essay

1. Characters- Thereis one main character
throughoutthe video which is drake.
Another two characters do feature
throughoutthe video. At the start they
are shown working in the supermarket
wheredrake is working when he was
younger. This relates the title of the
music video ‘Started fromthe bottom’.
Throughoutthe video it shows thetime
difference fromwhen they used to work
there compared to the lavish lifestyle
they now live due to Drakes fame.
Setting- Thereare many settings
throughoutthe music video. Oneof them
being the Supermarketwheredrakeused
to work when he was younger and before
his fame. It shows how hewas working
the nights shifts. As the video goes on it
shows a period of time and how drakes
lifestyle is now. Itshows himin many
lavish places. Such as in clubs, on private
aeroplanes and in very expensive cars
and on holidays. This is showing how
time has changed the life in which he
lives.
Mise enscene- In themise en scene there are
many props used that are relatable to the
genre of R’n’B. For example expensive bottles
of champagne, gold jewellery, expensive
clothing and private aeroplanes and flash cars.
These are all used to create and atmosphere
and also create the genre of the music video.
Narrative events- Atthe startof music
video it shows Drakeworking atthe
super market which he worked at when
he was younger. Itshows himgetting a
promotion to ‘storenight manager’. It
shows how happy Drakeis to have the
promotion and it also shows how
grateful he is. Cross cuts areused
throughoutthe music video to show the
period of time and the changes in his
lifestyle. Then throughoutthe restof the
music video it shows the differentplaces
and the different things drakedoes in his
day to day life. For example driving in his
flash cars and on his private jet. As well a
this it shows himwith a lot of women.
Iconography- Onething that is iconic in
this music video is the genre of R’n’B and
how it is presented throughout. For
example through props and narrative.
The gold chains and dark expensive
clothing is iconic of this genre of music.
As well as this the flash cars and the big
group of girls that are with them is also
iconic of a music video of the R’n’B genre
as money is often associated with R’n’B