The United Arab Emirates is positioning itself as the global center of the Halal food industry by taking advantage of its strategic location and leadership role in defining international Halal standards and processes. Dubai aims to establish itself as a leader through the development of unified standards while growing demand for Halal products beyond traditional markets. Key factors driving this include the Halal food market's expected value of $2.5 trillion by 2019, Dubai's infrastructure and geographic location, and initiatives to attract manufacturers through a Halal cluster and testing center. However, challenges remain regarding the lack of unified standards currently and expanding Halal's market beyond ethnic products.
أهمية شهادة الحلال في اندونيسيا
1. اندونيسيا الاستعراضات أكبر عدد من المسلمين في العالم 86.1٪ الإسلامية (+ 216 ملايين نسمة).
2. اندونيسيا الثقافة الدينية
تصبح واحدة من أعلى التجارة كوشير والمقصد.
3. اندونيسيا تصبح واحدة من أعلى جهة التجارة والاستثمار كوشير.
4. نمو صناعة الحلال عالم سريع جدا. كمية الصادرات من المنتجات الحلال في مختلف البلدان أصبح الأدلة المتعلقة حلالا باعتبارها قضية عالمية.
سوق الحلال العالمي
وبحلول عام 2030 يتوقع أن تصل إلى واحد (1) مليار دولار أمريكي سنويا من قيمة التداول في سوق الأغذية الحلال العالمي، وهو يساوي حوالي 20٪ من سوق الأغذية العالمي. وتشير التقديرات إلى أن القيمة الصناعية سوف تصل الى 10 (عشرة) مليار دولار أمريكي (العقود الآجلة العالمية والبصائر).
• ويقدر أن بحلول عام 2019، وسوق الأغذية الحلال قيمتها هو الولايات المتحدة 2537 مليار $ (21٪ من الإنفاق العالمي)، وسوق مستحضرات التجميل الحلال هو 73 مليار $ (6.78٪ من الإنفاق العالمي)، والاحتياجات الشخصية القانونية هو $ الولايات المتحدة 103 مليارات (6، 6٪ من الإنفاق العالمي).
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...RJ. Liow
Halal E-commerce Is The Largest Neglected Business Opportunity. AYS extended its iconic brand positioning in the Global Halal New Economy to the online space by collaborating with one of the fastest growing Halal online force - "Think Halal Digital". Together we taking halal businesses online, and reshape the Global Halal New Economy.
AYS Global Halal Entrepreneurship ProgramsRJ. Liow
Ren Jan, Liow, Founder & CEO of award winning company AYS, offers a very special 3-stage "Global Halal Entrepreneurship Programs" aims to train and assist entrepreneurs on setting up, managing and marketing a successful Halal business.
The tips, experience and insights from RJ. Liow will be indispensable to anyone considering venturing into the fast growing halal economy.
Parties who are interested in our above services please write to Mr. RJ. Liow at lrj@ays.com.my.
We are also welcome partners who wish to work with us in the sales and marketing of our various programs and services.
Globally, the halal products market has a huge potential for expansion. There are currently
about 2 billion Muslim consumers and the estimated that total expenditure by this group on
logistics operations is between five to ten percent of the total income. Therefore, logistics
companies all over the world are keen to exploit opportunities which arise from the massive
potential of halal industries. As a fast expanding business, the halal industry is now
estimated at about USD 2.1 trillion. The attention and demand for halal certified services and
products continues to rise throughout the world because halal is not only for religious
obligations but there is also a rising demand from non-Muslims. Halal is not only concerned
about religious requirements such as the right way to slaughter animals and prepare food.
Halal products also attract non-Muslim consumers as it also focuses on where the resources
and materials of the product come from. Hence, traceability and integrity of the product are
part and parcel of a product being labeled halal.
أهمية شهادة الحلال في اندونيسيا
1. اندونيسيا الاستعراضات أكبر عدد من المسلمين في العالم 86.1٪ الإسلامية (+ 216 ملايين نسمة).
2. اندونيسيا الثقافة الدينية
تصبح واحدة من أعلى التجارة كوشير والمقصد.
3. اندونيسيا تصبح واحدة من أعلى جهة التجارة والاستثمار كوشير.
4. نمو صناعة الحلال عالم سريع جدا. كمية الصادرات من المنتجات الحلال في مختلف البلدان أصبح الأدلة المتعلقة حلالا باعتبارها قضية عالمية.
