Tech Talk with Tagkast: Consumer Generated Media at Live EventsDigiday
A missed opportunity. That is a good way to describe most brand event and sponsorship activations. Brands invest in the opportunity to engage with consumers onsite at events, but they reach virtually no one offsite. At Tagkast, we enable consumers to post branded photos to social media from events in real-time. This allows consumers to share their event experiences while carrying branded content that drives awareness and web traffic. Welcome to the new word-of-mouth advertising.
Not all fast foods are created equal suggests that different fast food options vary in their nutritional quality or healthiness. While not providing many details, the document seems to imply that some fast foods could be considered less healthy than others due to differences in their ingredients or cooking methods.
The document discusses greenwashing and advertising self-regulation. It provides details on how the National Advertising Division ensures advertising claims are truthful through resolving disputes. It notes green claims must be substantiated with competent evidence. The document also gives tips for environmental marketing claims, including being a resource, being grounded, being realistic, and addressing the green gap between consumer perception and reality.
This document discusses SC Johnson's plans to revamp their "Greenlist" program after facing a lawsuit. They propose launching a new campaign called "Get That Green" that will allow consumers to rate SC Johnson green products on social media platforms and win prizes. The goal is to rebuild trust by being transparent about their products' eco-friendliness and educate consumers. SC Johnson will invest $1.45 million in the campaign, focusing on social media promotions and engagement over traditional advertisements.
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
A social media marketing strategy for Dr. Rob Destefano\'s chiropractic and muscle medicine practice. An effort to boost sales of his book, gain more exposure, and get more clients. (Being implemented soon)
Social Media Marketting : twitter , youtube , linkedin , facebookDixon Dominic Palett
The document discusses four main sectors of social media: publishing, sharing, discussing, and networking. It provides examples of social media channels for each sector. The publishing sector includes channels like blogs, YouTube, Flickr and Instagram that allow users to publish content. The sharing sector focuses on channels like Tumblr and Spotify that enable sharing content. Discussion-based channels mentioned include Quora and messaging apps. Finally, the networking sector covers professional networks like LinkedIn and personal networks.
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
Tech Talk with Tagkast: Consumer Generated Media at Live EventsDigiday
A missed opportunity. That is a good way to describe most brand event and sponsorship activations. Brands invest in the opportunity to engage with consumers onsite at events, but they reach virtually no one offsite. At Tagkast, we enable consumers to post branded photos to social media from events in real-time. This allows consumers to share their event experiences while carrying branded content that drives awareness and web traffic. Welcome to the new word-of-mouth advertising.
Not all fast foods are created equal suggests that different fast food options vary in their nutritional quality or healthiness. While not providing many details, the document seems to imply that some fast foods could be considered less healthy than others due to differences in their ingredients or cooking methods.
The document discusses greenwashing and advertising self-regulation. It provides details on how the National Advertising Division ensures advertising claims are truthful through resolving disputes. It notes green claims must be substantiated with competent evidence. The document also gives tips for environmental marketing claims, including being a resource, being grounded, being realistic, and addressing the green gap between consumer perception and reality.
This document discusses SC Johnson's plans to revamp their "Greenlist" program after facing a lawsuit. They propose launching a new campaign called "Get That Green" that will allow consumers to rate SC Johnson green products on social media platforms and win prizes. The goal is to rebuild trust by being transparent about their products' eco-friendliness and educate consumers. SC Johnson will invest $1.45 million in the campaign, focusing on social media promotions and engagement over traditional advertisements.
Muscle Medicine - Social Media Marketing Campaign and User- experience designJordan Reiser
A social media marketing strategy for Dr. Rob Destefano\'s chiropractic and muscle medicine practice. An effort to boost sales of his book, gain more exposure, and get more clients. (Being implemented soon)
Social Media Marketting : twitter , youtube , linkedin , facebookDixon Dominic Palett
The document discusses four main sectors of social media: publishing, sharing, discussing, and networking. It provides examples of social media channels for each sector. The publishing sector includes channels like blogs, YouTube, Flickr and Instagram that allow users to publish content. The sharing sector focuses on channels like Tumblr and Spotify that enable sharing content. Discussion-based channels mentioned include Quora and messaging apps. Finally, the networking sector covers professional networks like LinkedIn and personal networks.
