Tie-dye has a long history dating back to at least the 6th century, with dyeing traditions found around the world. It was popularized in American counterculture in the 1960s through musicians like Jimi Hendrix and Janis Joplin. While the hippie movement subsided, tie-dye remained connected to rock music. The video script provides background on tie-dye techniques from countries like India, Japan, and Nigeria. It will include vintage footage and images that trace tie-dye's history and evolution in American fashion and music.
This semester my PR Capstone team rebranded and assembled marketing materials for 'Dusty Rose Design', a tie-dye fashion company based in San Francisco. I contributed throughout the brainstorming, design and implementation processes. However, in particular, I took on the roles of editor and copywriter.
Laura Dudney is a Product Coordinator at Fossil who Emily Wiley shadowed. As Product Coordinator, Laura is responsible for product development including creating trend boards, collaborating with overseas production in China, and designing men's eyewear by sketching ideas to improve samples. She enjoys the team environment and creativity but stresses over deadlines. The job requires strong design skills, opinions, and resilience to criticism. Retail experience is valuable for understanding customers. Emily was impressed by Laura's job which combines her interests in design and merchandising.
I’m Katie, a visual person and learner. I prefer using artworks to communicate with people instead of using words.
This is my digital portfolio,
A showcase of my artworks, experiences and journey.
The document provides an in-depth analysis of the cover design and conventions used in Lady Gaga and Drake magazine covers. It analyzes elements like mise-en-scene, shot types, framing, color schemes, positioning of images and text, target audiences and more. Key points analyzed include how the designs portray Lady Gaga and Drake as unique individuals, attract target audiences like males, and prioritize the celebrities over the magazines themselves. Accompanying statistics also analyze the demographics of readers of magazines like Billboard and XXL.
This document provides a case study of the fashion magazine Vogue. It details the magazine's origins in 1892 in the United States and its evolution into a global publication focusing on high fashion. Vogue is now considered the number one fashion magazine in the world and shapes global trends. It targets an audience of 38 year olds and higher due to its expensive and luxurious content. The magazine makes $2 million annually due to partnerships with famous celebrities that increase its audience.
The document discusses several magazine articles, including one on 1980s makeup trends returning with bright colors and high-end brands, and another conveying a message about power through a dominating image with direct eye contact and plain colors. Case
Laura Dudney is a Product Coordinator at Fossil who is responsible for product development of men's eyewear. She researches trends, creates boards illustrating design directions, and works with suppliers in China to develop samples which she then sketches improvements on before sending back for production. She enjoys the collaborative environment and creativity, but finds meeting deadlines and reinventing underperforming lines stressful. Her career path involved an internship in college and retail work providing customer insights that aided her success in her current role.
This document contains a proposal for a music magazine called "Paper Aeroplane" by Ayat Awan. It includes sections on the magazine's proposed masthead, house style, reasons for choosing the name "Paper Aeroplane", content ideas, choice of publisher (Bauer Media), how it differs from similar magazines, intended target audience of ages 20+ in social grades A, B, C1 of both genders interested in indie/alternative rock and pop music, and sample double-page spread questions for an interview with Lana Del Rey.
This semester my PR Capstone team rebranded and assembled marketing materials for 'Dusty Rose Design', a tie-dye fashion company based in San Francisco. I contributed throughout the brainstorming, design and implementation processes. However, in particular, I took on the roles of editor and copywriter.
Laura Dudney is a Product Coordinator at Fossil who Emily Wiley shadowed. As Product Coordinator, Laura is responsible for product development including creating trend boards, collaborating with overseas production in China, and designing men's eyewear by sketching ideas to improve samples. She enjoys the team environment and creativity but stresses over deadlines. The job requires strong design skills, opinions, and resilience to criticism. Retail experience is valuable for understanding customers. Emily was impressed by Laura's job which combines her interests in design and merchandising.
I’m Katie, a visual person and learner. I prefer using artworks to communicate with people instead of using words.
This is my digital portfolio,
A showcase of my artworks, experiences and journey.
The document provides an in-depth analysis of the cover design and conventions used in Lady Gaga and Drake magazine covers. It analyzes elements like mise-en-scene, shot types, framing, color schemes, positioning of images and text, target audiences and more. Key points analyzed include how the designs portray Lady Gaga and Drake as unique individuals, attract target audiences like males, and prioritize the celebrities over the magazines themselves. Accompanying statistics also analyze the demographics of readers of magazines like Billboard and XXL.
This document provides a case study of the fashion magazine Vogue. It details the magazine's origins in 1892 in the United States and its evolution into a global publication focusing on high fashion. Vogue is now considered the number one fashion magazine in the world and shapes global trends. It targets an audience of 38 year olds and higher due to its expensive and luxurious content. The magazine makes $2 million annually due to partnerships with famous celebrities that increase its audience.
The document discusses several magazine articles, including one on 1980s makeup trends returning with bright colors and high-end brands, and another conveying a message about power through a dominating image with direct eye contact and plain colors. Case
Laura Dudney is a Product Coordinator at Fossil who is responsible for product development of men's eyewear. She researches trends, creates boards illustrating design directions, and works with suppliers in China to develop samples which she then sketches improvements on before sending back for production. She enjoys the collaborative environment and creativity, but finds meeting deadlines and reinventing underperforming lines stressful. Her career path involved an internship in college and retail work providing customer insights that aided her success in her current role.
This document contains a proposal for a music magazine called "Paper Aeroplane" by Ayat Awan. It includes sections on the magazine's proposed masthead, house style, reasons for choosing the name "Paper Aeroplane", content ideas, choice of publisher (Bauer Media), how it differs from similar magazines, intended target audience of ages 20+ in social grades A, B, C1 of both genders interested in indie/alternative rock and pop music, and sample double-page spread questions for an interview with Lana Del Rey.
- Laura Dudney is the Product Coordinator for men's eyewear at Fossil, where she is responsible for product development including creating trend boards, researching trends, and designing sunglasses.
- She works closely with factories in other countries like China to develop samples, which she then sketches improvements to before sending back for full production.
- Some of the advantages of her position include creative freedom, benefits like 401k and discounts, but stress around deadlines is a downside.
Peter Saville is a renowned British graphic designer known for his album artwork for bands like Joy Division and New Order. His unique designs helped define the visual identity of Factory Records. Virgil Abloh is a fashion designer and artistic director of Louis Vuitton who founded the streetwear brand Off-White. He draws on ideas like "readymades" and subtle modifications in his design philosophy. The target audience of the magazine is young adults interested in fashion, focusing on expensive streetwear brands and businesses. Market research shows the effectiveness of limited releases and collaborations for generating demand in the streetwear industry.