سوق الحلال العالمي
وبحلول عام 2030 يتوقع أن تصل إلى واحد (1) مليار دولار أمريكي سنويا من قيمة التداول في سوق الأغذية الحلال العالمي، وهو يساوي حوالي 20٪ من سوق الأغذية العالمي. وتشير التقديرات إلى أن القيمة الصناعية سوف تصل الى 10 (عشرة) مليار دولار أمريكي (العقود الآجلة العالمية والبصائر).
• ويقدر أن بحلول عام 2019، وسوق الأغذية الحلال قيمتها هو الولايات المتحدة 2537 مليار $ (21٪ من الإنفاق العالمي)، وسوق مستحضرات التجميل الحلال هو 73 مليار $ (6.78٪ من الإنفاق العالمي)، والاحتياجات الشخصية القانونية هو $ الولايات المتحدة 103 مليارات (6، 6٪ من الإنفاق العالمي).
AYS collaborating with Think Halal Digital to bring the Global Halal New Econ...RJ. Liow
Halal E-commerce Is The Largest Neglected Business Opportunity. AYS extended its iconic brand positioning in the Global Halal New Economy to the online space by collaborating with one of the fastest growing Halal online force - "Think Halal Digital". Together we taking halal businesses online, and reshape the Global Halal New Economy.
AYS Global Halal Entrepreneurship ProgramsRJ. Liow
Ren Jan, Liow, Founder & CEO of award winning company AYS, offers a very special 3-stage "Global Halal Entrepreneurship Programs" aims to train and assist entrepreneurs on setting up, managing and marketing a successful Halal business.
The tips, experience and insights from RJ. Liow will be indispensable to anyone considering venturing into the fast growing halal economy.
Parties who are interested in our above services please write to Mr. RJ. Liow at lrj@ays.com.my.
We are also welcome partners who wish to work with us in the sales and marketing of our various programs and services.
Globally, the halal products market has a huge potential for expansion. There are currently
about 2 billion Muslim consumers and the estimated that total expenditure by this group on
logistics operations is between five to ten percent of the total income. Therefore, logistics
companies all over the world are keen to exploit opportunities which arise from the massive
potential of halal industries. As a fast expanding business, the halal industry is now
estimated at about USD 2.1 trillion. The attention and demand for halal certified services and
products continues to rise throughout the world because halal is not only for religious
obligations but there is also a rising demand from non-Muslims. Halal is not only concerned
about religious requirements such as the right way to slaughter animals and prepare food.
Halal products also attract non-Muslim consumers as it also focuses on where the resources
and materials of the product come from. Hence, traceability and integrity of the product are
part and parcel of a product being labeled halal.
As a fast expanding business, the Halal industry is
now estimated at USD 2.1 trillion. The attention and demand
for Halal certified services and products continues to rise
throughout the world because Halal is not only for religious
obligations, but there is also a rising demand from nonMuslims.
Halal is not only concerned about religious
requirements such as the right way to slaughter animals and
prepare food. Halal products also attract non-Muslim
consumers as it also focuses on where the resources and
materials of the product come from. Hence, traceability and
integrity of the product are part and parcel of a product
being labelled Halal. Halal practices do not come to an end
when the product has been manufactured as a product could
easily lose its Halalness if it gets contaminated during the
transportation and storage prior to retailing. Hence, training
industry professional is crucial as the lack of professionalism
in the transport and logistics process in the supply chain may
cast doubts on the Halal status of a product. This study
focuses on the level of training that professionals in the third
party logistics industry have on Halal standards and what
must be done to bridge the gap in training. The current
research relies heavily on disclosed and published materials
such as logistics firms annual reports, journals, newspapers
and business magazines articles, published reports produced
by consultants, special studies and reports commissioned by
the Malaysian Government for an analysis of the current
state of industry.
The Indian Cosmetics Industry is defined as skin care, hair care, color cosmetics, fragrances and oral care segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%, according to an analysis of the sector. Today herbal cosmetics industry is driving growth in the beauty business in India and is expected to grow at a rate of 7% as more people shun chemical products in favor of organic ones.
As a fast expanding business, the Halal industry is
now estimated at USD 2.1 trillion. The attention and demand
for Halal certified services and products continues to rise
throughout the world because Halal is not only for religious
obligations, but there is also a rising demand from nonMuslims.