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
This document provides information on various social media platforms and strategies for using social media for marketing purposes. It discusses popular platforms like Facebook, YouTube, Twitter, LinkedIn and Instagram. It also provides tips on hashtags, goals, measuring influence, and content curation. The overall message is that social media can help drive traffic, build awareness, engage customers and improve search engine optimization when used as part of an effective marketing strategy.
This document provides information on various social media platforms and strategies for using social media for marketing purposes. It discusses popular platforms like Facebook, Twitter, YouTube, and LinkedIn and how businesses can use each platform to engage with customers, drive traffic, and generate leads. It also provides tips on hashtags, content curation, and tools that can help manage a social media marketing strategy.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
The experiential marketing campaign aims to promote Scott's + Oxy Clean Outdoor Cleaner through an interactive wall display at the Canada Blooms Festival. Participants will clean logos off a dirty wall to win prizes, demonstrating the product's effectiveness on different surfaces. A video of the event will generate online impressions. Goals are to educate the public on the product's versatility and establish brand awareness. The target market is homeowners aged 30-65 in Ontario who enjoy gardening and entertaining outdoors. The budget is $30,000 and the campaign is expected to generate 5,000 impressions at the show and 100,000 online, as well as redeem 7,500 product coupons.
Using Social Media to Convert Online Audiences to Sales Office Visitors for t...shaydon086
The document discusses using social media to convert online audiences to sales office visitors. It recommends creating engaging social media profiles like blogs, Facebook pages, and YouTube channels to increase relevant traffic and improve online conversions. The key is to promote this content through various channels, integrate it into offline advertising, and track analytics from social platforms to analyze performance and engagement. Automated messages, cross-posting tweets to Facebook, mass following on Twitter, and friending strangers on Facebook are identified as social media practices to avoid.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Social Media 102: How to Find the Right Social Media Tools for Success!Michelle Hummel
The document discusses various social media tools and platforms that can help businesses succeed online. It provides an overview of the most popular social platforms like Facebook, YouTube, Twitter, and LinkedIn and tools that can help manage pages and profiles on these networks. It also discusses blogging platforms like WordPress and tools for optimization, monitoring, and monetization. The document aims to help businesses find the right social media tools to save time and keep up with trends through ongoing education on platforms and strategies.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
This document provides an overview of social media marketing and how to develop an effective social media plan. It discusses listening to conversations on social media to understand customers and competitors, creating targeted customer profiles, setting specific goals for social media use, joining conversations by creating and sharing valuable content, and measuring return on investment both qualitatively and quantitatively. The document also provides recommendations for tools to support various aspects of social media marketing like monitoring, content creation, content curation, time saving, and analytics.
The document discusses social media strategies for social enterprises. It provides an overview of Carbon Outreach, a marketing consultancy that works with non-profits. The presentation covers major platforms like Facebook, Twitter, YouTube and LinkedIn. It defines each platform, discusses how to create personal and business profiles, and provides metrics and case studies on running campaigns. Guidelines are given on content creation and community engagement for each channel. The goal is to help social enterprises and non-profits maximize outreach through an integrated social media approach.
This document outlines a proposed digital marketing strategy for SRDT Pvt. Ltd. It discusses using social media like Facebook, Twitter, LinkedIn, and Pinterest to increase brand awareness, engage customers, and drive traffic to the company's website. The strategy involves determining key objectives, audiences, and platforms. It also provides tips for creating engaging content and increasing follower bases across different social networks. Regular posting, contests, hashtags and engaging with influencers are some methods discussed to optimize the company's social media presence.
This document discusses why social media is valuable, relevant, and important for businesses. It provides several key reasons why social media is valuable, including increasing brand awareness and customer loyalty, improving customer service, gaining market intelligence, and networking. It also provides statistics on growth rates of major social media platforms like Twitter, Facebook, and Google+. The document then discusses best practices for integrating social media into a business website and online presence, including linking to social media profiles and using sharing buttons. It also covers monitoring social media mentions and using tools like Google Alerts. Finally, it provides tips for using key social media platforms like Google+, LinkedIn, and Facebook for business purposes.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
Our social media strategy will focus on developing our audiences through deeper engagement and creating more interactive content. We will target consumers ages 25 to 50. Our objectives include producing a video series featuring guest chefs and increasing website clicks and brand awareness through visual content and hashtags. Facebook currently has the highest engagement and traffic. We will maintain and expand our audiences while strengthening engagement on other platforms.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
Aalto Venture Program Students Kickstarter 30 May 2013Zipipop Freud
The document provides guidance on using social media effectively for businesses. It discusses how social media has changed communications and interactions between customers and businesses. It recommends establishing a social media presence on key channels like Facebook, Twitter, and blogs. It also emphasizes the importance of quality content, telling a clear story, being authentic, and listening to customers. Finally, it addresses managing multiple social media accounts and channels as part of an overall social media strategy.
