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Dreamforce 2012 Cloud Alliance Partner Keynote
The document outlines Salesforce.com's forward-looking statements and risks associated with their business, including uncertainties around product development and financial projections. It also highlights the company's growth in the cloud ecosystem, detailing partnerships, certifications, and innovations across various domains. The content emphasizes the transformational impact of cloud technology on businesses and the importance of social engagement in marketing strategies.
Dreamforce 2012 Cloud Alliance Partner Keynote
- 1. Driving Social Transformation TheCloud Alliance Program
- 2. Safe harbor Safeharbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10- Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Thank You toOur Top Sponsors
- 4. All 300+ Dreamforce2012 Sponsors Accenture BiznusSoft ClosedWon Domo GoodData JBara Software Neolane, Inc. Riva The TAS Group Accounting Seed Biz Performance Solutions Cloud Coach DoubleDutch Good Technology Inc Jitterbit NetDocuments Riverbed Technology Tier1CRM Acteva Blackberry Cloud Extend - Active Eloqua Google Jobscience Okta Rootstock Timba Software Act-On Software Blackboard Cloud9 eLoyalty HCL Technologies JPW Consulting OneSource Saber Solutions TinderBox Acumen Solutions Bloomfire CloudCraze engajer Hire On-Demand K2 Partnering Solutions Orchestrate, LLC sakonent TOA Technologies Adaptive Planning Blue Jeans Network Cloudingo Enodo Software Hoopla.net Kapow Software Pardot LLC SAVO Totango Adobe Echosign Bluewolf CloudSense Ltd Enzigma Software HP Kenandy Parse Scribe Software TouchpointCRM AgilOne BMC Software, Inc. CloudSquads ePrize IBM Kinetic Growth Persistent Systems Selectica TreeHouse Interactive Alfresco Box Coaching in the Cloud Equifax iContact Kofax, Inc. Pervasive Software ServiceMax Trifecta Technologies AMC Technology Brainshark, Inc. Cognizant Etherios inContact Kona DataSearch PGi Sesame Software Inc. Trilibis Mobile Amazon Web Services BrainEngine Comcast Business Class Eventley Indicee Kred for CRM Ping Identity SF Vision Technologies TRUSTe Angel Bunchball Comity Designs Evolve Apps Influitive KXEN Plantronics ShowUhow Unified Apex IT Bungee Loyalty Programs Concur ExactTarget Infogain Corporation Lattice Postcode Anywhere Silverline UpSync Appcelerator CallidusCloud Conduit Exafort, Inc. Informatica Leads360, Inc. ProAlign Silverpop Vana Workforce Appirio Cameleon Software Conga Experian QAS Infor Leadspace Progress DataDirect SiSense Verbble Apttus Canon ConnectWise EzData Systems InGenius Learnsmarter PROS Skoodat VerticalResponse Aria Solutions Capgemini ContactNet FatStax for iPad Ingram Micro, Inc. Less Software PwC Slalom Consulting Vigience Aria Systems CDW Coveo FinancialForce.com Innoveer Solutions LexisNexis Qlikview Smarsh Vindicia Arkus CEB Covisint FirstRain InsideSales.com LinkedIn Quosal SpringCM Virtual Hold Technology Arrowpointe Centerstance CRMFusion Five9, Inc. InsideView LinkPoint360 Qvidian Stantive Technologies VirtuOz Ascenterp Cetas CronSights Fliptop Insightera LiveOps Rapid Scale Strategies SteelBrick Vocus Astadia Channelinsight CSC ForeFront Interactive Intelligence M5 Networks Reachable SynapticAP WalkMe Avalara, Inc. Cincom Cvent Form Assembly Internet Creations Magnet 360 ReachForce Syniverse Wipro Technologies AXIOM Cinovate CyberU FPX Intrepid Learning Mahindra Satyam ReadyTalk Tableau Software Workday Backupify CipherCloud DataScout Freshdesk, Inc. Intuit, Inc. Marketo