Halal is not only concerned about religious
requirements such as the right way to slaughter animals and
prepare food. Halal products also attract non-Muslim
consumers as it also focuses on where the resources and
materials of the product come from. Hence, traceability and
integrity of the product are part and parcel of a product
being labelled Halal. Halal practices do not come to an end
when the product has been manufactured as a product could
easily lose its Halalness if it gets contaminated during the
transportation and storage prior to retailing. Hence, training
industry professional is crucial as the lack of professionalism
in the transport and logistics process in the supply chain may
cast doubts on the Halal status of a product. This study
focuses on the level of training that professionals in the third
party logistics industry have on Halal standards and what
must be done to bridge the gap in training. The current
research relies heavily on disclosed and published materials
such as logistics firms annual reports, journals, newspapers
and business magazines articles, published reports produced
by consultants, special studies and reports commissioned by
the Malaysian Government for an analysis of the current
state of industry.
The Indian Cosmetics Industry is defined as skin care, hair care, color cosmetics, fragrances and oral care segments which stood at an estimated $2.5 billion in 2008 and is expected to grow at 7%, according to an analysis of the sector. Today herbal cosmetics industry is driving growth in the beauty business in India and is expected to grow at a rate of 7% as more people shun chemical products in favor of organic ones.
Клуб бухгалтеров НКО: Обзорный семинар 28.01.2015 на ВДНХPavel Gamolskiy
Москва — 28 января 2015 года в рамках выставки «Бухгалтерский учёт и аудит – 2015» состоялся бесплатный семинар «Новое в правовом регулировании, налогообложении и бухгалтерском учёте некоммерческих организаций в 2015 году».
Дополнительная информация http://bclub-ngo.ru/blog/?p=104
Dr. Chao profile in Linkedin (May-2016)Edward Chao
Current Occupation:
Full-time faculty, Assistant Professor, Department of Finance and Institute of Financial Management, College of management, Nan Hua University (2013/8/1 ~ Now)
Main research is focused in five main fields,
1. International Diversification and FDI Investment Policy
2. MNE FDI Strategy and Global Strategy
3. Evaluating MNE Investment Strategy and Performance in Emerging Economy
4. International Finance and Investment Policy
5. FDI Investment Risk Management in business and emerging economies
The website linkage
http://isites.nhu.edu.tw/yschao/doc/836
http://www.worldwidebranding.com/MembersOnly/Settings/MyProfile.aspx
http://www.amazon.com/-/e/B00IV30N1E
https://plus.google.com/u/0/112211076070595678650/posts
Dr. Chao Yuang Shiang academic website
http://mail.nhu.edu.tw/~yschao/
http://isites.nhu.edu.tw/yschao/
https://authorcentral.amazon.com/gp/profile
http://www.amazon.com/-/e/B00IV30N1E
https://www.linkedin.com/profile/edit?trk=nav_responsive_sub_nav_edit_profile
Teaching experiences (1999/8/1 ~ Now)
Faculty (Full-time), Department of Finance, full-time lecturer, assistant professor (2011/8~Now), Yu Da University (1999/8/1 to 2013/7/31)
Faculty (Part-time), Department of International Trade, National Taichung University of Science and Technology (2005/2/1 to 2006/7/31)
Faculty (Part-time), National Taichung University of Science and Technology in Junior College of Continuing Education (2002/8/1 to 2005/1/31)
Faculty (Part-time), Accounting and Information Systems, Chang Jung Christian University (CJCU) (2000/2/1 to 2002/7/31)
Current Occupation:
Full-time faculty, Assistant Professor, Department of Finance and Institute of Financial Management, College of management, Nan Hua University, Taiwan.
University textbooks publication:
1. <monetary> Published in 2004
2. <principles> Published in 2005
3. <financial> Published in 2011
4. <international> Published in 2012
5. <insurance> Published in 2013
Three finance-related books published from 2012 to 2014.
