm in Puurs, lovers across the globe. than just Duvel on Draught,
between Brussels and Foremost among them to select bars in select cities.
Antwep. He proceeds is Michael Jackson, The
ABOUT DUVEL to build a family brewery, Beer Hunter, who identifies
selling beer to fellow Duvel as ‘one of the top
farmers and local five beers in the world’ and
hostelries. dubs this Belgian classic,
‘beguiling’.
Duvel Moortgat Brewery is a Belgian family brewing company launched in 1871 by Albert Moortgat.
The Brewery’s original bottled Duvel has become one of Belgium’s favorite ales and is exported to
over 40 countries worldwide. The secret of its success lies in using only high-quality ingredients,
and in the well-balanced, very specific, complex brewing and re-fermentation process that takes
1923
2003
After years of formulation and Duvel acquires full ownership
over 90 days. experimentation, ‘Victory Ale’ is of Brewery Ommegang in
created as a tribute to English Cooperstown, New York.
and US soldiers during WWI.
After brewing and first fermentation - which takes about 30 days - the beer is tasted by the brew Upon tasting it, one of the
brewery workers exclaims, ‘Da’s
master and his staff. At this stage this beer is called “single-fermented.” Typical Duvel flavors and nen echten duvel’ (Damn that’s a
aromas are already emerging, but the beer is lower in alcohol and carbonation, and the taste is devil of a beer.) The name sticks
slightly lighter and crisper. and Duvel (devil) is born.
When approved by the taste panel, the beer is prepared for secondary fermentation in the bottle,
which involves adding additional yeast and sugar and bottling the beer. During the next 60 days
the beer ferments and matures in the brewery warm-cellar and cold-cellar, developing the familiar
flavors, aromas and alcohol content that shape it into the Duvel you know in the bottle.
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5. ABOUT DUVEL GREEN
THE DUVEL GREEN DIFFERENCE THE TASTE
Duvel Green is a Belgian ale created specifically for Draught and based The ‘classic Duvel’ is a sophisticated,
on the original bottled Duvel. For the last several decades, Duvel full-flavored and aromatic Belgian Golden
brewers have pulled batches of the brew after the first fermentation, Ale, with clean, refined, silky sweet dry taste,
and have enjoyed the light taste of the ‘single-fermented’ Duvel. while a ‘Duvel Green’ on Draught has a gentle
Traditionally, the brewers have cold-filtered, bottled, and sold a small hoppiness, soft carbonation, and a subtle,
portion of this beer, but only at the brewery and a few selected smooth dryness with hints of fruitiness. The
locations in Belgium. The beer was labeled with a green label, as the beer is not re-fermented, but it does have
nickname ‘kleine’ Duvel (or ‘Green’ Duvel) was used to describe the young Duvel flavors emerging from the first
beer taken at a young stage of the brewing process of Duvel. fermentation.
Preparing Duvel Green includes cold-filtering, balancing the raw
materials for optimal flavor on Draught, and some cold ageing of the
kegs. This results in a specific ABV level of 6.8%.
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6. BEER STATS Pillowy white head, leaving fine Belgian lace
as it recedes
Self-Defined Style: Belgian Golden Ale
Signature glass funnels the foam to the top
and collects aromas for your nose
Strength (ABV): 6.8% ABV
Appearance: Bright, golden color with excellent clarity. Fine, soft carbonation.
Single fermented, filtered, kegged and
Creamy, meringue-like head, creating clinging lace as it diminishes in the glass.
shipped fresh
Aroma: Subtle citrus notes with a touch of honey and grain. Gentle, green herbal
hoppiness.
Fine and decidedly lively carbonation
Taste: (Note that the beer is definitely best when well-chilled.) Dry and crisp with
mild, yeasty citrus notes. More hops on the palate than nose. Well balanced, hops
play off both malt and citrus. Hints of floral and sweet orange.
Pils malts, Styrian and Saaz noble hops give
golden body and full flavor
Mouthfeel: Lively and spritzy. Smooth, light on the tongue with crisp, young beer
brightness.
Superb refreshment and easy drinkability at
Drinkability: Easy drinking and refreshing. Simple, clean and easy.
6.8% ABV
Availability
Kegs: European 20 Liter
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7. THE CAMPAIGN
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8. THE CHALLENGE THE SOLUTION
We were asked by San Francisco-based interactive branding agency, Real Branding, to mutually We used a derivative of Geocaching, an outdoor activity that uses
create and execute a complete guerrilla marketing campaign for Duvel Green, the latest beer from geographical points (usually latitude and longitude), to create a
Belgian brewing company Duvel, as it rolled out to select bars in New York City, Chicago and San treasure hunt for participants, which dictated the vision for the entire
Francisco. The goal was to create ground-level buzz through multiple media outlets that took campaign. Custom Duvel Wild Postings, each printed with the nearest
advantage of the exclusive nature of the product’s availability. bar’s latitude and longitude points, were installed all over each city.
To accompany them, branded Building Illuminations lit up the sky at
night, and street teams of over 50 infiltrated heavy bar areas
distributing custom Duvel coasters that doubled as Admit One tickets
to a VIP Duvel-sponsored party. We partnered with bars in each city
for “buy the beer, keep the glass” promotions that left a solid
takeaway with each person that tried Duvel Green.