Laura Dudney is a product coordinator for Fossil Men's eyewear. Her responsibilities include researching trends, creating trend boards, and collaborating with overseas production in China. She sends ideas and samples to China and provides feedback to improve designs before full production. Shadowing Laura gave Emily insight into product development and how creativity is an important part of the role, despite expectations that merchandising and design are separate fields. Emily was impressed by the creative and collaborative aspects of the job and believes she could be successful in a similar career.
Emily shadowed Laura Dudney, a product coordinator at Fossil, to learn about her career in product development. As a product coordinator, Laura's responsibilities include researching trends, creating trend boards, and collaborating with overseas production teams. She sends design ideas and samples to China and provides feedback to improve the designs. Emily was impressed by Laura's creative role in shaping Fossil's men's eyewear line and saw potential for her own career goals in design and merchandising.
The document is a portfolio submission for a media studies course that evaluates a student's magazine called BEATZ. It summarizes the key aspects of each page:
1) The front cover uses conventions from VIBE magazine like consistent black text color. It includes features like barcodes and headlines to target younger audiences interested in social media and R&B music.
2) The contents page sticks to the magazine's color scheme. The editorial uses personal pronouns to develop a connection with readers.
3) The double-page spread interviews Beyoncé in different fonts. Feedback noted it could better represent the R&B genre through improved images.
The student learned to use Photoshop
This document evaluates a potential magazine product. It begins by defining the target audience as 16-25 year olds interested in extending their knowledge of music. It then discusses finding a gap in the market for an intellectual music magazine. A questionnaire found that most respondents agreed there was a gap and would be interested in the product. The document goes on to describe how the magazine would attract its audience through the masthead, cover star, and features. It aims to represent the mod subculture through the models' clothing and branding. Finally, it discusses potential distribution partners and ways to make money through both print sales and merchandise.
This document is the first issue of a magazine called "Guide to Style" focused on fashion and style trends in San Francisco. The issue includes articles on hipster trends, street style, unexpected layering, interviews with local bloggers, guides to vintage shopping in SF, and lists of essential hipster items. The editor's goal is to encourage young women to explore their personal styles through traveling and fashion.
This document summarizes how the student's media product uses conventions of existing music magazines. The student researched magazines like Billboard and We Love Pop to replicate their layout, including a bold masthead, busy front cover with central image, coverlines, and puffs. The student also used similar fonts, color schemes, and modes of address to target their audience of teenage girls. Photographs were styled professionally to match conventions. The student maintained their house style throughout and did not challenge conventions to appeal to a mainstream audience.
This document summarizes the key points made in response to questions about the student's media product "Queens of Noise" magazine. The magazine aims to provide positive representation of women and challenge stereotypes in the male-dominated rock music genre. While the magazine borrows conventional layout designs from other music magazines, its content of featuring solely women musicians challenges normal representations. The target audience is teenage and young adult women. The magazine does not use overly feminine designs or pink colors that could be seen as condescending, but rather aims to attract its audience with new, intellectual content about women in rock history.
Shahnaaz Begum 12ME Media
The document discusses Shahnaaz Begum's media magazine project. It provides details about:
1) How the magazine uses conventions of real music magazines through the cover design, font sizes, and model positioning.
2) How the magazine represents teenagers and young adults through the choice of R&B genre, language, and inclusion of music, lifestyle and fashion sections.
3) The learning experiences Shahnaaz gained through constructing the magazine, such as photo editing techniques in Photoshop and producing a higher quality product than the preliminary task.
The magazine uses typical magazine conventions like a top strip and large central image on the cover. However, it also develops its own conventions like a strap line in a graffiti font that plays on the title. The clock image on the cover is also part of the magazine's logo and plays on the title. While there are some differences from the Vibe magazine, like the larger masthead, the conventions are not developed to challenge other magazines but are still in the process of becoming mainstream. The magazine uses a left third layout with articles on the left and cover lines on the right to draw readers' attention based on the background design.
The document provides details about a print project for a fashion magazine. It describes the style and layout of the magazine, including the use of light colors and soft, spaced out writing to give an uplifting and feminine feel. Photos are presented in an artistic way to tell a story. The web design mirrors the magazine with a simple white background and black writing. Feedback is provided on the style being different from other magazines and appealing to the target 18+ female audience.
FrenchBK Presents: C+C // The Innovasion IssueAlisa Leonard
This document contains interviews with various entrepreneurs and founders. It discusses their personal mantras, interesting facts about themselves, how they got started in their projects or businesses, where they find inspiration, and what they want to create or cultivate in the upcoming year. The interviews provide insights into the thinkers and makers working on innovative projects.
Magazine research really official [recovered]eleanorwaring1
The document provides an analysis of the front covers of two magazines: Q magazine and Mixmag.
For Q magazine, the summary discusses the feature photo of Cheryl Cole looking straight at the camera to create a connection with audiences. It also notes the unusual styling of Cheryl in the photo that suggests a different side to her persona.
For Mixmag, the summary discusses the feature photo of David Guetta, noting that he would appeal to the target audience interested in dance/club music. It also comments on the bright, summery color scheme despite it being a winter issue, implying an international audience.
The document provides an analysis of the front covers of two magazines: Q magazine and Mixmag.
For Q magazine, the summary discusses the feature photo of Cheryl Cole looking straight at the camera to create a connection with audiences. It also notes the unusual styling of Cheryl in the photo that suggests a different side to her persona.
For Mixmag, the summary discusses the feature photo of David Guetta, noting that he is well-known for dance/club music and his sunglasses imply an international audience. It also mentions the colorful design appeals to those who enjoy dance/club culture.
In both summaries, the key elements of the magazine covers are hit upon in under 3 sentences to give a
This document provides a social situation analysis for Charlotte Russe. It summarizes the company's history, goals, target audience, and current financial performance. It then analyzes Charlotte Russe's social media presence and traffic compared to competitors. Key findings include that Forever 21 has higher engagement levels and Rue 21 has more Facebook check-ins. The document concludes with recommendations for Charlotte Russe's social media strategy, including increasing posts and engagement.
The document summarizes the work the author has done over 5 months for a campaign brief from Copyright Heroes. The author created 3 media products - a Twitter account, website, and posters - that are clearly linked to each other and the brief through shared slogans, logos, colors, and targeting of teenage girls aged 13-17. The author believes their products effectively conveyed the campaign's message about the dangers of illegal downloading and copyright infringement. For future work, the author notes the group should have managed their time better and spent less time planning and more developing high-quality products.
The document discusses key elements that should be included in an artist's website. It emphasizes that the website needs to be visually appealing, easy to use, regularly updated with new content like upcoming events. It also stresses including key information about the artist through a portfolio, contact details and multimedia content like videos and photos. The target audience, teenage girls, should be able to easily find content they want. Statistics on site traffic and a feedback form are also recommended. The overall goal is to attract and engage fans with an professionally designed site that represents the artist well.
