The document provides information on various digital marketing services and recent projects. It summarizes two case studies - an email marketing campaign for an SME bank that generated 212 leads and Rs. 2.46 crores in loans with a cost of Rs. 3.38 lacs, and an SEO project that improved the search rankings of various real estate developer websites. It also briefly outlines other projects including social media campaigns, mobile and web applications, and website development.

2. Services
• Digital Strategy & Creative
• Website Development & Maintenance
• Applications – Mobile & Web
• Search Engine Optimization &Marketing
• Social Media Management
• Email Marketing
• Online Media Planning

3. Internet in India

4. Internet
in India

11. Recent Projects

12. Case Study - eDM
SME mailer Campaign
for a leading PSU bank in July 2012.
Activity connecting with 1 lac doctors pan India
for SME loans exclusively through e-mails
Advertising investment all inclusive – Rs. 3.38 lacs
Leads generated – 212
SME Loans disbursed – Rs. 2.46 crores
Cost per lead –
Cost per conversion -

13. Case Study - SEO
Client:
Raheja Developers - Premium real estate developer in India
Objective:
Move parent and project websites higher
in search engine results
Parent websites:
Raheja Developers – www.rahejabuilders.com
Raheja Group – www.raheja.com
Project websites:
Raheja Oma – www.rahejabuilders.com/pr-oma.asp
Raheja Revanta – www.rahejarevanta.com

14. Challenges:
Outranking brokers, real estate consultants
Overtake duplicated project sites
Beat competitors taking advantage of brand’s project sites

15. Activity:
Meta data corrected and optimized
Strategic Link Building
Link pyramid built
25 rahejabuilders.com URLs
Tier 1 – 635 wiki pages – PR8 to PR2
Tier 2 – 3183 wiki pages – PR3 to PR0
Extensive Social Bookmarking
456 links for www.rahejabuilders.com
251 links for www.raheja.com
259 links for www.rahejarevanta.com
Website Authorship
Google Authorship acquired and verified
Linked to all social media accounts

16. Results:
Moved up to a higher position in search results in Google, Yahoo & Bing
Higher social media integration led to better organic results
with long-term benefits
Outranked brokers, real estate consultants and duplicate project websites

17. Improvement in Alexa Rank
On November 1st, 2012 By December 31st, 2012
www.raheja.com:
www.rahejabuilders.com:
www.rahejarevanta.com:

18. Other Projects

19. ‘The Beep Lingo’
(A first of its kind, perennial social property)
• Language created using beep sounds from digital watches
• Used in activities on Facebook, Twitter and on ground activations
• Social media program to create world’s first crowdsourced song using
beeps
• Leverage trends and let the people use The Beep Lingo to interact

20. AR App - Wear it before you buy it
• Wear a QR code on your wrist in the form of a wrist band
• Hold it in front of your computer’s camera
• Choose from a range of G-Shock watches
• Virtually experience in 3D how the watch suits you

21. Website
360 degree virtual tours

22. Social Snowfall
I want to
make my own
snowflake

23. Virtual Red Chief Tribe - Tattoo Application

24. Augmented Reality @ malls

25. In-Mall Digital Activation – Race to Red Chief
Red Chief shop
Race to
Red Chief

26. Race to Red Chief – Application screenshot
The Chief rewards!
Can you prove your worth?
Make it to the store under:
•1 minute for a 10% discount
•2 minutes for a 5% discount
ENTER

27. Online Marketing – Yahoo Road Block Ad

28. Mobile Application – Vaastu Scorekeeper
BACK
BACK

29. Mobile Application » Smiling Hearts

30. Mobile Application
• Customers can book appointments
• One-time communication device for salon and brand
• Virtual stylist

31. Websites
ADD SCREENSHOTS
www.damacproperties.com
www.tmapaipolytechnic.com
www.sharadaresidentialschool.in
www.ssbch.org
www.vgitl.com
www.mangalapowergears.com
www.mangalorelights.com
www.sparcinfotek.com
www.sagarganga.in
bluekites.sagarganga.in
bluebay.sagarganga.in

38. Thank You