Modern marketing is fast, adaptive, and trackable. Peter Watson founded the social media agency Chatty Imp in 2015 after working in marketing roles in other industries. Chatty Imp acts as an extension of clients' marketing departments and helps them stay on top of the latest social media trends. The document discusses how modern marketing differs from old approaches by being data-driven and personalized. It provides an example of how a law firm could use sequenced video, retargeting ads, and other digital tactics to engage leads at different stages of interest. Overall, the document advocates for adopting new, analytics-focused marketing techniques.

1. Modern day marketing: fast,
adaptive & trackable.
Peter Watson, Chatty Imp

2. Peter Watson
Built car audio store from ground up
7,000 hits per day from YouTube
Marketing manager at football scouting
agency: PPC, email, outdoor ads
Founded Chatty Imp, specialist Social
Media agency
Invested in Reverse Agency: PPC
specialists

3. Chatty Imp
Founded in 2015
Team of 6
On top of the latest trends in
Social Media
Acts as an extension of marketing
departments in companies

4. Modern day marketing: fast,
adaptive & trackable.

5. Old vs new

6. Old vs. New

7. Old vs. New

8. Old vs. New

9. Why new isn’t adopted

11. CEO
OperationsFinance
£
Marketing
The great unknown

13. Trends

16. Not everyone is the same!

17. Male + female
26 - 50 years old
Has at least one Credit Card
“Considered replacing leased car in
the next 12 months”
Car Leasing Company

18. Male + female
16 years old
Birthday in
next 2 weeks
Driving School
Female
36-55 years old
Parents of children
aged 13-18

19. Old vs new
• Analytics image

20. Previously made
a purchase
Visited website
or specific page
Watched a
video

25. Sequencing

26. WATCHED 10% OF VIDEO
Not interested
(Cold lead)
Breaking down
barriers advert
Remaining part of
1st video
Download free eBook ad
(Provide value)
Call To Action
WATCHED 30% OF VIDEO
Partially interested
(Warm lead)
Download free eBook ad
(Provide value)
Call to Action
WATCHED 70%+ OF VIDEO
Very interested
(Hot lead)
Call to Action
advert

27. Solicitors Example

28. Visitors to website
PPC
Email marketing Events
Organic search
Offline marketing
Leads lost to explore competitors
How do we get these people back?!
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

29. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Visitors to website
CLICK

30. Advert 1
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

31. Advert 2
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

32. Advert 3
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

33. Advert 4
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

34. Advert 5
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

35. </>
Create video for
Facebook
Set-up remarketing
adverts
Install Facebook
Pixel

36. …and this is only the
beginning!

37. chattyimp.com/duntop
peter@chattyimp.com
01522 71 61 71