Real Intelligence TALENT ANALYTICS Xactly Badgeville Cirrus Insight DataFlo Consulting Frontera Consulting Intuition McAfee Red Sky Solutions Tata Consulting Services Zilliant Bazaarvoice Citrix Dell Boomi Fujitsu ion interactive Meginfo Redkite Tenrox ZoomInfo BellaDati Clarabridge, Inc. Deloitte Full Circle CRM, Inc. iQuote Xpress Metanga Relational Capital TerrAlign zPaper BigMachines Clarizen Demandbase G2 Labs ITAGroup MicroStrategy Revegy, Inc. TerraSky Zuora Birst Clear Task DiscoverOrg Genesys ITinvolve MK Partners RingCentral TextWise Zyme bitwin Clicktools DocuSign Get Satisfaction Jabra MuleSoft RingLead Thunderhead.com
- 5. World‟s Largest VendorTechnology Event 90,000 750+ 1000+ 10 Registrants Sessions Cloud Solutions Keynotes
- 6. Blair Crump Denzil Samuels Dan Streetman Susan St. Ledger President SVP Partners SVP Enterprise Chief Revenue Officer Enterprise Business Unit & Solutions Alliances Salesforce Marketing Cloud Transform the Transform the Transform Our Industry Ecosystem Customers
- 7. Blair Crump President, EnterpriseBusiness Unit
- 8. We’re Driving IncredibleGrowth Growth/Revenue Leader Industry Leader $3 Billion Revenue #1 World’s Most (expected FY13) Innovative Company 2011 / 2012 (Forbes) 37% Annual Growth #1 Enterprise Cloud 56 Billion Computing (IDC) Transactions per quarter #1 Cloud CRM (Gartner)
- 9. And Your Opportunityis Growing Even Faster 2000 2008 2012 “The End “Enterprise Cloud “Business Vision of Software” Computing” is Social” CRM Sales Transformation Sales Service Innovate Social Technology
- 10. We’re Investing WhereIt Matters CRM Platform Social #1 Investment Will Triple 47% Annual Growth by CIOs in 3 Years in Spend
- 11. We’re Transforming OurCustomers Together Focus on Drive Deliver Industry Engage Customer Transformation Expertise Locally Success
- 12. Dan Streetman SVP, EnterpriseAlliances Denzil Samuels SVP, Partners & Solutions
- 13. We’re Building theWorld’s Largest Cloud Ecosystem 3,908 42% Consulting Partners Ecosystem Growth 144% Certification Growth
- 14. And Building NewCapabilities to Power Innovation Customer Specialization Success Industry Team Selling Capability Team Delivery Geography Transformation Business is Social Consulting + Delivery =
- 15. We’re Investing inYour Success Playbooks Training Certifications & Credentials
- 16. Introducing the 2012Partner Innovation Awards Cloud . Mobile . Social
- 17. Innovation on thePlatform
- 18. Glenn Weinstein CREDENTIALS Co-founder and CIO, Appirio 63 Certified Sales Cloud Consultants 53 Certified Service Cloud Consultants 2M users moved to the cloud World Economic Forum Technology Headquarters: San Francisco Pioneer Locations: Indianapolis, UK, Ireland, Japan Accelerating Cloud Powered Business Gartner Who’s Who in Cloud Service Brokerage
- 19. Customized recruiting appon the Salesforce Platform Migrated nearly 750,000 candidates from legacy system Used by over 3,500 employees and 200 recruiters Global compliance across North America, EMEA & APAC We‟ve enjoyed a lot of success in our relationship with Appirio and they are absolutely thought of as a leader in the cloud space. – Tim Campos, CIO
- 20.
- 21. Steve Sacks COO, ProQuestConsulting CREDENTIALS 8 Sales Cloud Certified Consultants 5 Service Cloud Certified Consultants 35+ Australia-based consultants Locations: Sydney & Melbourne Sales Cloud, Service Australia's Leading Cloud Services Cloud, Heroku, and Rypple expertise Provider, partnering with Salesforce.com, Amazon Web Services and Zuora.