This document provides information on various social media platforms and strategies for using social media for marketing purposes. It discusses popular platforms like Facebook, YouTube, Twitter, LinkedIn and Instagram. It also provides tips on hashtags, goals, measuring influence, and content curation. The overall message is that social media can help drive traffic, build awareness, engage customers and improve search engine optimization when used as part of an effective marketing strategy.
This document provides information on various social media platforms and strategies for using social media for marketing purposes. It discusses popular platforms like Facebook, Twitter, YouTube, and LinkedIn and how businesses can use each platform to engage with customers, drive traffic, and generate leads. It also provides tips on hashtags, content curation, and tools that can help manage a social media marketing strategy.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
The experiential marketing campaign aims to promote Scott's + Oxy Clean Outdoor Cleaner through an interactive wall display at the Canada Blooms Festival. Participants will clean logos off a dirty wall to win prizes, demonstrating the product's effectiveness on different surfaces. A video of the event will generate online impressions. Goals are to educate the public on the product's versatility and establish brand awareness. The target market is homeowners aged 30-65 in Ontario who enjoy gardening and entertaining outdoors. The budget is $30,000 and the campaign is expected to generate 5,000 impressions at the show and 100,000 online, as well as redeem 7,500 product coupons.
Using Social Media to Convert Online Audiences to Sales Office Visitors for t...shaydon086
The document discusses using social media to convert online audiences to sales office visitors. It recommends creating engaging social media profiles like blogs, Facebook pages, and YouTube channels to increase relevant traffic and improve online conversions. The key is to promote this content through various channels, integrate it into offline advertising, and track analytics from social platforms to analyze performance and engagement. Automated messages, cross-posting tweets to Facebook, mass following on Twitter, and friending strangers on Facebook are identified as social media practices to avoid.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Social Media 102: How to Find the Right Social Media Tools for Success!Michelle Hummel
The document discusses various social media tools and platforms that can help businesses succeed online. It provides an overview of the most popular social platforms like Facebook, YouTube, Twitter, and LinkedIn and tools that can help manage pages and profiles on these networks. It also discusses blogging platforms like WordPress and tools for optimization, monitoring, and monetization. The document aims to help businesses find the right social media tools to save time and keep up with trends through ongoing education on platforms and strategies.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
This document provides an overview of social media marketing and how to develop an effective social media plan. It discusses listening to conversations on social media to understand customers and competitors, creating targeted customer profiles, setting specific goals for social media use, joining conversations by creating and sharing valuable content, and measuring return on investment both qualitatively and quantitatively. The document also provides recommendations for tools to support various aspects of social media marketing like monitoring, content creation, content curation, time saving, and analytics.
The document discusses social media strategies for social enterprises. It provides an overview of Carbon Outreach, a marketing consultancy that works with non-profits. The presentation covers major platforms like Facebook, Twitter, YouTube and LinkedIn. It defines each platform, discusses how to create personal and business profiles, and provides metrics and case studies on running campaigns. Guidelines are given on content creation and community engagement for each channel. The goal is to help social enterprises and non-profits maximize outreach through an integrated social media approach.
This document outlines a proposed digital marketing strategy for SRDT Pvt. Ltd. It discusses using social media like Facebook, Twitter, LinkedIn, and Pinterest to increase brand awareness, engage customers, and drive traffic to the company's website. The strategy involves determining key objectives, audiences, and platforms. It also provides tips for creating engaging content and increasing follower bases across different social networks. Regular posting, contests, hashtags and engaging with influencers are some methods discussed to optimize the company's social media presence.
