Makeup of the Duluth, MN and Superior, WI consumers

1. The Duluth, MN – Superior, WI Designated Market Area is made up of six counties in
Minnesota, five in Wisconsin and one in Michigan. It has 174,570 households. Included
are 318,336 adults, 44,374 children 2-11 and 29,515 teens 12-17. The median age is 36.6.
The Twin Ports are a hub for a number of industries including, healthcare, education,
tourism, financial/banking, mining, paper, communications, education, and shipping.
HEALTHCARE
Duluth is the regional medical center for the area. We are rated first in the United States
for quality of healthcare in communities of its size. People travel from surrounding states
and Canadian provinces to use our healthcare system. We boast over 400 physicians.
One out of every seven residents is employed in healthcare.
EDUCATION
The immediate Twin Ports are boasts seven institutions of higher education: University
of Minnesota Duluth (Duluth), College of St. Scholastica (Duluth), Lake Superior College
(Duluth), Duluth Business University (Duluth), Fond du Lac Tribal & Community College
(Cloquet), University of Wisconsin-Superior (Superior), and Wisconsin Indianhead
Technical College (Superior).
FACTS
 Lake superior is the largest freshwater lake in terms of area. It is 31,280 square
miles and hold 3 quadrillion gallons of water. That’s enough to cover all of North
America in three feet of water.
 Average temperature is 40 °F.
 Duluth has 105 municipal parks.
 Miles of hiking, snowmobile, and cross-country trails
 Home to some of the most vertical downhill skiing in the Midwest.
COMPETITIVE MEDIA
 Four network television stations providing all six major networks
 50 radio stations
 35 newspapers
 16 different cable systems across the Northland
 cable penetration in this area is one of the lowest in the country at 37%, where
direct satellite service is 45%, and over-the-air is very high at 19%.
 WDIO/WIRT-DT is available on DirecTV and Dish Network across our entire
viewing area.
duluth-superior dma
market profile