1. "MNE investment strategy and risk evaluated in China"
- The Joint Effects of MNE's Diversification Strategy on Performance and Systematic Risk Evaluated in China Investment (Published on 27-April-2012)
2. "What Government Bonds and Investors Matter in Global Financial Crisis? - Evidence and Strategic Thinking" (Published on 23-August-2012)
3. "Global Value Chains and Regional Economic Integration Development" (Published on 05-September-2013)
Website linkage
https://www.morebooks.de/search/%20gb?page=2&q=+Yuang+Shiang+Chao+&search_term=+Yuang+Shiang+Chao+&via_keyword=1
********
Consultant and advisor in governmental institution and private company
1. Financial consultant, Yoau Jude construction company
2. Consultant in business management and marketing strategy,Green Deming environmental technological company
3. Consultant in education and training Joy town Investment Company
4. Counseling consultant in preparatory OTC market, Yunhong environmental company
5. Counseling consultant, the Council of Labor Affairs, Executive Yuan, R.O.C. (validity: 2012/2/22-2012/12/31)
6. Counseling consultant in creating business and career development, The National Youth Commission (NYC), Executive Yuan, R.O.C. (validity: 2012/6/1-2013/5/31).
7. Counseling consultant, Small and Medium Enterprise Administration, Ministry of Economic Affairs, Executive Yuan, R.O.C. (validity: 2014/4/1- 2015/3/31).
8. Counseling consultant ,the Bureau of Employment and Vocational Training (BEVT) ,Council of Labor Affairs , Executive Yuan, R.O.C. (validity: 2012/3/1-2013/12/31)
It’s an opportunity to set up your own office in a class-A intelligent green building with global neighbors and Indian conglomerates like Samsung,Kpmg,Indiamart,Cisco,British telecom and BHEL. There are 2 sky bridges between Tower A and Tower B which connects both towers on 6th and 9th floor respectively. It’s one of the landmark and signature building standing tall at bang on expressway. An address in itself.
The global Halal economy and the Islamic fi nance industry are natural economic partners as both contribute
toward the sound and prospering Halal ecosystem. The Halal industry is going global by virtue of its qualitative
strength, essential elements of religion, health and holistic wellness. Halal, which simply means permissible and
lawful, is associated with a religious and spiritual foundation under Islam. The scope of Halal is beyond religious
practices and is all about a sense of morality and guide to living a good and wholesome life.
Halal has turned into a brand and is
being accepted globally. The Halal
industry, which is valued at about
US$560 billion a year, serves to meet
the needs of Halal-conscious clients and
is growing at an estimated annual rate
of 20%. The global Halal products and
services sector is growing at 8% yearon-
year and currently valued at US$3.2
trillion (excluding Islamic fi nance)
which is expected to reach US$12.14
trillion by 2024, according to Hexa
Research.
Thomson Reuters State of the Global Islamic Economy Report 2013Islamic_Finance
This groundbreaking report defines and provides a comprehensive view of the Islamic economy as well as its future potential to facilitate investments and industry growth.
The report is available for free download on https://www.zawya.com/islamic-finance/global-reports-2013/
‘London has become a major financial capital of the Muslim world.’ That statement may sound alarming at first, given that the United Kingdom is rightly a Christian country with an established Church.
Yet, it is thanks to this, and her evolution as a parliamentary democracy that has led to many British Muslims making this country their home, contributing to the UK economy and helping Britain become ever more prosperous.
Britain has had a long history with the Muslim world. Not just through the days of colonialism, but also as equal partners in trade.
The oil-rich countries of the Gulf represent some of the world’s wealthiest and fastest growing economies…the presenation provides a checklislist to companies who want to expand in Middle East and details our experience in the sector through a client case.
The Global Islamic Economy Summit 2013 is organized by Dubai Chamber of Commerce & Industry and Thomson Reuters, held on 25th-26th November, 2013 at Madinat Jumeirah, Dubai, UAE under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister of the UAE and Ruler of Dubai.
State of the Global Islamic Economy 2013 ReportDinarStandard
Given the growing importance of the Global Islamic Economy, there is a distinct lack of a comprehensive view of the existing Islamic economy landscape as well as its future potential to facilitate investments and industry growth. The State of the Global Islamic Economy 2013 Report fills this gap and was exclusively released as part of the Global Islamic Economy Summit 2013.
The report was produced by Thomson Reuters in collaboration with DinarStandard.