- 22. Wall-to-wall solution incorporatingRypple and Chatter to manage employees‟ goals and performance Collaboration across teams as well as well friendly team rivalry with daily stats posted in Chatter Increased deal volume by >30% despite minimal increase in team size Foundation to support projected growth of over 25% per annum over 3+ years Salesforce.com has transformed our business. – Deven Billimoria, CEO, Smartsalary
- 23.
- 24. Adam Horvath Senior Director,Acumen Solutions CREDENTIALS Platinum Partner in US and EMEA 125+ Certified Consultants 500+ enterprise client implementations Headquarters: McLean, VA 2 Certified Technical Architects Locations: 8 (US and UK) Salesforce.com partner since 2000
- 25. Connected the entireorganization to crowdsource ideas, solicit feedback, and find experts Established a COE and defined 5 strategic pillars to measure success Drove adoption through an agency-wide Chatter adoption campaign Increased employee engagement, team work, productivity, and collaboration GSA, salesforce.com and Acumen Solutions have spent the past three months focusing on architecture, security and data standards under the agreement to build the foundation to use the platform effectively. – WashingtonTechnology.com
- 26.
- 27. Vikrant Karnik Global Salesforce.comAlliance CREDENTIALS Executive, Capgemini 170 Global Certifications Digital Transformation vision developed with MIT End-to-end capabilities and proprietary Headquarters: Paris cloud/social transformation roadmaps 120,000 people in 40 countries One of the world's foremost providers of Vertical segment solutions consulting, technology and outsourcing services.
- 28. Number 1 mobilityclub in Switzerland More than 1.6 million members 1600 employees Increased efficiency and productivity by fostering collaboration between creative agencies and TCS internally End-to-end KPI tracking on marketing programs Our One Face to the Customer vision is the centerpiece of our business and IT strategy. Capgemini is key to the success of our project. – David Spray Extended CRM Project Director & Marketing Director Deputy
- 29.
- 30. Paul Clemmons Principal andGlobal salesforce.com Practice Leader, Deloitte CREDENTIALS 62 Certified Sales Cloud Consultants 86 Certified Service Cloud Consultants Social Business thought leader Headquarters: New York Locations: Worldwide #1 Service Cloud partner With more than 182,000 professionals in 150 countries, Deloitte is the only Named largest business consultancy professional services firm that offers a complete range of services globally. in the world by Kennedy
- 31. Improved customer satisfactionand protected Activision brands by providing gamers with an in-game experience Social integration to Facebook and Twitter, allowed monitoring of social „conversations‟ to identify and address potential in-game problems Ground-breaking global implementation of Live Agent This particular year, one of the big game changers for us was to launch a completely new social experience. – Tim Rondeau, Activision
- 32.
- 33. Glen Stoffel VP, AgileBusiness Transformation, CREDENTIALS Bluewolf 110 Salesforce.com Certifications 31 Technical Architects and Developers Leader in Agile Business Transformation, fostering ongoing innovation Headquarters: NYC Locations: San Francisco, London, Atlanta, Dedicated Sales Cloud, Service Cloud, Austin, Boston, Chicago, Denver, Detroit Platform and Marketing Automation practices
- 34. Custom built iPadapp offering real-time access to Salesforce Sales Cloud, driving better informed sales conversations Supports compliance reporting to the Sunshine Act Increased potential for additional sales through more educated conversations and proactive account planning 90% adoption rate among employees The Koach mobile app has taken our engagement with our customers to a new level. – Nancy Fernandez, Sr. Manager Expert Sales Operations & TeleSales
- 35.
- 36. Saideep Raj Global Managing Director, SaaS, Global Leader in Cloud Accenture & SaaS Solutions 3,200 Cloud Projects in 44 Countries Nearly 500 enterprise level SaaS implementations Accenture is a global management consulting, 1500+ salesforce.com skilled technology services and outsourcing company, with professionals, nearly 500 certified more than 249,000 people serving clients in more than 120 countries. Cross Industry, Global Delivery Network
- 37. $46.1 billion networkingleader 71,000 employees, 165 countries $100B+ market cap Enterprise-wide CRM roadmap and implementation of social and mobile cloud technologies Enabling standardized portfolio management process across departments Providing visibility, predictability and accountability throughout organization
- 38. 2012 Partner InnovationAwards Cloud . Mobile . Social
- 39. Susan St. Ledger ChiefRevenue Officer, Salesforce Marketing Cloud
- 40. Social Media HasChanged Marketing Forever The Largest Shift in 60 Years Old Way New Way Unsolicited Engaging One to many Transparent Untargeted Targeted
- 41. Social Marketing IsOur Future – McKinsey Global Institute
- 42. Introducing the World’sOnly Integrated Social Marketing Platform Turn insights to actions and connections to customers for life.
