Secret of Social Media

1. Secret of Social Media
Peter Watson, Chatty Imp

2. Key Facts

3. Paid Advertising

4. Male + female
26 - 50 years old
Has at least one Credit Card
“Considered replacing leased car in
the next 12 months”
Car Leasing Company

5. Not everyone is the same!

6. Male + female
16 years old
Birthday in
next 2 weeks
Driving School
Female
36-55 years old
Parents of children
aged 13-18

7. Video with
Subtitles

9. Remarketing

12. Sequencing
via
Remarketing

13. Visitors to website
PPC
Email marketing Events
Organic search
Offline marketing
Leads lost to explore competitors
How do we get these people back?!
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

14. Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download
Visitors to website
CLICK

15. Advert 1
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

16. Advert 2
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

17. Advert 3
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

18. Advert 4
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

19. Advert 5
Visitors to website
Video showing benefits over
competitors: team,
experience etc.
Providing value
Property law tip 1 (Video)
Providing value
General law tip 2 (Video)
Call to Action
Join us for a meeting
Property law eBook/freebie
download

22. Product
For
Prospect

23. £5.28 per download in the areas of
Nottingham & Leeds

24. chattyimp.com/property
peter@chattyimp.com
01522 71 61 71