The Report presents: 1) Key drivers of the global Islamic economy; 2) A global view of the Islamic economic landscape; 3) Market opportunity for each sector including current challenges; 4) Frameworks for businesses, governments and industry bodies to evaluate and engage with the global Islamic economy opportunity; 5) Existing and emerging centers of the global Islamic economy.
p.98 "Following the growing prominence of Halal food and Islamic finance, the global travel industry is slowly realizing the opportunity in addressing large and growing Muslim consumers unique travel related needs. Worldwide global brands such as Ritz-Carlton, destinations such as Queensland, Australia, and top international airlines such as Thai and others are already starting to address this opportunity by catering to the Muslim consumers faith based travel lifestyle needs."
Global Halal Food Market PPT: Demand, Trends and Business Opportunities 2022-27IMARC Group
According to the latest report by IMARC Group, the global halal food market reached a value of US$ 1,978 Billion in 2021. Halal food refers to the food products prepared in adherence to the Islamic standards, i.e., the Sharia law. They include dairy products, vegetables, fruits, meat, seafood, cereals, grains, fruits, poultry and confectionery products that do not contain alcohol, bacon, pork, pepsin, broth, ham, L-cysteine, lipase, and rennet.
Charoen Pokphand Foods Plc.’s Quest to become the Kitchen of the World: An Ov...inventionjournals
In this case study, the readers will be navigated through the successful journey of Charoen Pokphand Foods Plc. (CPF) as the company brilliantly raced to reach its pinnacle in business map as kitchen of the world. For the starters, the readers will be enlightened with the history and business model of CPF. The highlight of this paper is mainly how CPF reconnected and aligned its aim to their customer’sbuying dynamics so that they manage to market the right product to the right customer in the right wayin order to become the Kitchen of the World.
Similar to Dubai-Seizes-Halal-Initiative-Oct-15_2mb (20)
2. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
3. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Mohammed Hajjar
Regional Director, Middle East & Africa
E: mhajjar@farrellymitchell.com
I am pleased to introduce this Farrelly & Mitchell executive report, which focuses on the
growing impact of Halal products in the UAE and the rest of the world. Our Middle East
& Africa office has been working with several clients in this market and developed deep
insights about the Halal phenomenon and how this trend is impacting local and global
economies.
With an expected value of $2.5 trillion by 2019, the Halal market cannot be overlooked
with UAE now taking the lead to become a hub for Halal products and manufacturers.
The country is leveraging its economic strength and impressive infrastructure to
become a leader in this area, building on the success that it has achieved in other sectors.
At Farrelly & Mitchell, we believe that the growth of Halal products will be driven by the
UAE along with expansion throughout the western world, resulting from the growth in
muslim populations in these countries. This growth will also be supported by the ethical
and healthy values, associated with Halal products.
We believe that Halal will be consumed by muslims and non-muslims alike, since such
products and services are governed by what is called in the western world‘ethical
products & services’- these will be very attractive new or additional markets for Halal
products.
However, the Halal phenomenon doesn't come without challenges. There is already no
unified authority on Halal requirements or standards and such products must be
packaged and positioned to attract muslims and non-muslims alike. Essentially, Halal
products must transition from being positioned as‘ethnic’to a more‘international taste’
offering.
Finally, I would like to thank my colleagues, Dr. Jessy Mattar and Michael Sweeney for
their research and contribution to this report and as always I would welcome your
feedback.
4. Food, Beverage & Agribusiness: Commercial & Technical Due Diligence
Introduction ....................................................................................................................................................... 4
Halal Food Market ............................................................................................................................................ 5
Halal Expo ............................................................................................................................................................ 6
Strategic Geographic Location .................................................................................................................... 7
Leadership Position .......................................................................................................................................... 8
Global Standards ............................................................................................................................................... 9
Expanding Demand .......................................................................................................................................... 10
If you would like to discuss any of the ideas in this report or how they can be implemented, please contact us.
Our contact details are included at the end of this report.
Contents
5. Farrelly & Mitchell: Poultry Advisory Services
Executive Report: Dubai Seizes Halal Initiative
The United Arab Emirates is positioning itself as the centre
of the global Halal food industry, taking advantage of its
strategic location, while also taking a leadership role in
defining international quality standards and processes for
this growing food category.
What makes this truly exciting is the opportunity to move the
Halal food category beyond its traditional and ethnic segment
into new products, new markets and a whole new category of
consumers.
