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Alexandra Ebert
Chief TrustOfficer| MOSTLY AI
Host of the Data Democratization Podcast
Chair of the IEEE Synthetic Data IC Expert Group
(Un)Ethical Machines?
Why AI is Biased and What to Do About It
Bias in AI is nothing new
(UN)ETHICAL MACHINES? | DSC DACH 2023
3
(UN)ETHICAL MACHINES? | DSC DACH 2023
4
(UN)ETHICAL MACHINES? | DSC DACH 2023
5
But with ChatGPT & Co. it
gets even more apparent
(UN)ETHICAL MACHINES? | DSC DACH 2023
© Copyright MOSTLY AI
7
(UN)ETHICAL MACHINES? | DSC DACH 2023
8
(UN)ETHICAL MACHINES? | DSC DACH 2023
© Copyright MOSTLY AI
9
(UN)ETHICAL MACHINES? | DSC DACH 2023
© Copyright MOSTLY AI
10
(UN)ETHICAL MACHINES? | DSC DACH 2023
© Copyright MOSTLY AI
11
Why is AI biased in the first
place?
(UN)ETHICAL MACHINES? | DSC DACH 2023
13
Because AI is evil!
(UN)ETHICAL MACHINES? | DSC DACH 2023
14
Because AI is evil!
Oh, and AI is the same as robots, ofc!
(UN)ETHICAL MACHINES? | DSC DACH 2023
15
Because AI is evil!
And it wants to take over the world!
(UN)ETHICAL MACHINES? | DSC DACH 2023
16
NO!
(UN)ETHICAL MACHINES? | DSC DACH 2023
17
NO!
AI is not inherently evil
(UN)ETHICAL MACHINES? | DSC DACH 2023
18
NO!
AI is not a person
(UN)ETHICAL MACHINES? | DSC DACH 2023
19
NO!
AI is not sentient
(UN)ETHICAL MACHINES? | DSC DACH 2023
20
NO!
AI is built by humans
(UN)ETHICAL MACHINES? | DSC DACH 2023
21
NO!
And it’s humans who need to
get AI Fairness right
So, why is AI really biased?
(UN)ETHICAL MACHINES? | DSC DACH 2023
23
1. Insufficient training data (e.g. facial recognition systems, UK health app,…)
10 (out of many) reasons for bias in AI
(UN)ETHICAL MACHINES? | DSC DACH 2023
24
1. Insufficient training data (e.g. facial recognition systems, UK health app,…)
10 (out of many) reasons for bias in AI
(UN)ETHICAL MACHINES? | DSC DACH 2023
25
1. Insufficient training data (e.g. facial recognition systems, UK health app,…)
2. Humans are biased – and so is the data AI is trained on
10 (out of many) reasons for bias in AI
(UN)ETHICAL MACHINES? | DSC DACH 2023
26
1. Insufficient training data (e.g. facial recognition systems, UK health app,…)
2. Humans are biased – and so is the data AI is trained on
10 (out of many) reasons for bias in AI
(UN)ETHICAL MACHINES? | DSC DACH 2023
27
1. Insufficient training data (e.g. facial recognition systems, UK health app,…)
2. Humans are biased – and so is the data AI is trained on (e.g. Amazon’s HR algorithm)
3. De-biasing data is exceptionally hard to do (removing sensitive attributes is not a good option!)
4. De-biasing AI models is very difficult too
5. Diversity amongst AI professionals is not as high as it should be
6. Fairness comes at a cost (that companies may not be willing to pay)
7. External AI audits could help – if privacy would not be an issue
8. Fairness is hard to define
9. What was fair yesterday could be biased tomorrow (e.g. Microsoft’s Tay)
10.The vicious bias cycle: biased AI will lead to more bias in data
10 (out of many) reasons for bias in AI
What to do about AI bias?
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
29
Regulation
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
30
Regulation
Research
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
31
Regulation
RAI Assurance
Ecosystems
Research
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
32
Regulation
Education
& Training
RAI Assurance
Ecosystems
Research
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
33
Regulation
Education
& Training
RAI Assurance
Ecosystems
Diversity
in AI Teams
Research
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
34
Regulation
Education
& Training
RAI Assurance
Ecosystems
Diversity
in AI Teams
Research
Data
Demo-
cratization
(UN)ETHICAL MACHINES? | DSC DACH 2023
What to do about AI bias?
35
Regulation
Education
& Training
RAI Assurance
Ecosystems
Diversity
in AI Teams
Diversity
in Data
Research
Data
Demo-
cratization
(UN)ETHICAL MACHINES? | DSC DACH 2023
Meet John and Jane Doe!
© Copyright MOSTLY AI
36
(UN)ETHICAL MACHINES? | DSC DACH 2023
© Copyright MOSTLY AI
37
(UN)ETHICAL MACHINES? | DSC DACH 2023
© Copyright MOSTLY AI
38
(UN)ETHICAL MACHINES? | DSC DACH 2023
www.mostly.ai
Curious to hear
your questions!