The document discusses key elements that should be included in an artist's website. It emphasizes the importance of visual design, easy navigation, and frequent updates. The website should feature the artist's portfolio, contact details, blog, videos, photos, and social media links. It is also important to appeal to the target audience, which in this case are teenage girls, through colors, images, and topics that interest them. Collecting analytics and incorporating user feedback can help improve the website over time.
The document discusses key elements that should be included in an artist's website. It emphasizes that the website needs to be visually appealing, easy to use, and regularly updated to attract and engage fans. It also stresses including key information about the artist through images, videos, social media links, and statistics on website traffic. Feedback from fans should also be solicited to continuously improve the site.
The document summarizes the contents page of a music magazine created by Robert Varga. It discusses how the contents page differs from real music magazines in its layout, colors, and fonts used. A pinkish cream color and ripped steel background are used to appeal to both male and female audiences. Photographs of hip hop artists like 50 Cent, Rick Ross, and Drake are featured to attract a wide target audience. The contents page is meant to represent the magazine's target audience of 14-25 year olds, mostly male but some female, who are fans of hip hop music. In creating the contents page, the author learned skills in using selection tools, blending options, and other aspects of digital design and page layout.
- Laura Dudney is the Product Coordinator for men's eyewear at Fossil, where she is responsible for product development including creating trend boards, researching trends, and designing sunglasses.
- She works closely with factories in other countries like China to develop samples, which she then sketches improvements to before sending back for full production.
- Some of the advantages of her position include creative freedom, benefits like 401k and discounts, but stress around deadlines is a downside.
Peter Saville is a renowned British graphic designer known for his album artwork for bands like Joy Division and New Order. His unique designs helped define the visual identity of Factory Records. Virgil Abloh is a fashion designer and artistic director of Louis Vuitton who founded the streetwear brand Off-White. He draws on ideas like "readymades" and subtle modifications in his design philosophy. The target audience of the magazine is young adults interested in fashion, focusing on expensive streetwear brands and businesses. Market research shows the effectiveness of limited releases and collaborations for generating demand in the streetwear industry.
Laura Dudney is a product coordinator for Fossil Men's eyewear. Her responsibilities include researching trends, creating trend boards, and collaborating with overseas production in China. She sends ideas and samples to China and provides feedback to improve designs before full production. Shadowing Laura gave Emily insight into product development and how creativity is an important part of the role, despite expectations that merchandising and design are separate fields. Emily was impressed by the creative and collaborative aspects of the job and believes she could be successful in a similar career.
Emily shadowed Laura Dudney, a product coordinator at Fossil, to learn about her career in product development. As a product coordinator, Laura's responsibilities include researching trends, creating trend boards, and collaborating with overseas production teams. She sends design ideas and samples to China and provides feedback to improve the designs. Emily was impressed by Laura's creative role in shaping Fossil's men's eyewear line and saw potential for her own career goals in design and merchandising.
The document is a portfolio submission for a media studies course that evaluates a student's magazine called BEATZ. It summarizes the key aspects of each page:
1) The front cover uses conventions from VIBE magazine like consistent black text color. It includes features like barcodes and headlines to target younger audiences interested in social media and R&B music.
2) The contents page sticks to the magazine's color scheme. The editorial uses personal pronouns to develop a connection with readers.
3) The double-page spread interviews Beyoncé in different fonts. Feedback noted it could better represent the R&B genre through improved images.
The student learned to use Photoshop
This document evaluates a potential magazine product. It begins by defining the target audience as 16-25 year olds interested in extending their knowledge of music. It then discusses finding a gap in the market for an intellectual music magazine. A questionnaire found that most respondents agreed there was a gap and would be interested in the product. The document goes on to describe how the magazine would attract its audience through the masthead, cover star, and features. It aims to represent the mod subculture through the models' clothing and branding. Finally, it discusses potential distribution partners and ways to make money through both print sales and merchandise.
This document is the first issue of a magazine called "Guide to Style" focused on fashion and style trends in San Francisco. The issue includes articles on hipster trends, street style, unexpected layering, interviews with local bloggers, guides to vintage shopping in SF, and lists of essential hipster items. The editor's goal is to encourage young women to explore their personal styles through traveling and fashion.
This document summarizes how the student's media product uses conventions of existing music magazines. The student researched magazines like Billboard and We Love Pop to replicate their layout, including a bold masthead, busy front cover with central image, coverlines, and puffs. The student also used similar fonts, color schemes, and modes of address to target their audience of teenage girls. Photographs were styled professionally to match conventions. The student maintained their house style throughout and did not challenge conventions to appeal to a mainstream audience.
This document summarizes the key points made in response to questions about the student's media product "Queens of Noise" magazine. The magazine aims to provide positive representation of women and challenge stereotypes in the male-dominated rock music genre. While the magazine borrows conventional layout designs from other music magazines, its content of featuring solely women musicians challenges normal representations. The target audience is teenage and young adult women. The magazine does not use overly feminine designs or pink colors that could be seen as condescending, but rather aims to attract its audience with new, intellectual content about women in rock history.
Shahnaaz Begum 12ME Media
The document discusses Shahnaaz Begum's media magazine project. It provides details about:
1) How the magazine uses conventions of real music magazines through the cover design, font sizes, and model positioning.
2) How the magazine represents teenagers and young adults through the choice of R&B genre, language, and inclusion of music, lifestyle and fashion sections.
3) The learning experiences Shahnaaz gained through constructing the magazine, such as photo editing techniques in Photoshop and producing a higher quality product than the preliminary task.
The magazine uses typical magazine conventions like a top strip and large central image on the cover. However, it also develops its own conventions like a strap line in a graffiti font that plays on the title. The clock image on the cover is also part of the magazine's logo and plays on the title. While there are some differences from the Vibe magazine, like the larger masthead, the conventions are not developed to challenge other magazines but are still in the process of becoming mainstream. The magazine uses a left third layout with articles on the left and cover lines on the right to draw readers' attention based on the background design.
The document provides details about a print project for a fashion magazine. It describes the style and layout of the magazine, including the use of light colors and soft, spaced out writing to give an uplifting and feminine feel. Photos are presented in an artistic way to tell a story. The web design mirrors the magazine with a simple white background and black writing. Feedback is provided on the style being different from other magazines and appealing to the target 18+ female audience.
FrenchBK Presents: C+C // The Innovasion IssueAlisa Leonard
This document contains interviews with various entrepreneurs and founders. It discusses their personal mantras, interesting facts about themselves, how they got started in their projects or businesses, where they find inspiration, and what they want to create or cultivate in the upcoming year. The interviews provide insights into the thinkers and makers working on innovative projects.