Introduction
Key Findings:
The market share for Halal products and services will increase in line with the growth in
muslim populations across the world
Europe and the US will be a major attraction for the Halal products and services given
their expanding muslim populations
Dubai is a major hub for Halal and will capitalize on its well-developed infrastructure to
attract more F&B businesses and related services to the region
Different scholars have identified different regulations, however the recent adoption
of the Halal guidelines by the Islamic Chamber of Commerce in UAE is a major step
towards unifying standards
4
6. Farrelly & Mitchell: Poultry Advisory Services
Executive Report: Dubai Seizes Halal Initiative
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
Real expertise
from strategy to implementation
The Halal food market is one of the most attractive pillars of
the Islamic economy. Not only does it account for 16 percent
of global food and beverage expenditure, it is also growing
rapidly. By 2019, it is estimated that the Halal market will be
worth US$2.5 trillion, with US$4.8 billion of that being import-
ed by the UAE.
In Europe, the Muslim population is expected to grow from
6% in 2010 to 8% in 2030 with a potential 15.4 million muslim
consumers creating the critical mass for another thriving Halal
market.
‘‘The Halal Food
Market is one of the most
attractive pillars
of the Islamic economy’’
Halal Food Market
Source: Farrelly & Mitchell Research
5
7. Executive Report: Dubai Seizes Halal Initiative
The Halal expo, scheduled to take place in Dubai at the end
of September, is running with the tagline‘The heart and hub
of the Halal food and beverage market,’clearly signalling the
UAE’s strategic focus in this area. The event will be the largest
and most comprehensive Halal expo in the Middle East,
clearly setting out the UAE’s stall.
There are also a number of initiatives going on in the
background. The Dubai Municipality has announced that the
Emirate is to be the host of an international centre for the
testing and accreditation of Halal food.
Scheduled to be in operation by the end of 2015, the centre
will carry out Halal assurance tests designed by the Emirates
Authority for Standardization & Metrology (ESMA). The centre
will be focused on increasing the range of Halal-certified raw
materials, and ensuring the uniformity of the global
guidelines for Halal produce.
‘‘The event will be the largest
and most comprehensive
Halal expo in the Middle East,
clearly setting out the UAE’s stall ‘‘
Halal Expo
6
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
8. Farrelly & Mitchell: Poultry Advisory Services
Executive Report: Dubai Seizes Halal Initiative
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
Real expertise
from strategy to implementation
Dubai has also allocated millions of square feet of land in the Dubai Industrial City for the development of a‘Halal Cluster,’for
manufacturing and logistics companies that deal in Halal food, cosmetics and personal care items.
These measures build upon the country’s strategic geographical location, which give it the opportunity to act as the global gateway for
Halal producers and consumers. The Emirates are only a few hours’plane-flight from some of the world’s biggest Halal importing
countries, such as Saudi Arabia; Egypt and Turkey.
Strategic Geographic Location
7
Source: Farrelly & Mitchell Research & GIES 2013 Review: Steps Forward for Growth
Top Muslim Consumer Food Markets
9. Farrelly & Mitchell: Poultry Advisory Services
Executive Report: Dubai Seizes Halal Initiative
Real expertise
from strategy to implementation 7
Leadership Position
We believe Dubai’s primary goal is to establish international
leadership based on unified Halal food standards and procedures.
This process involves updating existing standards; drafting new
ones to fill any legislative gaps; and harmonising regulations
across the globe.
According to research conducted by Farrelly & Mitchell,
consumers do not associate Halal food with high-quality, due to
the lack of accepted standards in the industry. This perception is
exacerbated by the absence of effective marketing to
communicate the importance of Halal procedures for human
health.
Therefore we believe that Dubai must prioritise the creation of
unified Halal standards, while improving the perception of Halal
products and brands, through active modern marketing
campaigns. If not, a sizeable gap will emerge between the
offerings of Halal food suppliers and the demands of muslim
consumers seeking quality Halal food products.
8
‘‘We believe Dubai’s primary goal is
to establish international leadership
based on unified Halal food standards
and procedures’’
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
10. Executive Report: Dubai Seizes Halal Initiative
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
Real expertise
from strategy to implementation
The merit of a global harmonisation of accreditation and
certification standards has been widely debated in recent
years and is finally leading to the development of
world-wide standards.
Within two years, all Halal food products imported into the
UAE will have to bear the Halal mark of quality, recognised by
the Organisation of Islamic Cooperation (OIC). The OIC is one
of the largest inter-governmental organisations, with 57
members spread across four continents.
