This document outlines strategies and activities conducted by Dr. Bhubaneswar Borooah Cancer Institute (BBCI) towards cancer control in Northeast India. BBCI conducts direct community outreach through health education sessions and indirect outreach using media. Target groups include the general public, students, tobacco users, and healthcare workers. BBCI has trained community health workers and conducted over 700 community awareness programs, screening over 200 people. Future plans include expanding outreach across Northeast India with volunteer and inter-organizational support.

1. “WEcan”…“I can”
DR. BHUBANESHWAR BOROOAH CANCER INSTITUTE
TOWARDS CANCER CONTROL
Dr. Srabana Misra Bhagabaty
Assistant Professor cum In-charge
Department of Preventive Oncology, BBCI

2. Dr. Srabana M
Bhagabaty

3. Work arms
Creating cancer
awareness
Early detection of cancer
and Precancerous lesions
Capacity development for creating
capable manpower in the field of
cancer prevention and control

4. STRATEGY PLANS

5. Strategies
towards
awareness
generation
DIRECT
INDIRECT

6. DIRECT STRATEGIES
Through Personal interactions and audiovisual
Presentations
Group discussions
Counseling towards cancer risk reduction

7. Indirect strategy
• Information education communication
materials (IEC)
• Mass media awareness
• Street plays
• Exhibitions
• Development of capable manpower

8. General public
Students and faculties of schools, colleges,
offices as special groups
Risk prone groups like tobacco users
Medical –paramedical staff
NGOs
SOCIAL ACTIVISTS
COMMUNITY VOLUNTEERS
TARGET GROUPS UNDER THESE
STRATEGIES

9. HUMEN RESOURCE DEVELOPMENT IN
THE FIELD OF COMMUNITY BASED
CANCER PREVENTION AND CONTROL
With DONER Ministry Support

10. 1.Aizawl, Mizoram (A)
2.Aizawl, Mizoram(B)
3.Roing, Arunachal Pradesh(A)
4.Roing, Arunachal Pradesh(B)
5.Noonmati, Assam(A)
6.Noonmati, Assam(B)
7.Shillong,Meghalaya (A)
8.Shillong,Meghalaya(B)
Dissemination of cancer information in the North Eastern Region by
organizing public awareness programs (A)
Workshop for NGOs on early detection of cancer, cancer prevention and
palliative care (B)

11. 9.Tinsukia, Assam (A)
10.Darrang, Assam(B)
11.Churachandpur, Manipur (A)
12.Churachandpur, Manipur(B)
13.Agartala, Tripura(A)
14.Agartala, Tripura (B)
15.Kohima, Nagaland(A)
16. Kohima, Nagaland (B)
17. Laitumkhrah, Meghalaya (B)

12. ASSAM

13. MEGHALAYA

14. MANIPUR

15. NAGALAND

16. MIZORAM

17. TRIPURA AND SIKKIM

18. ASHA TRAINING AT KAMRUP,
MARIGAON , NAGAON

19. NALBARI, DARRANG, BARPETA

20. Cancer Screening

21. HEALTH MELAS

22. SCHOOLS AND COLLEGES

23. CottonCollegiateH.SSchoolControlCell:
Dated26.08.2014.Totalparticipants:250 KV Khanapara organized by State
Tobacco Control / Dated 25.082014.
Total participants: 1500

26. Community Awareness

27. STREET PLAYS BY BBCI STAFF

28. Signature Campaign for Tobacco Control

29. WORKSHOPS AND ADVOCACIES

30. Anti-Tobacco Pledge

31. BBCI reaching out to Policy Makers
Governor of Assam & Nagaland Shri P B Acharya
on 20.06.15
Health Minister of Assam Dr Nazrul Islam
on 23.06.15
Education Minister Sri Sarat Barkatoky
on 24.06.15
Former Chief Minister of Assam Sri P K Mahanta
on 16.06.2015

32. BBCI reaching out to Policy Makers
MP Sri R P Sharma on 02.05.15 MP Sri Kamakhya Prasad Tasa on 20.06.2015
Justice Sri B K Sarma on 29.05.2015 Editor – Purbanchal Prahari Sri G LAgarwala on 20.06.2015

33. BBCI reaching out to Policy Makers
Former Governor of Meghalaya Sri R S Mooshahary
on 17.06.2015
Adviser (Health), NEC Dr. Bamin Tada
on 19.06.15
Former Chief Secretary, GoA Sri Haren Das
on 21.06.15
CM of Assam signing a anti-tobacco pledge

34. Members of MUKTI working for TOBACCO control in Assam

35. BBCI Patient Welfare Group

40. Workshop for Journalists

41. Till date….. COVERAGE IN NUMBERS
• COMMUNITY AWARENESS PROGRAM : 730
• SENSITIZATION PROGRAM :186
• MOBILE VAN AWARENESS :155
• PARTICIPATION IN HEALTH MELAS: 124
• CAPACITY DEVELOPMENT PROGRAM: 151
• STREET PLAYS: 120
• EXHIBITIONS:118
• SCHOOL HEALTH EDUCATION PROGRAMS :712
• IEC DISTRIBUTION: 184
• AUDIO-VISUAL MASS MEDIA PROGRAMS: 181
• PRINT MEDIA PUBLICATIONS: 210

42. NEW INITIATIVES BY BBCI
WITH SUPPORT FROM THE DEPARTMENT OF HEALTH
AND FAMILY WELFARE, GOVT OF ASSAM

43. • NUMBER OF TOTAL CAMPS : 13
• NUMBERS OF SCREENING BENEFICIARIES: 200
• NUMBER OF PEOPLE REACHED FOR
WARENESS: AROUND 1000

44. RANI PHOTOGRAPHS

45. DAWN OF 2016
Rural cancer control mission: BBCI
• TARGETED and planned cancer awareness and
early detection REACH OUTS TO THE CHCs and
PHC s and FRUs around Guwahati from where
due to lack of awareness and inadequate
cancer detection facilities cancer cases are
reported at late stages which becomes a real
challenge for successful cancer treatment.

46. January 2016
Cancer awareness and early
detection programs
• 9th January : Amranga Borihat CHC
• 18th January: Rani CHC
• 23rd January : Mirza CHC
• 30th January : Azara CHC
• 30th January : Nalbari Kalaigaon

47. Schedules for the month of February
WORLD CANCER DAY THEME: I CAN… WE CAN
4th February : “We can” “I can” work group
formation
4th February: popular talk on cancer risk factor
reduction in Guwahati Science museum
Khanapara
5th February : Cancer sensitization at R. J Boruah
College

48. • 6th February: Cancer awareness and
screening program at Sarthebari CHC
• 8th February (tentative): Awareness talk
on cancer at Composite Hospital, Border
Security Force, Patgaon
• 13th February : Lions Eye Hospital ,
Athgaon,Guwahati
February 2016
Cancer awareness and early
detection programs

49. • 15th February: Cancer awareness and
screening program at Rani Community
Development Block
• 19th February : cancer sensitization program
at Saraighat College
• 20th February: Cancer awareness and
screening program Saygaon CHC
• 25th February : Cancer awareness at Sungsali
• 27th February: cancer awareness at Jibanlata
Highschool, Barpeta

50. Future plans
To do extensive cancer prevention and
control activities covering the entire North
East Region on regular basis
Development of
human resource
Formation of
work groups
Networking and
accelarated
intersectoral co-
ordination and
collaborative
efforts
Fund
mobilization
towards cancer
prevention and
control activities

51. Volunteers : our strength

52. SITE SEEING / Recreational programs:
patient’s satisfaction

53. THANK YOU