Magazine research really official [recovered]eleanorwaring1
The document provides an analysis of the front covers of two magazines: Q magazine and Mixmag.
For Q magazine, the summary discusses the feature photo of Cheryl Cole looking straight at the camera to create a connection with audiences. It also notes the unusual styling of Cheryl in the photo that suggests a different side to her persona.
For Mixmag, the summary discusses the feature photo of David Guetta, noting that he would appeal to the target audience interested in dance/club music. It also comments on the bright, summery color scheme despite it being a winter issue, implying an international audience.
The document provides an analysis of the front covers of two magazines: Q magazine and Mixmag.
For Q magazine, the summary discusses the feature photo of Cheryl Cole looking straight at the camera to create a connection with audiences. It also notes the unusual styling of Cheryl in the photo that suggests a different side to her persona.
For Mixmag, the summary discusses the feature photo of David Guetta, noting that he is well-known for dance/club music and his sunglasses imply an international audience. It also mentions the colorful design appeals to those who enjoy dance/club culture.
In both summaries, the key elements of the magazine covers are hit upon in under 3 sentences to give a
This document provides a social situation analysis for Charlotte Russe. It summarizes the company's history, goals, target audience, and current financial performance. It then analyzes Charlotte Russe's social media presence and traffic compared to competitors. Key findings include that Forever 21 has higher engagement levels and Rue 21 has more Facebook check-ins. The document concludes with recommendations for Charlotte Russe's social media strategy, including increasing posts and engagement.
The document summarizes the work the author has done over 5 months for a campaign brief from Copyright Heroes. The author created 3 media products - a Twitter account, website, and posters - that are clearly linked to each other and the brief through shared slogans, logos, colors, and targeting of teenage girls aged 13-17. The author believes their products effectively conveyed the campaign's message about the dangers of illegal downloading and copyright infringement. For future work, the author notes the group should have managed their time better and spent less time planning and more developing high-quality products.
The document discusses key elements that should be included in an artist's website. It emphasizes that the website needs to be visually appealing, easy to use, regularly updated with new content like upcoming events. It also stresses including key information about the artist through a portfolio, contact details and multimedia content like videos and photos. The target audience, teenage girls, should be able to easily find content they want. Statistics on site traffic and a feedback form are also recommended. The overall goal is to attract and engage fans with an professionally designed site that represents the artist well.
The document discusses key elements that should be included in an artist's website. It emphasizes the importance of visual design, easy navigation, and frequent updates. The website should feature the artist's portfolio, contact details, blog, videos, photos, and social media links. It is also important to appeal to the target audience, which in this case are teenage girls, through colors, images, and topics that interest them. Collecting analytics and incorporating user feedback can help improve the website over time.
The document discusses key elements that should be included in an artist's website. It emphasizes that the website needs to be visually appealing, easy to use, and regularly updated to attract and engage fans. It also stresses including key information about the artist through images, videos, social media links, and statistics on website traffic. Feedback from fans should also be solicited to continuously improve the site.
The document summarizes the contents page of a music magazine created by Robert Varga. It discusses how the contents page differs from real music magazines in its layout, colors, and fonts used. A pinkish cream color and ripped steel background are used to appeal to both male and female audiences. Photographs of hip hop artists like 50 Cent, Rick Ross, and Drake are featured to attract a wide target audience. The contents page is meant to represent the magazine's target audience of 14-25 year olds, mostly male but some female, who are fans of hip hop music. In creating the contents page, the author learned skills in using selection tools, blending options, and other aspects of digital design and page layout.
Gus Devlin presents a proposal for a new music magazine called "Smash." The 57-slide presentation outlines plans for the magazine's content, target demographics, budget, production timeline, and design. It includes mood boards, sketches, and step-by-step explanations of the magazine layout. The presentation indicates that "Smash" will target 13-18 year olds and focus on popular music genres. It provides budgets for salaries, printing costs, equipment, and office space, and projects annual advertising revenue of over £2 million. The goal is to create a popular monthly music magazine along the lines of established publications like NME and MOJO.
1) The document describes a website created for a health campaign that aims to provide information on diet, exercise, and nutrition in a positive and non-strict manner.
2) The website uses a conventional three-column layout but with some differences from typical sites, including placement of the navigation bar and use of colorful boxes and banners.
3) Feedback was gathered through a survey that informed the content and focus of the site, including including recipes, weight loss advice, and information addressing issues identified as important to the audience.
The document summarizes a website created for a health campaign. It discusses the layout, colors, and content used on different pages of the website. The goal was to create a positive, non-strict tone and include humor and images to engage visitors without making them feel pressured. Feedback from surveys showed the site attracted more female than male visitors. Overall, the website was designed to provide helpful health tips and information to visitors in an accessible and upbeat manner.
This document summarizes Sam's interview about his clothing brand Generals Clothing. Some key points discussed include how Sam started by doing sketches of logo designs in Photoshop, kept the logo simple so it could be adapted easily, promoted the brand on Facebook and through flyers, sees the audience as 16-23 year olds interested in current trends, and believes using celebrities in designs has helped sales. The interview provided helpful insights into starting a clothing brand and logo design.
This document provides advice on leveraging social media to maximize the potential of a music sync placement. It discusses building a consistent brand on social media through maintaining a recognizable voice, logo and visual style across platforms. It also recommends delivering valuable and relatable content to fans, like sharing varied types of posts and high-quality videos. The document emphasizes engaging in meaningful conversations with followers through replies, hashtags and connecting on a personal level. It stresses analyzing social media analytics to understand fan engagement and shape strategies. Finally, it offers tips for promoting an upcoming sync placement by confirming allowed details and preparing assets and campaigns ahead of time.
The document summarizes a student's media studies portfolio project where they created a magazine called BEATZ replicating the style of VIBE magazine. Some key points:
- The student replicated VIBE magazine's conventions like consistent black text color across pages and included features like bar codes and cover lines.
- The magazine represents the younger generation interested in R&B music, using Beyoncé as the star appeal.
- The intended audience is ages 15-25 and the magazine was aimed more at females due to the focus on Beyoncé, but could also appeal to males.
- The process taught the student skills in using tools in Photoshop and the value of getting
The document is a student's evaluation of their constructed music magazine for an AS Media course. It discusses the following:
- The student chose the R&B genre and included a teenage model on the front cover to attract their target audience of teenagers and young adults. Font sizes and placement of text was designed to draw the eye.
- The magazine represents its target social group of teenagers through the language, topics, and consistent use of a teenage male and female model. Sections on music, lifestyle and fashion aim to attract a wide audience.
