Downloaded 10 times
Uploaded byTerry Ryan
Driving Technical Change
This document discusses strategies for driving technical change by addressing different types of skeptics. It identifies common skeptic personas like the uninformed, herd, cynic, burned, and irrational. It then outlines tactics for each persona, such as using expertise, demonstration, compromise, and publicity. The overall strategies are to ignore the hostile, harness the converted, and convince management. The goal is to identify the right tactics for different skeptic profiles to implement an effective change strategy.
Driving Technical Change
- 1. DRIVING TECHNICAL CHANGE Terrence Ryan
- 2. DOES THIS SOUND FAMILIAR?
- 14. THE PROCESS •  Identifythe Skeptics •  Match to countering tactics •  Tactics implement Strategy
- 17. The People inyour Neighborhood SKEPTICS
- 18.
- 19. PEOPLE ARE MUCH MORECOMPLEX
- 20. THIS IS AWAY OF UNDERSTANDING THEM
- 22. UNINFORMED •  Symptoms –  Don’t know •  Cause –  Never came across it •  Prognosis –  Easy to change –  Initial change likely to be other persona
- 24. HERD •  Symptoms –  “No one told us to use the technique.” –  “Are we allowed to do that?” •  Cause –  Look to a strong leader to tell them what to do •  Prognosis –  Easiest to change –  You have to be willing to lead
- 26. THE CYNIC •  Symptoms –  Have not tried technique –  Question effectiveness –  Question degree of effectiveness •  Cause –  Doubt without proof –  Trying to score points •  Prognosis –  ey can be converted with miles and miles of proof
- 28. THE BURNED •  Symptoms –  Had past failures with technique. •  Cause –  Umm… Past failures •  Prognosis –  Hard to change –  Can be done if you prove previous implementation was •  misapplied •  awed •  de cient
- 30. THE TIME CRUNCHED • Symptoms –  “I don’t have time for it” •  Cause –  Do not believe they can afford the time to learn and implement •  Prognosis –  ey can be converted if you prove that technique will save them time
- 32. THE BOSS •  Symptoms –  Don’t care about this level of detail •  Cause –  Not really their bailiwick •  Prognosis –  Hit or miss –  Make your solution a x to their problems
- 34. THE IRRATIONAL •  Symptoms –  Resist any a empts to introduce method –  Hides as another type –  Brings up objections that don’t conform with previous behavior •  Cause –  Doesn’t ma er •  Prognosis –  Can’t change, don’t worry
- 35. What to Focuson TACTICS
- 37. EXPERTISE •  Use thesetechniques for yourself •  Don’t wait for your organization •  Gain an expertise not just a familiarity
- 38. EXPERTISE - PERSONAS • Effective on: –  Uninformed –  Herd –  Cynic –  Burned
- 40. DELIVERY •  Be passionate • Don’t be zealous •  “Have you tried…” vs “You should…”
- 41. DELIVERY- PERSONAS •  Effectiveon: –  Uninformed –  Cynic –  Burned –  Irrational –  Boss
- 43. DEMONSTRATE •  Show, don’ttell •  Write an application in a weekend •  Solve a group problem
- 44. DEMONSTRATE- PERSONAS •  Effectiveon: –  Uninformed –  Herd –  Time Crunched –  Cynic –  Burned –  Boss
- 46. COMPROMISE •  Be passionate • Don’t be zealous •  “Have you tried…” vs “You should…”
- 47. COMPROMISE- PERSONAS •  Effectiveon: –  Uninformed –  Cynic –  Burned –  Irrational –  Boss
- 49. SYNERGY •  Connect implementingyour technique with a larger concern –  Security –  Regulations Compliance
- 50. SYNERGY- PERSONAS •  Effectiveon: –  Boss
- 52. PRESSURE •  Network Externalities –  Electronic peer pressure –  Create a solution that people really need that relies on your technique
- 53. PRESSURE- PERSONAS •  Effectiveon: –  Uninformed –  Herd –  Time Crunched –  Cynic –  Burned
- 55. BRIDGING •  Create somethingenticing that is halfway between where you are and where you want to be –  Bridging Framework
- 56. BRIDGING- PERSONAS •  Effectiveon: –  Time-Crunched –  Herd
- 58. PUBLICITY •  Get yourcode reviewed •  Open Source your solution •  Apply for awards
- 59. PUBLICITY- PERSONAS •  Effectiveon: –  Uninformed –  Cynic –  Burned –  Boss
- 61. TRUST •  Be honest • Don’t lie by: –  omission –  spin •  Avoid FUD
- 62. TRUST- PERSONAS •  Effectiveon: –  Healthy Cynic –  Burned –  Irrational
- 63. What to dobig picture wise. STRATEGY
- 64.
- 66.
- 67.
- 68.
- 74.