39

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[DSC DACH 23] (Un)Ethical Machines? Why AI Bias Is a Problem and What to Do About It - Alexandra Ebert

  • 1. Not yet signed up to the MOSTLY AI Synthetic Data Platform? Then please sign up now  we‘ll need it in a few minutes: 1. Go to bit.ly/mostlyai-signup 2. Submit the form 3. Click the link in your confirmation email Any questions?  Happy to help via the chat! Alexandra Ebert Chief TrustOfficer| MOSTLY AI Host of the Data Democratization Podcast Chair of the IEEE Synthetic Data IC Expert Group (Un)Ethical Machines? Why AI is Biased and What to Do About It
  • 2. Bias in AI is nothing new
  • 3. (UN)ETHICAL MACHINES? | DSC DACH 2023 3
  • 4. (UN)ETHICAL MACHINES? | DSC DACH 2023 4
  • 5. (UN)ETHICAL MACHINES? | DSC DACH 2023 5
  • 6. But with ChatGPT & Co. it gets even more apparent
  • 7. (UN)ETHICAL MACHINES? | DSC DACH 2023 © Copyright MOSTLY AI 7
  • 8. (UN)ETHICAL MACHINES? | DSC DACH 2023 8
  • 9. (UN)ETHICAL MACHINES? | DSC DACH 2023 © Copyright MOSTLY AI 9
  • 10. (UN)ETHICAL MACHINES? | DSC DACH 2023 © Copyright MOSTLY AI 10
  • 11. (UN)ETHICAL MACHINES? | DSC DACH 2023 © Copyright MOSTLY AI 11
  • 12. Why is AI biased in the first place?
  • 13. (UN)ETHICAL MACHINES? | DSC DACH 2023 13 Because AI is evil!
  • 14. (UN)ETHICAL MACHINES? | DSC DACH 2023 14 Because AI is evil! Oh, and AI is the same as robots, ofc!
  • 15. (UN)ETHICAL MACHINES? | DSC DACH 2023 15 Because AI is evil! And it wants to take over the world!
  • 16. (UN)ETHICAL MACHINES? | DSC DACH 2023 16 NO!
  • 17. (UN)ETHICAL MACHINES? | DSC DACH 2023 17 NO! AI is not inherently evil
  • 18. (UN)ETHICAL MACHINES? | DSC DACH 2023 18 NO! AI is not a person
  • 19. (UN)ETHICAL MACHINES? | DSC DACH 2023 19 NO! AI is not sentient
  • 20. (UN)ETHICAL MACHINES? | DSC DACH 2023 20 NO! AI is built by humans
  • 21. (UN)ETHICAL MACHINES? | DSC DACH 2023 21 NO! And it’s humans who need to get AI Fairness right
  • 22. So, why is AI really biased?
  • 23. (UN)ETHICAL MACHINES? | DSC DACH 2023 23 1. Insufficient training data (e.g. facial recognition systems, UK health app,…) 10 (out of many) reasons for bias in AI
  • 24. (UN)ETHICAL MACHINES? | DSC DACH 2023 24 1. Insufficient training data (e.g. facial recognition systems, UK health app,…) 10 (out of many) reasons for bias in AI
  • 25. (UN)ETHICAL MACHINES? | DSC DACH 2023 25 1. Insufficient training data (e.g. facial recognition systems, UK health app,…) 2. Humans are biased – and so is the data AI is trained on 10 (out of many) reasons for bias in AI
  • 26. (UN)ETHICAL MACHINES? | DSC DACH 2023 26 1. Insufficient training data (e.g. facial recognition systems, UK health app,…) 2. Humans are biased – and so is the data AI is trained on 10 (out of many) reasons for bias in AI
  • 27. (UN)ETHICAL MACHINES? | DSC DACH 2023 27 1. Insufficient training data (e.g. facial recognition systems, UK health app,…) 2. Humans are biased – and so is the data AI is trained on (e.g. Amazon’s HR algorithm) 3. De-biasing data is exceptionally hard to do (removing sensitive attributes is not a good option!) 4. De-biasing AI models is very difficult too 5. Diversity amongst AI professionals is not as high as it should be 6. Fairness comes at a cost (that companies may not be willing to pay) 7. External AI audits could help – if privacy would not be an issue 8. Fairness is hard to define 9. What was fair yesterday could be biased tomorrow (e.g. Microsoft’s Tay) 10.The vicious bias cycle: biased AI will lead to more bias in data 10 (out of many) reasons for bias in AI
  • 28. What to do about AI bias?
  • 29. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 29 Regulation
  • 30. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 30 Regulation Research
  • 31. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 31 Regulation RAI Assurance Ecosystems Research
  • 32. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 32 Regulation Education & Training RAI Assurance Ecosystems Research
  • 33. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 33 Regulation Education & Training RAI Assurance Ecosystems Diversity in AI Teams Research
  • 34. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 34 Regulation Education & Training RAI Assurance Ecosystems Diversity in AI Teams Research Data Demo- cratization
  • 35. (UN)ETHICAL MACHINES? | DSC DACH 2023 What to do about AI bias? 35 Regulation Education & Training RAI Assurance Ecosystems Diversity in AI Teams Diversity in Data Research Data Demo- cratization
  • 36. (UN)ETHICAL MACHINES? | DSC DACH 2023 Meet John and Jane Doe! © Copyright MOSTLY AI 36
  • 37. (UN)ETHICAL MACHINES? | DSC DACH 2023 © Copyright MOSTLY AI 37
  • 38. (UN)ETHICAL MACHINES? | DSC DACH 2023 © Copyright MOSTLY AI 38
  • 39. (UN)ETHICAL MACHINES? | DSC DACH 2023 www.mostly.ai Curious to hear your questions! 39