- Distribution partners like WHSmith that sell magazines in public places like train stations would be suitable to reach a wide teenage audience. Both print and online formats aim to maximize reach
The document discusses plans for a new regional fashion and beauty magazine targeted towards students. It will feature the latest trends and tips as well as interviews with local influencers. The magazine will be released during the spring/summer to coincide with students having more free time and money. It will use light, pastel colors on the cover that represent spring and summer. The magazine will mostly feature female models and fashion but also attract male readers. It will promote the brand across billboards, the magazine, and its webpage to build brand recognition using consistent style.
This document outlines a marketing plan to help an unsigned artist named Sad Hippie expand her brand and establish a fan base. Key elements of the plan include developing Sad Hippie's social media presence, particularly on Instagram, Twitch, and podcasts. The plan also suggests defining Sad Hippie's brand identity through her website, biography, and music/video content. Collaboration opportunities are proposed with vegan food businesses to help promote Sad Hippie's brand and values while potentially generating income. Metrics like follower growth and engagement will help track the success of the social media strategy.
The document analyzes the streetwear brand Supreme and how they have achieved success. It examines their social media presence, noting their active Instagram features colorful posts that appeal to their target demographic. It also looks at how Supreme started as a skateboard brand and gained popularity through word of mouth. Supreme is known for high-profile collaborations with large brands to increase exposure. Their simple logo design and clothing became iconic for the brand in the early days.
The document discusses audience feedback received on a music video and album created for an unsigned R&B artist named Tyler Noel. Key elements of feedback included adding more scenes showing the male antagonist's disrespectful behavior, fixing issues with lip syncing, and changing some elements like a dance scene to better fit the R&B genre. The feedback helped improve the music video and other promotional materials to better target their young female audience and showcase Tyler Noel's message of female independence in the R&B genre.
Funny Essay Prompts. Online assignment writing service.Heidi Wilson
This document provides steps for requesting writing assistance from HelpWriting.net:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample work.
3. Writers will bid on the request and can be chosen based on qualifications, history, and feedback. Place a deposit to start.
4. Review the paper and authorize payment for the writer if satisfied, or request free revisions. Multiple revisions are allowed. HelpWriting.net guarantees original, high-quality work or a full refund.
1) The document provides an evaluation of the student's music magazine project. It analyzes how the magazine uses conventions of real music magazines through elements like the masthead, issue number, price, and photos on the cover and contents pages.
2) It describes how the magazine represents the "Grime" music genre and associated social groups through elements like fonts, colors, imagery, and informal language.
3) The target audience is identified as those interested in the "Grime" scene, and radio stations and clothing stores associated with that genre are proposed as potential distributors.
1) The document evaluates the student's music magazine project by comparing it to real music magazines. It finds that the student's magazine includes most typical codes and conventions like a masthead, issue number, price, and large cover image.
2) It also summarizes the contents page and double page article spread, finding they also effectively use conventions like headlines, images, and columns.
3) Technological challenges in designing the magazine are discussed, but the student learned about page layout, imaging, and limitations of design software.
In communication management Lab we developed a philanthropy program for 3D Creations. The class was handle as a stimulation of 3D creations a 3D printing company. I was responsible for budget, communication matrix, marketing material and matching gift program.
For 2016 AAF NSAC competition we created a advertising campaign for the Snapple brand. We placed 2nd in our district. I was in the brand activation, account planning, and creative teams.
The document proposes a plan to rebrand Brut cologne to target young men interested in extreme sports by positioning Brut as "the scent of adrenaline." The plan involves redesigning packaging, sponsoring extreme athletes and events, producing viral video content, and sampling at locations like skate camps to associate Brut with an active lifestyle. Sample promotions include bonus packs, contests, displays, and sponsorship of athletes to build brand awareness among the target demographic.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
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2. 2
Table of Contents
Contact................................................................................3
Executive Summary.....................................................4
SWOT Analysis..................................................5-6
Website Facelift............................................................7
The New and Improved Website......................8
About Me Page.............................................................9
Online Shopping..........................................................10
Contact/Events.............................................................11
Look Book.............................................................12-18
Photo Shoot.......................................................,20-25
Video Script..................................................................31
Blog/Press...........................................................32-36
Evolution of the New Logo.................................37
4. 4
Executive Summary
It has been a pleasure to work with Dusty Rose throughout this semester. Our days
have been infused with the bright colors of the brand’s tie-dye creations and en-
riched by the deep history of the industry with which we have developed a great
fondness for. Drawing inspiration, from the strong connections consumers feel
with tie-dye, we have striven to help expand the Dusty Rose community and create
greater accessibility to the company’s handcrafted clothing line.
Our first priority was the Dusty Rose website, constructing a core platform for the
business. Using other fashion forward lines as inspiration we designed and imple-
mented a clean and easy to navigate website that comes up high on search results.
The website provides a platform for consumers to familiarize themselves with the
business’ tie-dye designs as well as the story behind the label and the high stan-
dards it holds. The website also serves as a foundation for the brand’s image by
providing access to the Dusty Rose social media sites and Etsy shop as well as con-
tact information for business founder Sharon Aronowitz.
Website components such as the video on the history of tie-dye, the photo spread
of Dusty Rose models and the copy written about the business and Sharon are all
resources that can be used in future public relations print and online material. This
ensures that a consistent brand image is generated across platforms. For instance,
the social media calendar that guides the timing and content of posts across social
platforms throughout the holiday season and beyond incorporates the photos tak-
en for the website so as to connect back to the core brand image.
The website and its resources also act as references both for general consumers
and curious bloggers that will search it out. To encourage such traffic, we have writ-
ten a press release and assembled a list of bloggers and publications that we feel
Dusty Rose will resonate with. Along with forwarding the press release, we have in-
dicated that certain bloggers could also receive Dusty Rose clothing to experience
first-hand the fine quality of the company’s product.
Having personally seen the excited reactions Dusty Rose tie-dyes elicit, we have felt
deeply connected to furthering the work of this brand. From the beginning, it was
evident that the Dusty Rose designs are greatly admired within the music festival
and craft market circuit that Sharon Aronowitz sells at. It was our goal to take that
community online, extending its reach beyond California. We have not only suc-
ceeded but exceeded in this endeavor as we have both built an online presence
through rich media and offered ways to maintain it beyond our involvement.
We look forward to the continued growth of Dusty Rose and wish to thank Sharon
Aronowitz for her support and encouragement during this project.
5. 5
SWOT Analysis
Strengths
Weaknesses
Dusty Rose had a number of strengths coming into this project. Each piece of cloth-
ing is handmade, which is very popular among fashion enthusiasts, especially to
those who value quality, and disapprove of big businesses and mass production.
Each piece is also made with non-toxic dyes, and different colors and styles can be
requested when ordered. Additionally, the brand caters to all shapes and sizes, rang-
ing from size small in kids, to size XXL in adults.
