Drinking Like the Nordics – A Comparative Study on Attitudes to Alcohol Sara Dinwiddie, Project Manager, IQ Sverige

1. Drinking like the Nordics
Sara Dinwiddie, IQ

2. Increase awareness, inspire reflection and
change attitudes and behaviours.

3. About the study
→ Yearly study conducted by Novus, since 2010 (in Sweden).
→ Respondents aged 16 and above.
→ Results are summarized to an index
→ The higher the value, the more restrictive. The lower the value the more liberal.
Interviews per country: Statements answered on a scale:
Finland
1017
Norway
1012
Completely wrong
More wrong than right
Neither wrong nor right
More right than wrong
Completely right
Don’t know
Sweden
4020
Denmark
1010

4. Attitudes to binge drinking
Sweden Denmark Finland Norway
The higher the value,
the more restrictive.

5. Sweden
Denmark
Finland
Norway
GETTING DRUNK WHILE HAVING DINNER
AT A RESTAURANT
RIGHT
WRONG
Sweden
Denmark
Finland
Norway
RIGHT
WRONG
TO DRINK SO MUCH THAT YOU FEEL BAD
(HUNG OVER) THE DAY AFTER

6. Attitude to drinking on
weekdays
Sweden Denmark Finland Norway
The higher the value,
the more restrictive.

7. Drinking on weekdays - age
Sweden Denmark Norway
Finland
45-59 years 60 + years
16-29 years 30-44 years

8. RIGHT
WRONG
TO DRINK ONE OR TWO GLASSES OF WINE / BEER
TO WIND DOWN ON A WEEKDAY
Sweden
Denmark
Finland
Norway

9. Kids & alcohol
RIGHT
WRONG
GETTING DRUNK AROUND KIDS
SERVING YOUTH UNDER THE AGE OF 18 ,
IN ONES OWN FAMILY, ALCOHOL AT A FEW
OCCASSIONS
HAVING A GLASS OF WINE OR A BEER
WHEN YOU ARE PREGNANT
Sweden
Denmark
Finland
Norway
RIGHT
WRONG RIGHT
WRONG
Sweden
Denmark
Finland
Norway
Sweden
Denmark
Finland
Norway

10. The report
Find the full report (swe) on
iq.se /alkoholindex
As well as:
• fact sheets in Finnish,
Danish and Norwegian
• English summary
• Panel discussion

11. Why do the attitudes differ between
the countries?

12. Kiitos!
Contact & questions:
sara@iq.se