This document outlines a campaign against drinking and driving. It discusses the history of drinking and driving, noting that alcohol consumption predates automobiles but there were no laws initially against drunk driving. It then summarizes several previous campaigns against drunk driving run by organizations like MADD and the Department of Transportation. The communication plan proposes using an informational booth, obstacle course with impaired goggles, and guest speakers including a family member of a drunk driving victim and a former offender to educate an audience and promote prevention of drunk driving.

1. Campaign Against Drinking and Driving

2. Overview History Other Campaigns Audience Analysis Communication Plan and Strategy Evaluation

4. When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.

5. When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.

6. 1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne

8. MADD ( Mothers Against Drunk Driving)

10. Drinking and Driving. Org