- 43. Fueled by RealCustomer Success Huge Momentum Market Leadership Customer Success 55% of Fortune 100 #1 Forrester Wave 8 of 10 Largest Advertisers Leader Gartner Magic Quadrant 3,000 Customers Best Enterprise
- 44. Opening Up ANew Frontier for Our Partners
- 45. Most Companies StruggleWith Social Marketing Fragmented No Unified Too Many Conversations Data Systems Ineffective Marketing Results Multiple groups Campaigns and Multiple point solutions engaging engagement disconnected Disconnected from Mixed Multiple measurement the enterprise messages dashboards Inefficient & Customers only No customer record uncoordinated see one brand or profile
- 46. New Skills AreRequired to Grow the Market • Social strategy • Thought leadership • CMO shift from emotion to data • Social platform differentiators • Social/CMO lens + software • Target segments & markets
- 47. Get the MostOut of the Incredible Week Ahead Product Keynotes Consulting Partner Sessions Partner Success Experts Innovation Theater Partner Hub Moscone West, 3rd Floor Partner Cloud Crawl Temple, Thursday 7pm
Editor's Notes
- #2 Blair tells his story why he came to salesforce and why he thought this was such an incredible opportunity (charter given by Marc). Highlight how important partners are in driving the kind of large scale transformations that you came here for
- #9 Success story#'sEnable & InspirePartner High Growth/Large scale transformationTransforming togetherJust the start
- #10 Simple startDid it againWe're not doneWhy big deal?
- #11 #1Fuel innovationMckinsey $1 TrillionInvesting together
- #20 Glenn Weinstein, Co-founder and CIO, Appirio Help customers rethink how they run their business? Technology Partner & Trusted Advisor for Facebook?Agile implementation methodology? Help customers get the most out of their Salesforce implementation?“WE’VE ENJOYED A LOT OF SUCCESS IN OUR RELATIONSHIP WITH APPIRIO AND THEY ARE ABSOLUTELY THOUGHT OF AS A THOUGHT LEADER IN THE CLOUD SPACE.
- #23 Steve Sacks, COO, ProQuest ConsultingCompany-wide transformation; executive-level engagementInternal productivity/performance – adoption of Chatter and introduction of RyppleWhat’s next?
- #26 Adam Horvath, Senior Director, Acumen SolutionsEnterprise collaboration @ GSA – how success?Public cloud solutions for a number of federal and state government agencies – trends?
- #29 Vikrant Karnik, Global Salesforce.com Alliance Executive, CapgeminiVK: Growth of global salesforce.com alliance & key areas of focus?David (TCS): Background on Touring Club Switzerland and utilization of salesforce.com to transform how you market?
- #32 Paul Clemmons, Principal and Global salesforce.com Practice Leader, DeloitteGrowing together?Why transformation so important to Activtision?Where does Deloitte plan to go from here as we transform customer service organizations together?
- #35 Glen Stoffel, VP, Agile Business Transformation, BluewolfBusiness challenges that GlaxoSmithKline was facing?Mobility key theme. Tips for customers embarking on mobility transformation?
- #38 Saideep Raj, Global Managing Director, SaaS, AccentureDAN:Growth you’re experiencing & biggest opportunity ahead?DENZIL: Helping Cisco transform their business around Sales, Service, Marketing, and Channels?DAN: key areas of focus to deliver this sort of Innovation to Cisco?
- #40 We’ve talked about the investments we’re in expanding our product portfolio;
- #45 Map out the oppty for partners