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FACT SHEET

   Drive Safe Cedar Valley is the first localized, self-sustaining traffic safety
    awareness program in the state of Iowa.

   Public awareness efforts will utilize education-based programs and special
    events to familiarize the public with traffic safety basics and the locations
    in the Cedar Valley where the most crashes occur.

   Community members with a vested stake in safe roadways will act as the
    faces of the program, educating the community through a variety of media
    outlets and public appearances.

   The development program will establish a network of stakeholders that will
    sustain public accountability efforts in the coming years.

   The Waterloo metropolitan area has more pedestrian-vehicle incidents
    than other areas of the state.

   Traffic-related incidents in the Waterloo metropolitan area are responsible
    for five deaths, hundreds of needless injuries, and a significant amount of
    property damage during an average year.

   Close to 1,500 intersections in the Cedar Valley have a history of traffic-related
    accidents and fatalities. More than 1,000 of those are in Waterloo, and more
    than 440 are in Cedar Falls.

   In Waterloo, six intersections are among the top 200 in the state for accidents
    and fatalities.

   Locally, more than 60% of traffic-related fatalities are related to driver-induced
    activity or alcohol.

   Approximately 40% of traffic-related fatalities are due to driver behavior
    and mechanical failure.




    Statistics courtesy of the Iowa Department of Transportation.

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DSCV 2010 Fact Sheet

  • 1. FACT SHEET  Drive Safe Cedar Valley is the first localized, self-sustaining traffic safety awareness program in the state of Iowa.  Public awareness efforts will utilize education-based programs and special events to familiarize the public with traffic safety basics and the locations in the Cedar Valley where the most crashes occur.  Community members with a vested stake in safe roadways will act as the faces of the program, educating the community through a variety of media outlets and public appearances.  The development program will establish a network of stakeholders that will sustain public accountability efforts in the coming years.  The Waterloo metropolitan area has more pedestrian-vehicle incidents than other areas of the state.  Traffic-related incidents in the Waterloo metropolitan area are responsible for five deaths, hundreds of needless injuries, and a significant amount of property damage during an average year.  Close to 1,500 intersections in the Cedar Valley have a history of traffic-related accidents and fatalities. More than 1,000 of those are in Waterloo, and more than 440 are in Cedar Falls.  In Waterloo, six intersections are among the top 200 in the state for accidents and fatalities.  Locally, more than 60% of traffic-related fatalities are related to driver-induced activity or alcohol.  Approximately 40% of traffic-related fatalities are due to driver behavior and mechanical failure. Statistics courtesy of the Iowa Department of Transportation.