The clothes also strongly appeal to yogis and those attracted to tie dye and hippie
culture, so the fact that Sharon has connections allowing her to attend festivals and
crafts fairs is very beneficial to her business. Sharon and her partner also have a basic
knowledge of social media, which was a good start towards further building her
brand.
Dusty Rose had to work on a few things to improve the brand. First, the website was
very basic and hard to navigate. None of the links to different pages worked, and none
of Sharon’s clothing was sold on the website. The website format was difficult for to
edit and update, and none of the events Sharon was attended were posted. Overall, it
was very unattractive. The few photos on the website that actually featured Dusty Rose
products were subpar, and not well integrated into the website. Those who visited the
website were unable to get a good idea of the extent of the brand, and would have to
navigate to the Dusty Rose Etsy account to buy and see most of Dusty Rose’s inventory.
Dusty Rose’s social media was also rarely updated. The Dusty Rose Instagram had less
than 10 posts, and the Facebook was only getting updated every few weeks. Sharon
was also unsure of how to connect her personal Facebook to the Dusty Rose fan page,
so many posts for Dusty Rose were going on her personal Facebook, which isn’t a pub-
lic page.
6. 6
Opportunities
SWOT Analysis
Dusty Rose has many opportunities to further build its brand. Sharon’s quality
clothing has provided for a very successful photo shoot, and we were able to
compile a look book for the website, which features a variety of Dusty Rose’s bo-
hemian-chic clothing, kids clothes and yoga wear. This also allowed us to poten-
tially provide any interested bloggers with samples of clothing to feature on their
blogs.
Sharon and her partner’s basic knowledge of social media also provides for op-
portunities to improve Dusty Rose’s social media activity. By providing them with a
social media calendar, they will be able to post on a more consistent basis.
The holidays are also an opportunity to sell products as gifts. We have provided
a press release and a blog outreach for the holidays. We’ve sent these to a list of
bloggers to feature on their websites, and to newspapers to feature in their publi-
cations.
Threats
One of Dusty Rose’s threats includes bigger competition that sells tie-dye and yoga
clothing. These bigger brand names, such as Free People and Lulu Lemon, have
more advertising and more popularity on social media. Dusty Rose also isn’t sold in
stores, and is exclusively sold online, unlike its competitors.
Additionally, San Francisco natives may know about Dusty Rose, as well as friends
of Sharon and those who have attended the same events as Sharon, but Dusty Rose
has minimum brand awareness compared to other companies of the like.
7. 7
Website Facelift
Implementation
Beginning with the website was an essential first step in revamping the Dusty
Rose brand. The previous website was cluttered, lacked information about
Sharon and the brand, was difficult to navigate and did not have a clear path
to purchase. We worked to combat these issues by using very simple surface
colors. We harnessed hints of pink to resemble the dusty rose color and a
complementary lilac in order to highlight the website content. To create a
path to purchase, we constructed a clothing gallery that allows people to buy
the clothes directly from the site as well as providing a link to her Etsy shop
in case they wanted use a different platform. Another important feature of
the new site is the lookbook. The lookbook shows different models wearing
the products and is divided based on different themes and styles. This gives
customers a visual representation of the various ways they could incorporate
the brand into their personal look. In comparison to the previous website that
only featured the clothes on hangers, now the Dusty Rose designs are fea-
tured in through a more dynamic perspective. We are maintaining the events
page so that people in the area can see where Sharon’s work will be show-
cased. Additionally, contact page has been enhanced so that tie-dye lovers
can reach out to Sharon for more information.
Using the free-spirited nature of the Dusty Rose brand as inspiration,
we set about re-imagining the website.
9. 9
About Me Page
Part of the Dusty Rose brand is Sharon’s personal history associated with the tie-
dye artform. Therefore, this page was essential to developing an image that would
make the business stand out from other tie-dye brands. Sharon has an extensive
background in the arts and has worked with many different people, styles and pop
culture trends. She takes pride in being a craftsperson who manufactures all her
designs by hand in addition to using all-natural fabrics and dyes that are organic
and allergen-free. Knowing these details about its history and quality, customers will
be more likely to connect to the brand. Thus, we’ve written copy on both Sharon
and Dusty Rose as well as created a video describing the history of tie-dye in
general.
10. 10
Online Shopping!
Shopping online directly from the site simplifies the buying process for
consumers. It creates a very linear approach, which prevents consumers
from forgetting or overthinking a purchase. Nonetheless, the Etsy button
is still included so that previous clients who have used that platform in
the past and feel more comfortable with it are able to continue buying
from Sharon via her Etsy shop.
12. 12
Look Book
We have six different lookbook inspirations including the following:
Femme, Namaste, Glad Rags, Two is Better Than One, Playdate and
The Man. Femme focuses on skirts and dresses with chic styles that are
ideal for going out in. Namaste shows yoga wear and other exercise
apparel that incorporates tie-dye designs into active living. Glad Rags
highlights casual clothing that can be worn everyday and paired with
accent accessories. Two is Better Than One assembles a more eclectic,
artistic style in a showcase of both women and men models. Playdate
is a collection of clothing for young children. Finally, The Man, as indi-
cated by its name, is a montage of styles for men wearing the tie-dye
designs in different environments.
19. 19
Photo Shoot
Our objective in assembling models for the photo shoots was to showcase
both men and women of different ages, races and body types in order to
show that tie-dye can truly be worn by anyone. Ultimately, our models
included three women in their early 20s, one woman in her 30s and one
woman in her 60s. Due to limited clothing availability, we only had one male
model in his 20s and one young girl that was 3 years old.
20. 20
Social Media
Facebook
It’s important that Facebook is updated on a more regular basis than it has been in
the past. It doesn’t need to be updated everyday, but maybe a few times per week.
Recommended posts should include photos from the photoshoot as well as photos
featuring customers, friends and family wearing Dusty Rose clothing in their every-
day lives.
Captions for these photos, in addition to other posts, should include event updates,
any possible sale items or promotions for the holidays, posts about her Etsy, posts
about any bloggers who featured Dusty Rose on their blogs, as well as new cloth-
ing arrivals. Each post should include related hashtags, including: #tiedye, #boho,
#bohochic, #yoga, #nature, #festival, #hippie, #vintage, #handmade and #dustyrose.
This way, those interested the qualities of Dusty Rose will likely find the Dusty Rose
Facebook page.
The Dusty Rose fanpage should also follow related fan pages for yoga, fashion and
bohemian styles. Dusty Rose should “promo for promo” with related these Facebook
fan pages, to gain followers with similar interests.
