An assembly was held at Buckeye Trail High School to raise awareness about the dangers of texting while driving. The "It Can Wait" campaign by AT&T, AAA Ohio, and the Ohio State Highway Patrol educated students on the risks, sharing that those who text while driving are 23 times more likely to get in an accident. Students saw a documentary about lives impacted by texting and driving, and heard from a victim. AT&T has pledged to spend tens of millions on the campaign and get over 1 million people to commit to not texting while driving through initiatives like working with celebrities and providing educational tools.