This document discusses why social media is valuable, relevant, and important for businesses. It provides several key reasons why social media is valuable, including increasing brand awareness and customer loyalty, improving customer service, gaining market intelligence, and networking. It also provides statistics on growth rates of major social media platforms like Twitter, Facebook, and Google+. The document then discusses best practices for integrating social media into a business website and online presence, including linking to social media profiles and using sharing buttons. It also covers monitoring social media mentions and using tools like Google Alerts. Finally, it provides tips for using key social media platforms like Google+, LinkedIn, and Facebook for business purposes.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
Our social media strategy will focus on developing our audiences through deeper engagement and creating more interactive content. We will target consumers ages 25 to 50. Our objectives include producing a video series featuring guest chefs and increasing website clicks and brand awareness through visual content and hashtags. Facebook currently has the highest engagement and traffic. We will maintain and expand our audiences while strengthening engagement on other platforms.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
Aalto Venture Program Students Kickstarter 30 May 2013Zipipop Freud
The document provides guidance on using social media effectively for businesses. It discusses how social media has changed communications and interactions between customers and businesses. It recommends establishing a social media presence on key channels like Facebook, Twitter, and blogs. It also emphasizes the importance of quality content, telling a clear story, being authentic, and listening to customers. Finally, it addresses managing multiple social media accounts and channels as part of an overall social media strategy.
Aalto Venture Program Students Kickstarter 30 May 2013
Dtm sc johnson_proposal_011510
1. connected by their passion for pets
a vertical community of
01/27/15 1
an introduction for
Healthy Living Women
2. Drive awareness of SC Johnson products to an audience of
women who seek out pet and home care content
01/27/15 2
Content Syndication
Home Cleaning Tips: DogTime.com content center
Home Cleaning Integrated Content Center Articles
Media Center Channel Sponsorship: Home Cleaning Channel
Home Cleaning Focused Newsletter Sponsorship
Promotions
Sweepstakes (sponsorship and distribution)
Blog Champions Program
Free Offers Program
Targeted Media
ROS and RON Media
A Custom Program Created to Meet
SC Johnson Online Marketing Objectives
3. 01/27/15
Source:
Media Metrix, comScore, 12/09
3
SC Johnson Target
Women 25-54: Index 123
Median Age: 40
Women: Index 122
One child in HH: Index 109
Pets in HH: Index 108
Personal Interests:
Cooking for fun: Index 112
Furniture refinishing: Index 140
Home & Living (past 6 months):
Primary grocery shopper: Index 111
Bought bed & bath products online: Index 121
The DogTime Audience: Highly Engaged Pet Enthusiasts
Reach a community that actively seeks and interacts with content and tools
DogTime Media created a vertical community to reach a passionate audience of
women who view their pets as members of their family
Property Average Minutes per
Usage Day
Average Minutes Per
Visitor
About.com Lifestyle 2.8 3.8
BlogHer 2.1 3.8
DogTime Media 5.1 11.0
Glam Living 4.1 5.9
iVillage – Home & Garden 2.8 3.8
4. Approved for Pets Seal
Instilling confidence in 28 million pet enthusiasts
01/27/15 4
Expert Tested.Expert Tested.
Pet Approved.Pet Approved.
Sample mock up
• Consumers
can trust that
products bearing
the Approved for
Pets Seal have
been tested by
fellow pet lovers
and respected
experts in the pet
community
• Clients
can connect with
pet enthusiasts
and leverage the
credibility of
DogTime’s
respected pet
experts to build
trust with the pet
community
5. DogTime Approved for Pets Seal: How it works
01/27/15 5
Consumer Product
Review Panel
reviews products
Custom Micro Site
for each approved
product
Approved for Pets
• Online promotions
• Public Relations
• Product packaging
• In-store displays
• Advertisements
Custom Banners
drive awareness
of approved products
1 2 3 4
6. Sponsored Content: Home Cleaning Channel on DogTime
01/27/15 6
Align SC Johnson with relevant and
helpful home cleaning articles and tips
related to pet care and pets in the home
Content sponsorship on DogTime.com:
Cleaning and Home Channels
Content distributed across the DogTime
Media Community via Media Center custom
content channel
Details
Fixed logo placement on the Home and
Daycare channel main and corresponding
article pages
300x250 companion banner on the Media
Center interstitial
100% SOV on all corresponding article pages
Content Channel Sponsorship &
Roadblock Mock Up
Media Center Sponsorship Mock
7. In-text dynamic linking enables
hyper-targeting of key content
terms on targeted blogs and
publishers across the DogTime
Media Community
Delivers custom content to target
audiences across the DogTime
Media Community
Media Forms: Videos, Photos,
Articles, Blogs
“Share This” viral feature
Facebook Connect feature
Details:
Companion 300x250 unit
Logo placement
Distribution of SC Johnson video
content within a custom channel
example publisher site
example blog site
300x250 unit
Logo
placement
Custom sponsor
channel
Individually
branded content
items
Share This
feature
Media Center Sponsorship: Home Cleaning Content Distribution
DYNAMIC LINKING KEYWORDS
Home, cleaning, pet hair, dusting, etc
8. The SC Johnson Custom Branded Content Center
01/27/15 8
DogTime will create an online destination
that contains both custom created content
and SC Johnson supplied content. Sample
articles:
How to Get Rid of Pet Odors (Oust)
Cleaning Tips for the Pet Household (Pledge)
Details
Via the DogTime.com homepage, the ICC
achieves brand engagement by connecting SC
Johnson brands with brand-supplied content
including advertorials, product placement, and
videos
Promoted via links on DogTime.com homepage
and in weekly newsletter
Road-blocked premium media adjacencies:
- Clickable logo and branded header bar
- 728x90, 160x600, 300x250
Bye, Bye Odor
Bye,
Bye
Odor
Because He’s Part of Your Family
Too
Oust® Air Sanitizer is effective at eliminating
odors by killing airborne odor-causing bacteria in
just about any room in your home.
