Tom has experience in marketing, content strategy, and web development. He discusses the total cost of ownership (TCO) model, noting that upfront software costs are small compared to hidden lifetime costs like maintenance and replacement. TCO should be considered over the full product lifecycle. Drupal reduces enterprise TCO through its large community, modular architecture, and proven deployments at organizations like governments and universities. Drupal aims to provide flexibility, security, and integration at a lower overall cost than alternatives.

2. Program
● Tom's work experience & projects
● What and why TCO?
● TCO break-down
● What is Drupal?
● Who uses Drupal
● Why Drupal is trusted as appropriate
solution for Enterprise

3. Consultant, Web Strategy at RICHLTD.com
● 2.000 unique visitors in 2008 to over 15.000 in 2011
● Drupal webmaster, Design, Content marketing, CRM

4. Export Consultant at Vinapackingfilms.com
● Build Drupal based website and inbound marketing strategies
● From 0 to 7 containers exported monthly in 2012

5. Marketing Director at JoomlArt.com
● Content strategy, Company Blog serving 250k site members
● Branding, Communication and Positioning as global player

6. Today: Geekpolis
● Drupal consulting and development agency
● Dedicated specialized Drupal teams
● Drupal based products and professional support

7. Total Cost of Ownership (software)
Up-front software costs only make up a
small percentage of Total Cost of
Ownership. Most costs are hidden.
- Gartner Group

10. Short Vision Leads to ...
Short sighted Boss?

12. Total Cost of Ownership (software)
... all of the obvious costs
and all the hidden costs
of ownership across the
full life cycle

13. Typical Scenarios & Objectives
● Start with publishing expert content
● Integration with social media
● Build community around a brand
● Add multiple domains with consistent brand
communication, go Multi-lingual
● Scale with the growth of community size
● Extend with e-commerce
● No dependency on vendor & technology
● Adopting Agile to Business (react to
changing environments)

14. Full Costs Break Down during
product life cycle
1. Selection
2. Acquisition
3. Operation
4. Change Management
5. Replacement
IF CIOs / CTOs cannot make proper
comparisons between different technologies,
strategies and solutions

15. Incompetence of Tech Advisors

17. What could happen if we make bad
buying decisions?
● Lost of opportunity (cost)
● Lost of quality (any guarantee offered?)
● Lack of security (data lost)
● Incompatibility with new emerging systems
● Expensive reparation
● Expensive replacement
● ...

21. Cost for reparation

23. What's so special about Drupal?
Drupal is designed
to reduce
Enterprise-TCO

25. US Government loves Drupal

26. Who else uses Drupal?

27. Academics love Drupal

29. Benefits using Drupal for Enterprise
Drupal core:
● Evolution since 2001
● 1000+ core developers
● Multi-site
● Web Services
● Flexible content modeling (fields)
● Referencing system
● Categorization
● Roles & Permissions, Access Management
● Semantic Web

33. Active Community
● 650k+ members on Drupal.org
● 15k + developers
● 1k core developers
● 100k attendees yearly on Drupal events
Collaborative Innovation
● 8000+ free modules
● 1000s themes available
● since 2001

35. Engineered Modular Architecture

37. Benefits for Enterprise
● Proven large scale deployments
● Strong security, 35 dedicated developers
● 2 big annual international conferences,
thousands of regional camps & meetups
(Drupal Hanoi Meetup regular)
● Great SEO
● Integration with other technologies, services

39. Summary
● As CIOs/CTOs make cost/benefit analysis
with TCO and select right solutions
● Consider whole cost of software during
complete product life cycle.
● Purchase of software is only about 10% of
total (ICEBERG)
● Drupal is a trusted solution for Enterprise
and Government to reduce TCO