The organisation - often referred to as the collective voice of
the muslim world – is drafting global Halal guidelines with the
backing of Dubai, Turkey and Saudi Arabia.
Global Standards
9
His Excellency Iyad Ameen Madani, the secretary general of the
OIC, recently stated that a top priority for the organisation is the
streamlining of activities in the certification centres in respect of
Halal food and products.
Unified Halal standards will also help to expand production of
Halal products among major food multi-national corporations,
such as Mondelez International, Nestle and Unilever PLC.
However, the question remains as to whether Dubai will be the
ultimate beneficiary from this process. The city-state still ranks
after Malaysia, which is a pioneer in the certification, production
and distribution of Halal food.
Malaysia is currently the only country whose Halal certification
is issued by the government. In other countries, certifications are
endorsed by their respective Islamic associations. Significantly,
Mohammed Al Gargawi, the UAE Minister of Cabinet Affairs, has
called for common Halal food standards between Malaysia and
the UAE and discussions are still on-going in this regard.
Additionally, a series of memoranda of understanding (MoU’s)
and agreements have been signed by Dubai Exports, the export
promotion agency of the Department of Economic Development
(DED) in Dubai, in partnership with the Halal Development
Corporation (HDC) of Malaysia and the Dubai Islamic Economy
Development Centre (DIEDC).
11. Farrelly & Mitchell: Poultry Advisory Services
Executive Report: Dubai Seizes Halal Initiative
Real expertise
from strategy to implementation 7
Expanding Demand
A bolder vision would be to move the Halal concept beyond the demand it generates as a
traditional or ethnic food item. Demand should expand into new products - specifically those
catering to the younger generation - in order to build a culture of Halal food consumption.
Additionally, the Halal concept should be positioned as a healthy option to attract non-muslim
people. In this way, the strict ethical regulations to produce food without impurities can be a
strategic advantage for Halal food producers.
Dubai’s goal, to serve the entire world, as an authorised centre to issue Halal Food compliance
certificates and accreditation, is an important stepping stone in a long journey to make the
Halal concept truly global.
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‘‘A bolder vision would be to move the
Halal concept beyond the demand it
generates as a traditional or ethnic
food item. ’’
Source: Farrelly & Mitchell Research; Pew Research Centre & World Halal Forum
Estimated Halal Market Size (US$ Billion) in 2010:
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
12. Michael Sweeney is a research analyst with Farrelly and Mitchell. Previously, he has worked as a researcher in the
Corporate Planning and Strategy Unit of Ireland’s inward investment promotion agency IDA Ireland.
At Farrelly & Mitchell, Michael provides research support services to client projects. The focus of his work is on the
economies of the Middle East and North African (MENA) region and specifically commodity, food and agribusiness
markets. He has worked on a diverse range of projects across the agri-food spectrum, including food service,
grocery retail, bakery, dairy and poultry.
With IDA Ireland, Michael provided research and analysis of issues impacting on IDA’s ability to meet its aims and
objectives. He also developed an index for assessing the foreign direct investment (FDI) potential of local areas
across Ireland in anticipation of the implementation of the EU Commission’s Regional Aid Guidelines 2014-2020.
Senior Research Team for this Report
Michael Sweeney
Senior Researcher
E: msweeney@farrellymitchell.com
Jessy is a F&B business analyst with Farrelly & Mitchell. Previously she has worked as a senior researcher in the
University of Compiegne in France.
At Farrelly & Mitchell, Jessy provides valuable primary and secondary research support services to Farrelly and
Mitchell’s senior project team. She has worked on numerous due diligence, feasibility and strategic planning
projects for companies expanding or investing in food and beverage. She has a technical expertise in food safety
and quality control and also food technology and production, with knowledge in Industrial installations such as
filtration, hydrodynamics and pumps, column extractions and thermodynamics.
Jessy also leads an active research program which includes research on the integration of innovative technologies
in the agro-industry (Pulsed Electric Fields), microbiology techniques, and the production of dairy products and has
published a number of articles in peer-reviewed journals since 2013. She has participated in international
conferences and workshops in over 8 countries.
Dr. Jessy Mattar
Food & Beverage Analyst
E: jmattar@farrellymitchell.com
Lead Researcher:
Support Researcher:
Farrelly & Mitchell International Agribusiness, Food & Beverage Specialist
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Real expertise
from strategy to implementation
Executive Report: Dubai Seizes Halal Initiative