It’s easy to use, works fast and leaves no lingering
fragrance. Unlike some other products, Oust® Air
Sanitizer doesn’t merely hide unpleasant
household smells with fragrance. After you spray
Oust® Air Sanitizer into a room, it attaches to
odor-causing bacteria, killing them and taking
them out of the air.
It’s easy to use, works fast and leaves no lingering
fragrance. Unlike some other products, Oust® Air
Sanitizer doesn’t merely hide unpleasant
household smells with fragrance. After you spray
Oust® Air Sanitizer into a room, it attaches to
odor-causing bacteria, killing them and taking
them out of the air
Bye, Bye Odor
Sample Custom Branded Center
9. Newsletter Sponsorship: Custom Home Cleaning Edition
01/27/15 9
Special “Home Cleaning Edition” of
DogTime’s newsletter delivers high-value
editorial content directly into the inboxes of
pet enthusiasts
Over 30,000 monthly subscribers
Custom edition pulls “Home Cleaning” content
from SC Johnson Integrated Content Center
The exclusive sponsorship opportunity will drive
consumers to SC Johnson custom content on
DogTime.com
Details:
100% SOV of newsletter
Exclusive 160x600 ad placement
Text links
Home Cleaning
Edition
10. Custom Promotions: Sweepstakes and Contests
01/27/15 10
Connect with your target in an
engaging reward-based
environment and create awareness
for the SC Johnson brand while
generating buzz for new products
Users can access and enter the
promotion across the community of
women via the Media Center
Capture email addresses via opt-in
Details
DogTime will create and manage all
aspects of the contest platform
Elements include:
Sweeps landing page
Photo & story upload form
Contest administration & fulfillment
Official rules
Opt-in sign up available
The Ultimate
Clean Sweep
Sweepstakes
Summer Days
Sweepstakes
Brought to you by Off
Enter
Now
Now that the Enter to win
a backyard BBQ party for
you and your family
Grand Prize: a brand new
grill, food and beverages for
10 of your closest friends and
family members.
Sample Mock Up
Learn more about backyard
BBQs and entertaining
11. DogTime Blog Network: Blog Champions Program
01/27/15
Engage with the most influential
bloggers across the DogTime
Blog Network to post reviews of
your products or promotion
Position the SC Johnson brand in an
influential and intimate environment
Initiate a dialogue about your product
within the social media spectrum
Details:
DogTime will distribute samples of
your products to a select group of the
most powerful bloggers in the DogTime
Media Network to review, write, and
post about the sponsored product(s) or
promotion
11
12. 01/27/15 12
Free Offers: Coupon and Sampling Programs
Weekly newsletter
Home page highlights
Reach consumers in a high
performing placement where they
seek out coupons and sampling
offers delivered via a dedicated Free
Offers page
Popular destination that facilitates direct
response from consumers seeking the latest
offers and promotions
Ideal for promoting coupons, new product
trials, sweepstakes and promotions
Details
Promoted via dedicated weekly newsletters
Uses 300x90 custom made by DogTime
13. Media: Premium and Supporting Media Placements
IAB Units (728x90, 160x600, 300x250), rich media, roadblocks, peel backs, etc…
Most rich media ad units accepted.
01/27/15 13
14. Thank You
01/27/15 14
DogTime Media East Coast Sales
Sales Contact: Todd Donohue
Phone: 646-385-2544
Email: todd@dogtimemedia.com