21. 21
Instagram
Instagram should also be updated more frequently, maybe a few times
per week. Instagram posts will include photos from the photoshoot, as
well as customers wearing her clothes in everyday life, and related pho-
tos involving yoga, nature, bohemian celebrities, festivals and crafts fairs.
Captions to these Instagram posts might advertise new pieces of cloth-
ing, upcoming events and any possible promotions. Each post should
also include a few of the related hashtags above.Some of the Instagram
posts should be linked to the Dusty Rose Facebook page, which will
ideally encourage Dusty Rose Facebook followers to follow Dusty Rose
on Instagram.
Another way Dusty Rose could gain a bigger following would be to “like”
and comment on photos from other related accounts. Sharon could
message other companies to organize “promo for promo” posts, to gain
followers who might be interested in Dusty Rose.
22. 22
Pinterest
One of the boards that Sharon’s Pinterest should include is “Fashion.” It won’t
feature her own clothing, but it will feature other clothes with captions that ad-
vise Pinterest users to pair them with Dusty Rose pieces. She should also have a
“Yoga” board which will include instructive yoga poses and online classes. It is
also advisable to include a “Zen” board, which can feature peaceful places to do
yoga, and a “Festival Inspiration” board to include posts about festivals around
the world as well as festival fashion photos.
Sharon should also upload photos of her clothes on Pinterest, some of which she
could post to her “Fashion” board. These posts will have captions including her
website’s URL and all related hashtags.
26. 26
Video Script
VIDEO SCRIPT
TITLE: “Tie-Dye Video”
PREPARED FOR: Dusty Rose
WRITER: Hannah Sellers & Lizzy Rosenberg
PRODUCER: TBD
DRAFT: First
DATE: December 3, 2015
27. 27
“Formatted Script.doc” • 12/3/15 • 1
V I S U A L A U D I O
FADE IN:
1. Various shots of images of tie-
dye.
SFX: Up tempo music.
NARRATOR: Tie-dye. A method of producing
textile patterns by tying the fabric to shield parts
from the dye.
2. Shot of people strolling through
The Commons
NARRATOR: In the U.S these colorful designs
can be found everywhere,
3. Pan to the The Commons
playground
NARRATOR: from children at summer camp
4. Pan to the outdoor yoga
practitioners
NARRATOR: to yoga practitioners
5. Fade to music festival images NARRATOR: to music festival goers
6. Pan over various celebrity
magazine overs
NARRATOR: to stars walking the red carpet.
7. Fade to a spinning globe that
starts at US…
NARRATOR: However, long before tie-dye was
popularized in the U.S. through the counter
culture hippie movement, the dying methods had
been used around the world as early as the 6th
century.
8. …globe pauses at Asia NARRATOR: In fact, many of the world’s oldest
dying practices still exist today.
9. Fade to images of Bandhani
textiles
NARRATOR: Bandhani, which originated in
28. 28
“Formatted Script.doc” • 12/3/15 • 2
V I S U A L A U D I O
India, uses intricate dots to form elaborate
patterns.
10. Cut to Shibori images NARRATOR: Equally stunning are the woven tie-
dyes known as shibori from Japan
11. In faded background globe spins
to Africa and images of pits zoom
forward.
NARRATOR: as well as the creations from indigo
dye pits found in Nigeria.
12. Fade to vintage footage of
dancing and hula-hooping youth
SFX: 60s music
NARRATOR: The vibrant colors and bold
patterns of tie-dye were introduced into American
pop culture in the 1960s as part of the youth
generation’s free-spirited lifestyle
13. Fade to images of
rockstars/woodstock
14. Fade to footage of picket signs
protesting the war
NARRATOR: with stars such as Jimi Hendrix and
Janis Joplin popularizing the fashion.
NARRATOR: But long after the Vietnam protests
and sexual revolution have subsided,
15. Pan across image of tie-dye
bears
SFX: Grateful Dead music
NARRATOR: tie-dye has stuck around with
bands like the Grateful Dead and Phish
maintaining its connection to rock music
29. 29
“Formatted Script.doc” • 12/3/15 • 3
V I S U A L A U D I O
throughout the ’80s and ’90s.
16. Footage of people perusing
Kohls/Target
NARRATOR: During the 2000s tie-dye has
experienced a resurgence in popularity, with it
being mass-produced and made nationally
available through big retailers.
17. Transition from hands in retail
store to hands making tie-dye
NARRATOR: Yet, to this day, the fine art of tie-
dye and the vibrancy it breathes into fabrics is
still best captured by craftspeople like Sharon
Aronowitz.
18. Hands reach over and hang up a
piece on a cloths line to dry
NARRATOR: Sharon Aronowitz has been an
established tie-dye guru for the last 30 years in
San Francisco.
19. Pan across Sharon’s pieces NARRATOR: After studying graphic design in
college and later going into freelance silk
screening for a few years, Sharon decided it was
time for her to start her own line of tie-dye
clothing.
20. Zoom in on Dusty Rose tags
NARRATOR: While coming up with a name,
Sharon chose “Dusty Rose,” not only after the
classic sultry shade of pink, but also after the
name of her grandmother.
30. 30
“Formatted Script.doc” • 12/3/15 • 4
V I S U A L A U D I O
21. Footage of body putting on a shirt
in front of a window framed by
the light
NARRATOR: After seeing the immediate
success of the first shirt she designed and sold,
Sharon realized that tie dying was her true
calling.
22. Fade to photo of Sharon NARRATOR: She started her small crafts
business, Dusty Rose Designs in the 1980s,
23. Pan across market NARRATOR: mainly selling her products at crafts
fairs.
SFX: Iron and Wine song begins
24. Cut to screenshot of Etsy shop
NARRATOR: Since then, the business has
steadily gained traction distributing Sharon’s
work nationally via her online Etsy shop.
25. Return to market focusing in on
customer/business interactions
NARRATOR: All the while, she has continued to
maintain and build upon the relationships formed
with many customers,
26. Fade to image of woman in tie-
dye
NARRATOR: providing her bohemian-loving
yogis with colorful, fun and comfortable clothing
27. Fade to image of children in
tunnel wearing tie-dye
NARRATOR: from the smallest of the small
31. 31
“Formatted Script.doc” • 12/3/15 • 5
V I S U A L A U D I O
28. Fade to image of older woman
wearing tie-dye
NARRATOR: to those who’ve cherished tie-dye
since its arrival in American pop culture.
29. End with page of all Dusty Rose
social media sights that fades to
shop site
NARRATOR: To see more of Sharon Aronowitz’s
creations visit her shop at:
SFX: Iron and Wine song cresendos
33. 33
Draft
for
Client
Review-‐
Blog
outreach
GET
IN
THE
HOLIDAY
SPIRIT
WITH
HANDCRAFTED
GIFTS
FROM
DUSTY
ROSE
DESIGNS
2015
has
flown
by.
