A keynote presentation to Fortune 500 corporations given at the 2009 Colorado Multicultural Career Fair.

1. Thank you for your interest on:
“Bridging the Gap: Making the Cultural Connection”
Please note that modifications have been made
from the original presentation to this distributed version.
When using the information contained, kindly reference it as
source with the phrase: “Material compiled by Marcus Jimenez
(marcusjimenez.com)” unless otherwise indicated.
Copyright ©2009 Marcus Jimenez dba Huemanitas

2. Bridging The Gap
Making the Cultural Connection
February 19, 2009
Colorado Multicultural Career Internship Fair

3. Today’s Objective
Culture Confidence

5. Then Now
Salary
Benefits
Bonuses
Stability
401K
Trust
Sabbaticals
Free Beer
Transparency
Game Rooms

6. Community As Culture
“Tribes are about faith–about belief
in an idea and in a community. “
– Seth Godin, Author

7. What Diversity Is Not
Black, White, Brown Racial Thing
Initiative or Program
Committee or Division
Corporate Goal or Quota

8. Acceptance, Appreciation, Integration

9. What Diversity is
A shift in mindset.
A social and economic reality.
A business imperative.

10. Diversity Is Self Discovery
“When an organization of any size decides that it wants
to understand diversity, the first step is realizing that it
has embarked on a journey to understand itself.”
– Guy Garcia, The New Mainstream

13. Connecting With Candidates
Turning Knowledge Into Action

14. Pull vs. Push

17. The power of experience
far outweighs the power
of any brand.

18. The Power of W.O.M.

20. What Is Your Golden Ticket?
Ethnic
Community
Outreach
Employee
Mentoring /
Affinity
Coaching
Your Groups
Employer
Brand
Culturally
Career
Relevant
Development
Incentives

21. Killer Questions
Where does diversity rank in priority at the company?
What diversity initiatives/programs does your company offer?
How does the company support local community efforts?
What is the ethnic makeup of the company?
Does the company offer mentoring/career guidance?
What types of family benefit plans does the company offer?

22. Employer “Diversity” Brand Building
Merging Marketing Human Relations

23. Diversity Planning Process
Define Diversity for Your Organization
Gain CEO Commitment
Enlisting Champions
Outline, Measure Evaluate Goals
Assign it a Budget
Develop Resources, Communication Integrate
Courtesy of Omnicom

24. Begin by Defining Your Culture
Inclusive vs. Reflective Culture
Where reflective culture demonstrates the ability
to interpret and communicate, inclusive culture
states we understand you at the core.

25. Enlisting Champions

26. Having the commitment to be BRAVE and REAL.

27. Integration is the key.

28. “Insanity is doing the same thing over and over again
and expecting different results.”
– Albert Einstein

29. ¡Muchas Gracias!
Marcus Jiménez
M: 303-330-7298
marcus_jimenez@mac.com
http://marcusjimenez.com
www.marcusjimenez.wordpress.com