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9. THE ELEMENTS
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10. THE COASTERS
A coaster’s many elements - a flat, considerable surface to design on, its “pocketable” size, not
to mention its obvious relation to a beverage campaign may be overshadowed by its utter simplicity.
Aside from its obvious use, we gave the coasters value by doubling their use as an Admit One
ticket, printed on the backside, which granted its owner VIP access to an exclusive party in their
city, hosted by Duvel Green the following week. Coasters were designed to fall in line visually with
other campaign elements and maintain a synergistic brand experience throughout the promotion.
We distributed branded coasters sans-VIP invite to each bar serving Duvel Green, which sealed the
brand experience once inside the bar.
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11. THE MICROSITE
To serve as an information hub for the entire
campaign, a microsite was created at
DuvelGreenDiscovered.com.
The site featured a complex and interactive
site map of the three cities featuring Duvel
Green bar locations, and highlighted special
Duvel Green events throughout the course
of the campaign. The website URL was
highlighted on Duvel coasters that were
distributed throughout the course of the
campaign and the website received nearly
2,000 hits during the month of December
alone.
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12. WILD POSTINGS
Following the Geocaching theme of the campaign, we installed
over 100 wild walls around each New York City, Chicago and
San Francisco Duvel Green bar location. The posters gave
latitude and longitude clues directing viewers to their closest
Duvel Green establishment. This meant customizing each wild
wall with unique coordinates specific to its nearest bar, adding
a truly local and unique touch.
The posters also directed participants to the campaign’s mi-
crosite, DuvelGreenDiscovered.com, which highlighted Duvel
Green bar events, VIP party dates and further clued viewers in
to specific Duvel Green bars in their city
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16. STREET TEAMS PHASE 1
To introduce Duvel Green to bargoers in each city, street teams surrounded event locations in
teams of eight. Dressed professionally in all black attire, our teams donned green and gold
striped scarves representing Duvel Green’s colors and engaged the public about the beverage.
An exclusive campaign with a specific target demographic calls for an equally exclusive
Coasters that doubled as VIP tickets to Duvel Green’s exclusive party were used as invites
team of highly trained brand ambassadors. We hand picked our teams of over 150 ac- during conversations with the ultimate goal of raising awareness of the beverage and filling up
cording to the goals of the program to ensure they carried the brand message profes- Duvel Green bar events nearby.
sionally while maintaining an air of mystery.
PHASE 2
For one special night in each city, flash mobs of 50 brand ambassadors infiltrated the city blocks
surrounding chosen Duvel Green bar events during their “Keep the Glass” promotions. This
promotion allowed all who purchased Duvel Green to take home its signature, one-of-a-kind
glass that Duvel is famous for. This massive presence was created by dividing teams into two
groups: ushers, equipped with special green LED flashlights escorting bargoers
to the event, and gatherers, engaging street traffic,
handing out coasters/VIP tickets and leading interested
bargoers to ushers. Using this system, we packed bar
locations and had lines out the door!
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19. BUILDING
ILLUMINATIONS
While our street teams focused on one-on-one
interactions and our wild wall postings targeted street
traffic in larger numbers, our building illuminations were
designed to make the largest splash, reaching tens of
thousands of eyeballs in the downtown cores of each city.
Sprawling illuminations featuring a super-sized Duvel
Green glass lit up the night sky on traditional bar nights,
echoing the design of all other marketing visuals and
providing latitude and longitude coordinates of the nearest
Duvel Green bar. The mobile nature of our illumination
team meant the ability to target multiple buildings each
night for maximum impact.
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20. THE EVENTS A SNAPSHOT
· An estimated 1 million consumer impressions and engagements
· Over 25,000 coasters distributed
· Over 1,000 Duvel Green signature glasses given away
· Over 100 wild postings installed
· Nearly 2,000 visits to DuvelGreenDiscovered.com in the month of December
· Standing room only at targeted bars during events... some to the point of tap out!
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22. ABOUT GOMOBILE
GoMobile is a leading non-traditional and guerrilla marketing company that sparks instant, intimate
relationships between brands and consumers through strategic and targeted alternative and out-of-home
marketing experiences. GoMobile works with both brands and agencies, including Hitachi, Miller Brewing
Company, IKEA, AT&T, Southwest Airlines, Goodwill, KFC and MacDonald Media, Copacino+Fujikado,
McCann-Erickson, Young & Rubicam, and Starcom Worldwide, and has recently honored with the EX
Award and ADDY Awards. For more information on GoMobile, visit BeyondTraditional.com.
ABOUT REAL BRANDING
Real Branding is one of the largest independent interactive agencies in San Francisco, considered a
leading market for interactive talent, innovation and expertise. Real Branding clients include: AOL, Coca-
Cola, Corona Beer, Diageo, ditech.com, HBO, Quicken Loans, Unilever and Warner Home Video. The
agency has earned national recognition for its creative and media planning innovations, including Best
Banner Advertisement of the Year from Ad:Tech in 2003. Information on Real Branding can be found at
www.realbranding.com.
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