New
Year’s
feels
like
it
happened
last
week,
and
it’s
still
hard
to
believe
that
summer
has
already
passed.
But
after
a
year
filled
of
memories
with
friends
and
family,
it’s
finally
time
to
dig
up
your
holiday
spirit.
For
years,
Sharon
Aronowitz
has
run
her
own
clothing
business,
Dusty
Rose
Designs,
selling
her
exquisite
non-‐toxic
hand-‐dyed
natural
fiber
garments
to
loyal
customers
nationwide.
Ranging
from
$5-‐
$70,
most
of
her
pieces
can
be
made
to
order.
For
the
upcoming
holiday
season,
Sharon
recommends
these
handmade
pieces
to
give
to
your
yogi
cousin,
to
your
free-‐spirited
best
friend
and
to
even
keep
for
yourself!
The
Rainbow
Cotton
Lycra
Leggings
are
formfitting,
stretchy
and
incredibly
comfortable
for
maximum
mobility.
They
are
the
ideal
gift
for
your
yoga-‐loving
mom
or
even
for
that
friend
who
prefers
to
stay
in
and
watch
movies
on
Fridays.
$28
34. 34
Buying
gifts
for
children
can
be
slightly
overwhelming,
but
the
Blue
Mandala
Sweatshirt
is
a
perfect
fit
for
any
young
spirit.
Unlike
standard
synthetic
or
blended
fleece,
these
hoodies
are
made
of
100%
soft,
ring-‐
spun
combed
cotton,
pre-‐laundered
for
minimal
shrinkage.
$22
-‐more-‐
Steal
the
spotlight
at
this
year’s
New
Year’s
Eve
party
in
this
Stylish
Black
and
White
Twisted
Front
¾
Sleeve
Dress.
With
its
plunging
V-‐neck
and
slinky
cotton
material,
the
dress
will
make
you
lookchic—and
you’ll
be
comfortable
too
this
New
Year’s
Eve.
$48.
Winter
may
be
on
its
way,
but
any
baby
will
stay
snug
and
warm
in
a
Rainbow
Mandala
Union
Suit.
Spoil
your
kids,
nieces,
nephews
and
friend’s
babies
with
multiple
design
and
color
variations
upon
request.
$15.
Buying
a
present
for
your
office’s
Secret
Santa
Party
just
got
substantially
easier
with
this
Rainbow
Twist
Front
T-‐Shirt.
This
flattering
¾
lightweight
cotton
jersey
V-‐neck
has
shaped
seams
under
the
bust,
twisting
in
the
front
to
make
it
comfortable,
flattering
and
stylish.
$30.
For
more
pieces
from
Dusty
Rose
Designs,
please
visit
www.dustyrosedesigns.com
or
www.etsy.com/shop/dustyrosetiedyes.
About
Dusty
Rose
Designs
Dusty
Rose
specializes
in
hand
tie-‐dyed
apparel
for
the
whole
family.
Sharon’s
clothing
is
offered
in
a
wide
variety
of
color
combinations,
sizes,
and
patterns.
All
of
her
clothes
are
machine
washable
and
they
make
you
happy
when
wear
them.
###
US
Inquiries:
Lizzy
Rosenberg
Park
PR
203.644.6774
lizzyrosenberg1@gmail.com
35. 35
DRAFT
FOR
REVIEW-‐
FOR
IMMEDIATE
RELEASE
GET
IN
THE
HOLIDAY
SPIRIT
WITH
HANDCRAFTED
GIFTS
FROM
DUSTY
ROSE
DESIGNS
SAN
FRANCISICO
Nov.
9,
2015-‐
Sharon
Aronowitz,
the
face
behind
Dusty
Rose
Designs
launches
her
hand-‐crafted
non-‐toxic
tie
dye
clothing
for
the
holidays.
On
average,
her
products
range
from
$20-‐$65,
and
most
are
made
to
order
by
color
and
size,
which
range
from
XS-‐XXL
in
infant,
child
and
adult
sizes.
Products
can
be
purchased
on
Etsy
or
from
the
Dusty
Rose
Design
website.
Sharon
Aronowitz
started
as
a
graphic
designer,
and
soon
became
interested
in
textiles
and
tie
dying.
“My
products
are
the
ideal
gifts
for
your
yoga-‐loving
mom,
or
even
for
that
friend
who
prefers
to
stay
in
on
Fridays
and
watch
movies,”
she
said.
Product
lines
include
the
following
variety
of
tie-‐dye
clothing:
The
Rainbow
Cotton
Lycra
Leggings
are
formfitting
and
stretchy.
$38.
The
Blue
Mandala
Sweatshirt
is
made
of
100%
soft,
ring-‐
spun
combed
cotton,
pre-‐laundered
for
minimal
shrinkage.
$30.
36. 36
-‐more-‐
The
Stylish
Black
and
White
Twisted
Front
¾
Sleeve
Dress
fashions
a
plunging
V-‐neck
and
slinky
cotton
material.
$65.
The
Rainbow
Mandala
Union
Suit
can
be
tailored
in
multiple
designs
and
color
variations.
$23.
The
Rainbow
Twist
Front
T-‐Shirt
is
a
¾
lightweight
cotton
jersey
V-‐neck
with
shaped
seams
under
the
bust,
with
a
twist
in
the
front.
$23.
About
Dusty
Rose
Designs
Sharon
Aronowitz
studied
graphic
design
in
college,
but
after
going
into
silk-‐screening
for
a
few
years,
Sharon
decided
to
start
her
own
line
of
tie-‐
dye
clothing
in
the
1980s.
Sharon
chose
to
name
her
clothing
line
“Dusty
Rose,”
not
only
after
the
classic
sultry
shade
of
pink,
but
also
after
her
grandmother,
Rose.
After
seeing
the
immediate
success
of
the
first
shirt
she
designed
and
sold,
Sharon
realized
her
true
calling
was
tie
dying.
For
more
pieces
from
Dusty
Rose
Designs,
please
visit
www.dustyrosedesigns.com
or
www.etsy.com/shop/dustyrosetiedyes.
###
CONTACT:
Lizzy
Rosenberg
Park
PR
203.644.6774
lizzyrosenberg1@gmail.com
37. 37
Evolution ofThe New Logo
The final logo design is a result of a collaboration with Sharon. We maintained
the style of her old logo while adding subtle changes in order to harmonize
it with the new website. We added the dusty rose hues, because the original
black-and-white logo felt disconnected with the colorful tie-dye designs the
brand represents.
We also created other logo options for Sharon to consider in the future. These
options got rid of the box that is a bit too rigid and confining for the art form it
is representing, and infused the logo with full color.
Orginal Process work Process work 2
final logo